Give your blog post the power it needs. Add these 13 important elements to your blog post to make it effective.
The blog is an essential part of marketing for business websites.
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| 13 Crucial Elements of Incredible Blog Posts: eAskme |
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According to OrbitMedia, every fifth blogger gets 22% better marketing results with the help of blogging.
In the past couple of years, the result percentage has kept declining.
- Why is it happening?
- Why are blogs getting failed when it comes to driving results?
The most common reason is that bloggers still believe in outdated strategies such as:
- Focus on users; ignore Google.
- Google only ranks high-quality content.
- Search intent is everything.
You will sum up everything with "high-quality content."
But what is that?
Is it high enough that you cannot meet the required quality?
Here is what you need.
Follow these 13 crucial elements of remarkable blog post writing.
Compelling Blog Post Topic:
Understand what your audience wants.
If you don't, it is the right time to visit the best places like Google Analytics and check which blog posts support your business.
Find out the need and questions of your potential customers.
Check the pages to find out what your audience is looking for on your website.
Ask questions, run polls, and get reviews from your audience on social networks to understand what is important to them.
This way, you can find many more content topics than you can imagine.
SEO-friendly Blog Post URL:
Is your URL according to Google's URL Structure guidelines?
No one likes to read numbers, hyphens, and repeated words in URLs. Using date or year in your URL is also not the best idea.
It is best to change your date-specific URLs to URLs without dates.
Author of the blog post:
It is effective to display the author of the blog post.
Always display the author's name with the photo at the end of the blog post. Also, allow some description to introduce the author to your visitors.
It will help build trust, and your audience will know that they are reading from a real person.
This strategy will also boost your social media share on popular social networks.
Create a table of content:
Table of content help your audience know what you have shared in the blog post.
It also makes it easier for your audience to navigate to a certain point or sub-topic quickly.
Use an anchor tag to link your content with the table of contents.
Search engines also like the table of content strategy as it improves user experience on your website.
Optimize Headlines:
Attractive headlines will boost user engagement with your posts.
You will have more page views and social shares.
Google has also shared best practices to write headings.
Without compelling headlines, your post will lose a massive number of traffic and search visibility.
Use headline optimizer to write catchy headlines that make readers open the post.
Write Compelling Introduction:
Open the first paragraph with an introduction to the topic.
As catchy headlines make users open your post, compelling introductions will bind them to read your content.
It is important to say what you are offering in your post.
Don't just give your readers everything. But give them enough hints to make them go through your complete post.
Work on Sub-headings:
Bloggers usually forget to work on sub-headings.
Understand that heading and subheadings make your content structures beautiful.
It is easy for the human eye to scan the structured content.
Use keywords in sub-healing to help search engines find out what you have said in that section.
But do it logically.
You should follow the title tags system such as H1 for heading, H2 for sub-heading, H3 for the next important point under the subheading, etc.
Most of the time, you will not need to touch the H3.
Length:
The Internet is filled with advice from experts or pros who claim that 4000-word content works better than a 1000 words post.
Length never matters.
The length of your content depends on the topic, style, and target audience.
A blog post is good to that length where readers are not getting bored or annoyed.
Creative Visuals:
Creative visuals attract readers and make them spend more time with your content.
You cannot expect a reader to spend 60k more time on every image.
But you must use creative images, graphs, charts, etc., to engage users with your content.
Conclusion:
Ending your post is as important as starting to write one.
It is possible that by the time your reader meets the end of your post, he has forgotten most of the important points.
To make your conclusion effective, you must summarize the blog post with some points.
Also, add some CTA to your blog post.
Linking:
Links are important. Linking make it easy for readers to navigate.
Link to pages that are highly useful for your audience.
Internal links are important, and you should learn the art of internal linking for maximum benefit.
Use external links when necessary.
Schema Markup:
Schema Markup is part of technical SEO.
With the help of Schema Markup, search engines identify your content type.
You should use different Schema Markups for News, blog posts, and articles.
If your blog is on WordPress, then you can also use Schema Markup plugins for WordPress.
Also, add, Breadcrumbs, Navigation, FAQs, etc.
Suggestions:
Once you feed everything to your reader, it is time when your reader is about to leave your site.
This is where you should add suggested articles and keep your readers on your site for a long time.
Conclusion:
These 13 crucial factors will help make your blog post super engaging and effective.
If you follow the above tips, then it will also reduce your bounce rate and improve your time on site.
Your blog should also use a clean design, easy navigation, and a responsive and fast-loading theme.
To learn more about making your blog post effective, you should read more in the Blogging and Writing Tips section at eAskme.
If you still have any question, feel free to ask me via comments.
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