Google empowered its "Google Shopping" with AI. Google Lens is the most powerful tool for helping online shoppers find products to buy using photos.
Google has also launched a product search feature on Google Maps to help customers find nearby stores. The company expanded its security features to make payments more secure and reliable.
Google's new shopping features are available ahead of the shopping season 2024. And here is what you must know.
Google Shopping:
Google launched AI-powered "Google Shopping" in October 2024. Now, Google is adding shopping features to Lens and Google Maps. At the same time, it is making payment processing secure for users.
Here are the notable features launched for holiday shoppers.
Google Lens and Maps:
Google Lens is not a new feature, but it is less used for shopping even though people use it to find products listed in online shops.
Google said that "Google Lens" was used for 20 billion searches, and 20% of the searches were related to shopping products. 72% of Americans use smartphones even when they are shopping in-store.
Google is now empowering "Google Lens" with shopping features.
According to Google," new feature launched because of the AI capabilities. The company has 45 billion shopping products listed in stock inventory.
Google is releasing a shopping feature on Google Maps for beauty products, electronics, and toys. Right now, the feature is available only in the United States.
How to access Google Lens Shopping Feature?
Opt for location sharing in Google Android or iOS app to access Google Lens shopping features.
Find out "Products Near me":
Google's hopping feature also displays the products near you. Check the product, and it will display the list of stores near you selling that product.
Safe Payment Processing:
Google Pay users already access features like "Buy Now, Pay Later," and Google is now introducing "After Pay."
Another feature, "Klarna," is on the way.
Customers can make payments using virtual cards such as American Express, Citi Card, and Capital One.
Google is testing fraud detection services to safeguard online payments.
Conclusion:
The holiday and shopping season is here, and Google is ready for it.
The new AI-powered Google Shopping features help customers find nearby stores selling their desired products. Google will roll out more features in the coming weeks and months to empower online shopping.
Are you ready for this?
Let me know via comments.
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