What is a digital platform? What are the benefits? Why are people moving towards digital platforms?
In the era of the web world, digital platforms are booming like anything.
But have you ever wondered why?
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| What is a Digital Platform, and What are the Benefits?: eAskme |
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Even when most of the world is using one or another digital platform, most people do not understand the true nature of these platforms.
Today, I am helping you understand everything about Digital Platforms, what and why businesses are after digital platform development.
What is a Digital platform?
A digital platform is a website or app that connects people with brands or sellers with buyers to make commercial transactions.
The most common example of the digital platform is an eCommerce website like Amazon.
Not only commercial but digital platforms can be of any type.
Types of Digital Platforms:
- Social media Platforms
- eCommerce
- Knowledge-based platforms
- Media Sharing Platforms
- Service-oriented platforms
These digital platforms follow one or another business model, such as;
- Free to use
- Subscription-based
- Pay as you go
- Advertising
- Combination of two or more.
There are more than a thousand reasons why digital platforms are popular.
I am sharing some of the most popular reasons here;
Innovative:
Digital platforms innovate faster than any traditional body.
It is quite easy to launch, and you just need a website or app to go live.
You can quickly make updates to your digital platform.
It is easy to identify errors and fix them online.
Quality:
The digital platform is more productive as they have fewer environmental issues.
You can see a quick rollback feature in most digital platforms.
Reliable:
Digital platforms are easy to monitor. So you can get an alert when anything important happens.
The automation feature of digital platforms makes them work 24/7.
Advanced technology:
Most digital platforms use advanced technologies.
This helps the business to optimize traffic and achieve zero downtime.
Cost:
Digital platforms are way cheaper than establishing a local office.
You can start an online business on your own, save infrastructure costs and run on your own.
Productive:
Digital platforms make the job of your team easy. This reduces work time stress and improves productivity.
You can also find what type of talent your business needs and hire them online.
Also, you get multiple latent search options to hire the best person for the job.
Conclusion:
The world is moving towards digital platforms. Sites like Amazon, Facebook, Tiktok, eAskme, HuffPost, etc., are getting popular day by day.
According to Statista, more than 4.66 billion active internet users are accessing digital platforms. This number is growing.
It is the sign why businesses think seriously about dominating the digital market in their niche.
If you still have any question, feel free to ask me via comments.
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