200+ SEO Tools: Complete List for 2025

Do you want to know the best SEO tools to use them to rank higher in SERP?

Yes!

Then you will love this complete SEO tools guide. I have reviewed and tested these SEO tools.

In this SEO guide, I will be covering all the free and paid SEO tools that I have used till now. Some tools come with both free and paid versions.

Today, I will be sharing SEO tools in different categories;

1. SEO Tools for Keyword Research
2. SEO Tools for Rank Tracking
3. SEO Tools for Content Optimization
4. SEO Tools for Backlink analysis
5. SEO Tools for Video SEO
6. SEO Tools for Link Building
7. SEO Tools for Technical SEO

200+ SEO Tools: Complete List for 2025: eAskme

Other people are reading: 100+ Must-Have Content Marketing Tools

Link Building Tools:

AuthoritySpy:

Authority spy is an SEO tool that you need for link building work. This tool makes it easy for you to find influencers in your industry or niche. It covers popular networks such as Twitter, Facebook, Google Plus, Klout, Technorati, Google, Alltop etc.


Authorityspy is the tool which makes outreach quite easy. You can use this SEO tool for product creation, finding affiliates, finding advertising partners, building links, building relationships and getting exposure.

Buzzstream:

Buzzstream is one of my favorite tools for outreach. It is a paid SEO tool. When you use this tool, you will find that how easily it streamlines the process of link building and email outreach. I also love their find email and new prospect features.

You can use Buzzstream for campaign management, email tracking, outreach, finding emails, Twitter conversation tracking, link monitoring etc.

Check My Links:

Want to find broken links and take advantage of moving man method, and then Check My links is for you. It is a free SEO extension for chrome. All you need is to add this Chrome extension, and it will automatically check each page you visit for broken links.

https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf

Broken Link Building:

You may find it challenging to visit page by page on tons of websites to find broken links. You need Broken Link building to find the broken links for you automatically. Broken Link Building is a paid SEO tool.

You need to enter the keyword, and this tool will search the whole internet for broken links. It will show you the result of all the pages with broken links. Now you can create high-quality content using the same keyword and pitch the webmasters to replace the broken link with your updated article link.

Link Prospector:

Broken link checker and Link Prospector both are the products of Citation Labs. Both are paid SEO tools. Link Prospector works differently than Broken link checker. IT searches the whole internet to find link publishing opportunities in the shape of news, blogs, guest posts, resource pages etc.

Link prospector tool offers 16 report types such as guest posts, content promoters, journalists, resource linkers, audience inputs, content development, link pages, reviews, giveaways, donations, directories, blogs, organizations, commenting, interviews and forums.

Detailed:

Detailed is also a free SEO tool for link building. It shows you the current ranking of various websites in your niche. You can sort the result by mentions or links.

It also displays the priceless information that who have shared the content or linked to the site. This way you will find the content promotion and link building opportunities.

Site: https://detailed.com

SEO-Explorer:

An affordable platform for SEO research, that offers free/paid tools for SEO:

• Keyword research and analytics, check for ranking positions, similar keywords
• Backlinks research tool, perform link audit to your site and spy on your competitors
• Outlinks research tools, audit your outgoing links and see who the competitor's links to
• Search engine for links, allows to search for links based on anchor text, regardless of source/target site.
• Powerful and affordable API, for internal or white label use
• Filter data by URL/Text classification, get only relevant data to your niche
• Search engine for keywords appearing in page's title/meta description/keywords meta tag

Broken Link Checker:

This is an easy to use SEO tool. The only purpose of this tool is to find broken links. You can check the links of your site and fix them. You can also check the broken links of others sites to find link placement opportunities.

It comes in both free and paid versions. In the free version of this tool you can scan 3000 pages.

Site: https://www.brokenlinkcheck.com/

Guest Post Tracker:

Are you looking for an SEO tool to find guest post opportunities? If yes, then GuestPost Tracker is for you. This tool boasts about the database of 1300+ websites and blogs to submit guest posts.

They also commit that the sites are not part of any PBN scheme. I also checked and found that the sites are legit.

Linkody:

Linkody is another SEO tool for link building and backlink analysis. It is a paid SEO tool. It displays when you lose a backlink. It also reveals if you have gained new backlinks.

The best thing about Linkdoy is that it sends you an email whenever your competitor builds a new link. This way you can quickly try to build the same or better backlink for your site.

Site: https://www.linkody.com/

Disavow Blacklist:

Do you want to find out if the backlinks are improving or hurting your SEO? If yes, then the Disavow blacklist tool is for you. It is the tool created by Marie Haynes. It is a free SEO tool.

All you need is to enter the URL in the text box and click “Check It”. It will display if the domain is in the list of spammy sites. If the link you have build is in the list of spammy sites, then you should add it to disavow file.

Muck Rack:

Do you want to get backlinks from sites like Forbes and The New York Times? If you are interested, then you should be using Muck Rack SEO tool. Muck Rack is a PR tool which helps you quickly connect with journalists in your niche.

You can also check the list of journalists, their tweets and contact information etc.

Site: https://muckrack.com/

DIBZ:

Dibz is another SEO tool to find link building opportunities. All you need is to enter the type of backlinks you want, and it will find link building opportunities for you. It is a paid tool.

Disavow it:

Disavow it makes it easy for you to create a Google-ready disavow file of spammy URLs.

Group High:

I always prefer advanced outreach software. GroupHigh is that software. Using this tool is straightforward. Just enter the keywords, and it will show your blogs with past post date and domain authority.

GuestPost Tracker:

GuestPost tracker has a massive database of thousands of websites and blogs accepting guest posts. It is also the best tool to track the guest posts you have already published. If you want to publish posts on high-quality no-PBN sites, then GuestPost Tracker is for you. It is a place to find all the ligit guest posting sites. It is a link building tool which is paid.

Haro:

Haro is a freemium link building tool. If you want to build high-quality backlinks from popular news sites such as The Wall Street Journal or The New York Times, then Haro is for you.

On HARO you will build connections with journalists who are looking for sources. You can pitch them your sources, and they will like to publish on popular news sites.

Just Reach Out:

JustReachOut is another SEO tool and powerful solution to find link building opportunities in popular news sites like Wall Street Journal and New York Times. JustReachOut automates the process to find the journalists. You can search the journalists by searching the keyword. The next thing is to pitch journalists within the platform.

Site: https://justreachout.io

linkbird:

Linkbird is a link building/backlink analysis/rank tracking/keyword research tools. You can set the notification to find link building opportunities.

LinkBird is a paid tool.

LinkMiner

LinkMiner is another SEO tool for link building. It is a free SEO tool. You can use Linkminer to find broken links. Free Chrome extension of LinkMiner displays how many broken links are connected with a broken link. You can use this tool for broken link building.

LinkMiner is a tool to show outbound links on Google search results.

Linkody:

Linkody is one of my favorite backlink analysis and link building tool. It is a paid SEO tool. You can use this tool to find new backlinks with anchor text and mozrank.

You can get emails to know when your competitor build new backlinks. This is the time when you also try to build same quality backlink.

Site: https://www.linkody.com/

Linkstant:

Linkstant is a paid link building SEO tool. It sends you an email everytime you earn a new backlink.

You can use this tool to find reputation management issues and fix them before it is too late.

Site: linkstant

MailShake:

MailShake is an excellent tool for cold outreach. You can use built-in email templates to boost outreach. You can use guest post templates of link building outreach. It is a paid tool.

Site: https://mailshake.com/

Marie Haynes' Disavow Blacklist:

Have you ever checked the toxic backlinks in your backlink profile? Toxic backlinks can hurt your SEO strategies so badly.

You can upload toxic backlinks on Marie Haynes' blacklist tool. You can find the toxic link in the list of Marie Haynes list of spammy sites.

It is a free and powerful link building tool.

Muck Rack:

MuckRack is a premium SEO link building tool. You can use mentions in sites like Wall street journal, Forbes, New York times to approach journalists to build backlinks. It is a PR tool. You can use it to connect with journalists.

You can use Journalist Directory to check the list of journalists.

Site: https://muckrack.com/

Ninja Outreach:

Ninja Outreach is a powerful blogger outreach tool. You can use mentions and available templates to boost your blogger outreach. You can use this tool to build links for free.

Check Ninja Outreach review.

Site: https://ninjaoutreach.com/

Ontolo:

Ontolo if a freemium link building SEO tool. Ontolo is a valuable SEO tools to find link building opportunities. By entering a couple of keywords, you can find link building opportunities.

Outreach Plus:

Outreach Plus if a powerful email outreach tool. It is a tool to automate email outreach and track the performance. You can use this tool not only for link building but also for PR and outbound sales.

Site:

PitchBox:

Pitchbox is a link building and outreach tool. It is a paid SEO tool. It is a user-friendly tool. You can use the keyword to find the people to promote the content.

Remove'em:

Remove'em is a paid SEO tool. It is a link removal tool. This tool plays a vital role in getting rid of "Unnatural links" and save your site from Penguin penalty.

Remove'en give R-Score to the backlinks. You can find the quality of the backlink according to th R-Score.

It is a Paid SEO tool.

Rmoov:

Rmoov is a freemium link removal tool. You need this tool to save yourself from Google penalties. It provides you link removal templates and contact information of site owner.

ScrapeBox:

ScrapeBox is a paid SEO tool for link building, backlink analysis and keyword research. It is a favorite tool for black hat SEOs. Still, you can use this tool for white hat link building.

Site: http://www.scrapebox.com/

Siege Media Embed Code Generator

Have you created an infographic? If yes then you must use this tool to generate the embed code. Using infographic embed code generator is easy. It is a free tool.

Site: https://www.siegemedia.com/embed-code-generator

Technical SEO Tools

All in One SEO Pack

All in one SEO Pack is one of the best alternatives to Yoast SEO plugin. It is a technical SEO plugin. You can use this tool for auto-generated description, manage canonical tags and block bad bots.

Site: https://wordpress.org/plugins/all-in-one-seo-pack/

Bing Webmaster Tools

Bing Webmaster tools is a technical SEO tool. You can use this tool for keyword research. It is a free tool. It is an excellent tool to find the keyword to rank in Bing search results.

Site: https://www.bing.com/toolbox/webmaster

Botify:

Botify is another favorite SEO tool for technical SEO. It is a paid tool. It provides you site audit details such as errors, clicks depth, loading time and speed etc.

Site: https://www.botify.com/

Bright local:

Bright local is a powerful SEO site audit tool. You can use this tool to find duplicate content.

Site: https://www.brightlocal.com/

BrowSEO:

BrowSEO is a free tool for technical SEO. It displays how search engine bots read your site.

Site: http://www.browseo.net/

Clusteric:

Clusteric is a technical SEO tool. It is a paid tool. You can use this tool for a site audit, search visibility, competitor analysis etc.

DareBoost:

DareBoost is a freemium SEO tool to monitor website performance. It gives you all the details that you need to know to improve your website's overall performance.

Site: https://www.dareboost.com/en

EasyRedir:

As the name suggests, EasyRedir redirects the traffic between domains. Enter the url of domain names you want to sen people from and to. You will get DNS info to 100% to redirect traffic. It is a paid tool.

Site: https://www.easyredir.com/

ForeCheck:

Forecheck is also an SEO tool to crawl your website and test its performance. It tells you where your website is lacking to rank in Google search. It gives complete details in 3 different colors red, blue ean yellow. The color tells you which issue you must fix first.

It is a paid SEO tool.

Google Analytics:

Google Analytics is one of the most important SEO tools. It is the tool that gives you complete details about visitors, impressions, CTR etc.

You can use Google analytics to understand buyer persons. It tells you which pages or posts are attracting maximum traffic on your site. You should publish more similar content.

Site: https://www.google.com/analytics/

Google Analytics Referrer Spam Killer

As the name suggests, Google Analytics Referrer Spam Killer kills the spam in Google Analytics report. When you connect Google Analytics with Google Analytics Referrer Spam Killer, then it will remove 100+ spammy referrer sites from referring domains list. This will help you clean the Google Analytics report.

Google Mobile-Friendly Test

Google Mobile-Friendly Test tool is to check if your website ro blog is compatible with mobile devices or not. Google is down-ranking non-mobile friendly sites. Enter the URL on Google Mobile-Friendly Test tools; it will give you Yes or No.

Site: https://www.google.com/webmasters/tools/mobile-friendly/

Google PageSpeed Insights

Google PageSpeed Insights is also a free tool to test website speed. Google PageSpeed Insights not only help you to check website speed but also give you actionable tips to improve the speed.

Site: https://developers.google.com/speed/pagespeed/insights/

Google Search Console:

Google has upgraded Google Webmaster tools to Google Search Console. It is a free tool that gives you complete insight how your site performs in Google search. You can use this tool to find duplicate meta tags, security issues, indexed pages etc.

You can use Search Analytics option to check the list of keywords your website is ranking. It gives you details about keyword, position, competition and CTR.

Site: https://www.google.com/webmasters/tools/home?hl=en

Google XML Sitemaps:

Google XMl Sitemaps is an SEO plugin to manage your sitemap. It is a WordPress SEO plugin. It creates SEO friendly sitemap.

Yoast users do not need this plugin. It is a free plugin.

Site: https://wordpress.org/plugins/google-sitemap-generator/

Free Sitemap Generator:

Free Sitemap generator is an easy to use tools to generator sitemap for free. Just visit the page enter the url of your website or blog, hit "generate my sitemap now" button. and it will be there.

GTmetrix:

GTmetrix is a favorite tool to check website load time. It loads the whole site and gives you essential tips to fix speed related issues.

GTmetrix is also a free plugin.

Site: GTmetrix.com

HeadMaster SEO:

HeadMaster SEO is an SEO plugin. You can use this plugin to check 301 redirects, canonical URLs and robots.txt files. It gives you a complete list of URLs.

It is a freemium tool.

Hreflang Tags Generator Tool:

Aleyda's Hreflang Tags Generator Tool help you quickly create Hreflang tags. It is a free tool.

Site: https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/

Kill Duplicate

Kill Duplicate is a paid SEO plugin. It helps you get rid of duplicate content. It gives you data of teh URL which has copied your content. Kill Duplicate is a paid tool.

LinkPatrol:

LinkPatrol is a creative WordPress SEO plugin. It scans all the external links that you have. You can easily remove and nofollow external links using this tool. It is a paid tool.

Linkio

Linkio helps pick the right anchor text to use during link-building efforts and content creation. It can also analyze your competitors’ backlinks and give you the best percentage to beat their rankings so you can earn your way to the top spot of SERPs.

Lipperhey:

Lipperhey is a freemium SEO tool for content optimization. It analyzes the whole site to find technical issues. Lipperhey also provides content analysis and tips.

Map Broker XML Sitemap Validator

Map Broker XML Sitemap Validator is a free SEO tool to check if your sitemap is valid or not. It helps you make sure that all the links in your sitemap are working.

Microdata Generator

Microdata Generator is another free SEO tool to create SEO schema markup. It is the best solution for local clients. All you need is to fill the details, and it will create Microdata for your business.

OnCrawl:

OnCrawl is a premium SEO site audit tool. You can discover HTML issues using this tool. It will also give you details about duplicate content, site performance and page depth.

Site: https://www.oncrawl.com/

Open SEO Stats:

Open SEO Stats is a free tool you can use for content optimization. It is a chrome extension. You can use this tool to check Alexa ranking, on-page SEO, whois, page speed, indexed pages etc.

Site:

Panguin Tool:

It is a free SEO tool to check if your site got hit by Penguin or some other Google algorithm. All you need is to link your Google Analytics with Panguin Tool. It will display if your site;'s organic traffic dropped the same time when major Google updates happened. It is a free tool.

Plugin SEO:

It is a free tool for on-page SEO analysis. You can use this tool to find out issues with on-page optimization.

Raven Tools:

Most of the digital marketing agencies use this tool. It is the best tool for site auditing. Raven shows you everything that you need to fix and tell you how to fix. You can use to find thin content on your site.

Site: https://raventools.com/

Referral Ghost Spam Removal Tool

Do you want to get rid of Ghost spam in your Google Analytics data? If yes, then you should use Referral Ghost Spam Removal Tool. It is a free tool to fight against spam bots.

Rel Nofollow CheckBox:

It is a free SEO WordPress plugin to set links as nofollow.

Site: https://wordpress.org/plugins/rel-nofollow-checkbox/

Screaming Frog SEO Log File Analyser:

This tool analyzes the Log files of your website. This will help you find out how Google and other search engines see your site.

Site: https://www.screamingfrog.co.uk/log-file-analyser/

Search Analytics for Sheets

This tool is there to help you see Google search console data more than 90 days old. It is a free Chrome extension.

SEO & Website Analysis Chrome extension:

It is a chrome extension for SEO and website analysis. This is a free tool. You can use this tool to find information like tags, mobile optimization, load speed etc.

This is one of the best tools for competitor analysis. It also displays teh social pages of the site, traffic estimates and technology.

Site: https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

SEO Monitor:

It is a free tool to analyze SEO performance. It is a paid tool. You can use this tool with Google Analytics to find the rankings.

Site: https://seomonitor.com/

SEO Site Checkup:

It is one of the best tools for SEO site audit. It is a paid tool, but you can use it's 14 days trial.

This tool gives you access to everything that you need to improve the performance of your site. You can use this tool to check site speed tips, uptime report, backlink analysis etc.

Site: https://seositecheckup.com/

Seobility:

It is another SEO tool for site auditing. This tool is available in both free and paid versions. The free version allows you to access 1000 crawled pages and 200 external links.

You need to signup to use Seobility. You can use the Page Levels to find the most in-depth pages of your blog or website.

Site: https://www.seobility.net/en/

Seomator:

SEOmator is a paid tool for site auditing. It is an SEO software. You can use this tool to check the SEO health of your blog or website.

Site: https://seomator.com/

SERPmetrics:

SERPMetrics is a paid tool. It is the tool to check if Google has beaten your site in pat 30 days.

Htaccess Redirects & Rewrite Generator:

You may find it difficult to redirect old or dead links to new or relevant posts. Htaccess Redirects & Rewrite Generator is there to help you by making the redirect process easy.

Site: https://www.aleydasolis.com/htaccess-redirects-generator/

Site Analyzer:

Site Analyzer is another SEO auditing tool. It is a paid tool. You will find the extensive information about on-page optimization with this tool.

Site: https://www.site-analyzer.com/

Site Condor:

Site Condor is also a paid site audit tool. You can use this tool to identify SEO issues on your site. The tool also provides recommendations to fix the SEO related problems.

Siteliner:

It is a tool that you must use to find duplicate content on your site.

Site: http://www.siteliner.com/

TopVisor:

TopVisor is a technical SEO tool. This tool also comes in both free and paid versions. You can use this tool to find the issues in 10+ sites.

Site: https://topvisor.com/

Varvy SEO Tool:

Varvy is a free SEO tool. It is a user-friendly tool. Enter URL, and you will get all the data you need to improve your site. This is a helpful tool to fix technical SEO issues. You can also use this tool to find mentions, external links, social shares etc.

Website Grader

Website Grader is a helpful tool that you need to analyze the performance of your website. You can use this tool for site optimization.

Site: https://website.grader.com

Website Penalty Indicator:

As the name has told you the whole story, this tool is useful to find if your site has received Google Penalty. You can find dates and organic traffic to find out when your site got hit by Google algorithms.

It is a free tool.

Site: https://feinternational.com/website-penalty-indicator/

Whitespark:

It is a paid tool that you can use for content optimization and link building. You can use this tool to find local citations.

Site: https://whitespark.ca/local-citation-finder/

Woorank:

Woorank is a paid tool for SEO website analysis. It gives you everything that you need to fix SEO issues on your site.

Site: https://www.woorank.com/

Yoast SEO plugin:

If you are running a blog or website on WordPress, then you may have already heard a lot about the Yoast SEO Plugin. It is one of the simplest plugins to optimize your site content for SEO. You can use this tool to find duplicate content also.

It is one of the must-have Wordpress plugins.

Site: https://en-gb.wordpress.org/plugins/wordpress-seo/

Zadroweb SEO Auditor

Zadroweb SEO Auditor is an SEO auditor. It is a free tool. You can use this tool to access premium information.

Keyword Research Tools

Danzambonini AdWord & SEO Keyword Permutation Generator

Danzambonini's AdWord & SEO Keyword Permutation Generator is the perfect tool to discover new keywords. It is a free online SEO tool.

You can add keywords and find the best new keywords you should target. I call it the keyword mutation.

Answer The Public:

It is a free keyword research tool. You can use this tool to find out the queries or questions people type on Google search.

Site: https://answerthepublic.com/

ClearScope:

It is a free tool. You can use ClearScope for keyword research and optimizing content. It will show you the terms you must add in the content to rank higher. It is a paid tool.

Site: https://www.clearscope.io/

FAQFox:

It is another keyword research tool. You can use this tool for question scraping.

Google Correlate:

Google Correlate is a keyword research tool from Google. It is a simple tool. It helps you find the related keywords.

Google Keyword Planner:

Google Keyword Planner is one of the most used tools in the SEO industry. It is a free tool that you can use for keyword research. Google keyword planner help you find the exact search volume, keyword competition, estimated bid etc.

Site: https://adwords.google.com/KeywordPlanner

Google Location Changer (SERPs):

This is a free tool that you can use to check SERP.

Site:

Google Trends:

Google trends is also a free tool from Google. It is always wise to check how popular a keyword is?

You can use this tool to check the popularity and usability of the keyword.

I have already shared how to use Google trends?

Site: https://www.google.com/trends/

Gookey:

It is a paid SEO tool for keyword research. It is also known as "keyword research tool for bloggers". Using this tool is straightforward.

GrepWords:

Grepworks is another SEO tool for keyword research. It is a paid tool. It shows you the popularity graph of the keyword.

HitTail:

HitTail is a paid keyword research tool. You can use this tool to find a keyword with high search volume. The tool also provides keyword suggestions.

Imforsmb's Bulk Keyword Generator:

Imforsmb's Bulk Keyword Generator is a valuable tool to research local keywords. You can use this tool to find keywords to target potential buyers.

Site:

iSpionage:

It is a keyword research tool. iSpionage is available in both free and paid versions. It is the best tool to find the keyword to run PPC campaigns.

You can also use this tool to find potential organic traffic of a page.

Site: https://www.ispionage.com

Jaaxy:

It is a favorite keyword research tool. Jaaxy is also available for both free and paid users. You can find related keywords using this tool.

Keyword Eye:

It is a unique yet free keyword research tool. You will find keyword suggestion using this tool but in a word cloud. The more prominent keyword means more search and smaller keyword means lesser search.

Keyword revealer:

Keyword revealer is another keyword research tool. This tool also available in both free and paid versions. It gives you a keyword tree display.

Site: https://www.keywordrevealer.com/

Keyword Snatcher:

Keyword Snatcher is a paid tool to snatch keywords from your competitors. You can use this tool to find keywords. But you will not find the search volume using this tool. To get search volume, you have to upload the list.

Keyword Tool & Content Assistant:

It is a tool that you can use for keyword research and content optimization. You can use the content assistant feature to find LSI keywords.

Site: https://cognitiveseo.com/keyword-tool/

Keyword Tool Dominator:

You can use this tool to find autocomplete suggestions from popular search engines. It is a paid tool.

Site: https://www.keywordtooldominator.com

Keyworddit

It is a free and favorite keyword research tool. You can use this tool to find unique keywords and queries. It gives you the common keywords used by people on Reddit.

KeywordIn:

Keywordin is also a free SEO tool for keyword research. You need to enter words, and it will display your keywords.

Keywords Everywhere:

It is a free Chrome extension to search keywords. It displays you the keyword info of the page you visit.

Site: https://keywordseverywhere.com/

KeywordSpy:

It is another favorite keyword research tool. You need to enter the domain name, and it will display the keywords that site rank for.

Site: http://www.keywordspy.com/

KeyWordTool.io:

It is one of the most popular keyword research tools. You can use this tool to find keywords from Google Autocomplete results.

You can use this tool to find all the related and unique keyword suggestions.

Site: https://keywordtool.io/

Kombinator:

Kombinator is a free keyword research tool. It is designed for Adwords. You can use this tool to find keywords for your SEO campaigns.

Kwfinder:

Using the keyword research tool is easy. Kwfinder is available in both free and paid versions. It is a reliable alternative to Google keyword planner. This tool gives you information like search volume, competition, bid etc.

Long Tail Pro:

Long Tail Pro is a favorite tool to find long tail keywords. It is a paid tool. All you need is to enter the keyword it will give you suggestions.

I have already shared the complete review of Long Tail Pro.

Power Suggest Pro:

Power Suggest Pro is a paid keyword research tool. Enter a keyword, and it will give you keyword suggestions. You can find user queries using this tool.

Sanity Check:

Do you want to make Google Search Console data more effective? If yes, then you should use Sanity Check. You will find ranking keywords in a single click. It is a paid tool.

SECockpit:

Are you looking for the advanced keyword research tool? If yes, then you should use SECockpit. SECockpit is there to find a list of keyword suggestions.

You can also find the low competition keywords with the help of this tool. You can also find keywords with lowest Adwords CPC. You can also search for the keywords for YouTube, Amazon and Ebay.

Seed Keywords:

It is a free tool for keyword research. You can use this tool to find user queries. You can export the results to CSV file.

SEMRush:

SEMRush is one of my favorite SEO tool on this list. SEMRush is an excellent tool for competitor analysis, finding keywords and find link building opportunities.

You can directly enter the competitor's url and get the details about his ranking, backlinks, and opportunities.

You can also check the pages of your competitors with maximum traffic.

Site: https://www.semrush.com/

Free SEO Tools:

SEOBook has launched a whole lot of SEO tools to help you. You can use these tools to improve technical SEO and also for keyword research. The keyword suggestion tool will give you everything you need.

Site: http://tools.seobook.com/

SERPStat:

It is a paid tool. You can use this tool for keyword research. You will find a whole lot of keyword ideas with this tool. It gives you search volume, suggestions, competition etc.

You can also find questions that people type in the search engine.

Site: https://serpstat.com/

SmilarWeb:

It is one of the most used SEO tools. It shows you the competitors traffic, engagement, organic keywords etc. You can also use this tool to find sites related to your niche.

Site: https://www.similarweb.com/

Soovle:

Soovle is a free keyword research tool. It gives you autocomplete suggestions. Soovle grabs these suggestions from popular search engines such as Wikipedia, Google, Amazon and YouTube.

SpyFu:

It is a favorite keyword research tool. You will find a lot of SEO features in it's PPC tool. You will love to use keyword competition feature.

Use Keyword Kombat to discover keywords your competitors are ranking for. You can also target the same keyword if they are related to your niche.

Site: https://www.spyfu.com/

Story Base:

StoryBase is another long tail keyword research solution. Type the keyword, and it will spit out various queries people type in the search engine.

Suggestion Keyword Finder:

It is a free keyword suggestion tool. You can use this tool to find some unique keywords for your niche or topic.  The level 3 will give you a massive list of keywords.

Site:

TemExplorer:

TermEplorer allows you to explore various keywords suggestions. It also provides organic competition details.

It is a paid tool.

UberSuggest:

Ubersuggest is one of my favorite keyword research tools. You will find the Google autocomplete suggestions here. You can also check volume and competition.

I have already shared a detailed review of how to use UberSuggest.

Site: https://neilpatel.com/ubersuggest/

Webtexttool

It is a freemium tool. You can use this tool for content optimization and keyword research. You can use this tool to find which keyword has the best search volume. You will also know about the keyword competition.

Free Keyword Tools

WordStream has created Free Keyword Tools for keyword research. You can use this tool to plan PPC campaign fro Adwords. Keyword Niche finder will give you keyword suggestions.

Site: https://www.wordstream.com/free-keyword-tools

WordTracker:

Wordtracker is a paid keyword research tool. It displays some of the unique keywords that you will not find in Google keyword planner. You can also check the first-page competition of keywords.

Site: https://www.wordtracker.com/

Wordtracker Scout

Wordtracker Scout is a free tool for keyword research. It is a free Google Chrome extension. It will scan the page and display the keywords.

Site: https://www.wordtracker.com/scout

Rank Tracking SEO Tools

Advanced Web Ranking:

It is a paid rank tracking tool. You can use this tool for keyword research also. You can find some high-end SEO features in this tool. You can also use this tool for site auditing.

Site: https://www.advancedwebranking.com/

Agency Analytics

It is one of my favorite content optimization and rank tracking tool. You can use this tool for Technical SEO. Most of the digital marketing agencies use this tool.

It is the tool to display what you are doing in SEO and on Social media. You can easily integrate it with various channels such as Twitter, YouTube, Google Analytics etc.

Site: https://agencyanalytics.com/

AMZ Tracker:

AMZ Tracker is one of my favorite tool to track ranking on Amazon. It is a must-have tool for Amazon sellers. You can use this tool to find out all the essential Amazon SEO metrics.

Site:

Authority Labs:

Authority Labs is another rank tracking tool in this list. It is a paid tool. You can take the basic plan to start tracking up to 250 keywords. It is also a useful tool for Local SEO.

Site: https://authoritylabs.com/

GeoRanker

It is an advanced tool SEO tool for Local SEO. All you need to do is choose the keyword and the location. It will display the result with organic traffic.

Microsite Masters

MicroSite Masters is a favorite rank tracking tool. You can use this tool to track keyword movement in organic search.

NightWatch:

NightWatch is a vital SEO tool for rank tracking. It has a clean dashboard. It gives you important data about ranking, keyword distribution, traffic, visibility etc. It is a paid tool.

Site: https://nightwatch.io/

Pro Rank Tracker

It is a unique rank tracking tool. It comes in both free and paid versions. You can track keyword groups using this tool.

Site: https://proranktracker.com/

Rank Ranger:

It is also a paid rank tracker. This tool too useful for on-page, competition analysis and keyword research.

Site: https://www.rankranger.com/

Rival IQ:

Rival IQ is a paid tool. You can use this tool for rank tracking and content optimization. This is the perfect tool to find mentions on the social network and track your competitors.

Site: https://www.rivaliq.com/

SE Ranking:

SE Ranking is a favorite rank tracking tool. It also gives you the keyword suggestion. You can use this tool for site auditing. It is a paid tool.

Site: https://seranking.com/

Search Latte

It is a useful tool target international Google domain results. All you need is to type the keyword, and you can get the desired result. It is a free rank tracking tool.

SEO Rank Monitor:

It is a paid tool for rank tracking. It is also useful for competitor keyword tracking. You can check YouTube rank also.

Site: https://www.seorankmonitor.com/

Serpfox:

Using the rank tracking tool is easy. It is paid.

SERPs.com

Are you looking for an enterprise level solution? If yes, then SERPs.com is for you. It gives you everything that you need to track ranking and do keyword research.

You can also learn how on-page optimization can help your site rank better. It is a paid tool.

Site:

SERPWoo:

SERPWoo is an in-depth rank tracking tool. You can track the rank changes and ranking of the page. You can use this tool to find out if the ranking is stable or shuffling.

Sistrix:

It is a paid tool for keyword research, backlink analysis and rank tracking. Sistrix shows you ranking, anchor text, backlinks, social signals etc. It is super easy to use Sistrix. You can also use this tool to track the keyword your competitors rank for.

Site: https://www.sistrix.com/

WebCEO:

It is a favorite technical SEO tool that you can use for rank tracking and keyword research. WebCEO is a paid tool. You can even use this tool to learn mobile optimization.

Site: https://www.webceo.com/

Wincher:

Wincher is a premium rank tracking tool. The premium version starts as low as $8/month. You can even try its free version.

Site: https://www.wincher.com/

WordTail:

WordTail is an online rank tracking tool. It is also paid. It gives you everything that you need from a premium rank tracking tool.

Site: Wordtail

Content Optimization Tools

Buzzsumo:

Buzzsumo is one of the most popular content optimization tools. It is available in both free and paid version. It is one of the must-have SEO tools.

You want to write about winning content then Buzzsumo is what you need. You can check the most popular content in the past few months or year. It also shows that how many social shares the content has attracted.

Site: https://buzzsumo.com/

Can I Rank:

Can I Rank is another content optimization tool? It is also available in both free and paid versions. It tells you the answer to this question “Can I rank?”. It shows you how your page is different than the first page. It gives you details like DA, PA and on-page SEO.

ClickFlow

It is a paid tool for content optimization and technical SEO. It displays the pages of your site that have the potential to rank higher. It is a free tool.

Google SERP Preview Tool:

It is a free content optimization tool. It will show you how your site will appear in Google search.

Keys4Up:

It is another free content optimization tool. It is one of the best tools to utilize LSI keywords. You can add LSI keyword in your content to boost ranking. This tool helps you only find relevant LSI keywords which you must add in your content.

LSIGraph:

It is a free tool for content optimization. It is a Latent Semantic Indexing keyword generator. All you need is to type the keyword to get the list of LSI terms.

Site: https://lsigraph.com/

MarketMuse:

MarketMuse is a paid content optimization tool. It scans the content of your page and provides you with useful information. It also displays the content gap.

Site: https://www.marketmuse.com

nTopic:

It is a premium content syndication tool. nTopic is available in both free and paid versions. It sans the content and provide SEO friendly suggestions. You can install WordPress plugin to update your content and boost on-page SEO quickly.

Positionly:

It is a paid tool for technical SEO, content optimization and rank tracking. You can use this tool for the page by page SEO analysis.

Ryte:

It is also a favorite tool for technical SEO and content optimization. Ryte is also available in both free and paid versions. It is built with German intelligence. It helps you quickly find LSI keywords.

Site: https://en.ryte.com/

Schema App:

It is a paid tool for technical SEO and content optimization. It makes the schema markup process easy for you.

Site: https://www.schemaapp.com/

SEO Plugin By Squirrly

Squirrly's SEO Plugin is a useful content optimization tool. You can use this tool for keyword research also. It's WordPress plugin will tell you if your post is SEO friendly or not. It also gives you keyword research details. When writing it tells you if the keyword is trendy. It will also display the search volume.

SEOptimer:

It is a free tool for technical SEO and content optimization. It is one of the best tools to find the issues on your page. You can scan your page for on-page issues.

Site: https://www.seoptimer.com/

Solo SEO:

Solo SEO is a premium tool for technical SEO, keyword research and content optimization. It is a site auditing tool.

Structured Data Markup Helper:

It is one of the most popular content optimization and technical SEO tool. It is a free tool. It is not easy to manage structured data markup. This tool helps you easily create schema markup for your site.

Site: https://www.google.com/webmasters/markup-helper/u/0/

Text Tools:

It is another content optimization tool. It is a paid tool that works as an LSI keyword tool. It scans the top ranking pages of the keyword and gives you LSI terms they are using. By adding teh same LSI words in the content, you make it more user-friendly and engaging.

TrendSpottr:

It is also a paid tool for keyword research and content optimization.

TrendSpottr is helpful to find trending content on Twitter. Use this tool to discover trendy topics.

Upcity:

UpCity is one of my favorite SEO tool for technical seo, content optimization, keyword research, and backlink analysis. It is a paid tool.

It gives you all the essential tasks that you must complete to create an SEO friendly site.

Site: https://upcity.com/

WordLift

It is a paid content optimization tool. It helps you write effectively.

Site: https://wordlift.io/

YoRocket:

It is a content optimization tool which is paid. It is the best tool to optimize your title and description. This is helpful to boost CTR. You can use Title Tag testing to find which title works best for you.

Backlink Analysis Tools

Ahrefs:

Ahrefs is one of the most popular, widely used and one of my favorite tool for keyword research, link building, and backlink analysis. It is a paid tool. You can make it the best backlink analysis tool. Ahrefs update the database every day. It is undeniably the best place for backlink analysis. I have already shared a detailed guide about how to build links using Ahrefs.

Site: Ahrefs.com

CognitiveSEO:

It is a paid tool for rank tracking and backlink analysis. CognitiveSEO is a complete SEO tool for backlink analysis. It is a paid tool. I like this tool because it offers unnatural link detection. Finding risky backlinks is helpful.

Site: https://cognitiveseo.com/

Kerboo:

Kerboo is a paid backlink analysis tool. You can also use this tool for content optimization and rank tracking. It is a complete SEO suite that you need for a site audit, link prospecting, rank tracking, and backlink analysis. I like this tool because it will help you find spammy and dangerous backlinks.

Link Research Tools:

It is another backlink analysis tool in this list. It is a paid tool, and you can use this tool for link building also.

Link Detox is one crucial feature that Link Research tool offers. It helps you to find such links that you need to disavow to save yourself from Google Penalty.

Site: https://www.linkresearchtools.com/

Majestic SEO:

It is the most popular premium backlink analysis tool. Majestic SEO comes in both free and paid versions. It is one of the top-notch backlink analysis tools. It also gives your site trust flow and citation flow. You can use these metrics to find if the site is valuable or not.

Use Clique hunter tool to find link building opportunities.

Site: https://majestic.com/

Monitor Backlinks:

It is also a premium backlink analysis tool. You can also use it for rank tracking and link building. You can use this tool for finding link building opportunities, site speed, and keyword rankings. Monitor Backlinks sends you a notification whenever your competitors earn a new backlink.

Moz Pro:

Moz Pro has a bunch of premium tools that you need to manage most the SEO jobs such as backlink analysis, content optimization, rank tracking, keyword research, etc.

Moz tools are filled with leading technology to provide you with the best suggestions and backlinks analysis.

Site: https://moz.com/products/pro

MozBar

Mozbar is a premium SEO toolbar. You can use this for backlink analysis. You can easily install it on FireFox and Chrome. You get details about DA, PA, and link analysis.

Site: https://moz.com/tools/seo-toolbar

Open Link Profiler:

It is one of the most popular tools for backlink analysis. It is also available in both free and paid versions. It's paid version give you everything that you need. You can use it for on-page analysis. You can use this tool for competitor backlink analysis for free.

Check Open link profile review for in-depth tips.

Site: http://openlinkprofiler.org/ 

SEO PowerSuite:

It is also a powerful SEO tool. You can use this tool for technical seo, backlink analysis, rank tracking, and keyword research. It is also available in both free and paid versions. You can read SEO Powersuite review for details.

SEO Tools for Excel:

You want to access everything within the Excel then "SEO tool for excel" is for you. With this tool, it is super easy to check social shares, word count, external links, HTTP status, etc.

Site: http://seotoolsforexcel.com/

Bulk Metrics Checker:

Bulk Metrics Checker created by SEO Weather. This is the tool where you can check DA, PA of multiple URL's in one go. It is a free tool.

SEOGadget for Excel:

It is a free backlink analysis tool. SEOgadget for Excel is the tool that you need to extract data from Majestic and Moz.

Site: https://builtvisible.com/seogadget-for-excel/

ShareMetric:

It is a paid chrome extension for backlink analysis and keyword research tool. It gives you inner detail like Google keyword ranking,s social shares, and links. You can easily find out what keyword a page rank for.

URL Profiler:

It is a well-paid backlink analysis tool. You can use this tool for technical SEO. You can check multiple domains at one time such as DA, backlinks, social shares, readability, and social shares.

Site: http://urlprofiler.com/

WebMeUp Backlink Tool:

It is a backlink analysis tool with a huge database of backlinks. You will find authority metrics of links.

Video SEO Tools

Morningfame:

Want to boost your performance on YouTube then you need Morningfame. It is a paid video marketing tool. You can take help of Growth opportunities.

Social Blade

The social blade is a free video SEO tool. It is an excellent tool to spy on YouTube Competitors. It is the best tool to track your YouTube competitors.

Site: https://socialblade.com/

TubeBuddy

TubeBuddy is another video SEO tool. It comes in both free and paid versions. It is the tool to help you grow your YouTube Channel.

Site: https://www.tubebuddy.com/

VidIQ:

It is a Video SEO tool. VidIQ is a video SEO software. It is also available in both free and paid versions. It gives you access to video optimization, keyword research and analytics. You can also get keyword suggestion to boost your video.

Site: https://vidiq.com/

YTCockpit:

It is also a paid video SEO tool. YTcockpit is a video keyword research tool. It also tells you how to improve your video ranking on YouTube.

Final Words:

Here I am giving you the complete list of 200+ SEO tools.

It is the time that you should go through them. SEO tools are there to help you automate to make the SEO jobs easy.

These SEO tools help you save time, be more productive and generate more revenue.

And, let me know your favourite SEO tools.

What do you think?

Have I missed some SEO Tools?

Do share what you think via comments.

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