X (Formerly Known as Twitter) launched the stories-like feature Twitter Fleets in November 2020. But within just nine months, they decided to shut down Twitter Fleets feature.
They are giving because Fleet has not performed the way as expected by the X (Formerly Known as Twitter) team.
Twitter Fleets was twitter’s strategy to attract people to spend more time by indulging in conversations.
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| Twitter Fleets Shutdown on August 3, 2021: eAskme |
But, Twitter Fleets has failed to attract users.
Only the active users have used the Twitter Fleets, but the company targeted the new users or less active users.
Significance:
Twitter Fleet's failure has made the brand learn that users love sharing media files.
This will help X (Formerly Known as Twitter) to work on tweet composer.
Camera and Tweet Composer will capture full-screen view, gif stickers, and text formatting. X (Formerly Known as Twitter) has experienced the use of full-screen ad formats.
What Happens After X (Formerly Known as Twitter) Fleets Shutdown?
Twitter is replacing Fleets with Spaces.
Even after Fleets, X (Formerly Known as Twitter) will still keep testing new features to improve engagement and conversations.
Stay tuned with us to learn when X (Formerly Known as Twitter) will launch new features.
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