The advent of internet technology has revolutionized education. More people now depend on online programs to attain new skills and earn certification. Online education is not only cheaper but also more convenient and easily accessible.
The demand for online education has seen more institutions launching websites and the competition today is stiff.
This is where search engine optimization (SEO) comes in handy.
Other people are reading: Stop wasting money on SEO
You have to promote your educational website to get the best ranking on search engines which in turn boosts traffic.
Educational websites target students and SEO is crucial to achieving their objectives
An SEO campaign is crucial to;
If you have an educational website, you have to identify the best keywords to target to attract more traffic.
However beautiful your website looks, you will not attract relevant visitors if you don’t know the best keywords to use in your content.
You can use keyword research tools such as;
If you target the right keywords, everything else falls into place.
On-site SEO is highly effective,but you should never overuse it.
This strategy includes using;
Off-site SEO includes;
The idea here it to attract organic traffic to your website and in turn boost conversion rates.
According to data from the International Telecommunications Union (ITU), there are over 5.112 billion unique mobile phone users.
There are 3.26 billion people use social media on mobile devices in January 2019.
These numbers emphasize the importance of mobile internet users and you have to design your website and web content with mobile in mind.
By using responsive web design, you increase your market reach as anyone on a small screen can still access your educational website.
It is also important to;
Other helpful designing guides for you:
If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.
Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.
The demand for online education has seen more institutions launching websites and the competition today is stiff.
This is where search engine optimization (SEO) comes in handy.
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| Tips on How To Do SEO Campaign For Educational Websites: eAskme |
Other people are reading: Stop wasting money on SEO
You have to promote your educational website to get the best ranking on search engines which in turn boosts traffic.
Educational websites target students and SEO is crucial to achieving their objectives
An SEO campaign is crucial to;
- Boost site traffic
- Increase conversion rate
- Reduce bounce rate
- Boost brand visibility
- Build trust in your niche market.
1. Keyword Research
Keywords are the holy grail of any SEO campaign.If you have an educational website, you have to identify the best keywords to target to attract more traffic.
However beautiful your website looks, you will not attract relevant visitors if you don’t know the best keywords to use in your content.
You can use keyword research tools such as;
If you target the right keywords, everything else falls into place.
2. On-site SEO
On-site SEO entails those important elements for search engine optimization that must happen on your educational website.On-site SEO is highly effective,but you should never overuse it.
This strategy includes using;
- Title tag on pages of your website
- Meta descriptions to give a little more insight into what your page is about
- Internal links
- Header tag
- Image name and ALT tags
- Bolder text among other tools.
3. Off-Site Optimization
You can do a lot out of your website to promote it and increase ranking on search engine result pages (SERPs).Off-site SEO includes;
- Link-building which boosts your credibility on search engines
- Social media engagement
- Video submission
- Guest blogs
- Blog commenting among others.
The idea here it to attract organic traffic to your website and in turn boost conversion rates.
4. Mobile First
More people today connect to the internet using their mobile phones and this is an imprint point to remember in your SEO campaign.According to data from the International Telecommunications Union (ITU), there are over 5.112 billion unique mobile phone users.
There are 3.26 billion people use social media on mobile devices in January 2019.
These numbers emphasize the importance of mobile internet users and you have to design your website and web content with mobile in mind.
By using responsive web design, you increase your market reach as anyone on a small screen can still access your educational website.
5. Create Fresh Content and Update it
You must give your readers quality content which you should frequently update. The content must add value to the reader’s lives and must help them solve problems.It is also important to;
- Invest local SEO
- Use Google Analytics to query your site’s performance
- Remedy duplicate content
- Audit site speed and improve it.
Other helpful designing guides for you:
If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.
Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.
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