Google will display AVIF images in Google Image Search and Google Search. Not only that, but it will also display AVIF image format on multiple platforms. The advantage to SEO is that AVIF images can dramatically improve Core Web Vitals score due to their low size.
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| Google Support AVIF Images: Why It Matters for SEO?: eAskme |
What is AVIF?
AVIF is a next-gen image file format which can reduce the image size by up to 50%. It combines the best features of PNG, GIF, and JPEG file formats.
If you want to use transparent images or HD photos, you can still use AVIF to display images with better compression without losing the quality.
How can AVIF Help SEO?
AVIF (AV1 Image File Format) images a lower in size as compared to JPEG. Low images are easy to render and thus quickly get indexed in Google Search or Image Search. Fast rendering helps in fast crawling and indexing.
Image optimization is the part of SEO.
Google Craw Budget documents also teach you to increase page load time to avoid Host-load warnings.
The faster your website is, the better Googlebot can crawl it.
Google Automatically Index AVIF Images:
Google is now supporting AVIF images in its search results. All AVIF images will automatically get indexed. There is nothing that you should do.
AVIF vs WebP:
Similar to AVIF, WebP is also a next-gen image file format that lowers the file size. WebP is best when you want to display the quality of an image with a compressed size. But AVIF is better when you are uploading more than one image.
Which Browser Supports AVIF?
- Chrome
- Safari
- Firefox
- Edge
- Opera
Does every blogging platform support AVIF images?
- WordPress
- Joomla
- Cloudflare supports AVIF images
Blogger/Blogspot does not support AVIF image format.
W3Techs reported that only 0.2% of websites are using AVIF images. After Google’s latest announcement, it is expected that more websites will adopt AVIF as their image format.
Which Social Media Platforms Support AVIF?
- Threads
Which Social Media Platforms Do Not Support AVIF?
- X (Formerly Twitter)
- Slack
- Mastodon
Conclusion:
AVIF is a new way to index images in Google Search. They are fast, smaller in size, and manageable to render. But before you make a significant change in your image format. Please ensure that you do not mess with user experience.
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