Google is testing a more enhanced autocomplete box. But why SEO experts are being crazy about it.
Since December 2021, SEO experts have noticed that Google is testing a new feature in the search box.
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| What is Google Enhanced Autocomplete Box? And, How it is Important for SEO?: eAskme |
We call it an enhanced autocomplete box.
When you type something in the new enhanced autocomplete box, you will see a column displaying "People also ask" and "people also search for" on the right site.
We can call it an expanded, new, enhanced autocomplete search box.
Google is not commenting about the new enhanced autocomplete box as the system is still under testing.
But we have noticed some interesting things in the new autocomplete feature.
Even though we do not have the full story about what Google is planning with the new autocomplete box, SEO experts are starting to utilize information displayed in the autocomplete box for topic research and keyword research.
Today, we will understand more about Google's New Enhanced Autocomplete Box Function:
What is Google Enhanced Autocomplete Box?
Google is not displaying the same feature for every search, but you will see great results for some general topics.
A new expanded autocomplete box appears, displaying important information for the users and marketers.
Where on the left side, you will see autocomplete suggestions. You will see what Google finds important for that query on the right side.
Where Google result is already displayed, you will see more suggestions in autocomplete to give you an idea of what more you can search for.
- The "People also ask" section displays the 3 most searched questions.
- The "People also search for" display you the brands people are searching for.
Google has expanded autocomplete box to add more relevant information for the user.
In the autocomplete box, you will see more important information extending the user's interest in the result.
To check organic results, you can use Google search normally.
You can leverage an enhanced autocomplete box for your digital marketing strategy.
How to Use Google Enhanced Autocomplete Box for keyword and Topic Research?
Enhanced Autocomplete box reveals a lot of important information for digital marketers.
Google displays the most accurate and authoritative information in the "people also ask" and "people also search for" sections.
You can use this information to do topic research and keyword research.
How to do Keyword research Using the Enhanced Autocomplete box?
When I searched "Burger," autocomplete display results related to burger incomplete suggestions, Questions is, "People ask for" section and brands in the "People also search for" section.
But regular show the normal result like this.
Normal searches display the location and websites of Burger shops or businesses but enhanced box display brands that can serve burgers.
If you look from the marketer's eye, you will see the opportunity to analyze competition and competitors' websites using meta information, headings, user experience, and on-page SEO.
You can use the tools like SEMrush to run competition analysis.
You'll find out what you should do better, including domain rating, backlink opportunities, keyword gap, and backlink gap.
Google displays the most trusted results in the autocomplete box, which is the right opportunity to go after those brands.
How to do Topic research Using Enhanced Autocomplete box?
What Google displays in "People also ask" shows what is most important for that topic.
You must use autocomplete results and include every important question in your content.
These content suggestions can help you create authoritative content and boost content ranking.
Conclusion:
SEO media reports say that Google is testing many new features to improve SERP. This time Google is trying enhanced autocomplete box to find out if users find the results interesting or not.
Users tend to digest every change that Google made permanently.
According to Google, SEO professionals should update their content and marketing strategies.
Google gives hints on what you can do to improve user experience and search ranking.
If you still have any question, feel free to ask me via comments.
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