Instagram, as a social media platform, has enjoyed inexorable growth over the past few years.
While Twitter and Facebook have been good for businesses, particularly with the latter, as there is a marketplace where companies can sell goods.
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| A Guide to the Potent Methods for Growing Your Business on Instagram: eAskme |
But Instagram in many ways is very close to overtaking Facebook, and with this platform, the first thought that springs to mind are influencers.
If you are unfamiliar with the term influencer, then the easiest way to describe them, are people who model products, and usually, they will look sleek and shiny, and they will get paid for their time.
Often, they will be in sunnier climes, and they will have a blue tick to indicate their official status, and they will have thousands of followers to boot.
But how can businesses capitalize on Instagram, and how they can use it to their advantage to make the most of it as a marketing tool?
Ultimately, it depends on what line of business you are in. If you are a digital publisher or news provider, then compelling video content works very well. For example, a short, concise video will capture the emotions of a story in a way that words may not.
Alternatively, you will also want to think about the use of hashtags.
You will see, in much the same way that Twitter operates, that there will be hashtags that will show topics that are trending.
Make sure that you don’t overload posts with too many hashtags, or rather too many unnecessary hashtags, but hashtags help to create more traction, and more likes.
Similarly, you want to make sure you think about social rank, as this will be the easiest way to manage your Instagram followers.
After all, you won’t have time to reply to everyone, but make sure you aren’t spamming your followers, and that your content is always meaningful.
If you are a start-up, then you can use Instagram to leverage it in a tellingly. After all, Instagram is a way to share ideas. So, for example, if you run a patisserie business, then cakes will be the biggest selling point.
So, if you are on Instagram, you will want to have your cakes proudly on display or have a model biting into one to convey the deliciousness of them.
Instagram has exploded onto the scene over the past few years, and you can see this across most industries.
This has been evident in the education world, where lecturers are trying to find new ways to spark interest in the university environment, and sell the benefits of higher education.
Similarly, fashion designers have been able to promoting their work through Instagram, and expand their reach in the lead up to big catwalks, such as Milan, Paris, and London.
And in the health industry, doctors are readily giving tips on Instagram about how to diet and lose weight.
But we can also see how the gambling industry has cottoned on to the impact of Instagram, as bettors want to feel connected to the operator they are playing at.
They can see more clearly how to use Instagram to make themselves more visible from a social media perspective.
For example, South Africa has become more of a hub for gambling, and you will notice that online casinos in South Africa, such as Mansion, have a big social media following on the likes of Facebook and Twitter.
Customers can use these platforms to get in touch with the operator should they have any questions or queries, and they can usually expect a quick reply.
To a certain extent, for some businesses, Instagram is still relatively untapped.
The potential for it to become a go-to option for businesses is incredible, and if you decide to use the platform, then if you follow some of our tips, you won’t go too far wrong.
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