Whether you have a brick-and-mortar or an online business, good marketing is essential. Effective marketing is especially important for new businesses that are trying to get off the ground.
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| 4 Best Creative Marketing Solutions: eAskme |
Other people are at: Increase Your Website's Traffic In Seven Easy Steps
If you have tried some of the obvious choices without the kind of success you were looking for, here are four creative marketing solutions that you may not have considered.
1. Google Maps
You probably realize that advertising on Google and optimizing for their search engines is an important part of marketing your business.
However, you may not realize how functional Google Maps can be in getting your business into search results quicker.
You have a tremendous amount of competition for keywords on Google, but Google Maps eliminates all but your local competition.
Even if you do not have a physical storefront, you can register an express mail dropbox and customer support business hours and get on Google Maps.
If you're not utilizing this technique, you are really missing out on an opportunity for great free marketing to any customers in your area.
2. Physical Marketing
Whether you have a brick-and-mortar or an online store, physical marketing can be highly functional marketing.
Visual cues like banners, van wraps, and flyers can all bring attention to your business.
If you ever need to transport products or go from place to place to conduct your business, you are missing a huge advertising opportunity if you do not have a van wrap.
If you have any kind of physical storefront, it should have banners.
You can pay local businesses to display banners in their shops to advertise your services or products.
Fliers can be put out in public places for very low prices and may draw people who otherwise wouldn't have found your business through online searches.
In an increasingly digital world, don't neglect the potential of physical marketing in your campaign.
3. Forums
Most businesses understand the value of social media and how important it is to have a website, but you may not recognize that forums can also offer an opportunity to build credit with a customer base and attract new clients.
Whatever kind of business you have, participating in forums about subjects related to that business gives you an opportunity to connect with people and prove that you are an authority in your area.
Building credibility and authority is one of the hardest things for a new company to do, especially if they operate entirely online.
Citing respectable sources, answering questions intelligently, and participating with your target market on forums can be a superb way to build credibility as well as attracting customers.
4. Cause Marketing
Cause marketing is a growing phenomenon, especially among eCommerce businesses.
If you're struggling to be seen above the clutter, cause marketing may be an excellent option.
You can choose a cause related to your business or something unrelated that you feel passionate about.
All that matters is that you tie yourself to the cause and offer incentives to your customers that their dollars will partially go to supporting the cause.
Be Creative
Any of these four marketing tactics can do wonders for your business.
Be creative in how you apply marketing and think of new avenues to reach your customers, and you will likely find that creative marketing is easier than you expected.
Do share you questions, suggestions and anything you want me to know in comments.
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