Do you want to improve your social media presence? If yes, then you need to understand different social media content types and social media networks.
There are two ways to grab attention and attract more visitors:
- Organic search traffic.
- Social media traffic.
Social media sites are the second most popular way to grab traffic after organic search engine traffic.
A strong social media presence is necessary to turn your business into a brand and go viral.
Digital marketers are using social media websites to deliver digital marketing results.
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| 10+ Social Media Content Types to Skyrocket Your Website or Blog: eAskme |
There are a lot of social media websites that are popular among marketers and content creators. To get the maximum out of your social media strategies, you need to understand the content formats, types, and features.
Today, I will discuss different social media content types and which social media network is best for you with examples.
Most Popular Social Media Content Types:
- Short videos
- Long videos
- User Generated Content
- Live Streaming
- Questions and Polls
- Social Media Influencer Collaborations
- Charts and Infographics
- Memes
- GIFs
- Events & Webinars
- Giveaways and Contests
1. Short Videos:
Short videos have gained momentum in the past few years and have now become the most consumed social media content type.
All popular social media networks have launched short video formats such as:
- TikTok
- Facebook Reels
- YouTube Shorts
- Instagram Reels
Short Videos:
Most of the short videos are between 10 seconds to 3 minutes.
Short videos are vertical content formats that people love to consume. Short videos with lucrative content can go viral and change your brand image forever.
Marketers are also using short videos and short video ads to spread awareness of market products or services on social media platforms.
But short videos only work when visual storytelling is compelling.
Content creators and marketers are using filters, background music, etc., to make short videos impressive.
Marketers are using short videos to showcase products and services, share customer studies, spread brand awareness, etc.
Best Social Media Networks for Short Video Content Type:
Almost all popular social media networks use videos. Yet, only some platforms are best for using short video content type.
Here is the list of social media platforms that are best for Short Videos:
TikTok:
TikTok has launched a short video format and made it popular. TikTok is still leading the short video industry.
Facebook Reels:
Facebook profiles and business pages are now using Reels to share everything. You can market your products, services, and announcements using Facebook Reels.
Instagram Reels:
Instagram has launched Reels in 2020. Now, Instagram content creators are using short videos. Even the celebrities are using short videos on Instagram.
Snapchat:
Snapchat is the last social media network where you want to use short video stories.
Example: Cava has gained 87000 TikTok followers by creating fun videos.
2. Long Videos:
Videos longer than 10 minutes are considered as long video content types.
Long videos are by far the most popular content type for content marketing.
Brand marketers are creating long videos, tutorials, etc., to engage with the target audience.
Long video is the best content format to create impressive content with storytelling. In most of the long videos, you talk about the issues and educate the user about the solutions.
You can use long content format for interviews, product launches, brand stories, documentaries, video profiles, etc.
Here is the list of social media platforms that are best for Long Videos:
YouTube is the best and most popular platform for long videos. You can create long videos for your YouTube channel.
You can also share the same video on other social media platforms such as TikTok, Instagram, Facebook, Twitter, LinkedIn, etc.
Example: YouTube cooking channels are the best examples of long video content.
3. User-Generated Content:
UGC or User-Generated content is the content that is created by users, not by brand. UGC content is the factor that makes a content or brand viral on social media networks.
Social media influencers, or content creators, love to create content about trusted brands, and this way, they are marketing brands even without getting paid. It is quite similar to word-of-mouth marketing.
People can share carousel posts, images, videos, and stories with brand mentions.
Here is the list of social media platforms that are best for UGC:
Instagram is the best platform for UGC content type.
Instagram users love content with brand mentions. Content creators also display brands from clothing to cars in their reels and stories.
X (Twitter) is also another platform where UGC content is very popular.
Example:
Adobe displays UGC products and services on its Instagram account.
4. Live Streaming:
Live streaming is one of the most popular content types for marketing products or services.
Sites like TikTok, YouTube, Facebook, and Instagram allow users to livestream. During the live stream, you can talk about brands, businesses, products, services, and solutions.
During live streams, marketers have the opportunity to engage with the target audience. It is also an effective content type for lead generation.
Here is the list of social media platforms that are best for Live Streaming:
TikTok Live, Instagram Live, Facebook Live, and YouTube Live are the best tools for live streaming on social networks.
You can also stream on Twitch. Choose the platform to live stream according to your target audience.
Live streaming is not just limited to video games but is also popular among marketers.
5. Questions and Polls:
Polls and Questions is an old content type that is still popular for collecting feedback and generating content ideas.
Questions and Polls make the audience engage with the content and give real feedback.
You can ask brand questions, give options, and collect data for research purposes.
Here is the list of social media platforms that are best for Questions and polls:
- LinkedIn Polls Feature
- Twitter Poll Feature
- Facebook Poll feature
Example: Companies like Fortune are using polls and quizzes to plan their next product launch or price change.
6. Social Media Influencer Collaborations:
Influencer collaborations are on the rise these days.
Brands are collaborating with social media influencers to expand brand reach and product exposure easily.
Find the best social media influencer with your target audience before collaborating.
Here is the list of social media platforms that are best for Influencer Collaborations:
Instagram:
Instagram influencers are quite influential.
Find the right influencer with your target audience to improve your brand presence. You can collaborate for Instagram stories, Instagram reels, and Instagram Interviews.
TikTok:
TikTok is the best tool to target Gen Z users.
YouTube:
YouTube is also the best platform to collaborate with influencers.
Twitch:
For gaming brands, Twitch influencers are the best.
Example: You can collaborate with fashion influencers on Instagram.
7. Charts and Infographics:
Charts and infographics are best for sharing knowledge with creative visuals.
You can create charts and infographics to share them not only on your website but also on social media profiles and pages.
Here is the list of social media platforms that are best for Charts and infographics:
Share Charts and infographics on the following sites:
Example: HubSpot is known for using charts and infographics on social media sites and link building.
8. Memes:
Social media is for people who are looking for fun.
Memes are the best content type that can funnily share brand value.
Use meme marketing on your social media accounts.
You will find a lot of interesting images and video clips online. Ad fun text and voiceover to these and make them engaging. Share these on social media profiles, and you will see the result.
Here is the list of social media platforms that are best for Memes:
Twitter and Instagram are the two popular sites where you should use memes to increase brand presence.
Example: Netflix is using memes on their Instagram profile to get tons of engagement.
9. GIFs:
GIFs are popular and work as an alternative to memes.
GIFs with text are quite popular on social media platforms. You can use them to spread your brand messages.
Here is the list of social media platforms that are best for GIFs:
GIPHY is the site where you can easily host all your GIFs.
Share GIFs on Twitter, Instagram, and Facebook.
Example: Salesforce is using GIFs to boost engagement.
10. Events and Webinar:
Events and webinars are the direct ways to engage with your target audience.
You schedule an event or webinar. Promote it on social media sites to attract people who want to join and then educate them about your brand, products, or services.
Here is the list of social media platforms that are best for Events and Webinar:
LinkedIn is the best network for running professional events and webinars.
Example: Bizzabo is using Events and webinars to boost engagement, generate leads, and spread awareness.
11. Giveaways and Contests:
Giveaways and contests are the easiest ways to increase excitement about your brands or services.
Here is the list of social media platforms that are best for Giveaways and contests:
You should share and promote your giveaways and contests on Instagram, TikTok, Facebook, Twitter, and Pinterest.
Example: Even at eAskme giveaways, we offer multiple giveaways where users can win free prizes such as:
Conclusion:
These are the different social media content types that you can use according to your brand, target audience, and network.
Use the right content type to empower your social media marketing strategies.
If you need more time, you should test these content types to find out which works best for you and your business.
Start now, and see the result!
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