What is Twitter Shopping? Is Twitter Testing Shop Module?
Yes, Twitter is testing the shop module to bring the shopping on the Twitter feature to life.
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| Twitter Shop Module: Twitter is Testing Shopping Feature: eAskme |
What is Twitter Shopping?
Twitter shopping is not coming on Twitter for the first time.
Back in 2015, Twitter tested a shopping module. But they have not made it live because of their focus on other features.
But now, Twitter is serious about adding shopping features to Its platform.
Twitter Investor Relations account has already tweeted about the shopping module.
Spaces is a great example of that. Audio chat rooms are a wonderful way for people to converse while leveraging their interest graph to either participate in or observe the public conversation. $TWTR
— Twitter Investor Relations (@TwitterIR) March 3, 2021
This tweet has spread the word about the Twitter shopping module in the social media world.
In this tweet, Twitter has explained that the shopping module will help small-mid-large businesses set up accounts and promote their products or services.
We've historically known that there are millions of small businesses on Twitter, but we weren't doing a great job making the case to them for why they should advertise and making it really easy for them to buy ads. $TWTR
— Twitter Investor Relations (@TwitterIR) March 3, 2021
Twitter Shopping Module launch plan explained here:
- In addition, Twitter is working on improving app installations and DR products.
- Making Twitter users visit catalogs from the brand's websites.
- Helping Twitter users to make purchases without leaving the platform.
2nd, we’re focused on website clicks, which sends people to an advertiser’s website so that they can learn about their product or service, or buy or download whatever that product or service might be. $TWTR
— Twitter Investor Relations (@TwitterIR) March 3, 2021
Twitter Shop Module:
The Twitter shop module will help brands or individuals to showcase their products online under their professional profiles.
Who can Access Twitter Shop Module:
Here is the eligibility criteria:
- Only for users living in the USA.
- Only for English users.
- Only for iOS devices.
Twitter users can check the catalog and purchase items without leaving Twitter.
Twitter's Merchant Advisory Board for Businesses:
Twitter has also announced the appointment of the Merchant Advisory Board to help businesses.
Board members will be the best-in-class merchants.
Conclusion:
Twitter Shop module will launch for a limited number of people.
But they might end up rolling out the Twitter shopping feature for the users worldwide.
Stay tuned with us to learn when Twitter will launch new features.
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