The Internet is a valuable tool for sellers and consumers alike, but only if consumers can find your company. Your intended audience needs to have the ability to locate your business, but how can you attract more attention?
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| 5 Solid Ways To Significantly Improve Your Online Visibility: eAskme |
1. Fully Optimize Your Website
It's important that when a consumer in need of your products or services performs a search online, they can find your company.
Ideally, your business should rank in the top ten of Google's search results.
To achieve this, make sure that your web presence is completely optimized by selecting appropriate keywords that describe your business and displaying them on your pages.
It's also crucial to keep up-to-date on Google's SEO guidelines by employing the use of sitemaps along with other tactics that help you rank well.
2. Make Contacting Your Company Easy
One of the biggest mistakes companies make is not allowing consumers to find their contact information easily.
Display contact information in a prominent location on your website.
Include details such as your email address, phone number, company name and location, operating hours, and an overview of services.
This information is valuable for anyone potentially considering your company, so never neglect this kind of transparency.
3. Author Useful Content
To stand out from competitors and improve your online visibility in search results, you will need quality content on your website.
This includes topics that relate to your industry and also educate your potential future consumers.
Creating content with this in mind serves two real purposes:
- It shows visitors to your website that you are knowledgeable in your field and you have experience. This knowledge hones additional trust in your products and services.
- It also works to attract visitors that may not wish to purchase at this time. However, if your content educates and entertains them somehow, they will remember your website for future purchases.
Google ranks websites higher that offer great content that is written authoritatively. By carefully crafting your articles, you're securing your place in search results.
4. Keep An Active Social Media Page
Companies are judged harshly by their social media presence and how they interact with consumers more than ever before.
Therefore, it's important to have social media pages such as Facebook, Instagram, and LinkedIn to build connections and give your company a human element.
More importantly, having and improving your social media presence makes it easier for consumers to share or like your posts.
As a bonus, Google will reward you for your efforts.
5. Collect Contact Information
Whenever someone visits your website, make it your ultimate goal to gain their email address to receive future contact from your company.
However, a single exposure is not good enough to cement your business in the average consumer's mind.
Therefore, it's important to remain classy while attempting to collect this information.
One popular way to do so is by asking consumers to sign up for your newsletter while offering a perk such as a free coupon or ebook.
Bear in mind; people are more hesitant than ever to give out their personal contact information.
So you will need to offer genuine value in exchange for their email address.
It's also essential to remain wholly honest about keeping their information safe and how your company uses it.
Offer reassurance that their information will never get sold or traded to third-party companies without their strict consent.
Conclusion:
The Internet changes virtually every day, but your company needs to maintain a solid online presence.
With smart SEO tactics and transparency on your website, you can gain the trust of many consumers.
If you still have any question, feel free to ask me.
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