If you want to run an e-commerce store on Facebook, you will need some knowledge of how selling products online works.
To use an analogy, an online store is just like a traditional brick-and-mortar but without a physical location.
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Entrepreneurs and small companies use online stores every day to sell their products, along with marketing campaigns to advertise their business.
According to printful.com, setting up a Facebook store is easy and can be accomplished in a few simple steps to get your online business going.
Once your online store is up and running, a solid and effective marketing strategy will be necessary to let your customers know what you are selling.
Create Visual Posts that Drive Engagement
A good rule of thumb for a Facebook marketing campaign is to create eye-catching posts that attract the attention of potential customers.
Marketers recommended that your e-commerce store be professional and visual so that your products and services can sell.
Posts can range from product images, videos, articles, and customer testimonials.
Facebook live posts are also a great way to market what you are selling, these posts broadcast real-time video that can instantly connect your business to customers.
Commit to a Posting Schedule
When your objective is to attract customers and expand your outreach efforts, posting informative and entertaining content is a must.
You should commit to a steady posting schedule, so your target audience knows what type of content to expect and when.
Social media gurus recommend posting during peak engagement hours to maximize the number of people you engage.
Most online stores post on the weekends because that is when most consumers make the most purchases.
Run Facebook Ads
Running ads on Facebook is a great way to tell the world that your company and the products you are selling are unique.
The first step is to create a Facebook Ads account where you pay to share your content with specific target audiences of your choice.
Getting your ads in front of potentially interested customers converts them into buyers.
The well-known e-commerce company, Shopify, is a common and easy-to-use platform that seamlessly integrates with Facebook to build your site, track and ship orders, and sell through social media.
Using Shopify, you can easily create Facebook marketing strategies such as running traditional Facebook ads, implementing a referral program, or using affiliates (a percentage of referred sales goes to the affiliate).
The primary benefit of selling from a Shopify Facebook store is that you control the customer experience and sell-through process.
Customer Outreach
Running a business in the e-commerce space is very competitive, with many other brands competing for customers and brand exposure.
To stand out from the crowd, having a customer outreach plan is essential to get customers through the door or in e-commerce lingo, to click on your product.
Some customer outreach strategies can include email and mail marketing, pamphlets, posting videos and product images on your Facebook page.
In addition to reaching new customers, an effective outreach strategy benefits business credibility, a valuable business trait to have in the marketplace with other competing products and services.
Use Your Facebook Business Manager (FBM)
If your business will use Facebook to sell products, it is essential to be familiar with how Facebook Manager works.
The manager tool is integrated into Facebook and allows entrepreneurs and small businesses to keep all their assets safe and organized.
It is a place to manage all of your Facebook business activities, such as marketing and advertising.
The manager tool also allows you to control user access to additional resources for external accounts like Instagram, such as product listings and catalogs.
Here are some of its key features:
- Your personal Facebook profile and business account are kept separate, so you don’t have to worry about posting personal information in the wrong place.
- The manager allows for tracking the performance of Facebook ads with detailed reports.
- You can give vendors, business partners, and other groups access to your pages and advertisements while keeping complete control of your assets.
- Privacy is prioritized with FBM as only your name, work email, pages, and ad accounts will only be visible instead of personal information.
Organize Your Store for Maximum Clicks
A Facebook Shop page offers the best feature because you don’t need to have any pre-existing online store from anywhere else to get started.
You can build your store from the ground up and run your entire sales operation via Facebook.
When setting up your Facebook store, keep these tips in mind:
- Organize your products into categories and collections
- Don’t be afraid to communicate with your customers from your page
- Consistently check product sales, page visits, and click rates
- Get your products listed on Facebook Marketplace
Use Facebook Pages for Marketing
The most obvious marketing tool for brands that want to sell online is to leverage the influence of Facebook Pages.
A Facebook Page displays information on your brand where potential customers can visit and make a purchase.
Page visitors can like a page or follow it after having done so, automatically receive updates from that page in their news feed, and be notified when a new product is released.
When people like your page, it is a great idea to recommend that they follow you so they can be compelled to see your other posts.
This form of customer outreach proves to be very effective in getting page visits and brand exposure.
Conclusion:
Even if you are not a marketing professional, Facebook makes it easy for entrepreneurs and online brands to further their business with a reliable business management tool and marketing tools.
If you still have any question, feel free to ask me via comments.
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