Onpage optimization and Offpage optimization are the two factors that play a significant role when optimizing your blog or website. Today I will talk about On-Page Optimization.
Do not get confused Onpage optimization with Onsite optimization. In onpage optimization, we optimize its content with target keywords.
Do not get confused Onpage optimization with Onsite optimization. In onpage optimization, we optimize its content with target keywords.
This includes Heading, content quality, keyword placement, and many more factors.
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| 10 Best Onpage optimization Factors for SEO Copywriting : eAskme |
Why do we need OnPage Optimization:
This OnPage optimization post will help to write search engine optimized articles.Search engines are algorithms that look into your page for specific keywords.
We will make posts optimize so search engines can pick them easily.
So optimization of the post means using those methods that rank your post higher.
Before talking about onpage optimization factors, I believe you know about keyword research.
Top 10 best Optimization Factors for Better Ranking:
Title:
This is the essential onpage optimization factor, and it plays a significant role in how your blog post will be on search engines.We should always start the Title with targeted keywords or phrases. Never repeat the same keyword in the Title again.
Keep limit of Title to 65 characters, including spaces.
Permalink Structure:
You should use targeted keywords for blog post URLs.Avoid using special characters.
You should use alphabets, numbers, and dashes to differentiate two strings.
Heading Tags:
You should use H2, H3, and H4 in various headings and sub-headings. Do not repeat tags many times.See what Matt Cutts say about the repetition of heading tags:
Keywords Density:
Keep the keyword density to up to 2% only.Use primary keywords once in the main paragraph and then in the last paragraph.
Use bold, underline, and italic to highlight keywords.
See what Matt Cutts says about what is the idle keyword density.
Meta Tags:
You should add relevant and unique meta descriptions and meta keywords with each blog post.Use targeted keywords in meta keywords and meta descriptions. Include a summary of your blog post.
Limit meta description to 160 characters. Keep it user-friendly for better Click through Rate (CTR).
Google made it clear that they don`t consider meta keywords, but Bing still considers meta keywords.
See Google`s official statement on Meta Keywords:
Images:
Add images to all your blog posts. Add keywords in alt text and title of images that will help you get more traffic.It also makes the content look attractive.
Keep small size Images because large images will slow your site as Google also considers website speed one of the ranking factors.
This post explains everything about how to do Image optimization for SEO.
Word Count:
Always try to write blog posts with around 500 words at least.Write long articles with highly competitive keywords.
Cover everything about your topic.
Analyze posts of others with targeted keywords and find out where you need to improve.
Post can also be over 1500 words, so there is no limit on word count.
Interlinking:
Always link your posts to each other to get high rank and additional traffic.It also helps your readers to spend more time on your blog. But never overdo it.
Use keyword-rich anchor text when linking posts.
Always keep variation when linking.
You can also link your blog posts to external websites if you see that it will help your readers get more relevant information about the same topic you are blogging—link to trusted websites only.
Use nofollow tag to avoid passing search engine ranking and page rank to bad bloggers.
Use dofollow link to trusted websites.
You can link with wiki articles. Zemanta is the best source to add useful links.
Use nofollow tag to avoid passing search engine ranking and page rank to bad bloggers.
Use dofollow link to trusted websites.
You can link with wiki articles. Zemanta is the best source to add useful links.
Engaging Content:
Find out the ways to engage your readers with your content.Ask them for suggestions and opinions. This will also lower your bounce rate.
I believe I have covered most of the onpage optimization.
Still have any question, do share via comments.
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