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| HubSpot's Breeze: New AI Powered Marketing Automation Tools |
HubSport Launched Breeze, a set of AI-powered marketing automation tools.
Since AI is spreading in every industry, organizations focus more on automation than doing everything manually.
The marketing automation systems can boost productivity and efficiency and save time.
According to HubSpot’s Karen Ng, its AI marketing tools still need humans to operate. In other words, AI marketing automation is the new face of marketing.
Let’s dig into everything about HubSpot’s Breeze to marketing automation.
HubSpot’s Breeze AI:
HubSpot unveiled Breeze during its Inbound marketing conference.
“Breeze” is a set of AI marketing tools to help organizations achieve their marketing, sales, and service goals.
The focus is to create an easy-to-use platform for marketers.
What Breeze AI Offers?
Breeze covers 3 parts of marketing automation:
Breeze AI Copilot:
Breeze’s CoPilot works as an AI marketing assistant. It offers suggestions and recommendations on a regular basis.
Breeze AI Agents:
Breeze AI launched 4 agents to make AI marketing your cup of tea:
- AI Content Generation
- AI Customer Support
- AI Social Media management
- AI marketing Prospects
According to HubSpot’s VC, Breeze agents automate workflow to manage multiple tasks with efficiency quickly.
Breeze AI Intelligence:
HubSpot has access to a massive database. It also helps marketers to combine customer data to perfect marketing strategies.
Data is most important in marketing and HubSpot knows how to make it valuable.
Breeze’s AI Content Quality:
HubSpot’s Breeze creates AI content.
While the focus is to drive marketing results with automation, it provides solutions to the most asked questions about quality.
The HubSpot team has made human input necessary to perfect the AI content.
HubSpot Marketing Hub:
HubSpot is not stopping with Breeze AI. More updates are coming to make its marketing hub more potent than ever.
- Demand for AI videos is increasing. HubSpot’s integration with HeyGen has made it possible to create AI videos.
- Republish content on Instagram and YouTube.
- Remix content features to create multiple versions of content.
- AI marketing analytics to improve data quality.
Conclusion:
Like every other organization, HubSpot is also moving towards AI technology.
AI and marketing will both shake hands to create an impactful customer journey.
HubSpot is updating its platform to suit marketer’s needs with the latest technologies.
Stay tuned to know what more is coming.
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