How to find the most valuable pages and how to optimize MVPs?
As the name suggests, MVPs are the most valuable pages of a website. These pages have maximum business impact. You must learn how to find and optimize MVPs?
Whether you have an old blog or a new website, each site has some MVPs and pages with maximum optimization opportunities.
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| How to Find & Optimize Most Valuable Pages (MVPs): eAskme |
It is necessary to work on pages with maximum potential.
The easiest way is to put your attention to the most valuable pages.
You should maintain a balance between time spent on new pages and maintaining the status of proven pages.
Today, you will learn the process of finding and optimizing MPVs in the most effective ways.
What are the “Most Valuable Pages” MVPs?
MPVs are the most valuable pages or sections of your website.
There are chances that you do not have any MPV page on your website.
You can use a content gap analysis strategy to identify potential MPVs.
Here are the most common examples of MPV pages for non-ecommerce sites:
- HomePage
- About Us
- Contact Us
- Service Pages
- Location pages
- Core expertise pages
- Offer or demo pages
Homepage, about us, contact us, location pages etc., are still work as MPVs for eCommerce sites. But ecommerce sites often put more focus on revenue-driven pages, categories and sub-categories.
How to Decide Which MVPs are Important?
Ensure that MPVs are related to your business objective. It is not necessary that your most popular pages can always be MPVs if they are not driving enough traffic.
Most value pages are different from revenue pages for brand exposure.
Use a broader approach for the metrics that will impact your decisions.
If you do not know anything about MPVs, you should start with the current reporting system and measure growth in your business.
How to find Most Valuable Pages?
Once you understand your metrics, it will be easy to identify potential pages and priority pages.
You can consider clicks, search volume, CTR, and impressions.
Google Analytics will also help you measure post-click data such as bounce rate, website events, purchases, traffic, etc.
Many online SEO tools will help you measure the potential of new MPVs.
How to Optimize Most Valuable Pages?
Optimization impact the outcome.
Your optimization strategy must match the objective of your business.
Consistently observe the performance of marketing channels and review them with your smart objectives.
Examples of MPV Optimization for HomePage:
The homepage is always the most valuable page as it has destination links to other important pages.
You can use the homepage for:
- Growth and branding of the business.
- Commercial impact.
- User experience
- Trust building
- Promote high ROI products.
There are many other elements that you can include on the homepage:
- Adverts
- Headings
- Pre-scroll content
- CTA
- Content depth
- Content hierarchy
- Navigation
- Iteration
- Visual content
Conclusion:
Use a proactive approach to optimize MPVs.
Most valuable pages are important for spreading brand awareness, content distribution, link building, SEO and marketing.
If you still have any question, feel free to ask me via comments.
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