Bloggers are
everywhere! You type any term in Google’s search box and you get tons of blog
articles that cover it. Some of them are great, but most of the results won’t
be worthy of your attention. Have you ever wondered why there are more bad
blogs than good ones? Most online writers make common mistakes that repel readers
from their sites. Let’s reveal the 7 crucial mistakes a blogger should avoid.
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| 7 Crucial Blog Mistakes to Avoid : eAskme |
Other people are reading : Interview with Julie Syl Kalungi
1.
Writing too much
in a single post
You have a really
elaborate topic to cover, so you decide to write a 3000-word post that serves
all details at once? It doesn’t matter how intellectual your target audience
is, no one will stay focused throughout the entire post. If you have such a
topic, it would be best to cover it in a series of posts that you’ll feature
under a separate category on the blog.
2.
Failure to focus
on the niche
Let’s say your
niche is electronic devices, and you cover it very successfully. You develop a
connection with your readers, so you think they might be interested in your
opinions about politics, social order, and personal values? They are not! Your
regular visitors come because they want to find more information about the
things that interest them. Don’t step away from your initial focus.
3.
Going overboard
with the SEO strategy
It’s no secret
that keywords make you attractive for Google. Not using keywords is a mistake on its own. You
should use them, but the secret to success is in the right dose. Do not
try to include as many keywords as possible; that’s called spamming and the
search engine will punish you for such mistake.
Use up to 5
keywords and phrases in a single post, and choose the ones that rank high in
your niche. You need to make them look effortless, so you readers won’t even
notice your attempts to attract them through Google.
4.
Failure to post
high-quality content according to schedule
Every serious
blogger needs to stick to a posting schedule. For example, Monday and Thursday
can be your publishing days, and your readers will expect those posts on the
precise dates. If you can’t keep up with the promise you made, you might be
tempted to publish brief, unedited posts just to meet the deadlines. That’s a
huge mistake. You should not skip the dates, but you should never publish for
the sake of stuffing your blog with posts.
If you can’t come
up with great content by the deadline, you can delegate parts of your work to
people who can research, write, or/and edit the post for you. You can choose
the best professional writers reading writing servicesreviews to publish
pieces of higher quality.
5.
Avoiding social
media
Everyone
understands the importance of social media promotion, so it’s strange to realize that many bloggers
are failing to make the needed effort. They simply post links to their new
posts without any attempt to engage the readers in a productive discussion. The
main purpose of social media is connection. Ask questions, answer to the
comments, and interact with your audience as much as possible. That’s how you
attract more readers and make them feel welcomed at your site.
In the ideal
situations, you want people to share your content via social media. To achieve
such success, you need to create ‘shareable’ posts that include visual content
(infographics, cool images, memes, videos, or presentations).
6.
Not paying attention
to titles
Some bloggers
write awesome content, but the unattractive titles don’t do it justice. The
headline is the first thing that draws attention to your blog. You need to make
it provocative and attractive. Of course, you should avoid those sensational
clickbaits like She opened a can of Pepsi and this happened… such tricks
are no longer effective.
The headline
should grasp the essence of the post, but it should also leave space for
wondering what it’s all about. The headline is important, but so are the
subtitles. They keep the reader focused and relaxed, so make sure to separate
the chunks of content with relevant, attractive headings. Don’t forget to
include the main keyword in the title and subtitles.
7.
Lack of call to
action
So you managed to
get your reader to the end of your post? Congratulations. Now what? What is he
supposed to do after reading your wisdom? You should include a clear call to action in the conclusion of your content. Invite your
readers to implement the tips you provided, purchase the products you
recommended, or simply comment under your post.
Blogging Is Competitive. If You Want Success, You Need to Shine!
Try searching
Google for blogs from the niche you cover. You’ll end up with hundreds of
results. What makes you better than the influentials in the industry? If you
avoid the 7 mistakes listed above, you might reach the top of your target
audience’s reading list.
