TikTok has announced a way to improve brand exposure by 4% on top videos.
TikTok Pulse is a new advertising solution from TikTok for advertisers.
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| TikTok Pulse: A New Way to Advertise on TikTok: eAskme |
TikTok is the world's most popular short video platform where advertisers can now use contextual ads on top videos.
TikTok has introduced many new features and updates for users and advertisers.
The TikTok Pulse is a new way for TikTok advertisers to improve their brand reach on the platform.
What is TikTok Pulse?
TikTok Pulse is a contextual advertising method. It means that ads will show in the top 4% of the content.
You will also see ads in the user content.
TikTok has clearly stated that contextual ads will show in the top 4% of videos.
Here are some notable benefits of TikTok Pulse:
- Drive action and engagement.
- Brand trust-building.
There are 12 categories of TikTok Pulse to advertise your content, such as:
- Beauty
- Cooking
- Fashion
- Gaming
Advertisers should choose a relevant category to display ads.
TikTok's in-house inventory filter will ensure that ads will run on top content.
TikTok wants advertisers to use only high-quality content for ad purposes.
An Emerging Revenue Sharing Program
With TikTok Pulse, TikTok is taking a step ahead in the revenue share program.
Right now, only media publishers and creators with 100k followers can be part of TikTok Pulse.
Conclusion:
With TikTok Pulse, TikTok wants to bring brands closer to entertainment and community.
There are still a lot of questions that need to be answered about TikTok Pulse.
We are keeping an eye on every update.
Stay tuned with us for more updates from TikTok.
If you still have any question, feel free to ask me via comments.
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