Are you ready to power-up your content marketing strategies? You need the best of the best tools to improve SEO, content research, analytics, and collaboration.
Content research is an exhaustive process. You will end up spending hours or days before writing and publishing content online.
If you want to mark your presence in search engines, you must check all the essential factors to improve user engagement and search engines.
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All you need is the right tools to build the best strategies to help your content stand out and outrank your competitors.
Today, I will share how you can use the critical tools to boost your content, drive conversions, and influence readers.
These tools influence content development at every level, such as research, writing, editing, proofreading, and analytics.
I have categorized these tools as;
- Content Research tools
- Collaboration tools
- SEO Tools
- Readability Tools
- Analytics Tools
- Content Research tools
Content research is the first thing that you must do before content writing.
Research is a lengthy process that takes you to discover content ideas, understand competition, find target keywords, and optimize writing.
There are a lot of content research tools available online.
These tools will help you streamline the content writing process, and you will discover various content ideas during this process.
Awario:
With the help of Awario, you can find out any mistake which is impacting your content performance.
Awario lets you get rid of messenger tools and surveys, yet grab the user insight.
This information will influence your content creation.
Answer the Public:
Answer the Public is free for all content idea generation tools. As a result, you will see the web of questions asked by users online.
For example, if you search for Content marketing, Answer the Public will display all the popular questions asked by people worldwide. You can use these questions to create blog posts.
With the help of Answer the Public, you can find out existing search terms, how these terms are used, and if it is possible to create a blog post around these questions.
It is relatively easy to use when you have no idea what to write about.Buzzsumo:
Buzzsumo is one of the most popular and widely used tools for content research. Finding popular content with the help of the keyword is relatively easy on Buzzsumo.
All you need is to go to Buzzumo, type the keyword, and hit enter.
The result will display the content popular in different time frames such as;
- 24 Hours
- Past Week
- Past Month
- Past 6 Months
- Past Year
- Past 2 years
- Past 5 years
- Specific Range
You will also see the number of times content shared on social networks like Facebook, LinkedIn, Twitter, Pinterest, etc. The research will also show the evergreen content score and number of links.
Not only that, but you can narrow down your search using various filters such as country, domain, language, etc.
LeadFWD:
LeadFWD is another popular website to help you generate leads. It is an all in one tool for visitor identification, Sales Automation, Email marketing, and Personalized onsite messaging.
With the help of LeadFWD, you will be able to convert a first time visitor into email subscribers or customers. This tool makes it easy to gather information, follow up, and influence customers.
Lead generation is one of the most critical jobs of the digital marketing business. And, LeadFWD is the best at it.
You may feel like it is not a content research tool; well, there is something for you.
Using LeadFWD, you will access the information about how the visitor has spent time on your blog or website. All this information is available in the form of a session graph. With this information's help, you can modify your content to make sure that people spend more time on your website.
The AI (Artificial Intelligence) of LeadFWD scans your blog or website in real-time. This way, the tool will deliver the most critical insights to powerup your content creation and lead generation strategies.
For example; You will find information like social footprints, contact info, company sector, key personnel, etc. This information plays an important role in developing the content according to the visitor insight.
A beginner can start with 50 free leads.
Portent's Content Idea Generator:
Portent's Content Idea Generator is the tool you can use to power up your existing content.
With the help of Portent's Content Idea Generator tool, you can generate content ideas within a fraction of seconds.
It is a free content idea generation tool. All you need is to type the keyword and hit enter. The new content idea will be in front of you.
For example; If you search for "Blogging," in the "What is your subject?" box and click on the "Generate Idea" button, then the result will be like this.
You can later use these ideas to generate content.
Portent's Content Idea Generator is one of the must-use tools for creating click-worthy blog post titles.
This way, it will also boost your blog
CTR and pageviews.
Quora:
If you have a question, then Quora have the answer.
This Online Question-answer based community is one of the best places to find expert advice and tips on any topic.
You can also use it to find out what your target audience is asking online.
Go to the Quora website and type your question in the search box. You will see all the related suggestions.
You can also filter Quora results for FAQ pages, blog post ideas, etc.
Not only that, but you can also become an influencer at Quora and start promoting your content when offering solutions to the user questions.
It is an effective way to build authority, reach the target audience, generate leads, and earn backlinks for your business.
Reddit:
Reddit is also a popular online forum where questions are categorized in different subreddits.
You will find the massive content ideas for the blog post, videos, infographics, etc.
Reddit is a discussion forum with a massive user base. These users are engaging in subreddits, where you will find everything from blogging to content marketing.
Many use Reddit to share their content only. But there is more that you can do with it.
Start asking for feedback and insights for your content from reddit users, and you will have better content ideas.
Not just that, but Reddit also helps the influencers to grab some collaboration or partnership opportunities. These will help you to earn backlinks and market content online.Ubersuggest:
Ubersuggest was working as a free tool for keyword research. But now Ubersuggest is a freemium tool.
You can use Ubersuggest to find popular content ideas.
All you need is to head to the Keyword suggestion section of Ubersuggest. Use Google Keyword Planner and Google Suggest options to find the content related to the keyword you have entered in the search box.
Ubersuggets users can also discover new keyword ideas during the keyword research process.
It is relatively easy to find the long tail keyword with the help of Ubersuggest.
Click on the down arrow in the keyword column to prioritize keywords.
Ubersuggest is by far, one of the best tools to find organic content ideas.
Collaboration
Content marketers work as a team of experts.
Adding more experts to your projects will bring ease to do the job. You will also have multiple brains working for you to generate content ideas and even full-length blog posts.
More content ideas mean that you have more potential to choose the best content idea and create link-worthy content.
An Ideal content Marketing Team have;
- Content research experts
- Skilled Writers
- Proofreaders and editors
- Marketers (Content marketers, social media marketers, etc.)
- Graphic designer
To streamline everything within the team, you need the collaboration tools. A quality collaboration tool facilitates project tracking and file sharing.
Here are some of the best Collaboration Tools for you.
Asana:
Asana is another project management tool that allows the marketing teams to collaborate on various projects, share details, assign jobs, and monitor deadlines.
Asana makes it easy to assign tasks to different team members. They can add comments, and you can also check the project stats. Document sharing is also an essential feature of Asana.
Asana helps to make deadlines less stressful and quality control at the same time.Dropbox Paper:
Dropbox Paper is a file collaboration app.
This is a cloud-based application that allows you to do multiple things, such as;
- Add files
- Add Images
- Create a to-do list
- Write content, etc.
Dropbox pages allow you to let others edit, share, and comment on your document.
It is a simplistic version of Google Docs.
Google Docs:
Google Docs is one of the most used tools from Google for content marketing teams. It is a free tool for content sharing worldwide.
Multiple content creators can edit the single google docs document.
Google docs offer all the features that you will find in MS-Word, such as;
- Font Selection
- Font size selection
- Heading
- Bold/Italic/Underline
- Font Color & Background colour
- Text Alignment
- Bullet or numbered list
- Insert Images, links, tables, etc.
Not only that but Google Docs allow the users to share the document using the "Share" button.
You can also limit the document access to the people with the access link only.
Users can also leave comments. In these comments, users can leave suggestions to edit the content.
This process empowers content marketing teams to be on the same page in real-time.
Slack:
Slack is also a popular collaboration tool for marketers, teams, and businesses.
More than 750,000 companies are using Slack to get the work done. The invaluable user-interface which allows document sharing, including videos, memes, images, text, etc. Has made it quite popular.
Slack is also helping teams to replace the traditional email system.
You can also track the employees' time at work.
Now the question is, how Slack will help you in content creation?
Slack make it possible by making communication easier within the company or teams.
Teams can collaborate to ensure that only the right person will complete the assigned job.
For example, Slack makes it possible for Seo expert, writer, editor, and publisher to collaborate for better quality articles.
It saves time and energy.
SEO Tools:
I have already shared a complete list of 200+ seo tools, which include;
- SEO Tools for Keyword Research
- SEO Tools for Rank Tracking
- SEO Tools for Content Optimization
- SEO Tools for Backlink analysis
- SEO Tools for Video SEO
- SEO Tools for Link Building
- SEO Tools for Technical SEO
SEO tools are essential for content marketers to create highly engaging content by optimizing blog posts for search engines.
When it comes to writing, quality plays a vital role in improving search ranking and attracting more visitors. And one can achieve it with the help of an SEO tool.
These tools will help you optimize your blog post title, headings, keywords, description, internal linking, etc.
Here I am sharing a few of the most popular SEO tools that will help you to optimize content.
Ahrefs:
Ahrefs is an all-in-one SEO tool which offers multiple SEO tools for optimizing website and content.
Their free tools include Webmaster Tools, Backlink Checker, Broken Link Checker, Website Authority Checker, Keyword Generator, YouTube Keyword Tool, Amazon Keyword Tool, Bing Keyword Tool, SERP Checker, SEO Toolbar, WordPress Plugin, Keyword Rank Checker, Keyword Difficulty Checker, Website Checker, etc.
You can also use Ahrefs to find link building opportunities.
Surfer SEO:
Surfer SEO is another popular SEO tool for content optimization.
This tool analyzes the top-ranking content in search results and provides tips that will help you create better content.
These suggestions include word count, title optimization, keyword density, etc.
You should read Surfer SEO docs to create, optimize, and analyze your content.SEMRush:
SEMRush is one of the most popular SEO tools for SEO experts and beginners. It is quite interesting to use this tool as it offers massive amounts of information that will help you improve your website or blog in every way.
Not just content optimization, but SEMRush also helps you to in keyword research, competitor analysis, link building opportunities, and content ideas.
SEMRush is a premium SEO tool. A premium user can access all the data provided by SEMRush for spying on competitors, find link-building opportunities, find keywords, and plan paid ad strategies.
The Keyword Magic tool of SEMRush gives you complete information about the keyword search volume, competition, CPC, etc.
You can use this information with SEO writing Assistant and SEO Content Templates for better content optimization.
SEMRush is an all-in-one SEO tool for boosting organic traffic, backlinks, and competitor research.
Yoast SEO:
If you are running a blog or website on WordPress, then you may have already heard a lot about Yoast SEO.
Yoast SEO is a freemium SEO plugin for WordPress. It is one of the most popular SEO tools.
After installation, Yoast will scan your content and give real-time optimization tips.
You can check the highlighted issues below the post.
With Yoast SEO Plugin, you can set a focus keyword for your blog posts.
According to the Yoast checklist, optimized content will help you make your content rank better and attract more eyeballs.
But Yoast cannot do everything on its own. You need to do many things by yourself, such as keyword research, competitor research, content ideas, etc.
Readability:
There is a difference between how search engine bots read content and how a human read the content.
A real content marketer understands the importance of both.
To ensure the maximum benefit, many online tools will improve your content's readability score. This will help you to boost organic traffic and social shares.
eAskme Word Counter:
eAskem Word Counter is also a free readability checker. This tool gives you a readability score and shows you the number of words, characters, sentences, paragraphs, and reading time.
Reading time is also an essential factor to make the people stay on your blog for a long time.
The importance of readability tools lies in the fact that no one wants to read poorly written content or a post with tons of grammatical errors.
These tools will help you by improving your content and optimize it for your target audience.Grammarly:
Grammarly is by far, one of the most popular readability tools for creating better content. It is a freemium service that offers a free Google Chrome Plugin.
Grammarly scan your content and give suggestions to improve your content.
Whether you have content in Google docs, MS-word, social media, etc., it scans every content.
It is relatively easy to fix grammatical and spelling errors with the help of Grammarly.
Grammarly improves the readability score of your content in real-time.
Hemingway App:
Like Grammarly, Hemingway App is also a free online writing assistant that offers help to improve your content readability score.
All you need is to copy and paste your content in Hemingway content editor.
It will analyze your content readability, grammar, spelling, and passive voice issues.
Analytics:
Analytics tools are the essential tools to understand the performance of your content. Without these, a marketer will not find out the areas of improvement.
To get accurate performance metrics, you need to use an authentic analytics tool.
Here are a few of the best and most popular analytics tools for you.
Google Analytics:
Google Analytics is the most used and most popular analytics tools.
It
is an analytics tool that offers massive information. You can use
Google Analytics stats to examine your content, optimize your website,
and improve content.
Google analytics report displays a lot of information such as page views, bounce rate, session duration, page value, etc.
This information will help you understand what readers like most on your blog.
For example, if you see that your content related to digital marketing performs better, you should invest more in producing better content.
I have already shared how you can Use Google Analytics.
You can also use this guide.Inspectlet:
Inspectlet is the tool that displays where the visitor have visited your blog or website. This tool also helps you understand how you can convert a visitor into a customer.
Inspectlet works differently than many other analytic tools. It records the user behavior, which shows where the user has visited, how he/she has engaged with your content, and the attention-grabbing section of your content.
Inspectlet gives some vital information that will help you to improve your content for readers.
Raven Tools:
Raven tools is the combination of SEO and analytics tools. You can use this tool to get a detailed analytics report.
The detailed insight into your content performance will help you create better content for the target audience.
Marketers are using raven tools for;
- Google Data Studio
- Marketing Reports
- Competitor Domain Research
- Site Auditor
- SERP Rank Tracker
- Keyword Rank Checker
- Keyword Research
- Backlink Checker
- Link Spy
- Social Media
Conclusion:
Content is the soul of online business. And, the need for expert content marketing tools is rising.
These are the top tools that play an essential role in making the difference.
Which tool do you like the most?
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