At the “Made on YouTube” 2024 event, CEO Neal Mohan revealed 9 new YouTube features for creators.
Content creators are YouTube’s strength. The company has seen tremendous growth due to its creators.
Creators are uploading 500 hours long content every minute on YouTube. People are spending 1 billion hours every day watching YouTube videos.
As a company, YouTube also takes care of content creators. It has launched multiple ways for creators to monetize their content and channels.
YouTube has paid over $70 billion to creators, artists, and media companies in the last 3 years.
This year’s “Made on YouTube” event was also dedicated to content creators.
With new tools, YouTube content creators can improve creativity and video quality and build community.
“Made on YouTube” 2024:
The YouTube team has revealed 9 features:
- Veo for Dream Screen: YouTube launched a dream screen for content creators to create backgrounds for their shorts. Now, Google is launching its DeepMind technology to enhance background experience.
- Inspiration Tab: YouTube has updated the inspiration tab. Content creators can curate content suggestions, AI-generated thumbnails, ideas, and titles.
- Communities: Community features will allow YouTubers to engage with the community within their channel. Not only the channel owner but the fans can also post ideas, images, etc.
- Community Hub: Community Hub will help creators use AI-generated suggestions to engage with their audience.
- Auto Dubbing: Auto dubbing of YouTube videos is an important feature. Creators can easily add multiple tracks in different languages to make the content multilingual.
- Hype: With Hype, creators can show their support to new or creative YouTubers. Creators can hype other creators’ videos on a weekly dashboard.
- YouTube Shopping: YouTube Shopping is already available in the US and South Korea. The company will extend this feature to Vietnam, Thailand, and Indonesia.
- Gifts/Jewels: Now, viewers can send virtual gifts during live streaming.
- Ready for Big Screen: YouTube is getting ready for the big screen. The company is launching features that help creators to streamline shows, episodes, etc.
Now, you know about the announcements. Let’s see the deep meaning of these in detail.
Google Deepmind’s Video for Dream Screen:
Google is integrating Deepmind Veo with Dream Screen. It is a way to create a background for videos. Now, creators can use AI generated backgrounds for YouTube Shorts.
For example, if you are telling a horror story, then you can create a spooky background.
While you are using Vep for your Shorts, a SynthID watermark will display, telling viewers that the YouTube content is AI-generated.
Upgraded Inspiration tab:
The YouTube inspiration tab is an excellent feature to get ideas when you are running out of topics.
Now, YouTube is empowering it with a brainstorming feature. It will give suggestions about titles, video ideas, thumbnails, etc.
YouTube is already working on creating a shortcut for the inspiration tab.
New Community Building Features for YouTube:
YouTube has launched 4 features to help creators build community.
Communities:
The communities feature was launched for a limited number of creators. It gives creators a new space to engage with loyal fans and viewers.
Hype:
Hype works as a spotlight. Prominent creators can Hype small creators’ videos to boost their audience. Hype is available in Taiwan, Turkey, and Brazil.
Auto Dubbing:
With auto-dubbing features, creators generate translated audio in multiple languages. It helps grab more viewers from non-native language-speaking countries.
Comments Tab Community Hub:
YouTube is updating the comments tab to make it a community Hub. YouTube will give AI-powered suggestions to engage with the audience.
More Ways to Monetize:
YouTube launched multiple ways to make money online.
At the “Made on YouTube” 2024 event, the company has revealed 3 new ways for creators to earn more money.
Gifts and Jewels:
Viewers can send digital gifts and jewels during vertical broadcasting. It is a way to engage with creators.
YouTube Shopping:
YouTube Shopping is launching in Indonesia, Thailand, and Vietnam. Indian creators have to wait.
YouTube for TV:
YouTube is going for a big screen. New features will help creators streamline shows, episodes, and subscriptions.
Conclusion:
YouTube is the second most popular platform after Google. Millions of creators publish hundreds of hours-long content every minute on YouTube.
Creators are working as full-time YouTubers. The fantastic content, loyal fans, and YouTube features are responsible for the immersive growth.
YouTube appreciates its creators and launching new ways to make content creation effective with more ways to monetize channels.
Google blog published here.
