Is Content a Google search ranking factor? Do you optimize Content for Google search ranking? Can Content influence rankings?
Content is the king, is the oldest saying in the SEO and marketing industry. Without content, there can be no search, no marketing, and nothing else. You cannot do anything without content.
 |
| Is Content a Google Search Ranking Factor or Not?: eAskme |
But how much Google cares about it? Let's find out today.
Let's understand everything about content and its impact on search results.
Content:
Content is information that you share to display your expertise, knowledge, products, and services to others.
Content is everything that you can find on a website like eAskme.
But does Content impact your Google search position? Let's find out.
Claim: Content is a Google Ranking Factor
Content is the basis of every website or app. Engaging with readers, ranking in Google searches, and boosting organic traffic is necessary.
Almost every person in the business understands the potential of high-quality content and its impact on search results.
Search engines like Google rely on content. Without content, Google cannot display anything.
It is a part of search engines, algorithms, marketing campaigns, etc.
Evidence: Content is a Ranking Factor
Google's "How Search Works" explains how content automatically generates results. When ranking a website or webpage, Google focuses on meaning, relevance, quality, usability, and content.
And everything comes from the content.
Google explains that its system analyzes content relevance to rank it in SERP.
It also means that the Google system understands the queries and the intent behind those queries.
Ten years ago, it was easy to create a website that ranked with a clean design, audience targeting, valuable content, site structure, etc.
Even after a decade, Google has preferred valuable content when ranking your website or page.
Google's "Search Engine Optimization (SEO) Starter Guide" explains image optimization, video optimization, website performance, SEO, and site in search console.
How to Create Valuable Content?
To create a valuable content experience, it is a must to create content that has the following ingredients:
- Create content to satisfy user intent.
- Use easy-to-read language.
- Optimize images, videos, and other types of content.
- Create scalable, unique, and fresh content.
- Use evergreen content.
- Display authority and expertise using data and research.
- Add enough information to satisfy users' needs.
- Optimize links.
- Avoid ad manipulation.
Google is interested in content that is trustworthy, expert, and authoritative.
Google's John Muller also said that Google looks at the whole content instead of just H1 tags.
Evidence: Content is not a Google Search Ranking Factor
There is no single piece of evidence to support this theory. The reason is simple: content is only possible with it.
Content search is only possible with content search.
Conclusion: Content is a Google Search Ranking Factor
Content is the soul of every business. Search engines rely entirely on content and quality.
Content quality is among the top 3 ranking signals in Google search results.
Create evergreen, exceptional, trustworthy content to rank better and improve organic position.
Share it with your friends and family.
Don't forget to join the eAskme newsletter to stay tuned with us.
You May Also Like These;
