The Search Central Live NYC event is an eye-opening event for SEOs and marketers. Google's John Muller confirmed that Google releases 4700 updates every year.
These 4700 updates cover 700,000 tests annually. Google releases thousands of updates every year to help SEO professionals better understand the changes.
The goal is to make SEO experts creative about algorithm updates and content creation.
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| Google launches 4700+ updates every year. |
Key Takeaways:
- Google launched 4700 tests per year.
- It runs 700,000 tests annually.
- Multiple tests are part of one algorithm update.
Third-Party Sources:
Google uses third-party sources and evaluation to improve its algorithms. The Google algorithm update is the combination of multiple smaller updates.
Google tests rates and guidelines before making them effective for search results.
700,000 tests and 4700 updates:
John Muller displayed the number of Google updates every year. In 2023 alone, Google has run 700,000 tests. Google collects data from 700,000 tests to launch 4700 updates.
Google is running over 1917 updates daily. The average number of algorithm updates is more than 12.
It is almost impossible for a general SEO professional to track every test and update.
Why So Many Google Updates?
Google launches thousands of updates per year to meet user expectations.
John Muller explained that the purpose of these updates is to make search results better for the users.
Google better results for user queries.
It is the quality of search results that makes Google the top choice to search online.
What Should SEO and Publishers Do?
Google is running thousands of tests and updates to create a better user experience.
SEO professionals and publishers wait for Google updates to find out what works and what is necessary to fix.
SEO experts and agencies keep track of Google updates. Publishers and SEOs behave in reactive ways. Google is different.
Google does not wait for other search engines to do what is necessary.
What You Should Do?
You should anticipate user behavior. Update your content and SEO strategy to meet user expectations. Also keep track of the latest trends to stay updated.
Try to update your content before Google updates. Remove outdated content, replace old content with fresh content, and repurpose articles.
Run a site audit and focus on brand building.
Conclusion:
Search Central Live NYC is a learning platform for SEOs and publishers. Google runs tests and updates to meet the changing user behavior. To meet user expectations, Google is testing multiple strategies and technologies.
Other helpful resources:
