How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

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Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

• Want to reach marketing firms? You can target those using LinkedIn Ads.
• Want to focus on the education industry? You can reach them using LinkedIn Ads.
• Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2021. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

• Brand Awareness
• Engagement
• Job Applicants
• Lead Generation
• Video views
• Website visits
• Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

• Job Applications
• Lead generation
• Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Sponsored Content ads:

Sponsored content ads work similar to sponsored content. In the sponsored content ad you will be promoting a post or page in the LinkedIn feed.

LinkedIn Sponsored content ads have the highest CPC. It is always wise that you only promote pages with a call to action.

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

Sponsored InMail:

LinkedIn sponsored InMail ads will display like spam email in the inbox. But as these are under LinkedIn policies so you can boost the higher conversion with these ads.

As these ads fall in the inbox directly from the business page or personal profile, the chances are that people find them more exciting and like to communicate with the business.

Note: Make sure that you do not copy/paste the InMail ads.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

• Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.


You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

• Advertising Guidelines
• Advertising Specifications for Dynamic Ads
• Advertising Specifications for Sponsored Content
• Advertising Specifications for Sponsored InMail
• Advertising Specifications for Dynamic Job Ads for Talent Media
• Advertising Specifications for Text Ads
• Advertising Specifications for LinkedIn Display Ads

LinkedIn Audience Targeting

Time to talk business now.

• Who is your target audience? (Male/female, age/location)
• Are they working in the same industry?
• Are they upper management or lower management?
• Do they have experience of each job between 2-4 years?
• Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

• People looking for jobs
• Freshers or experienced
• Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

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17 SEO Mistakes, How to Fix Them, and What to Avoid

Search engine optimization continues to trip up even experienced marketers, costing businesses visibility and revenue.

This article breaks down 17 common SEO mistakes and provides clear solutions to fix them, drawing on insights from industry experts who have diagnosed these issues across hundreds of campaigns.

Each mistake comes with a practical remedy and guidance on what to avoid moving forward.

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1. Too Much AI:

Access to everything is bad. The same applied to AI. At the same time, AI tools are making the job of SEO professionals and content creators easy. But relying too much on AI hurts the quality, human insight, and organic ranking.

It is advisable to use Ahrefs, SEMrush and other SEO tools. But only to understand the issues and fixes. You cannot let AI do SEO or generate content for your website.

I have already shared why you should not use ChatGPT for Law Firm SEO.

Gaurav Kumar, Founder and CEO at eAskme.  

2. Handle Noindex and Launch Checks Seriously

We relaunched a client's e-commerce website a few years ago and about 1,500 URLs ended up as "crawled - currently not indexed" in Google Search Console. It happened because every new category page got shipped with a global noindex tag in the frenzy of the final stages of the relaunch. As a result, the client's organic revenue fell by about 30%.

I will admit that a bit of panic did set in at first, but we were able to jump in and fix it in time.

- We stripped the rogue tag and rolled out a new lean XML sitemap with priority pages only.

- We also built a new internal-link web that pointed to the affected categories and requested re-indexing (in batches to avoid crawl-budget shock).

The pages eventually regained rankings in about six weeks and sales then began to bounce back.

The lesson we learnt is that your staging-to-live checklists should be treated as sacred.

Isaac Bullen, Marketing Director, 3WH

3. Slow Down and Earn Trust

When I first started my business, I was very focused on getting content out quickly, rather than spending time on creating quality content. I wrote a tremendous volume of AI-generated SEO articles for clients (all B2B) in a very short period of time, and I believed that boosting the articles with internal linking and optimizing my website would make up for any shortcomings in the articles, quality-wise.

This did increase the amount of digital traffic to our websites, but it did not convert into increased leads. Even though the content ranked well, it did not align with the challenge that our target audience was attempting to address.

While I technically did match what our target audience was searching for, I had not built any trust with them. Per comments from the sales team, prospective customers viewed our content as being "generic," even though, by the metrics of Ahrefs, our articles looked good.

Therefore, I ceased publishing content because I had the opportunity to interview the sales staff to learn about the challenges faced by prospective customers and what words they were using to describe the transactions, as well as examples that were received well during earlier calls.

I utilized AI to generate outlines of the content and to clean up the final drafts of the articles, but the primary authorship remained with humans.

Tracking rankings is not an accomplishment; tracking revenue is more important.

Do not use AI or the need for speed as an excuse to publish subpar content.

Mike Khorev, SEO Consultant, Mike Khorev

4. Guard Robots Files With Rigid Checks

I once blocked an entire subdirectory in robots.txt during a site migration and killed 40% of our organic traffic in three weeks. We caught it during a routine crawl audit, but the damage was already done... Recovery took us 2 months even after we fixed the file and resubmitted the sitemap.

Everyone makes technical errors - the lesson was that I had no process to catch it before it shipped.

So now I run a staged deployment checklist that includes:

• A crawl simulation on staging,
• A manual robots.txt review by two people,
• And a post-launch monitor that alerts me if indexed page counts drop more than 5% week over week.

I also keep a rollback-ready version of every configuration file we touch.

My recommendation is to treat robots.txt and canonical tags like you treat database migrations. One wrong line can erase months of work, so you should always build a review gate.

Milosz Krasinski, International SEO Consultant, Owner, Chilli Fruit Web Consulting

5. Validate SERPs, Not Just Scores

One SEO mistake that taught me a hard lesson was relying too heavily on keyword difficulty scores from tools. Early on, I targeted keywords labeled "easy," only to find page one dominated by high-authority brands that perfectly matched user intent.

Rankings stalled, and a lot of time was wasted.

I fixed this by making SERP review mandatory before creating content.

Now I check:

• Who ranks
• Their Domain Rating
• Traffic
• Backlink depth
• How well they answer the query

In many cases, that shift helped pages rank within 60 days because we focused on keywords where competitors had thin content and fewer than 10 referring domains.

My advice is simple. Treat keyword difficulty as a directional signal, not a decision-maker. Always validate the SERP manually.

Nick Mikhalenkov, SEO Manager, Nine Peaks Media

6. Strengthen Strategic Internal Links

Early on, I made the error of neglecting internal links while chasing external backlinks. I used to assume that authority came only from external sources.

At the time, I would publish great content and move on to outreach, which leaves new pages un-integrated into the site's structure. This created a growing number of orphan or poorly connected pages that Google could index, but couldn't crawl, analyze, and rank consistently.

We rectified this by embracing a streamlined hub-and-spoke model. We evaluated the site for high-performing authoritative pages and linked them to relevant new pages, both topically and chronologically, to redistribute link equity and reinforce contextual relevance.

Furthermore, we instituted a publishing rule that every new page has to be contextually linked to multiple relevant pages and has to have significant inbound and outbound links at launch.

I recommend applying the same level of thought and strategy to internal linking as you would to external linking. Internal links guide crawler behavior, outline the interrelationships of the content, and indicate to the algorithm the hierarchy and importance of the content.

Overlooking internal links means you are leaving one of the best, most efficient, and high ROI levers in SEO untouched.

Brandon Schroth, Founder, Reporter Outreach

7. Fix Foundations Before You Scale Content

One of the biggest SEO mistakes I made was focusing too much on publishing content quickly without first fixing the technical foundation of a website.

We once pushed a large batch of blog and service pages for a client, but traffic barely moved because the site had indexing issues, slow load times, and weak internal linking.

Adil Rafeeque, Co-Founder and CEO, SEO Expert

8. Delete Thin Lists, Focus Relevance

I wrote too much content, and ended up with irrelevant content.

I run a blog about Lisbon, Portugal, and I had written a lot of great content, the blog was growing, but then I hit a wall and started writing "best X" articles, and a lot of them, and this started hurting me. It was clear that Google saw this as thin, easy-to-duplicate content, especially if you don't add a personal edge to each piece.

I then deleted all of these and significantly reduced my content, which actually made my traffic start growing again. Likely because Google started scoring my overall website content score higher.

Phillip Stemann, SEO Consultant, Phillip Stemann

9. Create Hyperlocal Pages With Real Proof

Okay, so here's a little SEO lesson I learned the painful way. Years ago, I worked with this multi-location firm.

We were in a rush, so we cranked out location pages with almost identical content, just changing the city name. And yeah, it actually worked for about three months.

But then Google updated the algorithm, and traffic nosedived. They went from pulling in 180 leads a month to struggling to break 60.

Had to go back and do it right. We rebuilt every page from the ground up and made it hyper-local.

Showed who worked in that office, pulled in actual reviews from people in that city, talked about real cases, and even gave directions from local landmarks.

It was a pain, but six months later not only were they ranking again, but their conversion rate doubled. Because people actually felt like the content was for them.

Since then, I keep saying the same thing over and over. If your content doesn't feel like it was written for a real person in a real place, it's not worth publishing. Templated junk won't cut it anymore with Google or with people.

Sasha Berson, Grow Chief Executive, Grow Law Firm

10. Chase Gaps, Not Competitors

I used to just copy what my competitors were ranking for.

Sure, I got some traffic, but I was always one step behind. Now I look for the specific questions people are searching for that nobody is answering. That's what actually works.

My advice is to stop chasing the crowd and find those gaps for yourself. It's a much better way to grow.

Justin Herring, Founder and CEO, YEAH! Local

11. Use Natural Anchors With Context

I once went too far with anchor text optimization. The rankings jumped up fast, but then Google caught on and our organic growth flatlined.

Working with national brands since then showed me that natural, relevant links are what actually last. My advice?

Be genuine with your linking. Focus on context over keywords to avoid penalties.

Miguel Salcido, CEO, Organic Media Group

12. Refresh Winners Before You Pursue New Topics

Years ago I made the mistake of letting my old blog posts get stale.

Our best repair guides started dropping in Google, and traffic fell off a cliff. But once we went back and updated those old posts with fresh info and clearer photos, the traffic came right back. Seriously, don't just chase new topics.

The real opportunity is updating what you already have out there.

David Fuller, Marketing Director, WorkshopManuals

13. Prefer Evergreen Guides, Skip Trend Bait

My big early mistake was chasing whatever tech keywords were trending. I had one post get a huge spike in traffic for a week, then it vanished as soon as the news cycle moved on. It was ugly.

I switched to writing detailed guides and updating them regularly. Our traffic stopped being a roller coaster and I could tell people were actually finding the content useful.

Now I build content that lasts instead of chasing those quick hits.

Branden Shortt, Founder & Product Advisor, The Informr

14. Recommit to SEO for Durable Growth

I believe that in past years I neglected my SEO strategy, partly due to the success I achieved on other platforms when it came to converting clients. It wasn't until about a year ago that I started giving it the importance it truly deserves again.

In recent times, SEO has become more important than ever, and there are significant opportunities to be found.

First of all, many people have stopped investing in it after the latest Google updates, which penalized many small businesses that were not engaging in any bad practices.

Secondly, this has impacted many agencies that were doing good work but, after traffic drops, ended up losing clients. If we add to this the fact that SEO is not "trendy" right now, we find a large number of empty spaces waiting to be filled.

On the other hand, artificial intelligence and LLMs are fed by search engines. So the way to appear in them is, once again, SEO.

As if that weren't enough, just look into the most disruptive brands and I can assure you that the most successful ones all have a strong SEO strategy. It doesn't matter if they are better known for their social media presence or for viral videos—those that perform best have an SEO strategy behind them.

For these reasons, I have launched several websites and am collaborating with other media outlets to strengthen my presence in organic search.

Jose Garcia, Economista 3909 - Marketing 447, Economista Jose Garcia

15. Make SEO a Continuous Discipline

I started a global branding and digital marketing firm 24 years ago. It is a common mistake to believe that SEO is a one-time activity—set it and forget it.

Search engines are constantly updating their algorithms and keywords and evolving, so SEO needs to be an ongoing commitment for content to stay on top—page 1. Search engines will continue to find and serve up websites that contain the best content and information to meet its users' needs, so make it an ongoing priority.

Google updates algorithms regularly to make sure sites aren't tricking audiences with their process to move up the ranks unfairly.

One big danger is making a lot of small SEO changes to your site. Although it's smart to update your site with fresh content, you have to be careful it doesn't look suspicious and get penalized by the search engines.

It's also a danger and rookie mistake: if you discontinue a product or service, do not delete the page from your site.

Once the page is deleted, both the URL and the keyword for which it was ranked will disappear. Don't risk losing your ranking if you delete a product or service. Simply add a message for visitors to your site to redirect them to the relevant page. You work hard to get your strong rankings, so don't let that effort go to waste unnecessarily or by accident.

It is important to conduct thorough SEO audits to uncover any technical SEO issues, including broken links. Good internal and external links show both users and search crawlers that you have high quality content.

Over time, with content changes, links can break, which creates a poor user experience and reflects lower quality content, a factor that can affect page ranking.

SEO is a great strategy to increase your visibility, awareness, credibility and rankings online.

Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls

16. Target High Intent, Not Volume

I'm with Gotham Artists, a boutique speaker bureau, and the SEO mistake that probably cost us the most time and money early on was getting obsessed with high volume keywords instead of actually thinking about search intent.

The Mistake:

I went hard after broad terms like "motivational speakers" because the search volume looked incredible—like thousands of searches every month.

We eventually ranked pretty well for it, traffic started coming in, and I felt like I was crushing SEO.

Except almost none of that traffic actually converted.

When I finally looked at what these visitors were doing, most of them were students doing research projects, people just browsing for inspiration, or folks looking for free content. Not a single company with an actual budget trying to book a speaker for their event.

Meanwhile, we were barely showing up for searches like "keynote speaker for healthcare conference" or "innovation speaker for tech summit"—way lower volume, but those were the people actually trying to book speakers with real budgets and timelines.

What I Learned:

Traffic by itself is basically a vanity metric if it's the wrong traffic. A hundred people searching "book keynote speaker for annual sales kickoff" are worth way more than ten thousand people searching generic stuff. Search intent is everything.

How I Fixed It:

I completely flipped the strategy. Instead of chasing volume, I started looking at what actual buyers were searching for.

I went through our inquiry forms to see what phrases people used, listened to how prospects described what they needed on calls, looked at the specific types of events and industries we actually served.

Then I built content around those long-tail, high-intent searches. Things like:

• "how to choose a speaker for a virtual leadership conference"
• "typical speaker fees for corporate events"

The search volume looked tiny compared to what I'd been targeting before, but the traffic that did come was actually qualified.

Traffic went down overall, but leads and actual conversions went up, which is obviously what actually matters.

What I'd Recommend:

Don't get seduced by big search volume numbers.

Before you invest time optimizing for any keyword, ask yourself: if someone searching this lands on my site, are they actually a potential customer, or are they just... someone who typed some words into Google?

If they're not in your target market, the ranking is worthless. Good SEO isn't about more traffic—it's about the right traffic.

Austin Benton, Marketing Strategist, Gotham Artists

17. Align Topics With Real Questions

Keywords must be backed with intent and alignment. During the first months of EVhype, I managed to publish dozens of EV-related pages. They were great in tools, but they didn't match the search intent.

Thus, they prompted users to abandon the pages. We had lots of visitors, but repeat visits were absent, and bounce rates were above 75%.

Deleting non-performing pages didn't seem like a productive step to many. Consolidating content and optimizing the pages to new, specific, user-generated questions, such as:

• The costs of charging an EV.
• The home installation steps.
• Or the calculations of range anxiety, helped the pages perform better.

In a brief period, we reduced the number of indexed pages by 40% and more than doubled the number of visits attributed to organic search. Moreover, people started staying longer on the new pages.

I would say step aside from the volume trap. It doesn't matter if you rank for 10,000 keywords and none of them are the right ones.

Rob Dillan, Founder, EVhype

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• Mistakes That Invite Google to Punish Your Blog or Site

Why More People Pursue High-Skill Hobbies Outside Their Careers

For a long time, hobbies occupied a familiar role in adult life. They offered a break from work, a reliable source of enjoyment, or simply a way to relax after obligations had been met.

Gardening, recreational sports, reading, photography, or casual creative projects often fit comfortably into free time without requiring much structure or sustained effort.

Lately, something feels different.

More adults seem drawn to pursuits that are difficult on purpose, hobbies that ask for patience, technical knowledge, repetition, and the willingness to spend months improving slowly.

Flight training, endurance sports, sailing, martial arts, scuba diving, woodworking, music performance, and language study all demand sustained effort in ways that can look surprisingly serious from the outside.

People with demanding careers increasingly devote evenings and weekends to activities where progress feels uncertain and mastery remains stubbornly out of reach.

At first glance, that choice seems counterintuitive. Why voluntarily add challenge to an already busy life?

Part of the answer may lie in the way modern work feels for many professionals.

Even meaningful careers often involve goals that unfold gradually, projects shaped by team dynamics, shifting priorities, or outcomes that remain difficult to measure in a satisfying way.

A person may spend months contributing to something important while still struggling to point to a moment when progress felt concrete or unmistakable.

A demanding hobby changes the experience of improvement.

Someone learning guitar notices when fingers that once hesitated suddenly move through a difficult progression without conscious effort. A recreational pilot remembers the first flight where procedures stop feeling mentally exhausting because repetition has created familiarity.

Distance runners often describe progress less in dramatic breakthroughs than in subtle moments, when recovery becomes easier, pacing steadier, or distances that once felt intimidating begin to feel ordinary. Improvement arrives unevenly, but it leaves visible traces.

That sense of momentum appears to matter more than many people realize.

Research examining leisure and well-being has found that enjoyable, effortful activities are associated with lower stress and stronger psychological functioning, particularly when people feel actively engaged rather than passively distracted.

Leisure often feels more restorative when it involves concentration, participation, and the satisfaction of becoming better at something over time.

Becoming a Beginner Again

Professional success often comes with competence.

After years in a career, routines become familiar, decisions more intuitive, and confidence easier to sustain.

Those qualities are hard-earned and rewarding, yet they can also flatten the experience of learning.

A high-skill hobby quietly reverses that dynamic.

The executive struggling through flight school, the physician learning piano, or the attorney taking up climbing suddenly enters a world where progress slows down and mistakes become unavoidable.

Nobody cares about résumés in a cockpit, on a climbing wall, or during a difficult lesson.

Expertise resets. Practice matters more than credentials.

That discomfort seems to hold part of the appeal.

Entrepreneur Sky Dayton wrote about becoming a jet pilot after an intensive period of training that involved technical study, more than 150 hours of instruction, simulator work, and a demanding certification process.

What stands out in his description is not relaxation or escape, but immersion in something difficult enough to require full attention and sustained effort outside his professional life.

For many adults, high-skill hobbies offer something increasingly rare: the chance to feel inexperienced again without embarrassment, to struggle toward competence in an environment where progress depends almost entirely on repetition and patience.

Why Challenge Feels Rewarding

The attraction of these hobbies is not only emotional. Researchers studying cognition and aging have repeatedly found links between sustained hobby engagement and healthier cognitive outcomes over time, particularly when activities involve novelty, concentration, problem-solving, coordination, or continuous learning.

A large international study involving more than 84,000 adults across 24 countries found that people who participated in hobbies tended to report better health, greater happiness, and stronger cognitive outcomes later in life compared with those who did not engage consistently in leisure activities.

The study does not suggest causation in every case, but it reinforces a broader idea that sustained engagement appears beneficial rather than incidental.

Still, the appeal of demanding hobbies cannot be reduced to optimization or health benefits.

Much of their power seems tied to effort itself.

Progress unfolds slowly enough to feel earned. Repetition becomes meaningful because improvement remains uncertain for long stretches.

A sailor spends months learning instincts that never appear in a manual.

A diver gains confidence through accumulated experience rather than information alone. Musicians practice passages repeatedly with no guarantee that today will feel better than yesterday.

Convenience, strangely enough, plays almost no role.

Some Pursuits Matter Because They Resist Convenience

Many parts of life have become faster, easier, and more friction-less. Food arrives quickly, navigation removes uncertainty, and entertainment begins instantly.

Efficiency saves time, but it also changes expectations, sometimes leaving little room for experiences that unfold gradually or resist shortcuts altogether.

High-skill hobbies sit outside that logic.

Nobody learns aviation, classical piano, sailing, or endurance sport in a weekend.

Progress stalls, accelerates unexpectedly, and occasionally disappears just long enough to feel discouraging.

Yet the people drawn to these pursuits often speak about the frustration and satisfaction almost in the same breath because the difficulty itself gives accomplishment weight.

Perhaps that explains why more adults willingly choose hobbies that demand so much from them.

The appeal may have less to do with escape and more to do with engagement, with the quiet satisfaction of watching skill accumulate slowly in a world increasingly designed to remove struggle rather than ask anything meaningful of it.

Other helpful articles:

• 5 Backyard Hobbies That You Can Enjoy!
• 6 Hobbies to Make You Fall in Love With 

Top 7 Software Solutions for COI Tracking for Franchise Businesses

Managing Certificates of Insurance (COI) is a critical task for franchise businesses, ensuring compliance and risk management across various locations. This article highlights the top software solutions tailored to COI tracking, emphasizing the importance of seamless integration with existing systems, user experience, and cost-effectiveness.

These tools were selected based on their specific features, ease of use, and ability to support complex franchise operations.

Understanding the nuances of COI tracking in franchise environments allows businesses to maintain compliance efficiently.

The software solutions listed here are designed to automate and streamline COI management, providing robust features and reliable support.

This selection aims to help franchise businesses choose the right tools for their unique needs.

TrustLayer

TrustLayer is a collaborative risk management platform that automates the verification of insurance documents.

It serves franchise businesses by ensuring compliance and reducing manual errors in COI management.

TrustLayer's inclusion in this list is due to its robust automation capabilities and real-time verification process.

The platform is compatible with various document types, making it versatile for different franchise needs.

This platform allows franchise owners to easily COI Tracking for Franchise Businesses as part of their compliance strategy.

TrustLayer's use cases include automated document collection and verification, reducing the administrative burden on franchisees.

While the platform offers a competitive pricing model, some businesses may find the initial setup requires a learning curve.

A distinguishing feature of TrustLayer is its ability to integrate with existing systems, enhancing operational efficiency.

Certificial

Certificial is a real-time certificate of insurance platform that facilitates compliance and risk management for franchises.

It is designed to serve both franchisors and franchisees by providing a centralized dashboard for COI tracking.

Certificial is included here due to its real-time updates and continuous monitoring capabilities. The platform is known for its user-friendly interface and ease of adoption.

Franchises using Certificial benefit from automated alerts and notifications, helping them stay compliant without manual intervention. A notable use case involves integrating Certificial with CRM systems to automate insurance status checks.

While the platform is cost-effective for small to medium enterprises, larger franchises may require customized plans.

Certificial stands out with its focus on real-time data, ensuring businesses are always informed of their compliance status.

myCOI

myCOI is a comprehensive certificate of insurance management software, designed to protect franchise businesses from underinsured claims.

It serves franchise owners by simplifying the insurance tracking process, reducing risk exposure.

myCOI is recognized for its extensive compliance tracking and automated renewal notifications, making it a valuable addition to this list.

One of the key benefits of myCOI is its ability to handle large volumes of insurance documents, ideal for franchises with multiple locations.

The software provides detailed reporting and analytics, helping businesses make informed decisions.

While the pricing is scalable, some users may find the advanced features require additional training.

myCOI is distinguished by its robust compliance features, ensuring franchises remain protected against risks.

DocuSign CLM

DocuSign CLM (Contract Lifecycle Management) offers a sophisticated approach to COI tracking through its automated workflows and document management capabilities.

It caters to franchise businesses by streamlining the contract management process, enhancing compliance efforts.

DocuSign CLM is included due to its integration capabilities and user-friendly interface.

This tool is particularly beneficial for franchises seeking to automate contract approvals and compliance checks.

A common scenario involves using DocuSign CLM to manage vendor relationships and insurance compliance.

While the platform is robust, its pricing model may be a consideration for smaller franchises. DocuSign CLM's standout feature is its seamless integration with popular CRM and ERP systems, enhancing business efficiency.

SmartCompliance

SmartCompliance is an insurance compliance management software that automates COI tracking for franchises.

It is designed to serve franchise networks by providing a centralized hub for managing insurance documents.

SmartCompliance is recognized for its comprehensive reporting tools and automated compliance checks, making it a reliable choice for franchises.

Franchises utilizing SmartCompliance can benefit from its automated alerts and detailed compliance reports.

A notable use case involves integrating SmartCompliance with existing accounting systems to streamline financial reporting.

Although the platform offers flexible pricing plans, some features may require additional customization.

SmartCompliance is distinguished by its focus on compliance automation, reducing the risk of human error.

RiskWatch

RiskWatch is a risk management software that offers COI tracking features tailored for franchise businesses.

It serves franchise operators by providing a centralized platform for risk assessments and compliance tracking.

RiskWatch earns its place on this list due to its robust analytics capabilities and customizable dashboards.

Franchises using RiskWatch benefit from its ability to conduct detailed risk assessments and compliance audits. A common workflow scenario involves using RiskWatch to evaluate franchisee compliance with insurance requirements.

The software offers a tiered pricing model, suitable for franchises of all sizes. RiskWatch's distinguishing feature is its advanced analytics, providing insights into potential compliance issues.

Conclusion

The selection of software solutions for COI tracking in franchise businesses was based on their ability to streamline operations, enhance compliance, and integrate with existing systems.

Each tool offers unique features tailored to the needs of franchises, ensuring effective risk management.

By choosing the right software, franchise businesses can maintain compliance and focus on growth and development.

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Malaysia Airlines Flight 370: New Search Zero Clues

Malaysia Airlines Flight 370 disappeared from radar on March 8, 2014. It’s been 12 years since researchers are trying to solve the unsolved mystery of world’s deadliest plane disappearance. The Boeing 777 with the name MH370 / MAS370 disappeared with the 239 passengers and crew members.

Many theories came out about the disappearance of Malaysia Airlines Flight MH370 such as:

• Hypoxia event (Loss of oxygen)
• Hijacking attempt
• Crew involvement
• Suspicious Cargo
• Alien attack

There are tone of theories roaming around the internet related to Malaysia Airlines Flight 370 disappearance.

This disappearance also triggered the most expensive search in the human history.

Authorities used communications, satellites, and deployed team into the Indian Ocean to find the whereabouts of the Malaysia Airlines Flight 370.

120,000 kilometers of sea area searched but nothing came out as a result. In January 2017, authorities suspended the search operation.

Here is everything you must know about the mystery and search of Malaysia Airlines Flight MH370.

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Malaysia Airlines Flight 370:

In January 2016, Ocean Infinity firm once again launched a search operation to find the remains of Malaysia Airlines Flight 370.

They deployed underwater drones to the depths of 6,000 meters. But result is still the same.

Diappearance:

On 8 March 2014 Malaysia Airlines Flight 370 made the last contact within 30 minutes of its take-off.

ATC radar logs states that the flight disappeared at 01:22 Malaysian time. But military radar was tracking the flight.

But after it reached far from the military radar range the flight disappeared.

Search operations:

Multiple nations launched a joint search operation to find the whereabouts or information about Flight MH 370.

They searched the South China Sea and the Gulf of Thailand.

Authorities searched for a 4,600,000 km area. The massive search cost raised to US$155 million.

On March 17, authorities reported that Malaysia Airlines Flight 370 ended in the southern Indian Ocean.
The join search operation continued for 3 years. But they found nothing.

Malaysia Airlines Flight 370 became the second deadliest plane disappearance involving a Boeing 777.

2025-2026 Search Operations:

Ocean Infinity began the search in 2024. But it suspended the search due to weather conditions.

On December 30, 2025, search operation resumed.

On January 23, 2026, Ocean Infinity concluded the search without success.

Passengers in Malaysia Airlines Flight 370:

There were 239 passengers from 14 nations on the flight. 

• 6 Australian
• 2 Canadian
• 153 Chinese
• 4 French
• 5 Indian
• 7 Indonesian
• 2 Iranian
• 50 Malaysian
• 1 Netherlandish
• 2 Nowzaradan’s 
• 1 Russian
• 1 Taiwanese
• 2 Ukrainian
• 3 United States Citizens

There were 12 crew members. One 52-years old captain. Th copilot was a 26-year-old officer.

Malaysia Airlines Flight 370 disappearance theories:

The never founding debrief of Malaysia Airlines Flight 370 raised multiple theories.

Here are the most popular speculations.

Murder–suicide by pilot:

Jean-Luc Marchand and Patrick Blelly gave popularity to the murder-suicide theory.

Malaysian police search the financial records of every crew member including pilot. And found nothing unusual.

Pilot's flight simulator:

New York magazine published a that Malaysian police investigation showed that a computer hard drive at pilot’s house conducted the similar flight simulation.

Malaysian government and ATSB confirmed the simulation.

Power interruption:

Another popular theory related to Malaysia Airlines Flight 370 disappearance suggests that the flight lost power.

It also suggests that the system was manually turned off. But there is no clue.

Passenger involvement:

Authorities reviewed the history of every passenger. Only one passenger had aviation skills.

Two men used stolen passports to board the plane. The two Iranian men were the asylum seekers.

Cargo:

Reports suggest that 2,453 kg lithium-ion batteries were part of cargo. It is known that lithium-ion batteries can cause fire.

Hypoxia:

ATSB reported that hypoxia is the best reason behind the Malaysia Airlines Flight 370 disappearance.

The unresponsive crew made the flight travel on auto pilot.

Aviation industry After the MH370 disappearance:

Aviation industry has made significant changes to aircraft tracking, transponders, and flight records.

Aircraft tracking:

The International Air Transport Association (IATA) announced task force to track flights.

ICAO approved that new aircraft must have tracking devices which send location information once per second.

Flight recorders:

The European Aviation Safety Agency (EASA) increased the transmission time of ULBs from 30 to 90 days. Dukane launched underwater beacons with the 90-day battery life.

Malaysia Airlines Flight 370 Documentaries:

• Malaysia 370: The Plane That Vanished (2014) on The Smithsonian Channel.
• Flight 370: The Missing Links released on the Discovery Channel.
• Where Is Flight MH370?, released on BBC
• What Happened to Malaysian 370?, released in U.K.
• MH370: A Novella, by New Zealand written by Scott Maka
• MH370: The Lost Flight (2022): A 3-part documentary
• MH370: The Plane That Disappeared (2023) on Netflix.

Conclusion:

Malaysia Airlines Flight 370 is one of the greatest mysteries of the modern aviation history. It was so hard for everyone to believe that a plane can disappear like this and can never be found.

This tragedy led the serious upgrades into the aviation industry.

FAQs:

What happened to Malaysia airlines flight 370?

Malaysia Airlines Flight 370 disappeared from radar on 8 March 2014.

Did they find the Malaysia airlines flight 370?

No. Authorities searched thousands of kilometers but found nothing.

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Sotwe Review: 15 Alternatives with Infographic

Sotwe is a popular platform for X (Twitter) research and analysis. Marketers who want to follow popular hashtags, accounts or keywords on Twitter are using platforms like Sotwe. It is a no-login platform to track content performance. 

It keeps the user anonymous while browsing the popular trends on X (Twitter).

While the platform is popular among Twitter users and active before Elon Musk took over Twitter and renamed it.

Most of the internet and social media users are not aware of what Sotwe is.

And how does it work?

Even the users who are using Sotwe services are complaining about the regular downtime. This is where the marketers look for Sotwe alternatives to track trends on X.

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Today, I am sharing everything that you must know before using Sotwe.

Sotwe:

What is Sotwe? This question comes to the mind of every person who hears about this tool for the first time.

Sotwe is an online tool and web application that allows users to track X posts and profiles without a subscription. The subscription-free model is the reason behind Sotwe’s popularity.

Sotwe registered on October 19, 2020. In the last 6 years, the platform has grown from nothing to one of the most popular tools to track social media mentions on X.

It tracks posts, profiles, and mentions on X (Twitter). For many years, it has used the Twitter API for many years. But after rebranding, X has depreciated the API that gave third-party apps access to Twitter content.

X (Twitter) blocked access to its API, which resulted in shutting down the websites depending on the Twitter API.

The new restrictions for X (Twitter) made tracking difficult. Yet, somehow, Sotwe is still able to track hashtags and keywords on X.

Sotwe became the home of the users who lost their social media profiles and still want to access X (Twitter) content.

It is a no-nonsense platform to access X posts, brand mentions, and profiles.

Is Sotwe Safe?

Sotwe is not working in broad daylight. It operates in the grey area of the internet.

Without the X API, Sotwe is still tracking X posts, media, and profiles. Even though it is harmful, the use depends upon the user’s intent.

But here is something that you must know.

X depreciates the API that gives third-party apps access to its content. Yet Sotwe is able to bypass API loopholes and provides access to Twitter content. It seems that Sotwe is using IP data.

Due to a lack of support, the Sotwe platform shuts down multiple times. The high downtime and lack of support make users question whether Sotwe is safe or not.

Many platforms and regions have limited access to anonymous Twitter viewing websites like Sotwe. Using VPNs can still expose you to potential risks.

Why Sotwe is Popular:

Sotwe is popular because it offers anonymous X (Twitter) viewing.

Here are the reasons that make Sotwe popular:

• Anonymous X (Twitter) content browsing
• No login
• No subscription
• Easy-to-use
• Fast loading
• Track hashtags and brand mentions
• No ads
• No Installation
• Easy navigation
• Access trends, posts, and profiles.
• Mobile-responsive

Sotwe.com is very specific about how it works. It only unlocks the content shared in recent times. Users have limited access to X (Twitter) content.

Sotwe Pros and Cons:

Sotwe is popular among users who want anonymous X (Twitter) access. But for more engaging users, it lacks everything.

Here are the pros and cons of Sotwe:

Pros:

• Anonymous browsing
• No login or registration
• Easy access to hashtags and profiles.
• Global accessibility
• Track trends and brand mentions

Cons:

• No support from X API.
• High downtime
• Lack of anonymity
• Limited content
• Unofficial platform

Who Should Use Sotwe:

Researchers, social media marketers, bloggers, and trend followers can use Sotwe.

• Marketers: Use Sotwe to track popular trends and competitor social media profiles.
• Researchers: Track stories, resources, updates, and related information.
• OSINT Analysts: It is easy to track public reactions to popular trends.
• Bloggers: track popular hashtags to choose topics to write.

Sotwe Alternatives:

Even though Sotwe is popular, it faces downtime and has limitations. This is where users choose Sotwe alternatives.

Nitter:

Nitter is one of the most popular Sotwe alternatives. It offers anonymous X (Twitter) viewing. It is a responsive and easy-to-use platform.

You do not need a subscription, registration or login to access Nitter. It offers anonymous browsing for free.

Pros:

• Free platform
• No signup
• No subscription
• Open source
• User-friendly
• Zero tracking

Cons:

• High downtime
• Lack of advanced features

Twstalker:

Twstalker is another Sotwe alternative. It offers a clean user interface to view X (Twitter) profiles, posts, and hashtags without login.

You can check posts, followers, and social media accounts anonymously. It is an easy-to-use platform for social media marketers and journalists.

Pros:

• Easy-to-use dashboard
• No registration
• Anonymous X (Twitter) browsing

Cons:

• Ads
• No advanced features

SkyGram:

SkyGram is another popular anonymous social media browsing alternative to Sotwe. It is accessible worldwide. It offers digital access to X (Twitter) content.

All you need is to type a keyword or a hashtag in the search, and it will unlock the content. It is a fast-loading platform without pop-ups.

Pros:

• Zero cost
• No signup
• Quick browsing
• Anonymous

Cons:

• Downtime
• Lack of advanced filters

TwitStat:

As the name suggests, TwitStat was developed to read content stats shared on Twitter. But due to API changes, the platform limited its capabilities.

Now, you can use TwitStat to read social media posts, brand mentions, patterns, and social engagement count.

You can use this data to plan your own X (Twitter) content marketing strategies.

Pros:

• Analytics and reporting
• Track followers and mentions
• Zero cost

Cons:

• Downtime
• Slow
• Browsing experience lacks

Twuko:

Twuko is an easy-to-use social media analyzer for X (Twitter). As a Sotwe alternative, it offers similar features such as X posts, profiles, hashtags, and mentions.

It is an easy-to-use platform with a clean design and easy navigation. It is popular among marketers and OSINT.

Pros:

• Easy research
• Smartphone compatible
• Clean user interface

Cons:

• No advanced filter
• No deep insights
• Downtime

Tweeload:

Tweeload is another popular platform to browse Twitter content anonymously. It offers similar features to Sotwe. You can use Tweeload to download X posts, profiles, and media. It is a responsive and fast-loading platform.

Pros:

• Download videos
• No subscription
• No login
• Easy-to-use

Cons:

• High downtime
• Limited features
• No advanced filters

PopTop:

PopTop is a popular platform and an alternative to Sotwe. It unlocks free access to brand mentions, posts, hashtags, and media on X (Twitter). You can use it to track the performance of popular posts and engagement.

Pros:

• Track trends
• No login
• No subscription
• Clean and optimized website

Cons:

• Lacks analytics
• No customer support
• No advanced features

xBrowser:

xBrowser also provides anonymous access to Twitter content. It only requires a hashtag or a username to track the content. You can use xBrowser to read posts, download videos, and check engagement.

Pros:

• Easy-to-use
• No login
• Responsive

Cons:

• Downtime
• Lack of advanced filters

TwitterViewer:

TwitterViewer works as an anonymous X viewer. It is the social media alternative to Sotwe to unlock anonymous access.

You can use it to read Twitter threads, tweets, and check user engagement. It is useful for OSINT, publishers, and marketers.

Pros:

• Clean dashboard
• Easy navigation
• No subscription

Cons:

• Old design
• Lack of modern tracking
• Downtime

TwitFix:

TwitFix allows users to access X (Twitter) profiles using a hashtag or a URL. It also opens access to tweets and media content. You can view Twitter videos and download them using third-party tools.

Pros:

• Download media
• Free platform
• No subscription

Cons:

• No best for browsing
• Downtime
• Lacks advanced filters

Pingr:

Pingr is an anonymous X (Twitter) viewer like Sotwe. It is an easy-to-use tool with a clean design and global accessibility.

You only need a URL or keyword to access Twitter content using Pingr.

Pros:

• Quick access
• Clea interface
• Fast loading
• No login

Cons:

• Downtime
• No social media filters

FxTwitter:

FxTwitter became popular with the rise of X (Twitter). It gives users the ability to access X content without a login or a social media account. You can use FxTwitter to view posts, read comments, and track user engagement.

Pros:

• Easy-to-use
• Clean design
• Fast loading
• Responsive design

Cons:

• Not for downloading
• Lacks best features
• Downtime

ProxiTok:

ProxiTok is a secure alternative to Sotwe. You can use it for anonymous X (Twitter) browsing. It is a tool with a massive user base. It allows you to view comments, analyze engagement, and view videos.

Pros:

• Privacy
• Open-source platform
• Easy to use and fast loading

Cons:

• Limited features
• Donwtime

Invidious:

Invidious is another popular platform to browse Twitter content anonymously. As a Sotwe alternative, it offers similar features and benefits. You can use Invidious to view comments, read threads, and track trends.

Pros:

• Global accessibility
• No Ads
• No tracking
• Community-driven platform
• Privacy first

Cons:

• Limited features
• No filters
• Occasional downtime

TweetFeast:

TweetFeast is another popular Sotwe alternative to access Twitter content anonymously. It allows users to access posts, videos, comments, and social shares without login or subscriptions.

Pros:

• No login
• No subscription
• Global access
• Support digital devices

Cons:

• Downtime
• Limited features
• Lacks search option

Sotwe Alternatives Infographic:

How to Use Sotwe Responsibly?

Sotwe is an anonymous browsing platform that operates in the gray area. It uses third-party tools to access X (Twitter) content for users without logging in. 

Here is how you can be safe while browsing Sotwe:

• Use a secure network
• Do not open personal links
• Clear cookies
• Do not install ads or pop-ups

Future of Sotwe:

Sotwe is facing a hard time since X (Twitter) depreciated its API for third-party websites. It is now using limited tools and features to unlock content anonymously.

Users who want to get a better experience should always log in and access content through X.com.

Conclusion:

Sotwe is a popular anonymous Twitter browsing platform. It gives users access to X (Twitter) posts, comments, threads, and engagement metrics.

Marketers can use this information to plan their X marketing campaigns.

To be safe, it is best to use the official X platform.

FAQs:

What is Sotwe?

It is a login-free platform to access X social media content online.

Is Sotwe Safe?

Sotwe's website is full of ads. It is not 100% safe.

Why is Sotwe Not Working?

Sotwe is facing high downtime. Its server shuts down multiple times during the day.

Is Sotwe legal?

Sotwe unlocks publicly available content without an X account, which may seem legal but does not fully support X(Twitter) policies.

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Best GEO Strategies to Rank Your Brand in AI Search Engines

Generative engine optimization (GEO) is the way to get features or rank in AI search engines. It enhances your online reach and visibility.

AI search engines are expanding. Users are also adapting AI search engines more than traditional search engines. ChatGPT has 900 million active users weekly. Google AI Mode and AI overviews are ranking and citing publishers’ content with links.

You must learn how to turn your business into a brand.

 

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GEO Strategies to Rank Your Brand in AI Search Engines: 

Every time an AI search happens, it gives the opportunity to rank for maximum visibility. 

AI search is here, and it is time to understand how to use Generative Engine Optimization (GEO) to rank your brand in AI search.

Without delay, here are the steps you must take to rank your brand in AI search.

Measuring Your Brand’s AI Visibility:

The very first step to measure if your brand is ready for AI search or not. You can do it by measuring AI visibility.

It will help you find out:

• Does AI search follow your brand or not
• Which AI platforms mention your brand
• Which are the most relevant queries
• How many times are your competitors cited in AI search?

Measuring is necessary to optimize your efforts.

How to Measure AI Visibility of Your Brand?

Marketers and GEO experts are still not using this step.

It is easy to measure your brand visibility:

1. Note down the top questions your customers ask
2. Ask Gemini, ChatGPT, and Perplexity the same questions.
3. Find out where AI search mentions your brand, and where your competitors rank better.

Do it every month to measure the changes in the AI search results. Measuring your brand mentions and citations in AI search is a tedious task.

For this purpose, you can use the best SEO tools like Ahrefs or SEMrush.

Both track AI citations and brand mentions.

For example: go to SEMRush, open the AI-SEO tab and enter the URL or domain to track AI visibility. You can also check the same by adding the domain name in the SEO search.

It displays the AI visibility score, number of mentions and cited pages.

This way, you can easily find out where your brand ranks in AI search and where you need to work more.

SEO for GEO:

SEO is not dead. It is more important to use SEO for GEO.

Generative search still ranks websites ranking better in traditional search engines. Most AI searches pull results from Google search.

It is necessary that your brand rank is better for targeted queries in Google search to influence the AI search ranking.

Pages that rank better in SERP also rank better in AI search results.

Google AI Overviews also cite links to websites that rank better than competitors in organic search.

Do the following:

• Write quality and creative content with engagement triggers.
• Build backlinks
• Fix Technical SEO.

Search engine optimization works as the foundation stone for GEO. But to rank in GEO, you need to do more.

Best GEO Practices:

Make sure that your content follows the best GEO practice to gain a better ranking.

Here are the best GEO practices:

Write for Visibility:

In GEO, visibility is more important than anything else.

The more content and links get cites the better chances you have attract traffic from AI search engines.

Create content such as case studies, statistics, expert-led research, and tutorials.

Content Structure:

Content structure is as important for AI search as it is for Google search.

Use titles, headings, descriptions, FAQs, paragraphs, with creative visuals and infographics.

Also, repurpose your content on multiple channels to increase its value.

Structured Data and Schema Markup:

AI search engines look for structured data and schema markups.

These two things help AI search bots to read your content and understand it. It is necessary to optimize your website and content schema.

Topical Authority:

Topical Authority is always important.

You must be an expert in the niche you are writing about. It is better to research and collect facts before writing content. Proofread content to fix mistakes before publishing it.

Note: To maximize the benefits of AI search visibility, you need to optimize your website, content, and marketing strategies. 

Target UGC:

UGC platforms like Reddit help you rank better in AI search. Google is ranking Reddit content more than in the last 5 years.

This is not a dilemma. User-generated content is becoming the trusted source of information.

AI search engines also rank links from Reddit discussions.

It is a must to rank your brand in Reddit threads.

How to Rank Your Content in UGC Discussions:

• Target audience: Choose the UGC platform based on your target audience. Not every UGC forum is best for your content and audience. For example, you do not want to share football content in SEO communities. Join subreddits based on your niche and customers.
• Contribute: Platforms like Reddit focus on user participation. Rather than chasing links, target contribution. Making useful contributions to communities, and it will help you improve your Reddit Karma.
• Be Genuine: When helping someone in UCG communities, make sure to be genuine. Only give tips when you have experience in something. Read questions before answering and only provide relevant information.
• UGC in AI Search: Check which threads are ranking in AI search. Join those communities and reply to those threads. Be active and responsive as much as you can.

Listicles:

Listicles are also popular in AI Search. Be ready to optimize your marketing strategy to get featured in listicles.

Get your interview features in top publications. Be part of expert roundups and earn links from listicle articles.

How to target Listicles for GEO:

• AI Search for Listicles: Run a query on the AI search engine to find out which listicles are ranking. Use ChatGPT, Perplexity, and Gemini for this. Note down the URLs for the next step.
• Pitch: Pitch your listicle contribution to the publishers. Make sure that your idea adds value to the listicle. It is the only way to get features in top-ranking articles.
• Get Featured: Engage with the content of the publisher to add value to their websites. It will work as an ego boost and make them notice your contribution and feature them without hiccups.

Be the First:

GEO has just begun. It is the best time to adopt strategies that can help your brand to rank better in AI search results.

Keep tracks of changes in AI search to adapt to the latest strategies. Test everything and keep those that work best for your audience and goals.

Conclusion:

Brand’s presence in AI search is all about being visible.

The more you are active in your niche with expert knowledge and authority, the better chances you have to get featured and cited in AI search results.

While targeting AI search results, do not forget that the real business is your audience.

Always work for your audience, and you will get the best rankings without too much effort.

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7 Image Search Techniques: Guide to Find, Verify, and Optimize Visual Content

Image search techniques has not only made it easy to search for products and services but also made reverse image search possible. With a few words or keywords, you can find the right image for your blog and content.

Google Lens processes 12 billion searches every month. Image search itself accounts for 25% of all Google searches.

If you are a marketer, blogger, designer, researcher, or journalist, then image search should be your most powerful tool.

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While everyone knows how to search on Google, very few know how to search using images.

Today, I am sharing everything about image search techniques in 2026, such as:

• What is Image Search?
• How Do Image Search Engines Actually Work?
• The Main Types of Image Search Techniques
• What are the Best Image Search Tools?
• What are the common Mistakes and the future of Image Search?

Image Search:

Image search requires visual input. It is different than traditional text-based search. You can use image search to search for images, products, information, and sources online.

It is easy to upload a photo, image URL, or use a mobile camera to capture a physical object and search to get related results.

There are two types of image search, which are quite popular:

• Forward Image search: You type a keyword to retrieve images.
• Reverse Image Search: You use images to get relevant or related images.

The modern Image search techniques use both approaches to blend visual search with text metadata and deliver the best search results.

Different people use image search for different purposes:

• Journalists: Image search to fact-check viral photos.
• eCommerce: Use images to identify stolen product shots
• Designers: Use image search to find the source of visuals.
• Researchers: Use image search to track scientific diagrams.
• Brands: Use to detect logo misuse.

How Do Image Search Engines Actually Work?

Before learning the image search techniques, it is a must to understand how the image search works. It is not a single algorithm.

It is a layered search that covers 3 stages: extraction, indexing, and measurement.

Feature Extraction:

It is the first step when you upload an image.

Search engines convert the image into a numerical representation known as a vector or embeds to analyze properties such as spatial patterns, textures, shapes, edges, and colors.

• Traditional methods: Scale-Invariant Feature Transform (SIFT) and Speeded-Up Robust Features (SURF) detect and describe image features. These features stay the same regardless of the size of the image. This type of search struggles with complex image searches.
• Modern deep learning methods: Convolutional Neural Networks (CNNs) such as VGG and ResNet were trained on billions of images. When you upload a new image, it produces 2048 dimensions for ResNet. It understands information like color, shape, relationship, contextual patterns, and what object presents.

Indexing:

It is the second stage.

After extracting the image features, it is necessary to organize the retrieval across billions of images.

• Locality-Sensitive Hashing (LSH): It maps similar features into the same hash bucket. It saves time as your image does not need to be compared with billions of images, but only with the images in that bucket. The system only extracts information from the same set of vectors.
• Tree-based structures: Facebook AI Similarity Search (FAISS) and Approximate Nearest Neighbors Oh Yeah (Annoy) are users for large-scale systems. FAISS supports vector quantization and GPU acceleration. It compresses HD vectors to complete a scaled search in seconds.

Similarity Measurement:

It is the final stage. It compares your query feature with indexed image candidates to rank according to relevance.

It uses metrics like:

• Euclidean distance: Straight line distance between two vectors in features.
• Cosine similarity: Measures the angle between two vectors. It works best for semantic embedding.
• Hamming distance: It is used for binary hash representations. It counts the number of bit positions where hashes differ.

Image Search Techniques:

Now that you know how image search works, it is time to understand what the best image search techniques are.

1. Keyword-Based Image Search:

It is one of the most common types of image search. You type the word or query in the search engine, and it displays images ranked by relevance.

The search engine will use your text to match with the metadata of indexed images. It uses file name, alt text, body text, captions, structured data, and page headings.

This method works best for content discovery and inspiration. The only weakness of this method is that the success of its search depends upon how well the images are labeled and described.

It means that a stunning image with no alt text and no context will not appear, even if your query is related to that image.

Tips:

• Use layered descriptors rather than using single-word queries.
• Include features like color, style, orientation, and resolution.
• Use filtering tools for size, usage rights, and date.

2. Reverse Image Search:

Reverse Image Search is a popular way to identify the misuse of images or logos. In this search, you add an image to the search rather than text.

The search engine analyzes your image and compares it with already indexed images to display the search result. It displays all the pages where that image appears.

Professional Use Cases:

• Verify the source of the image
• Detect unauthorized use of your own images
• Identify if the image has been manipulated
• Find an HD version of low-quality images
• Locate products seen on social media without their names.

Note: Fact-checkers and journalists rely on reverse image search. 68% of journalists use it to identify the source of images.

3. Visual Similarity Search:

Visual Similarity Search is different than Reverse Image Search.

Reverse image searches look only for exact or near-match images. Still, visual similarity searches find images that have similar structural characteristics or aesthetics, such as style qualities, design patterns, layouts, and color palettes.

Pinterest Lens is the best example of Visual Similarity Search. You upload a photo of a blue velvet sofa, and the platform searches for related furniture even if there is no sofa in the search results.

It is beneficial for businesses like eCommerce, fashion, and interior design. You do not need to know the product name, designer or category to search the platform.

Visual similarity search relies on Convolutional Neural Networks (CNNs). These capture compositional and aesthetic information.

4. Object Recognition and Selective Search:

Rather than searching the whole image, it allows you to select a portion of the image and perform a search based on your selection.

Bing Visual Search Crop Feature allows you to crop an image and then perform a search. You can select watch on lifestyle photos, and it will display the images related to that watch.

Google Lens also performs a similar function.

It is the best technique when you must search for a part of the image rather than the whole image. For example, you can search for the logo on the brand magazine cover image.

Note: the technology behind object recognition and selective search uses extraction and similarity features for a cropped region of the image rather than the complete image.

5. Pattern and Color-Based Search:

Some image search engines and design platforms offer advanced filters like color palette or visual patterns.

Brand managers and designers can use pattern or color-based searches to find images within the hue ranges.

Dedicated design tools use techniques to extract color histograms and palette information during feature extraction.

They later use this information with feature vectors.

6. Facial and Object Recognition Search:

Facial recognition search identifies faces or individuals across image databases. They compare facial geometry extracted from uploaded photos.

Object recognition extends facial recognition search to logos, animals, vehicles, and other items.

• Media organizations are using these techniques for photo archives.
• Law enforcement also uses these for identity verification.
• Social media platforms use it for content moderation.

Yandex Images, LensGO AI, and EyeMatch are the best examples of facial and object recognition search engines.

Note: Always approach facial recognition search with a sense of privacy and ethical consideration.

7. Metadata and EXIF-Based Search:

Image contains structured information. Cameras and editing software often leave information like EXIF data, camera model, GPS coordinates, lens information, and timestamp. 

Tags, file names, captions, and all text also contribute to how search engines categorize and retrieve image search results.

EXIF data is less relevant in search results. But Metadata is still a critical part of image search results.
For example, A file name green-artistic-coffee-mug.jpg is more discoverable than 123.jpg.

The Best Image Search Tools in 2026

Tool	Best For	Reverse Search	Standout Feature
Google Images and Lens	General discovery, SEO	Yes	Massive index, entity recognition, Lens integration
LensGo AI	Facial recognition, copyright monitoring	Yes	Category filters such as; People, Duplicates, Places, Similar; alert system
TinEye	Image provenance, copyright protection	Yes	Fingerprint finds altered or resized copies
Bing Visual Search	Product research, object isolation	Yes	Crop-to-search within an image
Yandex Images	Faces, landmarks, Eastern European content	Yes	Strong facial and object recognition
Pinterest Lens	Fashion, lifestyle, interior design	Yes (visual)	Visual discovery
Openverse	Openly licensed images	No	Creative Commons filters
Baidu Images	China market research	Yes	Localized indexing of Chinese-language

Note: No single image search tool is perfect. You may need to use more than one platform for research and verification. Google Images and TinEye offer maximum coverage for reverse image search. Bing's crop feature and Pinterest's visual similarity results are best for product research.

Image Search Techniques for SEO:

Even in 2026, images are underused organic traffic channels.

You must understand that optimized images can rank better in Google Images. It can also appear in Discover and visual carousels. This strategy increases topical authority.

Here is how SEOs can Optimize Images for Search:

Technical Optimization:

• Use descriptive and relevant file names.
• Do not use serial numbers and underscores.
• Serve images in AVIF or WebP formats.
• Use lazy loading to improve load time and CWV score.
• Make images crawlable.
• Use canonical tags.

On-Page Optimization:

• Alt text is a must for images. Make it descriptive.
• Place images near related body text.
• Us captions
• Use ImageObject schema markup to add structured data.

Image Sitemaps:

eCommerce, news websites, and portfolio platforms should submit image sitemaps. This ensures that your CMS, lazy loaders, and JavaScript are discoverable and indexed.

Image sitemaps ensure that images get an indexing opportunity.

Measure Image Search Performance:

For the success of your image SEO best practices, it is a must to measure image search performance. Use the Image Search Filter in Google Search Console to track clicks, impressions, and CTR.

Deep impressions, but low CTR means image quality is poor, or the image is misaligned with the content.
Low impressions indicate relevancy or indexing issues.

Reverse Image Search for Brand Protection and Verification

The maximum use of reverse image search is to identify misuse of intellectual property and detect misinformation.

Photographers and creative professionals:

Use LensGO AI and TinEye to run regular reverse image searches. Whenever your image appears on a new platform, these platforms send you a notification.

Brand Managers:

Monitor unauthorized use of logo and brand assets.

You can use reverse image search to identify counterfeit products, impersonating them in ads, and unauthorized use of brand images.

Journalists and researchers:

Do not blindly publish images sourced from the internet.

Use third-party image search tools to perform reverse image search. Identify when the image first appeared on the internet.

eCommerce:

Monitor if a competitor uses your images.

Unique and original images are required to rank in search results.

Image Search Results Common Mistakes:

Low-quality images:

Low-quality and heavily cropped images are bad for image search.

They do not carry enough visual information to perform research.

Single Image Search Engine:

Relying on only one image search engine is also a mistake. You must use two or more search engines to find out everything related to the images.

Do not Ignore Image SEO:

Ignoring Image SEO reduces your chances to rank in image search. Do not waste the value on your digital assets.

Stock Images:

Relying on stock images often creates issues. Stock image platforms sell the same image to thousands of websites. It becomes hard to identify who owns the image.

Future of Image Search Techniques:

Multimodal AI has changed the trajectory of image searches. It uses text, images and even voice in a single query to search for images.

Google Lens already offers real-time camera-based search. It will mature into a more physical environment. Augmented reality devices will make users identify products, landmarks, artworks, and plants by just looking at them.

AI-generated image detection is also becoming important for image verification. Synthetic images are becoming indistinguishable from naked eye.

Conclusion:

Image search techniques have evolved from text-based search to multi-layered image search. Real-time visual recognition, semantic embeddings, extraction algorithms, and approximate indexing make image search effective.

You can use image search techniques to verify a photograph's authenticity, unauthorized use of brand assets, and find a product you saw online. SEOs can also optimize images for Google Image search for better ranking.

There is one thing common across all image search techniques, and that is the alignment between an image's visual content, metadata, context, and intent.

FAQs:

What is the difference between reverse image search and visual similarity search?

Reverse image search works as an investigation to find the misuse of digital images. Visual similarity search finds images based on structural qualities.

Which image search tool is most accurate for finding stolen or duplicated images?

TinEye is the most accurate tool to find stolen and duplicate images.

Does image search work for identifying AI-generated images?

It is not yet reliable to identify AI-generated images.

Can image search be used for SEO, and does it drive traffic?

Yes. SEOs can index their images in Image search results and boost their organic traffic.

What is alt text, and how important is it for image search?

Alt text is an HTML attribute that describes the content of an image.

Other helpful articles:

• Brave Search Standalone Image Index and Video Index
• How To Search With Text & Images
• 12+ Best Sites to Find free images online