SEO is a Horror Show!
Do you believe in that? Do you feel that SEO is not your cup of tea? Or Do you think that SEO is a hard thing to learn? If yes then you must think again.
SEO can be confusing for small business owners or newbie SEOs.
The situation becomes confusing when you encounter with trillions of old posts or misleading information or have completely outdated habits to develop SEO strategy.
But…. I have a “Good News” for you.
Follow the top website optimization factors in 2024.
Rendering, crawling and indexing comes under technical SEO.
The goal is to index and rank as many pages as you can.
Here I am sharing some of the best guides and courses to improve your technical SEO skills and knowledge:
Great content is a major Google ranking factor. To boost organic traffic, you need to create content that is according to Google algorithms and also pleases the visitors.
Here are the courses and guides for you to boost content marketing:
Schema markup is a complete set of microdata codes. You need this to create descriptions according to search results.
Marketers use schema to add content in a post or webpage. It is useful not only for search engines but also for visitors.
You may not find a free course on the schema.
Still, here are some helpful guides about Schema:
Google is dedicated to providing the best in class user experience. On the path of this goal, Google focuses more on understanding the context of search queries typed by users.
Google always want to deliver the best result according to search intent.
Tip: If your post is not according to user intent, then there is no way you can rank for that keyword.
To get the maximum out of your traffic, you need to convert those visitors into sales, subscribers or leads.
Here are the courses and guides that will help you understand the psychology of conversions and boost ROI on your current traffic:
Google has already stated that people leave the site if it takes more than 3 seconds to load.
Fast page speed is the indicator of better user experience. That means slow page speed is terrible for user experience.
Google is using Page Speed as a ranking factor.
Here are the courses and guides that will help you improve the speed:
Google’s Rankbrain and Penguin Algorithm have forced webmasters to focus on earning links.
The links that follow the Google Webmaster guidelines can help your site rank better in search results. That means you need to stay away from link schemes.
Here are the courses and guides for you to find successful link building techniques:
Mobile search is booming. More than 50% of mobile searches are focused on local intent.
To win mobile users, you need to harness the power of local SEO.
Here are the course and guide to help you:
Follow the best UX strategies to improve the user experience.
Here are the complete set of courses and guides to improve user experience:
Stop wasting time, start now!
You can find everything about SEO here!
You have questions? Share via comments.
Find this post helpful, don’t forget to share it!
Handpicked SEO guides for you;
Do you believe in that? Do you feel that SEO is not your cup of tea? Or Do you think that SEO is a hard thing to learn? If yes then you must think again.
SEO can be confusing for small business owners or newbie SEOs.
The situation becomes confusing when you encounter with trillions of old posts or misleading information or have completely outdated habits to develop SEO strategy.
But…. I have a “Good News” for you.
 |
| How to Become an SEO Expert: A Completely FREE Online SEO Training Guide: eAskme |
Other people are reading: How will Link Building Change this year
I am sharing FREE SEO Training Materials available online that will help you become an SEO expert.
How to Become an SEO Expert: A Completely FREE Online SEO Training Guide
All you need is to understand what is important in SEO and then start investing time on that. You need not to be the jack of all trades. Just learn the highly important website optimization points.
Follow the top website optimization factors in 2024.
Technical SEO:
SEO efforts that work on the website or server level to optimize the site for better search results are known as technical SEO.
Rendering, crawling and indexing comes under technical SEO.
The goal is to index and rank as many pages as you can.
Here I am sharing some of the best guides and courses to improve your technical SEO skills and knowledge:
Courses
- Advanced SEO Course to Develop an SEO-Friendly Website: You will find this advanced SEO course on Lynda.com. The course covers everything about technical SEO which includes content optimization, site structure, web crawling, structured data, rendering, indexation, etc.
- Advanced Search Engine Optimization Strategies Course: You will find this course on Coursera.This course covers the SEO topics about data analysis, page-speed, and key metrics.
Guides
- Starter Guide to Search Engine Optimization: This guide comes straight from the search engine giant Google. Google has shared the best SEO practices for on-site optimization. This is a 32-page guide, but if you do not want to read that much, then you should read the HubSpot version of this guide.
- Search Engine Optimization for WordPress: This guide comes straight from the most popular content management system, Wordpress. More than 33% of the websites are running on WordPress. WordPress has shared the best practices for optimizing a WordPress blog or website
Content Marketing:
Great content is a major Google ranking factor. To boost organic traffic, you need to create content that is according to Google algorithms and also pleases the visitors.
Here are the courses and guides for you to boost content marketing:
Courses
- The Strategy of Content Marketing Course: You can find this course on Coursera. UC Davis and Copyblogger have created this SEO course. This course will help SEO students to organize, plan, design and implement an effective content marketing strategy. This course will also teach students how to analyze the effectiveness of the campaigns and content.
- HubSpot Content Marketing Certification Course: Hubspot has created this course. This course guide you to follow the process of a content marketing program to generate leads and boost traffic.
Guides
- What Works in Content Marketing Guide: It is an entirely free guide from Search Engine Journal. This ebook SEO guide offer SEO tools and Case Studies and Tools that you need to get Content Marketing Success.
- Content Marketing 101 Guide: It is an entirely free guide for SEO. You can find this guide on Udemy. This content marketing guide gives you a massive list of SEO resources. You can learn strategies to boost sales, revenue, and traffic. The guide also teaches you Content marketing fundamentals.
- 100+ Content Marketing tools: This guide will help you to skyrocket your content marketing strategy. 100+ tools are there to help you in every possible way.
Schema Markup:
Schema markup is a complete set of microdata codes. You need this to create descriptions according to search results.
Marketers use schema to add content in a post or webpage. It is useful not only for search engines but also for visitors.
You may not find a free course on the schema.
Still, here are some helpful guides about Schema:
Guides
- Getting started with schema.org using Microdata guide: You want to learn more than just microdata then this guide is for you
- Understand how structured data works guide: Straight from Google developers, this guide will help you know how to add different types of structured data to the HTML page. You will also learn how to validate microdata and where you should add it.
- How to Use Schema Markup for SEO guide: WordStream has creates this guide to help you learn how to make your website easy to find for search engines.
User Intent:
Google is dedicated to providing the best in class user experience. On the path of this goal, Google focuses more on understanding the context of search queries typed by users.
Google always want to deliver the best result according to search intent.
Tip: If your post is not according to user intent, then there is no way you can rank for that keyword.
To get the maximum out of your traffic, you need to convert those visitors into sales, subscribers or leads.
Here are the courses and guides that will help you understand the psychology of conversions and boost ROI on your current traffic:
Courses
- Course to learn Conversion Rate Optimization: You can find this course on Lynda.com. The course cover topics like CRO myths, goals, target audience, pages optimization, test hypotheses, test proposition, set up tests, analyze results, etc.
- Course to Conversion Rate Optimization by Hubspot: This course will help you follow a way to promote the call to action on a post or webpage, in boost conversions.
Guides
- The Definitive How-to Guide for Conversion Rate Optimization: Moz has created this guide. In this guide, you will learn the process for better conversion rate optimization.
- The Complete A/B Testing Kit guide: Hubspot and Kissmetrics have shared everything that you need to run A/B tests to increase conversion.
Website Speed:
When it comes to boosting traffic and conversions, websites speed can create a difference. Every webmaster must optimize his site speed.
Google has already stated that people leave the site if it takes more than 3 seconds to load.
Fast page speed is the indicator of better user experience. That means slow page speed is terrible for user experience.
Google is using Page Speed as a ranking factor.
Here are the courses and guides that will help you improve the speed:
Courses
- Website Performance Optimization course by Google: You can use this course to learn website speed optimization.
- Browser Rendering Optimization course by Google: You can use this course to learn how to create quickly loading web apps.
Guides
- Beginner’s guide to website optimization guide: This guide will help you understand the basics of page speed optimization. You can also learn how to improve a speed score of a blog or website.
- Curated list of Web Performance Optimization Materials guide: You can find a massive list of resources that will help you find ways to optimize your website.
Link Building:
The links that follow the Google Webmaster guidelines can help your site rank better in search results. That means you need to stay away from link schemes.
Here are the courses and guides for you to find successful link building techniques:
Courses
- SEO Link Building Basics course: This course will help you learn the basics of link building and link prospecting.
- Backlink Training course: Monitor Backlinks has created this course. You will learn what backlink, importance, and ways to build them is.
Guides
- Illustrated Link Building guide: Search Engine Journal has created this guide to help you understand the ways to follow link building techniques.
- The Noob Friendly Guide to Link Building: Ahrefs has created this guide to teach you link building skills.
- Link Building Made real Simple: Ahrefs and Easkme has together published a guide that will help you to build links and understand every single way of link building.
- Link Building with Ego bait Content: This guide help you find the most influential way to build links from high quality sites.
Mobile First:
Mobile search is booming. More than 50% of mobile searches are focused on local intent.
To win mobile users, you need to harness the power of local SEO.
Here are the course and guide to help you:
Courses
- Beginner Local SEO | What Google Wants course: You can learn the basics of Local SEO.
- Local SEO Course: 10x Your Local Customers course: You can learn on-page optimization, citation, and other SEO techniques to rank higher on SERP.
Guides
- The Ultimate Guide to Local SEO Ranking guide: This guide will help you understand the fundamentals of local SEO.
- Where to Get Citations guide: Understand the citation building.
- Local SEO Tools for listings management: This guide will give you a list of 9+ local seo tools that you can use for listing management.
User Experience
User Experience is about understanding what users want. You need to focus on the objectives and goals of your business also.Follow the best UX strategies to improve the user experience.
Here are the complete set of courses and guides to improve user experience:
Courses
- Introduction to Learning UX Design course by Springboard: You can learn UX Design using videos and resources.
- User Experience (UX) Design course by edX. You can learn ways to create impactful user experience designs.
Final Words:
Today is the best day to learn and execute the successful SEO strategy.Stop wasting time, start now!
You can find everything about SEO here!
You have questions? Share via comments.
Find this post helpful, don’t forget to share it!
Handpicked SEO guides for you;
- OnPage Optimization techniques that Google don't like
- Effects of outbound links
- 200+ complete SEO tools for you
- Must master these Content Marketing Skills
- How to use Ubersuggest
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