India's Fastest Growing Games Companies

India is very welcoming to start-up companies. The nation is producing successful entrepreneurs across a range of different sectors.

Many of them are going into the games industry, though. That is a smart move because the Indian gaming market is massive and lucrative.

By the end of last year, it had become the largest in the world. There are now 568 million active gamers in India.

Gaming apps have been downloaded by 9.5 billion people, which adds up to US$2.2 billion in revenue. It is a thriving market that offers many opportunities for the right companies.

This article will list the best and fastest-growing game companies in India.

Table of Contents

1. Nazara
2. WinZO Games
3. Spribe
4. EloElo

1. Nazara

Nazara is a gaming company based in Mumbai. It was founded there 24 years ago and has been enjoying steady growth ever since.

It provides a mixture of casual gaming for mobile players and competitive e-sports leagues, which is a very canny offer within the modern Indian gaming sector.

Mobile gaming accounts for 90% of India's gaming revenue.

The company, which is focused on mobile games, is well set for growth. Interest in competitive gaming events is picking up among Indian gamers.

Nazara has stated that the country now has more than 80 million e-sports viewers, a rise of 83% in just two years.

E-sports will be a big part of India's gaming future, and Nazara is ideally placed to capitalize on that.

2. WinZO Games

This company has grown its brand on the back of diversification.

Rather than focusing on a single type of game, it has opted to provide a choice that encompasses all genres.

That strategy has proven to be a major success. WinZO is now the single biggest company for social gaming in the entire country.

That achievement was even more impressive because it was only launched six years ago. WinZO has its base in Delhi but has expanded far beyond the Indian market.

Its gaming platform can now be accessed in multiple languages, which indicates that it is targeting a worldwide customer base.

WinZO teams up with top game developers to ensure it has the best titles for its users.

The app is available for Android and Apple phones, so the company benefits from the Indian mobile gaming audience.

3. Spribe

Spribe is a Ukrainian company now based in Warsaw. Headed by David Natroshvili, CEO and Founder, it has quickly taken off in the game development space, primarily focusing on casino-based games.

Natroshvili's impressive CV includes holding the previous office in the Georgian government (both as a minister at the Department of Agriculture and the Department of Economy and Sustainable Development).

Since gaining its licenses, Spribe has become a massive player in online casino software development.
Possibly their most successful venture has been into the Indian market, as they pioneered Aviator, a game that has taken India by storm.

It's become such a powerhouse that we've seen sites such as Casino pop up simply to review Aviator, showing how much of a hold it has on the Indian gaming market.

With more than 12 million players a month, you can expect something big from whatever Spribe does next.

4. EloElo

This is a company that provides a streaming service for gamers. It enables them to broadcast their play live to a massive audience of fans.

Games streaming is an industry on the rise across India. More people than ever before are watching and participating in the streams.

EloElo is one of the companies that they are using for that purpose. Since it started four years ago, it has become one of India's top games-based companies.

The success of EloElo is similar to game streaming, though. That is why people use the site, but it is not the only one.

It is marketed as a general platform for live entertainment. That means users also stream everything from live comedy to fashion tips.

EloElo is headquartered in Bengaluru.

The success of these four companies demonstrates that the Indian gaming market is full of opportunities. It is all about finding a niche to enable a firm to stand out.

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Omnichannel Marketing Guide: What is it? Benefits and Strategies!

Omnichannel marketing came into existence with the rise of social media channels. There are hundreds of channels to market business, products, and services. Small-mid-large businesses are targeting multiple social media platforms or eCommerce platforms at the same time to advertise their business.

Omnichannel is different than multichannel. It is necessary to understand what type of marketing you need.

Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, Reddit, Quora, Outbrain, Taboola, Amazon, etc., are some of the most popular platforms where most businesses market their products.

Omnichannel Marketing: eAskme

For example, A marketer running video ads on Facebook also runs ads on Instagram, TikTok, YouTube, etc., to reach a wider audience and use the same ad in different sizes. It is an easy way to target omnichannel users.

More than 73% of users are Omnichannel. They use multiple platforms to make purchase decisions.

To target Omnichannel users, you need an Omnichannel marketing strategy.

Omnichannel Marketing: What is it?

To market your business Omnichannel, first understand Omnichannel marketing.

As the name suggests, Omnichannel marketing is the way to create an Omnichannel content approach to reach target customers on every platform.

Omnichannel marketing is the combined process of marketing content and running ads on multiple channels. The focus of Omnichannel marketing is to create an excellent user experience while maintaining a similar tone.

Effective Omnichannel marketing works on every step of a customer’s journey. Marketers can use 100+ marketing tools to create marketing content and strategies for Omnichannel.

Basics of Omnichannel Marketing:

Create Excellent User Experience:

To influence a customer’s buying decision, you must provide an excellent user experience. A clean user experience is required to make customers follow your brand on multiple social networks.

Omnichannel Integration:

Omnichannel integration makes it easy to create a smooth user experience. Marketers must maintain the same business tone on websites, stores, apps, etc., to make the brand impression memorable.

Consistent Communication:

Consistent communication is necessary to keep the flow of information. Regularly share and update content on marketing channels.

Freedom of Expression:

Give customers options to express their feelings. Make the product catalog available on various platforms so that customers can explore products and make a buying decision.

Importance of Omnichannel Marketing:

Omnichannel marketing aims to engage customers with customer retention strategies for maximum benefits.

Accordding to SEMRush, customer retention is necessary for 61% small-businesses.

Here are the benefits of Omnichannel Marketing:

Brand Awareness:

Spreading the word about your brand is a time-consuming process. You need to be consistent to make customers rely on your brand.

User experience:

User experience is the key to connecting and engaging with customers. Without creating an amazing user experience, you cannot expect that customers will stay with your brand.

Real-time Data:

Omnichannel marketing collects data from multiple channels and filters that data to understand the benefits, content formats, and customers on each channel.

Multiply Revenue Growth:

Brands marketing on Omnichannel get more sales than those marketing on a single channel. This boosts conversion and customer engagement rates.

Build Trust:

Omnichannel is best at collecting data and creating products or services that suit your customers. It is a way to tell your customers you are happy to help.

Difference between Multichannel and Omnichannel:

It is standard to get confused between Omnichannel and multichannel. Here, I am clearing your doubts.
Omnichannel marketing is a way to reach customers by creating a personalized user experience. It includes re-targeting, email marketing, print ads, and other channels. It is about integrating channels.

Multichannel marketing uses multiple ways to reach customers, such as through emails and social media platforms.

Top Omnichannel Marketing Strategies:

Like every other marketing strategy, the Omnichannel marketer should follow a roadmap to success. This roadmap must include planning, resource gathering, data filtering, etc., to improve the overall strategy.

Mapping:

Understanding your customer’s journey is the first step to success. Mapping a customer’s journey from lead to purchase can result in wasting money on marketing.

How to Create a Customer Journey Map?

• Know your customer: Collect data like full name, phone numbers, addresses, email IDs, etc.
• Identify their issues: What does your customer want? How can you solve their problem? How can you make your product worthy? Find the answers to these questions.
• Where are your customers? Find out which platform most of your customers are using and what content type they are interested in.
• Tracking: Track the conversion rate, format, and method. Find out if your customers like to buy online or in-store.

Integration:

Integration is an essential part of Omnichannel marketing. You must promote the same products and services on social media, websites, apps, stores, etc. This will make it easy for the customer to buy products no matter where they land.

Online Presence:

A strong social media presence is one of the most critical factors of Omnichannel digital marketing. Your brand’s online presence must have a similar tone.

Use the same logo, colors, fonts, and catalog.

Use ads, surveys, emails, and review sections to understand the pain points. Find out where your customers engage the most or where they hate to connect with your platform.

Improve flaws in your products, design, and marketing.

User-Experience:

User experience indicates how well your brand can influence the customer’s journey. Personalized customer experience can create 62% returning customers. Customized user experience is not an option; it is a must for a business to survive in the competitive market.

Omnichannel marketing strategy relies on personalized experience. Address your customer with his name when sending emails or engaging on social media platforms. 

How to Create Personalized User-Experience?

• Send personalized emails when a customer abandons the shopping cart to remind him to complete the purchase.
• Segment customers based on the product sections to send recommendations.

Mobile-first:

 

Mobile-first marketing is the need of the time. Search engines prefer mobile versions of websites or mobile apps.

• Create a responsive website that loads faster.
• Keep the URL the same on every device.
• Create mobile apps to connect with users easily. Let your customers browse and purchase using apps.

Automation:

Automation makes Omnichannel marketing easy. Use Omnichannel marketing tools to automate the process.

• GA4: Use Google Analytics 4 to track customer behavior. It will help you understand how customers browse your website or app.
• Omnichannel Marketing Automation: Use marketing automation tools to connect social media marketing, email marketing, etc.
• Personalization Tools: Use segmentation tools like Omnisend to segment your customers based on their product interests.

A/B Testing:

A/B testing in Omnichannel marketing helps you understand which strategy or campaign works the best. Run multiple campaigns, content formats, etc., to find out which is most engaging for your audience.

Analyze Performance:

Analyzing the performance of your Omnichannel marketing strategies is a must. It will help you find out what works and what you need to fix. It is an easy way to improve performance and customer interest.

Conclusion:

Omnichannel marketing works on a pull marketing strategy. First, it engages with the customer, and then it influences him to visit your platform to start the customer’s journey.

Creating an excellent user experience is necessary to encourage customers to follow the next step of their buyer’s journey. Help your customers when they feel abandoned or lost. Use available marketing tools to save time.

Follow these strategies to make your Omnichannel marketing strategy work.

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How to Pick Memorable Images for Your Content?

Creative visuals and image optimization are the rocking factors to improve content marketing. But, how to choose memorable images for your content?

Most people think that by just filling content with images can make content engaging.

Which is wrong.

The best way is always to use at least one image or more than one images in your content that complements to your post to headings.

How to Pick Memorable Images for Your Content: eAskme

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Images should make it easy for readers to identify the sections of essential pieces of content and effectively spread the idea.

Now the question is what type of images are memorable and how you should include them in your content?

Here is How?

How Many Images Should Content Have?

When it comes to picking memorable images for your content, most of the people have a common question, "How many images I should use in Content or blog post?"

The answer is: There is no defined number for images you should include in your content.

Images should be there to make the communication easier.

Adding a whole lot of images in your content will not help as long as they are not relevant. Or leave an impression.

Too many images can turn off the readers' interest in your content.

The number of images depends upon the following factors:

• Topic
• Audience
• Content type

If you are writing for beginners, then you need to add more images to explain steps. The best example of this is wikiHow.com.

If you are writing for the advanced or experienced audience, then you do not need images to explain steps. You only need images to tell the idea.

Also, focus on the impact of the images you are using in your content.

If you are writing for entrepreneurs, then you may not need images. the big reason is that entrepreneurs do not work themselves, but they outsource the work and control the quality.

Picking memorable images is a tedious task.

Tip: First focus on your audience, understand buyer personas, etc.

It's the time to skyrocket your content marketing strategy by picking memorable images for your blog post.

Stock Photos:

Stock photos work as a big time saver for most of the bloggers or marketers.

There is no issue in using high quality, topic-specific, free stock photos as features image.

But are you adding the stock photos in body content?

If yes, then you should stop doing it.

Stock photos work amazingly as featured images, but they are completely useless when using in the body content.

Body content is for users and adding stock photos will not help to improve the user experience.

Rather than using generic stock photos you should use screenshots or creative visuals.

Stock photos in body content can bring negative impact.

TakeAway: Stop using stock photos in the body of your blog post

So what yo use then?

Here is the answer.

Tutorials, walkthroughs, and Screenshots:

The best quality of memorable images is that they are thought-provoking and actionable.

Tutorials, walkthroughs, and Screenshots are the best types of actionable content that you can use to improve communication.

Here you should remember that best way to share tutorials is by showing them.

Using thought-provoking images creatively show what you want to share.

To make the images memorable highlight the critical areas or points.

Use tools like Evernote or Skitch.

Adding walkthroughs and screenshots will help it easy for readers to digest your content.

TakeAway: Use actionable images.

Gifs:

Gif's are interesting, entertaining and creative ways to energize the boring content.

There are tons of Gif's available online that you should use, but only when necessary.

Remember: Gif's are not for every post or every content or every audience.

Use them wisely to add funny and entertaining factors to your content.

Add Gif's to your content only for informal posts.

TakeAway: Use Gif's to spice up boring content.

Custom Visuals:

Finding memorable images is not an easy task. If you are not able to find one, then create one.

When finding images, you may encounter tons of generic, boring, overused and cited images.

Creating custom visuals is the way to make memorable images for your content.

By adding custom visuals to your content, you will bring uniqueness and more opportunities to build backlinks.

At eAskme also, I have used many custom visuals and find out that they perform better than the stock photos.

If you look at the content marketing campaigns, you will find out that the images used in such campaigns are custom, unique and branded.

TakeAway: If you want to add memorable images in your content then start creating custom visuals.

You can hire freelancers or use infographic tools to develop images for your next blog post.

Final Words:

Content with no-images can load faster, but it will miss one of the engaging ingredients.

Adding images in content add more flavor, boost social sharing, traffic, and engagement.

Avoid adding stock images to your blog post body. Use engaging and practical images relevant to your content.

Walkthroughs, screenshots, and tutorials are the best ways to use memorable images blog posts.

If you are still not able to find a creative visual, then develop custom images using Photoshop or other tools.

You have questions? Share via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

Follow these guides to Improve Your Content;

• Follow 3M rule
• Re-publish existing posts
• Use Content Marketing tools

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Threads New Features for Content Creators and Businesses

Threads Launched New Features of Content Creators and Businesses: eAskme

Threads launched new features such as post-scheduling, insights, and multiple drafts. These features will help businesses and content creators to plan their content and marketing strategies.

Meta is trying to make Threads another platform where not only content creators, but also small and large businesses increase impact.

Threads has more than 200 million monthly active users. These users create business potential for marketers and organizations.

Here are the new features of Threads that will help individuals and businesses.

Insights:

Insights are necessary to check your content's performance. Popular social media networks such as Facebook, Instagram, YouTube, etc., display insights.

Insights on Threads will also help content creators and businesses find out how their content is performing, what type of content their audience likes, and which content format is most successful.

Threads Insights will display a range of metrics such as:

• Followers count
• Demographics (age, gender, location)
• View
• Replies
• Reposts
• Quotes

With these insights, you can find out who is consuming your content. With this data, marketers can plan their content strategy on Threads.

Content Draft:

Draft is a great feature to save multiple posts that you want to share in future.

It is possible that you may get 100s ideas to post. However, not every content idea is equally important.

You can write and save your ideas in Threads drafts to review them, edit, or delete them before publishing.
Right now, you can draft up to 100 content ideas on Threads.

Content Scheduling:

Content scheduling is a great way to plan social media content calendar. You can easily schedule posts for the whole month.

Threads allow you to schedule posts for specific date and time. With scheduling features, you can save multiple posts in one day, or single post on multiple days.

Other Important Features of Threads:

Meta has launched multiple features for Threads in 2024:

• Web Experience: threads rolled out web experience in May 2024. This feature allows users to pin their favorite profiles, tags, and searches.
• Threads API: Meta launched Threads API in June 2024. With Threads API, businesses and content creators can quickly share engaging content on the platform.

Conclusion:

Threads is a popular social network with 200+ million users. It is easy to start with Threads and grow your brand presence.

Use essential tools and features to improve your social media presence on Threads.

Threads is less competitive than other major social networks. It is the another reason why you should use Threads today.

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YouTube Launched Courses: New Way to Monetize a Channel?

YouTube launched Courses for content creators. YouTube Content creators can now create paid educational courses using the YouTube platform and earn more money from their subscribers.

YouTube is bringing more ways for content creators to make money online.

Not only YouTube partner programs, but there are already multiple ways a Youtuber can earn money.

Now, YouTube is expanding its monetization feature with course creation. YouTubers have the option to launch free courses to charge one-time free.

YouTube Launched Courses: New Way to Monetize a Channel?: eAskme

YouTube Course Creation:

YouTube’s Courses feature is expanding to more creators. Content creators can create a course on YouTube using YouTube Studio on a desktop. This makes it easy to structure the course pattern and create a multi-layered online course.

What are the features of YouTube Courses?

• Course Badges: YouTube courses will display on Watch Next, Search Results, Watch Pages, Playlists, and home feeds.
• New tab: Creators can access “Courses” using a dedicated tab in Studio.
• New Placement: Courses can be featured on https://www.youtube.com/feed/courses_destination.
• Quizzes: Content creators and design quizzes.Discussion: Discussion allows users to comment and engage with the course creator.
• Completion badge: Viewers get a completion badge after watching all the course videos.
• Information panel: The information panel displays course duration, progress, links, and content details.

How to Create a Course on YouTube?

• Go to YouTube Studio.
• Click on “Create.”
• Choose “New Course.”
• Fill in all the necessary details.
• Click on “Create” and save.

Note: Only a limited number of content creators have access to course features in YouTube Studio. YouTube Users can purchase courses using “Google Play”

How to Find a Purchased YouTube Course?

• Go To “Settings”
• Click on “Purchases and Memberships.”
• Find your course under the “Purchase” section.

How to Request a Refund?

Viewers who are not satisfied with the course and have not watched any video can ask for a refund within 7 days.

• Go to “Settings.”
• Click on “Purchases and Memberships.”
• Choose the course you want to cancel.
• Click on “Problem with purchase?”
• Follow the relevant steps to ask for a refund.

Rolling Out Feature:

YouTube Courses is a feature that is gradually rolling out. YouTube is carefully selecting content creators who can access this feature.

YouTube will analyze the result and will gradually roll out this feature to more creators.

Conclusion:

YouTube courses are a great initiative from Google to expand content monetization for creators and premium content access for users.

It is also a way to ensure that only legitimate courses get monetization opportunities.

Still have any question, do share via comments.

Share this post with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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Social Security COLA Increase 2025: Analysis and Benefits

In 2025, Social Security COLA (cost-of-living adjustment) is official now.

According to the average inflation, it is expected that 2025 COLA will be 2.6% or even lower. In October 2024, an official announcement for the 2025 Social Security COLA Increase will be made.

New 2025 Social Security COLA numbers are disappointing many. While retires expect it to be more than $3.2%, the official data tells that it will be lower than 2.6%. 

Let’s know everything about Social Security COLA and the increase in 2025.

What is Social Security COLA Increase 2025?

Social Security COLA is the annual cost of living adjustment of an American citizen. Recipients receive Social Security COLA cheques in January.

Social Security COLA Increase 2025: eAskme

The numbers were calculated based on last year’s average inflation rate.

The Bureau of Labor Statistics released points that impact the conclusion of social security cost of living adjustment. There are many things that affect cost of living.

It is important for retired citizens as they rely on the COLA to meet their bread and butter.

When Will the Social Security Administration Announce COLA 2025?

Social Security Administration makes COLA announcements during the second week of October. They use CPI-W to measure COLA.

It focuses on the average cost of living of labor workers. It will become effective from January.

While the predictions and estimations are made on the basis of the current inflation average, the final announcement can be different.

How to Calculate Social Security COLA?

Calculate the average CPI-W based on the average of July, August, and September data and divide it by the same months of the last year.

What will be the Social Security COLA in 2025?

In 2024, COLA is 3.2%, but in 2025, it will be lower. After analyzing 2024’s inflation trends, it is predicted that 2025 COLA will be 2.5%.

If you count in dollars, then in 2025, your monthly benefit will be increased up to $48. It will be $1968.

How Much has Cola Increased in the Last 5 Years?

2020	1.6%
2021	1.3%
2022	5.9%
2023	8.7%
2024	3.2%

Retirees should not worry, as they will get increased benefits starting January 2025.

All you need is to manage your finances with the COLA 2025 to meet the ends.

Conclusion:

2025 Social Security COLA Increase analysis helps you plan your life for the next year.

Plan your finances and expenses accordingly.

To get maximum after your retirement, learn how to increase your social security benefits.

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