Blogging as a Full Time Career or Primary Job? Which is better if you are Living in India

It`s been around four years since I had started blogging. I started blogging at the age of 27, while I was working as a Customer Support Executive. I have been asked many times about is Blogging a better career choice. In the beginning, I started blogging as a relationship advisor, which bring good fortune for me, But I was more interested in technology, So I moved from relationship blog to technology blog. So Today I am going to discuss with you is blogging as a full-time career or part-time work.

I am a professional blogger, but now I prefer to call myself a Digital marketer or Internet Entrepreneur.
Today I will discuss various scenarios that will come in front of you if you plan to become a professional blogger and do blogging for a full time.

Blogging is Not an Easy Job:

I see many people who don't want to do any job, so they start blogging to make money. But they don`t even know that blogging is much more difficult if you are not consistent. If you can`t get successful on job chances are that you hardly get successful in blogging. Still, some bloggers are good at blogging even when they were not good at their jobs. Odds are everywhere.

Blogging requires patience, skills, dedication, and creativity. There is no doubt that you can earn the hell lot of money from blogging but only if you have patience.

Blogging is about learning, understanding, analyzing, writing and sharing. You need basic web-design, good English, good Internet skills, excellent reading writing skills and SEO skills. None of these can work without the others. You may make money for some time with some tips or tricks but to stand always you need these skills.

You can`t just make money by clicking over some ads or do some simple surveys. Even if you find some such network, it will hardly pay you anything.

So you must understand that making money online is not just an easy task. It never happens overnight. You need patience, skills, dedication, and knowledge. It also requires some skill set, experience, and commitment.

Always Start Blogging for Part Time:

Noone recommends you to quit the job and start blogging same time. You should begin blogging part-time while doing other tasks and once it get high value and you start getting good money, then you are free to quit the job and move to full time blogging. Even the most popular bloggers such as Tony John, Amit Agarwal, Gaurav Kumar have started blogging part-time.

Blogging is for everyone, but still, it is not everyone’s cup of tea. More than 10k people search to make money online daily on the Internet, and hardly 5 of them get success. So the success ratio is not much high, but it is also because they lack planning, knowledge, and commitment.

I have always said it many times that if you are blogging for the money, you will get fail, but if you are blogging with passion, you will still get success.

Make Blogging your full-time career only when you get successful as a part-time blogger.

It also depends on Gender in India (Male or Female):

I respect women, and I must say that in India it is easy for females to grab attention even as a blogger. But if you are a male blogger, then you should read this post thoroughly.

In India girls mostly spend time at home so they can efficiently manage to blog by spending time on blog and home together at the same time, but if you are male then you should read on.........

Blogging alone or Blogging with a team?

I always recommend that success comes when you have a team of great thinkers and dedicated professionals. You should have a team, but this also varies from person to person. I have a friend who earns $2000/month working from home, but there is a blogger like Amit Bhawani who have an office and a team of the content writer to work on blogs. That can bring more benefits to Indian society.

Challenge of Society on Blogging from home in India:

If you care what people think about you then you should never work from home because in Indian people don't care how much you earn, all they care if you work in a Company or not.

A friend of mine didn`t find a good match to get married for a few years just because he was working from home. 99% people on matrimony sites prefer person working in MNC.

When you start earning good money, I recommend you to start your office, as this will bring respect and also bring discipline to your work. If you are already wealthy, then you can utilize your money to gain respect in Indian society.

Earning from Blogging is not consistent:

The biggest reason why people do not choose blogging as a full-time career is that earning from blogging is not consistent. Earning depend upon many factors such as popularity, followers, Google Algorithmic updates, etc.

I meet some people regularly who want to hire me to work on their blogs or websites. I always ask about their blogging experience, and usually, I get the answer that they used to make thousands of dollar or hundreds of dollars, but after Google updates, they are not able to bounce back.

This happens because of the monotonous strategy. With time everything needs to evolve. Earlier it was the quantity of traffic which was giving value to sites, but now it is more about quality.

Conclusion:

Always start blogging as a part-time and when you get success then make it a full-time career. Try to begin office rather than just blogging from home.

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Social Media Presence is the Key to Rank in AI Search: Here is How and Why?

SE Ranking analyzed over 100,000 keywords to discover the fact that brands with massive social media presence often rank better in AI searches. This discovery also makes it easy to understand the importance of social media presence in AI-driven search results.

Chatbots track your social media posts and brand mentions. Every time a user mentions your brand on social media, it adds additional points to rank in AI search.

Note: AI search results only display social media post links that answer user queries.

Social Media Presence Is the Key to Ranking Better:

SE Ranking analyzed results on both AI chatbot and Google search results.

According to their study, the social links of brands appear for 67.66% of queries in AI Overviews. For the same queries, Google AI Mode cited social links for 32.39% of queries. ChatGPT is the AI platform that uses the fewest social media links. It only displayed 8.4% in results.

It means that AIO and AI Mode cite social media posts more than ChatGPT. So, if your goal is to get more traffic from Google AI search, then a strong social media presence can be the key to your success.

If you are one of those who only believed in writing content without social media activity, then you must rethink your strategy.

Google is citing YouTube content most of the time. Where ChatGPT cites LinkedIn and Reddit links.
To get the best results, you must optimize your brand’s social media presence on LinkedIn, Facebook, Reddit, YouTube, Instagram, BlueSky, and Threads. Your presence on Reddit and other social media platforms helps you attract chunks of organic mentions and traffic from Google.

Google’s deal with Reddit has also made it one of the most valuable sources for citation. Google AI Search uses Reddit citations and links them in AI results. You need not worry about which platform holds more value. It is best to optimize your social media strategy for each platform.

The report suggests that 39.34% of social media sources were cited for branded search. While for non-branded searches, the score was 48.58%. The report checks and cites sources from Reddit, Facebook, and YouTube.

Even in the AI era, social media presence holds value. It is an easy way to reach millions of social media users without being annoyed. But to match it with an AI search, you need to optimize content for user queries.

How to Boost Social Media Presence:

Social media presence strategies change as you choose multiple platforms. For example, the strategy that works on YouTube may not work on Facebook or LinkedIn.

You need to identify the users on each platform, their needs, and what they expect from your business.
After that you can create a social media strategy based on content and data to attract an audience. It will not only grow your social media followers but also increase the number of social shares, views, and comments.

To create social media presence, you must:

• Create a social media profile/page.
• Add relevant information about brand, product, services, and contact details.
• Share relevant content targeting users interested in your business.
• Use engagement metrics to boost user interactions.

Final Words:

To rank better in AI tools and AI search, it is necessary to optimize content based on user preferences. Not only Google but also AI tools like ChatGPT prefer content that answers user queries and are loved by users on social media platforms as well as search engine results.

These are the reasons why user interaction and satisfaction are prominent parts of modern SEO. Social media presence plays an important role in identifying user satisfaction with the content and brand.

It is a must to keep a clean social media profile with excellent content engagement.

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7 Reasons Why Your Content Needs Creative Visuals

Attraction is the key to success. But there are many reasons why your content needs creative visuals. Visuals are there to attract people to visit your content again and again. Attraction helps you to create better user experience also.

We all like visuals, and we all fall in love with the engaging content.

Creative visuals help us to quickly spread the idea effectively and keep the visitor engage with the content.
Creative visuals also let the questions come out and make the readers comment or share the content. The more visitors ask you, the more you can get in their inner circle. It improves the personal touch.

It is like marketing the fantastic and creative ads to boost sales and conversion.

It is necessary to make the content creative, productive and engaging and that is why you need terrific visuals.

You need to add value to the content and plan your content such a way that you can utilize the creative content.

Today we will find out what are the reasons to use creative visuals in your blog post.

Reasons why your content needs creative visuals:

Creative visual content is compelling visual content. It compels the visitors to like and engage with your blog post.

It is always a good idea to utilize images, infographics, videos and gifs to boost the effectiveness of your content.

The oldest saying is “an image can say 1000 words”. But there is more that compels you to add creative visuals in your content.

To make your blog successful you need three things;

• Creative blog name
• Creative content
• Creative visuals

1. We love creative Visuals:

Humans love visuals.

Since the beginning of a social era, we love visuals. Infographics, Videos and animations help you to save time and make the reader learn more from your content.

It increases the visitor potential to consume knowledge.

Visual is the oldest yet most effective way to boost marketing and conversion.

These days you will find visuals everywhere. Video advertisements are everywhere.

These days people are using multi devices to visit websites. Visual content smoothly plays a vital role in attracting visitors from any device to your blog.

That is the reason why people like to write less and add more visuals to their content strategy.

2. Connect with people using Creative Visuals:

Creative visuals easily make people connect with the content.

When a visitor visit your blog he will find many posts with title and featured photo.

The blog title and featured visual help the visitor to find out what your blog is all about.

Your post title and featured visuals must have compelling or creative content. Readers will directly connect with your blog post. It boosts the traffic to your blog.

Visuals help to attract more readers to your blog post.

The type of visuals you use on your blog tells how influential your brand personality is.

Visuals also play an essential role to gather loyal subscribers.

This will help to build trust and establish your blog as a brand.

3. Creative Visuals boost Organic Traffic:

You should integrate creative visuals in your content to let me show in snippets. Creative visuals improve the performance of snippets. It increases the CTR, and that is why marketers love creative visuals and use them.

Visuals improve human interaction, and that is what Google wants.

Google love to boost the SERP of the content with maximum interaction.

Visuals are better adding on to improve the visibility of your content and boost organic traffic.

Posts with creative visuals or video content will help to get more backlinks. This way it helps you to improve search engine ranking without even trying.

Content with visual add-ons improve the social shares, likes and mentions. These also work as the search engine ranking factors.

4. Creative Visuals capture attention:

Original visual content is the need of our eyes.

With the help of visual content, you can easily distract the visitors on your blog and make them open multiple blog posts. You should use the visual content wisely and place them on most engaging positions.

5. Creative visual are memorable:

Visual is innovative and easy to remember.

Adding creative visuals to your useful blog content will boost the engagement.

It has said that creative visuals can boost the learning by 400% and you can utilize them 60,000 times faster than written content.

The human mind has developed in a way to grasp the knowledge from visuals easily.

And, we all know easy things attract us the most.

Visual make your content easy to remember.

6. Creative Visuals boost conversion:

Creative visuals help to increase engagement. More engagement means more leads. More leads mean more conversion.

When you use the brand name on all the creative visuals, it also spread the word about your brand. This is an effective strategy for branding.

60% of people love to visit pages with more visual content.

7. Creative Content can be used in various media types:

Content can be used in multiple media types. You can create infographics, videos, gifs, memes and publish them on your blog. This will make more sense.

This way you will create lists and guides on your blog.

Creative visual content will help you to improve the performance of this type of content.

Final Words:

To get most out of your blog content, you should not only create creative content but also focus on visually appealing content. Visually appealing content will help your blog to grow, get more traffic and generate more leads.

Visually appealing content will help your blog to become a brand.

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10 Exclusive Content Monetization Options for Bloggers

Are you a Blogger?

If yes, then how do you monetize your content?

Blogging is a serious profession! And, similar to any other business, it is also about making money.

In blogging, you can only make money by content monetization or skill monetization.

I have already said why blogging is the best way to make money online. But is it best for you?

It depends upon how your blog and what monetization options you are using.

If your target is to become a fulltime blogger, then monetizing your content is the only solution.
Content is the soul of a blog or blogging business.

The blog is the place to share your knowledge, experience, hopes, dreams and stories with the world.

But it can only worth your time and efforts if you know why you write and share content.

If you want to adopt blogging lifestyle and become an A-list blogger, then you need to monetize your blog content.

No matter you are a marketer who is trying to sell products or services online or working on creating a personal brand and earn massive dollars, different content monetization methods will help you.

10 Exclusive Content Monetization Options for Bloggers

Today, I will share all the most effective content monetization options.

You can club some of them, and there are some that you do not want to mix.

For example; If you are creating content to market your products, then you will surely not use affiliate links to direct the audience to third party products.

When monetizing your content, do not fill it with ads. Use different ways of monetizing the same content to maximize your revenue.

Note: Articles, ebooks, blog posts, podcasts, graphics and videos can be monetized in different ways.
And, here you will find everything that you should do.

Selling Rights:

Selling exclusive rights is one of the quickest ways to monetize your content.

You can write the content and sell it to the person or business who is interested in buying exclusive rights.

“Work-to-hire” agreements are the best example of this type of monetization. You will sell all the rights, royalties and copyrights to the other party.

This is what we call selling content for money.

Ghostwriting or freelance writing is also similar to this where the buyer gives you instructions what you write.

If you are selling the content in marketplaces such as Fiverr, or Upwork, then it will be called content selling.

No matter where you sell your content as long as you have the skill, you can monetize your writing skills to earn good money.

Limited Usage Rights:

Limited usage rights is different than selling Exclusive rights.

In this process, brand or business will hire you to create content according to the predefined guidelines.

Limited usage rights allow the buyer to use the content for a limited period.

For example; you can sell the content with the condition “Print only” and for six months only.

In this example, you will be licensing the person to print the content and use it.

The benefit of limited usage is that you can sell your content to multiple buyers.

You can earn more by giving exclusive rights for a specific period.

The benefit for buyers here is that they can save some money using licensed content rather than creating original content.

Note: This is not the best practice in the web world.

Yes, buyers can use such content to reprint or use in email marketing.

Sometimes, buyers can also use such content as part of extensive content guides or case studies.

But, it is difficult to find such clients, yet it is not impossible.

The best examples of such content are stock photos, videos, and illustrations.

Affiliate Earnings:

From a long time, I have been a great believer in affiliate marketing.

Affiliate marketing allows you to generate sale by value exchange.

You can write a product review, comparison article or even monetize your email newsletter with affiliate products.

Remember: All the affiliate links are track-able.

There are affiliate marketplaces such as CJ, Shareasale, Impact, etc. where you can find the products according to your blog niche.

Affiliate marketing is a populated industry with a lot of buyers and sellers.

You can refer to my affiliate marketing guides and articles here to begin your journey in affiliate marketing.

Selling Membership/Subscription:

Do you have a loyal subscriber base?

If yes, then it is the time that you should offer your in-depth content for paid members or subscribers only.
If your skills or content is beneficial for the visitors, then they will surely become paid members.

Subscriptions will allow the user to access the premium newsletter, tutorials and video series. You can even turn your blog into a membership website.

You can create an online course or list of assets that will help the users.

Donations:

The main difference between donations and membership-based content is that on a membership site, only members have access to the exclusive content.

But on a website monetized with donations allow everyone to access the content or complete blog.

PayPal and Patreon are the two major platforms that allow the bloggers to accept donations from viewers, listeners and readers.

If you are regularly creating content, then your patrons may help you buy a cup of coffee with the help of donations.

You can install the PayPal donation button on the blog to ask for donations or let your visitors know how they can help you and your blog.

In 2005, Jason Kottke, has started asking for donations.

Now he is running a full-fledged membership blog where people are paying between 30-$600/month.

The Bestselling author and clinical psychologist Jordan Peterson is also a great example of content monetization via donations.

Ads:

Ads are the most commonly used way to monetize a blog. Bloggers are running after contextual ad platforms such as AdSense to monetize their blog content.

You can also use Google Adsense, Media.net, Infolinks, etc. to monetize your blog with text ads, video ads and banner ads.

You can earn money according to PPC, CTR or RPM.

Direct ads are also popular, and buysellads is the best network for this.

Here you can work with advertiser and earn for displaying banner ads every month.

You can also charge according to per thousand impressions or time.

Monetizing content with ads is useful for bloggers and publishes but not the best option for advertisers.

If you want to monetize your blog without causing trouble for your users, then you should limit the number of ads you are displaying and also use them on the places where they are visible.

You can even use two ad networks together, such as Infolinks and Adsense.

monetizing your blog with multiple content optimization options is a good strategy.

Sponsored Content:

Sponsored content is another way to monetize your content.

Allowing others to market their products or services in the shape of blog posts or videos in your content can help you earn some good money.

If you know how to do it, then it will also improve the value of your blog.

You can easily earn $1-$1000/article according to the quality and popularity of your blog and your client.
Selling publishing space is also a good option.

Important: The sponsored content must reflect the high authority, quality and trust.

Paid Speaking:

If you are an influencer in your niche, then the chances are that you will get an invitation to be a speaker at some event or webinar.

You will also get paid as a premium speaker.

But to grab such an opportunity, you need to establish yourself as an expert.

Brands, businesses and people pay to experts who are influential and have a good number of followers.
You should also prepare yourself for public speaking.

Public speaking will not only help you earn good money but also increase your popularity.

Make sure that you encourage your audience to use hashtags and engage with you on social media.

Share your experience and even videos online.

After your presentation, create content and publish on your blog also.

Consultancy:

Business and brands always need expert advice to boost their revenue.

If you the expert they are looking for then the one-one-one discussion is what brings money to your way.
Allow your visitors, subscribers and readers to connect with you for consultation.

Use tools like Calendly or Acuity.

Selling the Products, you Own:

Have you created any digital product?

Do you have a research paper, expert advice or case studies that can help others?

If yes, then you can charge to share original research or reports.

You can even create ebooks and sell it on the eBook marketplace such as Amazon.

If your product becomes popular, then you can launch a complete service line and earn more money.

Final Words:

Blogging is for money!

And, if you are also serious about making money with blogging, then you should test these content monetization options and settle with the best.

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Instagram Edits Have Reference Reels and Audio Links

Edits is a video creation and editing app from Instagram. It lets you create 4K videos without watermarks. You can create videos up to 10 minutes long. It also offers AI and creative tools with analytics and Instagram integration.

The edits app also offers features to edit reference reels and audio links.

Edits Have Reference Reels and Audio Links:

Now you can use another video as a reference to create your own videos.

The new audio links in edits allow creators to add links to sounds and songs. It will display as a tap button.

Creators get access to trending topics and use insight to create engaging Reels. Right now, you can only use it if you have more than 10,000 followers.

The custom kits also help creators to be visually creative.

Edits is an app where you can use unlimited effects without cost. It helps in boosting creativity and content engagement.

Reference Clip Feature in Instagram:

You can also access reference clip features on Instagram. It helps you use different clips as reference.
You can view that in a composer window to create the new responsive clip.

Instagram revealed that you can use any reel shorter than 90 seconds. Just tap on three dots and choose “Use as reference.”

It will open the reference reel in a small window on your phone.

You can pause the playback or move the player.

The countdown option also helps you sync the video.

Benefit of Reference Clip Feature:

Now you can easily use a clip to create response clips. It is a way to be creative and share your own opinion about the specific reel.

Right now, you can only access this feature through the iOS app.

Instagram Removing Link Reels:

On October 28, 2028, Instagram will remove the option to link Reels.

Note: Instagram introduced the Reels linking feature in 2025. It was there to help content creators create series of connected Reels for extended user engagement.

Rather than just being a short video platform, Instagram is trying to build a platform for long videos. The shutdown of Link Reels is just another step to let creators focus on longer videos.

Final Words:

Instagram is not only competing with TikTok but also competing with YouTube. It is launching features that not only appeal to short content viewers but also attract viewers that want in-depth videos.

Instagram has more than 3 billion active users, but its daily time per user is lower than YouTube and TikTok. It is the reason why Meta is trying new features and removing the old ones at pace to stand as the most engaging platform.

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On-Site SEO factors that Matter the Most in 2026

 

You think that to rank high in search results you only need backlinks and content?

If yes, then it is the time to change such horrible thinking.

Google consider more than 200 parameters to rank a page in search results.

You may find it super difficult to work on all the ranking factors.

Well, no one can focus on all the factors in every post.

So, what is the best way then?

The best way is to understand what Google want you to do and what not to do.

Link and content publishing will stay important factors but you need to open your mind for more tactics.

Search engines are creating complex algorithms and artificial intelligence to understand the user intent and then give the best results.

The ultimate goal of Google is to provide better search results for better customer satisfaction.

To make thing easier for you, think like SEO as an organic global ecosystem.

You understand that in ecosystem each small and large thing plays an important role.

Same applies to SEO.

All the small codes, integration and tweeks can bring a major impact to your website performance.

Even the link building cannot save you if the site is slow. Because no one like to visit the site which take forever to load the content, even if the site has best content.

Need is to follow the best practices.

But!

You have to follow all of them or else you are wasting your time.

It is not easy to make every single person in this world to agree on the best on-site SEO practices.

Yet, I have managed to create a list of most recommended and tested on-site SEO practices.

On-Site SEO factors that Matter the Most

Today, I am sharing the best on-site SEO factors that you must follow when creating or auditing a website.

Content:

I am tired of listing that “Content is the King.”

Where you here it everywhere?

Because content is actually the king.

No matter you like it or not, you still have to accept it.

Content is the reason why anyone can visit your site or blog.

But, this doesn’t mean that you fill your blog like a content junkyard.

To better keyword targeting and better search engine ranking you need to focus on the quality of the content.

Ahrefs case study shows that 91% content do not get any traffic from Google.

Now the question is how you can make your content so effective that it not only please the search engines but also stay relevant for your visitors.

Now you need to find out the factors that search engine want in quality content and how you should implement them.

Relevant Content for User Intent:

Understanding user internet is the first thing that will help you produce the targeted content.
Satisfying user intent is the job of search engines.

Recently Google ranking shifted more towards neural matching capabilities. Google is doing lot of experiment to understand the behaviors and intent of the user.

In simple words, Google algorithms are working to understand the intent of user searches.

You may have already seen the benefits of long tail queries which describe the user intent in muc h better manner.

Relevant content is the most important ranking factor to satisfy user intent. Because we all love content that solve our problems.

Now the question is how you should optimize your content for use intent.

Here is the answer;

• Understand keyword intent
• Analyze SERP
• Use Eagle Eye Concept to research similarities between LSI keywords and targeted keyword.

Deep Content:

What is Deep content?

Deep content is known as long content or skyscraper technique of writing content.

This type of content addresses multiple user questions related to the similar keywords or topic.

Search engines also prefer lengthy content which give complete answer about the topic. Such type of content is informational for users.

HubSpot case study has stated that content between 2000-2500 words receive more organic traffic as compared to short articles. There are times when you may need to create articles with more than 2500 words.

Such guides also showcase your knowledge and authority in your niche.

These types of guides are helpful in SEO and also satisfy the need of the user at one place.
These establish you as industry leader.

How to optimize your content for long articles:

• Research targeted keywords and analyze content
• Add LSI keywords and subtopics
• Answer as many questions as you can in one post.

Organized Content:

You can still use the SEO tags to improve your content reputation in search results.

You should learn how to optimize tags such as, Title tags, header tags, using;

• Intent
• Make the content easy to read for search engine bots and readers.
• Make content scannable
• Pass 5-second rule to load faster.

How to optimize your tags:

• Use keywords in Title, URL, and page titles
• Use header sections.

User Engagement:

When it comes to design a blog or website we focus on both search engines and visitors.

The ultimate goal is to make sure that website can leave an impression in the mind of the visitor as well as search engines.

To improve the website you should ask following questions to yourself;

• Is my content engaging?
• Do I enjoy updating my site or not?
• Use engagement is the powerful ranking signal. Though, it is not direct.
• User signals are an influential indication of how popular your site or blog is?

Pages per session:

Pages per session is an easy to understand factor. It tells that how many pages a user has visited before going away from your blog or website.

This metric also help you to manage the content scoring sheet.

You can use Google analytics to check the average session.

Page s per session shows if your site if engaging or not. This will help you fix the content related issues and re-plan your content strategy for better conversion rate optimization.

This is also an indicator of how engaging and interactive your articles or blog posts are.

If visitors open multiple articles in a single session that means your content is interactive.

If not, then you need to find ways to make it creative.

How to optimize your content for better pages per session:

• Lower bounce rate
• Add call to action
• Interlink the articles and use related post widgets.

Bounce Rate:

Bounce rate is an easy indicator of how engaging your site is.

Bounce rate also tells the impact of your content on the readers mind.

If bounce rate is high that means your content is not impressive.

If bounce rate is low that means your site is gaining popularity and engagement.

How to optimize bounce rate;

• Master the art of storytelling
• Use fewer ads
• Improve Page load speed
• Write for targeted audience.

CTR (click-through rate):

CTR or click-through rate tells if the visitor was able to view your site or not.

Low CTR displays that you are not able to satisfy the user intent.

Scattered content, title tags and Meta description can be the reason.

How to optimize content for better click-through rate:

• Use exact match keywords and LSI words in title and description
• Add reason to click on your link
• Use proper length in your tags.

Technical SEO:

Technical SEO is one of the big reasons why most of the sites fail to rank on first page of Google.

You should understand the wrong or complex technical structure of your site can cause issues with better user experience.

Technical SEO is the base of SEO strategies. Without effective technical SEO you cannot meet your SEO goals.

Crawlability:

To get indexed in Google, you need to make sure that Google crawl your site faster. Search engines only crawl the links from your sitemap and from your homepage.

Interlinking will also help you in better crawling and indexing of your content.

There are few things that you need to understand.

Crawl budget means how many pages of your blog or website search engine crawls in one session
Crawl rate means how many pages per second crawled by search engine.

Crawl demand means how quickly search engine crawl your site.

If you have a huge site then crawl budget is a major concern for you.

Crawl budget is there for you to plan which pages you want to prioritize and indexed faster.

How to optimize crawling:

• Create and submit sitemap
• Block pages you do not want search engine bots to crawl.

Security:

Since 2014, Google has started giving importance to HTTPS over HTTP.

HTTPS are known as secure sites as all the transactions on such site happen in encrypted format.

You can call it a soft ranking factor.

Many times you may find mixed content where http and https both are available on your site. This can cause SSL issues.

How to optimize site security:

• Fix SSL issues/ Use SSL certificate
• Use Screaming frog to search mixed content on your site.
• Use sitemaps in robots.txt.
• Rewrite .htaccess files to redirect traffic.

Clean URL’s:

Clean URL’s on your website or blog.

Try to get rid of 200 error code and broken links.

This will help you improving user experience and boost crawling.

How to optimize your site with clean URLs:

• Use Screaming frog to check errors
• Use 301 redirects
• Use custom 404 page

Interlinking:

I have already shared the benefits of interlinking.

Interlinking is also important for SEO to boost;

• Link Building
• Content reach
• UX & AI
• Indexing and crawling

Internal linking is really important to show the way to a visitor of old yet interesting or related articles.

It can be difficult for a huge website to maintain strong internal linking structure.

Deep links:

Since the beginning of SEO, deep linking work as an important part of SEO strategies.

To make sure that your orphaned pages get indexed, it is necessary link them from a high authority page.

Internal linking helps your old or low authority pages to gain power from high authority content.

It also opens the doors for the user to visit more related pages.

How to optimize your site for deep links:

• Find out orphaned pages.
• Strategically link them from high authority page.

Hierarchy:

Hierarchy is something where most of the sites and businesses lack in terms of SEO.

You should design the page in hierarchy.

Create topic tree to make it easy for search engine to understand the important content.

How to optimize site for hierarchy:

• Research user intent
• Use LSI and exact match keywords
• Use links and breadcrumbs in footer.

Mobile Responsiveness:

Google is more focused on mobile-first index. It is necessary that you should make your site mobile friendly.

Google want you to optimize your site according to mobile-first index.

Take care of different device dimensions to create mobile friendly design.

How to optimize site for mobile responsiveness:

• Use responsive design
• Use AMP codes
• Improve page speed

Final Words:

There are 200+ ranking factors and it is not possible for you to cover all of them.

The wise decision is to take care of the foundation of SEO.

Follow the above points to have a strong SEO foundation.

SEO is changing and it will keep on changing due to the Google algorithm updates.

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