How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

Other people are reading: Best Linkedin Alternatives

Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

• Want to reach marketing firms? You can target those using LinkedIn Ads.
• Want to focus on the education industry? You can reach them using LinkedIn Ads.
• Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2021. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

• Brand Awareness
• Engagement
• Job Applicants
• Lead Generation
• Video views
• Website visits
• Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

• Job Applications
• Lead generation
• Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Sponsored Content ads:

Sponsored content ads work similar to sponsored content. In the sponsored content ad you will be promoting a post or page in the LinkedIn feed.

LinkedIn Sponsored content ads have the highest CPC. It is always wise that you only promote pages with a call to action.

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

Sponsored InMail:

LinkedIn sponsored InMail ads will display like spam email in the inbox. But as these are under LinkedIn policies so you can boost the higher conversion with these ads.

As these ads fall in the inbox directly from the business page or personal profile, the chances are that people find them more exciting and like to communicate with the business.

Note: Make sure that you do not copy/paste the InMail ads.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

• Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.


You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

• Advertising Guidelines
• Advertising Specifications for Dynamic Ads
• Advertising Specifications for Sponsored Content
• Advertising Specifications for Sponsored InMail
• Advertising Specifications for Dynamic Job Ads for Talent Media
• Advertising Specifications for Text Ads
• Advertising Specifications for LinkedIn Display Ads

LinkedIn Audience Targeting

Time to talk business now.

• Who is your target audience? (Male/female, age/location)
• Are they working in the same industry?
• Are they upper management or lower management?
• Do they have experience of each job between 2-4 years?
• Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

• People looking for jobs
• Freshers or experienced
• Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

Handpicked Social Guides to Boost Conversion;

• Twitter stats to boost conversion


• Boost customer outreach


• Use Content Scoring


• Understand the difference between paid and organic marketing

• Best CPM based ad networks

• Ad networks for new bloggers

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What is Google Ads Dynamic Structured Snippets? How to Use it?

Do you like new looks, actually everyone like new looks. Google has launched AdWords App For Android. Now Google Ads dynamic structured snippets are here.

 

You do not need to do anything to use dynamic structured snippet assets. There is no setup requirement. Google Ads system automatically creates dynamic structured snippets.

Google AdWords Dynamic Structured Snippets:

Google AdWords Introduces Dynamic Structured Snippets : eAskme

How do Google Dynamic Structured Snippets Assets work?

Google has explained that dynamic structured snippets display additional information alongside your ad to help users find more relevant information from your website or blog. It displays categories that users may find helpful.

What are the benefits of Google Dynamic Structured Snippets Assets?

More Information:

Dynamic Structed Snippets add more information about the services and products. This additional information is displayed automatically.

Better ROI:

Displaying additional information with ads is an excellent way to improve user interest in your ad. It also enhances relevant click-through rates and is best at finding leads.

When Dynamic Structured Snippets Display with Ads?

Dynamic Structured Snippets will only display if your ad qualifies for that type of search. It will only display to boost your ad's relevancy. Google Ads allows you to control the structured snippets by removing and pausing them.

What is the Cost of Dynamic Structured Snippets?

There is no additional cost of using Dynamic Structured Snippets in Google Ads.

How to Review Dynamic Structured Snippets Performance?

• Go to Google Ads “Campaigns.”
• Click on “Assets.”
• Go to “Structured Snippet.”
• Now, you can check the performance by source.

How to Pause or Remove Dynamic Structured Snippets?

• Go to Google Ads “Campaigns.”
• Click on “Assets.”
• Click on “Structured Snippet.”
• Select the assets checkbox.
• Click on “Pause” or “Remove.”

Why You Should Not Opt Out Dynamic Structured Snippets?

Dynamic Structured Snippets in Google ads improve the performance of your ads without any extra cost. It is an excellent strategy to let Google decide what is helpful for the target audience in your ads.

 

Structured Snippet is a great feature to improve your ad performance and generate better results.

Conclusion:

Google Ads Dynamic Structured Snippets is available for eligible ads only. It will help users to learn more about your products and services without spending extra dollars. Analyze performance to check how dynamic structured snippets work for you.

What you think about this new Dynamic Structured Snippets?

If you have any question or suggestion, feel free to ask me via comments.

Share it with your friends and family.

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Google Search Ads 360 Guide: What’s New and What is Important?

What is Google Search Ad 360? Why Google has updated Search ad 360? What is new?

Google search ad 360 new updates live now.

Google has updated the features and design of the existing Search Ads 360 platform.

Google Search Ads 360 Guide: What’s New and What is Important?: eAskme

The primary reason Google has updated Search Ads 360 is to ensure that advertisers gain maximum scalability and productivity.

It is essential to know what is new in Google Search Ads 360 update.

What is Google Search Ads 360?

Google Search Ads 360 is a search ad management platform for advertisers.

You can easily manage your search marketing campaigns across media channels and multiple engines using a single platform.

Here is what you should know about the latest update to Search Ads 360.

Search Ads 360 Platform Update:

Google wants to serve the advertisers in the best way possible.

Google search ads 360 platform: eAskme

The new design of Search Ads 360 is like the Google Ads platform.

With the latest update, you will get some more benefits such as:

• Quickly process and manage data.
• Faster User experience.
• Improved Bidding Strategies
• Scaling Enterprise Workload.

Pro-level advertisers already appreciate the latest Search Ads 360 update to improve their strategies.

You will also see support for the new campaign types such as:

• Discovery Ad Campaigns
• Performance Max ad campaigns

The New Search Ads 360 with faster Navigation:

Marketers and advertisers are pretty familiar with Microsoft Ads and Google Ads.

Google has updated the Search Ads 360 platform like Google ads to save them from unnecessary design confusion.

Search Ads 360 Overview page looks like you are working on Google Ads.

It makes it easy for you to analyze performance changes and keep an eye on all accounts.

According to Google Search Ads 360, you will save 20% time using the updates platform.

New Google Search Ads 360 with Better Search Engine Support:

Now, Google Search Ads 360 offers better support for third-party tools.

Pro Advertisers tend to use multiple search engines for advertising their business.

With the third-party support feature, you can use features of other search engines features.

You will see Yahoo! Japan features and Microsoft Ad features in the Search Ads 360 platform such as:

• Dynamic Ads for Search
• Sitelink Extension Scheduling
• Responsive search ads
• Call extensions
• Local inventory ads

Support for third-party tools in Google Search Ads 360 will save a lot of time as you need not switch the platform.

Google Search Ads 360 offer Advanced Enterprise Innovations:

Google has also introduced unique features in the updated Search Ads 360 platform.

Now you can use more ways to centralize and streamline the process. You can optimize your ads for multiple search platforms at the same time.

• Now, you can set automated rules and labels for multiple ad platforms.
• You can also use the new template section for ad builder and inventory management.
• The performance center is another important update for Google Search Ads 360. It helps in budget management.

Conclusion:

Google Search Ads 360 is an essential and time-saving platform for advertisers advertising on multiple search engines.

Now you can use updated tools and features to manage ad campaigns for popular search engines and media platforms from one place.

This is quite effective if you run multiple ads on more than one network.

Still have any question, do share via comments.

Share it with your friends and family.

Stay tuned with us to get latest and important updates.

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• Google’s 3 Strike Policy [Explained]

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Google’s 3 Strike Policy [Explained]

What is Google’s New 3-Strike Policy?, What counts as a strike?, How to get the strike removed? What is the time frame? And What are the associated penalties?

Google’s 3 Strike Policy [Explained]: eAskme

 

Here, I am explaining everything to you.

What is Google’s 3-Strike Policy?

Google’s 3 Strike policy is related to suspending advertises accounts for repeated violations.

The new Google ad policy raised concerns as many advertiser accounts were incorrectly flagged for policy violation. A lot of accounts have faced suspensions without any reason.

Google understands the situation, and to make things right, they have launched the new 3-strike Policy. This Policy will let Google penalize accounts that actually violate its policies.

As the name suggests, advertisers that violate Google policies will get a maximum of 3 strikes before their accounts get suspended.

What are the violation categories?

Google will penalize three categories:

• Dishonest behavior
• Dangerous products or services
• Unapproved Substances.

With these, Google will monitor the behavior and unethical services.

In the future, Google will expand the 3-strike program, but right now, they only have three categories included to launch strikes.

How to Appeal Disapprovals on Strikes?

If your ad account receives a strike by mistake, then you can ask for the removal. Then, all you need is to appeal for the strike disapproval.

What are the Different Strikes and Their Timings?

For the first time, the advertiser will only receive a warning.

But after that, he/she will receive strikes.

The age of strike is 90 days. So if the advertiser will receive more strikes within 90 days, then he will receive more strikes.

But if there is no more violation for 90 days, then the process will start from the beginning for the next violation.

• The first strike will place 3 days hold on the account
• The Second strike will place 7 days hold.
• The third strike will suspend the advertiser account for repeated violation.

But if you get a strike removed for being incorrect, then it will not count.

Conclusion:

Google’s Strike Policy is a good step to ensure that the advertisers with bad products or intentions will be removed from the platform.

What do you think?

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How to Make Money WordPress Blogs Self hosted?

When we talk about blogging, there are so many ways to monetize your blog. You can make money by advertisement networks; you could also make money without running ads on the blog. 

 

Making money without ads takes of-of hard work.

When you bog on the WordPress platform and make money with ads, it becomes a lot easier.

 

So today, We will discuss Prominent ad networks to monetize a self-hosted blog.

 

Some ad networks have imitations like traffic, pageview, etc.

 

We will discuss details in an explanation. There are more than a thousand ad networks available, and I am using only those I have used personally.

How to Make Money WordPress Blogs Self hosted: eAskme

Other people are reading : How to Make Money from Bog Without Advertisements

List of Ad networks to Make Money from Self hosted WordPress Websites:

Google AdSense:

Google AdSense is the no 1 contextual ad network and the first love of every blogger. It pays really well.
 
You just need to create an AdSense account, then get AdSense ad codes and add them to your blog.
 
Their Minimum payout limit is $100. The Adsense approval process is a little tougher. AdSense prefers blogs and sites with quality.
 
I like Adsense because it is the best when we want to earn money blogging.

    Minimum Payout: $100 USD
    Payment mode: Multiple options (Some country specific)
    Sign up for AdSense

Understand AdSense better with following:

    What is CTR in Google AdSense
    Tips to increase Google AdSense revenue

Infolinks:

Infolinks show various types of ads on your blog. They offer are famous in-text ads network.
 
You can easily monetize your WordPress blog in various ways.
 
Frame ads allow you to run ads on Margins.
 
Many people are using big screens, so it will be helpful to use frame ads.
 
You can also monitor ad performance with their android and iPhone apps.
 
It is really easy to get approval from infolinks and monetize your blog.
 
You can easily integrate their Wordpress plugin.

• Minimum Payout: $50
• Payment mode: Paypal
• Sign up for infolinks

Related resources for infolinks ad network:

• Infolinks review – In-text Advertising network 
• Can I use Adsense and infolinks together

BuySellAds:

I have used Buy Sell Ads, and they proved to be the best to get direct advertisement.
 
BuySellAds is a marketplace where you can easily sell your advertisement space.
 
To use Buysellads, you just need to register an account, add your ad inventory on BuySellads.
 

Then get the code and place it on the blog. Advertisers can buy your ad space from there, and BSA will take care of ad serving, payment and they will take 25% of the commission.
 
BuySell ads are the best direct advertising program.
 
Read More: How to Get BuySellAds Approval for your Website

BuySellAds approval is not easy as they focus on your blog design and popularity.
 
Buysellads is the best ad network for Wordpress.
 
They also offer sponsored tweets that help you make money by tweeting.
 
They also provide you WordPress plugin to integrate BuySellAds on Wordpress.

• Minimum Payout: $500 for Wire-transfer, $20 for Paypal.
• Payment mode: Bank check, Wire transfer, PayPal, 
• Sign up for BuySellads

OIO Publisher WordPress plugin:

OIO Publisher WordPress plugin is a direct advertisement which makes it easier.
 
You just need to connect your additional space with this plugin, set the price, and fill in details. Advertisers can buy the ad by making payment, and their ads will start showing for the defined period.
 
This plugin helps you have a self-managed ad-option on your blog.
 
If you take direct payment manually, then you should use the Ad-rotate plugin, which is free.

• Minimum Payout: No limit
• Payment mode: Paypal
• Check out OIO-Publisher plugin

Viglink:

Viglink has a great potential to increase your earning. Viglink works differently as it allows you to make money with outbound links.
 
If you find it tough to work with affiliate networks and do not want to bother user visitors, VigLink will be your first choice.
 
 I have tested it, and it`s really great. Viglink is compatible with other ad networks, so you can use it easily.
 
You should try Viglink for at least a week, and you will find the great result.
 
It is really easy to integrate Viglink to your WordPress with their WordPress plugin.

• Minimum Payout: No limit
• Payment mode: Paypal
• Sign up for Viglink

Final Words:

These are a few of the best ad networks to Monetize WordPress Blogs that I have tested on a different blog to make money online.
 
You can even make more without advertising by selling eBooks, sponsored reviews, affiliate marketing.
 
 If you have any questions or suggestions about monetizing your blog, feel free to ask in the comments.
 
If you find this post useful, don`t forget to share it on Twitter and Google plus.

Stay tuned with us to stay updated.

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Best Google Adsense Alternatives for 2024!

I have already said it many times that Google adsense is the best way to make money online. I have already shared about how to create an AdSense account and but it is not easy for newbie blogger to get approval. Problem also come when Google bans Google Adsense account. So the only solution in these scenarios is to find best Google Adsense alternatives.

Best Google Adsense Alternatives for 2024: eAskme

Best Google Adsense Alternatives:

These advertising programs are not better than Google Adsense but still they are the good to make money when you don`t have adsense.

• What is Affiliate marketing and FAQ for beginners 

It is a dream of every blogger to get Google Adsense approval. But if you don`t get approval then here are the Google Adsense alternatives for you to make money online.

Superlinks:

Superlinks will never let you think about adsense again. They offer various format of ads such as display ads, Footer ads and Tower ads etc. They pay you via PayPal, Payoneer or Wire transfer and minimum payout limit is $100. To get approval your blog should have minimum traffic of 100,000/month. Even if you have high bounce rate superlink still help you to make money. Superlinks is a great blog monetization program for your blog.


Also See : Make Money Blogging with Google Adsense

Adversal:

Adversal alos offer same features like Superlink and your blog should have 50,000 pageviews to get approval. Minimum payout is $20. Payment modes are ACH, Wire transfer and Paypal. You should apply for both Superlinks and adversal.

Read : How to Make Money With GoDaddy

BuySellAds:

BuySellAds is one of the best Google Adsense Alternative. When you submit your blog to BuySellAds, it fetch up details of your blog. Your site need ot have a good amount of traffic to get approval from BuySellAds.

• BuySellAds Review: Advertisement Program for Bloggers

Chitika:

Chitika is a CPC oriented advertising program. Chitika always show relevant ads according to your content and you can also edit URL color, text color,  border color to suit your design.

Also See : Make Money Blogging : infographic

Infolinks:

Infolinks offers various advertisement options. You can use different ad types. It is a higly recommended alternative of Google Adsense.

Infolinks Review : Best In-Text Advertisement Program
Can I Use Infolinks and Google Adsense Together

You can sign up for a free account over here.

Viglink:

Viglink good for business blogs and e-commerce sites. Viglink help you make money by affiliate sales. The best thing is that you can even use it will Google adsense.

Also See : Make Money Blogging with Google Adsense

Skimlinks :

Skimlinks is also one of the best alternative. It converts all outbound links into affiliate links. It is great monetization program for Forums.

Also See : Make Money Writing Articles with PayPerPost

Media.net

If you are looking for the best AdSense alternative then Media.net is here for you. Media.net is contextual ad network by Yahoo! and bing.You must have a quality blog to get approval from Media.net. You can check out the review of Media.net here and create a free account here.

Read : How to Make Money WordPress Blogs Self hosted

Adengage:

AdEngage allow publishers to sell direct ads. It need minimum 1000 impression/day to ger approval. You can monetize all kind of sites with it. Minimum payout limit is $50. Payment modes are via check, PayPal and Wire transfer.

Read : Make Money from Blog Without Advertisements

So these are the best alternatives to Adsense. You can always mix two ad networks to make more money.

what other ad programs would you list as Google Adsense alternatives? which ad program worked for you the most?

If you have any question, feel free to ask via comments, Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Google Adsense Account Approval Process 2024!

Update: Here I am sharing the new and fast AdSense account approval process in 2024.

Do I need to explain you again why Adsense is no 1 contextual ad network? Till now it was really simple to get approval from Adsense, as you just need to create Adsense account with your gmail account, Adsense team review your application and if accepts then you are allowed to to show ads on your blog or website to make money with Adsense.

Google Adsense Account Approval Process- 2024: eAskme

 

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But Google Adsense has changed the process of AdSense approval, and made is more easy for new publishers. Now lets see how you can setup a new Account and what is the Adsense account approval process:

• The very first thing you need to make sure that your website or blog is compatible with AdSense
• Now Sign up for AdSense account
• Login to AdSense account
• And add AdSense code to your blog or website

Once you add the code on your website or blog, it will be showing blank space for ads.

Typically it hardly take 48 hours to review your adsense application. As your application get approved, you will see ads showing on your website or blog and you are ready to start making money online.

Also See : How To Make Money From Google AdSense : Newbie Guide

Here is the process for AdSense approval in 2024:

• Go to www.Adsense.com
• Register for an AdSense account. 
• Enter all information such as your Address, Name, Address and Website/blog URL.
• Login to AdSense account.
• Now create AdSense codes.
• Place the codes in sidebar.
• It will show blank ad space until final approval. 
• It may take 48 hours to one week.
• After Adsense approval, you will receive a confirmation email from Adsense team.
• As your earning reach $10 Adsense will send you Verification Pin to your address.
• Enter that pin in your account information to verify account.
• Now as you have successfully completed the above steps, you just need to wait for the earning to reach $100.
• You will get money via wire/bank transfer.

This is definitely going top help new publishers in domain ownership verification, but if you are trying to signup for someone else you might find it hard. But if you account application still get rejected then you can try Adsense alternatives of 2024.

Also see: Adsense Guide

Do share your experience with Adsense? Do you already have an Adsense account?

You also like to read following:

10 Mistakes that violate Google Adsense policies

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Design for Outdoor Advertising — What to Consider When Creating a Layout?

Creating a design layout for outdoor advertising consists of 2 parts: the technical part and the creative concept.

Let's consider these components in more detail.

Among carriers of outdoor advertising, it is possible to note advertising boards, banners, billboards, information racks, pavement signs, city-lights and city-formats, lightboxes, etc.

Design for Outdoor Advertising — What to Consider When Creating a Layout?: eAskme

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For each of these media, it is necessary to create a design layout of advertising, which should be perceived and fascinating at once.

Several vital principles when creating layouts for outdoor advertising:

Compact information

Whatever the size of your media, the information on it should be understandable at a glance.

Therefore it is best not to clutter the layout with a large number of images and use short but accurate texts.

Use large, serif-free fonts.

To attract attention, it is best to make large headlines that cling to the eyes of a passerby.

It is also essential to consider the format and location of advertising media - on billboards with a height of 3 meters, the small font will not be read.

To select the font size, you can use a hint - the height of the letters in the horizontal layout should be at least 1/6 of the billboard, and for the vertical - 1/18.

Color contrasts.

It is better to use color contrasts to highlight essential points in the layout.

The brighter the contrast, the higher the distance from which your advertisement can be seen.

Contacts.

If you want to give as much contact info as possible, it is better to limit yourself to one. It can be a phone or a website.

In some cases, it will be better to work the site, because people are much easier to contact by non-verbal communication - to look at the site and write a message to them easier than to call immediately.

For retail outlets, you need to write the address of the store. The phone is important for a call - "here and now".

IMPORTANT RULES!

1. When creating an advertising layout, be sure to check the readability of the text. Use free iPhone mockups, to insert into the template.
   
   The finished design is printed on an ordinary printer in A4 format, and the readability is checked at arm's length.


2. As for the advertising message, the main rule is to optimize the length of the text. It is important to remember that outdoor advertising is perceived, most often, in motion, which means that a person has only a few seconds to look at the advertisement and find the main message.
   
   In addition, the choice of font is also important. Tricky, though beautiful font, reads quite difficult, so the optimal fonts are conventional, without serifs, with an equal alphabetic interval.


3. The choice of the color scheme of the design layout directly depends on the environment where the advertising medium will be placed. Most of them are outside, and the environment is a powerful distraction.
   
   Therefore, when developing the layout should take into account the season and the natural background (trees, houses) and the change of lighting. Advertising should stand out, not compete with the motley world around it.
   
   For example, the use of blue shades in the layout when placing a billboard against the background of the spring blue sky is unlikely to highlight your layout. And if the carrier is on a green leaf background, the use of small details in the layout will "salt" it with the background.

The creative concept of creating outdoor advertising should be based on how the brand is positioned. Any advertising is not only the presentation of a product or service but also the broadcast of the values that the brand adheres to.

Outdoor advertising is usually not the main advertisement but is one part of the advertising campaign's communication strategy.

If you still have any question, feel free to ask me via comments.

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Google had cut down 50% of Their Marketing Budget in 2020: Why?

An email from Google has stated that the brand is going to cut 50% of their marketing budget. This will happen for the second half of 2020.

We know that COVID-19 has severely affected the businesses, and Google is also in the line of fire.

Google is Cutting 50% of Their Marketing Budget: Why?: eAskme

By reducing the marketing budget company wants to decrease the burden of reduced advertising earning.

Tomorrow Google will discuss the financial results of the First quarter of 2020.

Cuts are everywhere: Why?

Due to COVID-19, hiring freezes and cuts are everywhere. Every business, brand, and even the SMB is facing difficulties.

According to CNBC, Google will cut the marketing budget up to 50% across Google products.

The email clearly shows that there will be budget cuts, and hiring will freeze across Google business.

Google CEO Sundar Pichai has also confirmed that the company is re-evaluating the marketing budget and efforts.

Bloomberg has shown a memo that Pichai sent last week. Where he said that they would follow the lesson the business has learnt during 2008. Google is preparing early to stand against all the odds and for long term growth.

The memo also shows that Pichai is talking about re-evaluating the speed of Google advertisements in 2020. The brand will focus on hyper-targeting and slow down the hiring.

Note: Pichai also said that Google would not make any cut where the businesses and users need its support for success and growth.

This is a relief for companies and customers who always need support from Google.

A search marketer has tweeted from his searchmartin twitter handle that COVID-19 has caused the collapse in travel business and advertisements. This is the big reason for the drop in Google’s earning.
Google shares are reported to be down by 2% in after-hours trading:
What do you think about this strategy?

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Showcasing Your Listings - A Home for the Seller

As technology continues to dominate the world of business, it is becoming more and more necessary to establish yourself online. This rings true for both businesses and individuals alike, especially if you run yourself like a business.

You need a place for your clients and prospective clients to land on as your home and your hub of information.

As a real estate agent, having an online base for everyone to come to is pivotal and necessary.

Showcasing Your Listings - A Home for the Seller: eAskme

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Some agents have turned to Facebook and X (Formerly Twitter) to establish their presence among an already present audience of friends and followers.

This is a great idea to start out with, but where do you go when you want to branch out and expand your client base?

All real estate agents should have a website that showcases their listings, offers information about their services, and allows clients to sign up and register for mailing lists.

Building one such website is another beast in and of itself.

Luckily, companies like JustCoded offer high-end real estate agent website design services and will provide you the perfect hub for yourself and your business.

Listing your services

One of the most prominent features you should include on your website should be informed about what you offer.

If a potential client came across one of your advertisements and is visiting your website, chances are they're interested, they simply want to know more about you.

This information should be readily accessible on your website, maybe even your front page.

Show off what you have done through completed and sold homes, have active listings available for people to see, and give a quick bio about you and your services.

Allowing people to get a feel for who you are and what you offer should be the first goal of your website.

Interactive and appealing

The GUI (Graphical User Interface) of your website is what your users will interact with.

If the GUI is unappealing or difficult to navigate, many clients will turn away from your services.

Consumers rate the services they're about to search for based on the usability of their website - if they don't like your website, chances are they won't even get in contact with you.

You'll want a website that is both appealing and able to draw people in once they're there.

Some ideas of interactive features could include a navigation system that takes them through your listings and allows them to see more when they interact.

Having features that draw a crowd will only benefit you and allow more people to see you mean business.

Registration and subscription

This is where the business end of things gets accomplished.

In order to alert your users and prospective clients of future listings and service information, allowing them to subscribe to your email list is pivotal.

This is one of the easiest ways to reach your audience and a website with subscription capabilities will see greater success than one without.

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Best CPM Advertising Networks for Bloggers in 2024

Do you have a blog or website with a good amount of traffic and if you are looking for the best monetization for your blog or website with CPM Ads? Then this is the right place to know about this.

Today I am going to share an awesome list of top best CPM ad networks of 2024 where you can join to make more money.

Now you may have some questions like :

What are CPM ads?

Best CPM Advertising Networks for Bloggers in 2024: eAskme

CPM stands for Cost per Thousand Impressions. CPMs are the great great way to earn money with your blog or website. CPM advertising actually pays according to the total amount of impressions received on any advertisement.

What is Impression?

Impression means how many times an advertisement appearing on your blog or website. This is good because even if your readers do not click on the ads still you get paid.

I always recommend you to put ads on the prominent section of your website or blog.

CPM Advertising Programs:

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There is no doubt that CPM ads  seems really appealing, but remember that they work best only for the blogs or websites with huge traffic. If you are getting thousands of visitors everyday then you can easily make good amount of money with CPM ads.

Usually CPM networks pays you between $1 to $10 per thousand impressions.

Also Read:

    CPM Advertising Programs to Make Money from Your Blog
    Advertising Networks Besides Google Adsense

Today I am going to share about the most popular 5 CPM ad networks.

Best CPM ads Networks of 2024:

AdsOptimal:

AdsOptimal is one of the most popular CPM advertising network for all type of websites and blogs. Adsoptimal offer Conversion base ads, CPM ads and CPC ads. You should know that they are partner with Criteo, DoubleClick and Google Adsense also.

Note:

• Your application gets approved within 2 days
• Payment method check or PayPal.
• Minimum payout is $50
• Signup bonus upto $15 USD.

>Join AdsOptimal

Amazon CPM Ads:

 Amazon is coming with more and more monetization options such as amazon associates program, Amazon native ads and Amazon CPM also.

 Currently their CPM ads are not available for everyone. You can check if they are available for you.

Propeller Ads:

There is no doubt that Propeller Ads is an awesome eCPM advertising network in 2024.

 They offer various ad options with multiple payment options for bloggers. It is really easy to create an account on propeller ads.

Important info about PropellerAds:

• Net30 payment policy
• Minimum payout $100.
• Real time reporting.
• 80:20 ratio
• Payment via Payoneer or wire transfer
• Create a free Payoneer account and get a $25 signup bonus.
• All ad styles
  

Create a free account on PropellerAds

Conversant Media:

 

 

Conversant is one of the most popular brand when it comes to CPM advertising.
Info:

• Minimum 3,000 impressions per month for approval.
• Work like PropellerAds.
• Threshold payment amount $25
• Pay via check or PayPal.
  

It is good for those blogs or websites that do not have high amount of traffic.

Create free account on Conversant

Exponential (Formerly Tribal Fusion):

There is no doubt that Exponential is a major CPM ads network. But the thing is that it is not easy to get approval.

The minimum requirement is 500,000 visitors per month. But the best thing is that they offer high quality CPM ads.

Conclusion:

These are the just few examples of the most popular and Best CPM Advertising Networks for Bloggers in 2024.

I will be updating this list and will add more networks to help you. 

Do you have any question to suggestion? Ask or share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Sharing is Caring!

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Best Features To Look For In An Adblocker

You have often seen advertisements popping up on the screen of your browser, but you hardly knew about their malefic nature.

If your device is not yet equipped with a good ad blocker, there are chances that your information is being leaked out or your privacy is at stake.

Best Features To Look For In An Adblocker: eAskme

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So, you need to choose the best adblocker for your device, and to do that, there are certain things that you need to take into consideration.

Safe browsing experience

An ad blocker does not only concentrate on blocking the ads but also makes sure that your privacy is not at stake while browsing through the internet.

Choosing a good adblocker ensures that the browser has been secured from any outside threats.

Moreover, considering a good adblocker lets you browse through without getting tracked by any external source.

Also, it keeps the browsing activities anonymous by removing data points that websites use to identify you.

Once you come across the right ad blocker, you will be able to notice the browsers that have been restricted along with the stated reasons.

Blocks every interrupted pop-up

An adblock is not only meant to prevent the ads from popping up but should block every advertisement that comes in the way.

While browsing through the internet, several interruptions occur in the way like banners, Facebook ads, sidebar ads, banner ads, and unskippable YouTube video ads, and much more.

There are a number of extensions available on the internet, which can block the ads and help you browse smoothly without any obstruction.

While choosing an ad blocker, you must select one which has a “no acceptable ads” policy, which means they won’t let any ads slip through, even from whitelisted websites.

Protects your privacy

Privacy is a significant concern when you choose an ad blocker. Though most ad-blockers claim that they can provide high security, but in reality, they end up ditching the users.

So, while deciding on an ad blocker, it helps to remove all the trackers and add trusted sites to a whitelist.

When browsing through a website, there are a number of malware elements that come in the way.

The browser history is also kept locked so that no third-party can come to know about it.

User-friendly interface

If the interface of the ad blocker is easy to use, then it can definitely attract massive traffic.

Not everyone out there is a tech-savvy and thus designing a user-friendly interface that is easy to use can make the particular ad blocker available to everyone out there.

Such an interface presents well-organized options, laid out on the front page, which helps the users to avoid complicated filter selections.

Saves the data

Installing a genuine ad blocker will help you to save the data bandwidth that you end-up spending every day.

The unwanted advertisements that tend to pop-up every time you browse through the internet, not only save up to fifty percent of your daily data usage but also boost your device and smoothen its performance.

So, if you want to save data while browsing through the internet, make sure that it can block images, scripts, and fonts along with the suddenly popping advertisements.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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