A while back, the thought of Augmented Reality apps used to sound futuristic, but today, the trend is fast becoming a reality. In fact, about 60% of shoppers now prefer online stores with an AR experience. In the same vein, studies have shown that over 40% of shoppers will spend more on items that they view through AR.
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| Top 5 Augmented Reality Apps for iOS and Android: eAskme |
What is Augmented Reality?
Augmented Reality uses immersive technology to place 3D visuals or pictures into a real-life experience.
Thus, it will seem like virtual items co-exists with its user in the real world.
Augmented Reality has improved the shopping experience of many e-shoppers today.
Shoppers are no longer limited to only product pictures, but instead 360-degree images, and videos.
They can now view their items via AR technology before making a purchase.
For instance, you can virtually place that beautiful hat on your head to see if it fits perfectly before buying it.
Also, you can use Augmented Reality to project how a piece of furniture will look inside your living space or kitchen before buying.
Another industry that is blazing the trail when it comes to AR is the gaming world.
Game software developers have been able to create online games with a more realistic experience.
Such games engage all the gamers' senses, pushing them right into the action, where they'll take an active part as the main characters.
One particular genre in Asia that is in the early stages of AR is online casino games.
In the future, technology will have the power to propel people into a real-life casino, by just using their devices.
The technology is ideal in places where casinos are prohibited, like in Asia.
Nonetheless, live casinos are the latest popular trend in Asia because they're the closest thing to land-based ones.
Comparison sites have compiled all the best operators that offer this service in one place to help Asian players find the best operators that suit their needs.
Furthermore, the platform does not list operators only with the best game selection but also promotions where players can find the best casino bonuses, read information about them and how to claim them, and unbiased reviews to make an informed decision.
The 5 Best AR Mobile Apps:
1. Houzz:
Houzz is a home improvement AR app. It is one of the best apps for interior designs and layouts. Its functionality allows consumers to view and purchase items in-app.
With its "View in My Room" functionality, you can virtually place items into a picture of the consumer's room. It uses 3D AR technology to present the image as lifelike.
2. IKEA Place:
This mobile AR app also focuses on home furnishing/décor.
E-shoppers can put their items in their living spaces with no assembly needed.
Being a décor site, IKEA Place considers its users' home floor plan.
This helps the user know how perfect the furnishings are for the available space.
You can use its "drag and drop" feature to virtually arrange your items.
It also has an option that makes you see the product you want to buy in different colours when placed in your home.
3. YouCam Makeup:
Getting the makeup kit that perfectly matches your complexion may be arduous, especially if you are not allowed by the retailer to try out samples at the counter.
Even when you try out the samples, fluorescent lightning may play tricks on your eyes, giving you a false selfie-lighting impression.
However, YouCam allows shoppers to try out makeup products from different brands with Augmented Reality technology.
4. GIPHY World:
If GIPHY World were our real world, it would be more imaginative and colourful. The app perfectly blends AR with animated GIFs.
GIPHY World gives more personality to social media content, which underlines the fact that Augmented Reality and social media go hand in hand.
So, you can add animated elements and graphics to your product pictures to make them more appealing to your social media audience.
5. Google Lens:
Google Lens is created for Android phones only.
It enhances your search experience on Google.
Therefore, rather than type a text-based query, you can use the Google Lens app by aiming it at the object you want to know more about.
This app will identify that object and give you all the necessary information.
It will even save important numbers and stats about the object.
If you still have any question, feel free to ask me via comments.
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