Marketing your business shouldn’t be a bank-breaking exercise, nor should it be so complicated that you lose track of where you are or what year it is.
With marketing, less isn’t more - but something is better than nothing.
Advertising is a numbers game.
The more you spend on it, the more return you’ll get – to an extent. Before you can market or advertise your business, you need to know your customer.
Who they are, where they go, and what else they like.
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| 7 of The Most Effective Ways to Market Your Business: eAskme |
Once you know that, the rest is easy.
If you want to give your new business a kick start, or even if you merely need to revitalize your existing strategies – you’ve come to the right place.
Below are seven of the most effective ways to market your business; that means tried and tested tactics for making proper bank!
Social Media:
Social media is a massively powerful tool for digital marketing, providing your audience is online – and let’s face it, not many people aren’t.
Social media marketing strategies apply to every sized company, from the smallest to the biggest.
The only thing that changes is budget and strategy.
In a recent study, almost 90% of respondents said they regularly buy from brands they follow on social media.
Advertising on these platforms is relatively straightforward, but if you have a specific goal, you can hire professionals to assist.
Billboards:
Billboards can be an effective marketing tool if used correctly.
Many marketers believe that billboards are dead, but the smart ones refuse to believe that.
Your business can use billboards to grow by employing a few revolutionary tips.
Considering that some of the most recognized and celebrated brands use billboards, it should be a great indication that they are still an effective marketing tool.
Billboards alone aren’t a great plan, but when they are used in conjunction with other channels – there is no stopping your business from growing.
Radio Ads:
By effectively using listener surveys, a tremendous amount of information gets gathered by every radio station.
Things like income, career status, and age are collected, to name only a few. Experienced radio advertisers use their budgets wisely regarding this form of marketing.
By knowing when your audience is listening and crafting a well-placed and well-timed radio ad to tell your brand’s story, your business will be flying in no time.
Remember to take breaks every few weeks for a week; that will prevent listeners from getting sick of hearing about your business.
Print Advertising:
Print advertising is far from dead.
While so many marketing and advertising aspects have changed over the last decade, print advertising has remained at the top of the strategy pyramid.
Well-placed magazine ads and sample brochures are excellent marketing tools.
There is something about having a tangible item in your hand that changes everything and adds an element of textural realism to the experience.
Influencer Campaigns:
Pulling off a successful influencer marketing campaign can seem impossible when you don’t know what you’re doing – influencers can be challenging and often demanding to work with.
They know their worth, and so should you.
Pick an influencer aligned with your brand’s core beliefs; after all, they will become ambassadors.
If your business has a lot of competition in the market, consider partnering with an influencer who will sign an agreement only to promote your products or services.
In-Game Ads:
Globally, over two and a half billion people play mobile games.
You can grow your business by tapping into an engaged audience by advertising in mobile video games.
In-game advertising has become an upward trend over the last few years and will continue to grow exponentially.
In America alone, almost half of the population plays mobile games monthly.
Gamers are everyday consumers and a fantastic way to reach your target audience.
You can even advertise in computer or console games; those ads are blended into the game and appear on in-game objects like walls, clothing, and billboards – trippy!
Content-Driven Emails:
Email advertising is not new, but it is super effective if the content is engaging. Much like social media, content is critical.
Email marketing helps build relationships with your existing customer base and drive traffic to your website, social media pages, or blog.
The best part of email marketing is that you can segment your audience to hyper-target audiences and ensure campaign success.
If you still have any question, feel free to ask me via comments.
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