Top 5 Augmented Reality Apps for iOS and Android

A while back, the thought of Augmented Reality apps used to sound futuristic, but today, the trend is fast becoming a reality. In fact, about 60% of shoppers now prefer online stores with an AR experience. In the same vein, studies have shown that over 40% of shoppers will spend more on items that they view through AR.

Top 5 Augmented Reality Apps for iOS and Android: eAskme

What is Augmented Reality?

Augmented Reality uses immersive technology to place 3D visuals or pictures into a real-life experience.

Thus, it will seem like virtual items co-exists with its user in the real world.

Augmented Reality has improved the shopping experience of many e-shoppers today.

Shoppers are no longer limited to only product pictures, but instead 360-degree images, and videos.

They can now view their items via AR technology before making a purchase.

For instance, you can virtually place that beautiful hat on your head to see if it fits perfectly before buying it.

Also, you can use Augmented Reality to project how a piece of furniture will look inside your living space or kitchen before buying.

Another industry that is blazing the trail when it comes to AR is the gaming world.

Game software developers have been able to create online games with a more realistic experience.

Such games engage all the gamers' senses, pushing them right into the action, where they'll take an active part as the main characters.

One particular genre in Asia that is in the early stages of AR is online casino games.

In the future, technology will have the power to propel people into a real-life casino, by just using their devices.

The technology is ideal in places where casinos are prohibited, like in Asia.

Nonetheless, live casinos are the latest popular trend in Asia because they're the closest thing to land-based ones.

Comparison sites have compiled all the best operators that offer this service in one place to help Asian players find the best operators that suit their needs.

Furthermore, the platform does not list operators only with the best game selection but also promotions where players can find the best casino bonuses, read information about them and how to claim them, and unbiased reviews to make an informed decision.

The 5 Best AR Mobile Apps:

1. Houzz:

Houzz is a home improvement AR app. It is one of the best apps for interior designs and layouts. Its functionality allows consumers to view and purchase items in-app.

With its "View in My Room" functionality, you can virtually place items into a picture of the consumer's room. It uses 3D AR technology to present the image as lifelike.

2. IKEA Place:

This mobile AR app also focuses on home furnishing/décor.

E-shoppers can put their items in their living spaces with no assembly needed.

Being a décor site, IKEA Place considers its users' home floor plan.

This helps the user know how perfect the furnishings are for the available space.

You can use its "drag and drop" feature to virtually arrange your items.

It also has an option that makes you see the product you want to buy in different colours when placed in your home.

3. YouCam Makeup:

Getting the makeup kit that perfectly matches your complexion may be arduous, especially if you are not allowed by the retailer to try out samples at the counter.

Even when you try out the samples, fluorescent lightning may play tricks on your eyes, giving you a false selfie-lighting impression.

However, YouCam allows shoppers to try out makeup products from different brands with Augmented Reality technology.

4. GIPHY World:

If GIPHY World were our real world, it would be more imaginative and colourful. The app perfectly blends AR with animated GIFs.

GIPHY World gives more personality to social media content, which underlines the fact that Augmented Reality and social media go hand in hand.

So, you can add animated elements and graphics to your product pictures to make them more appealing to your social media audience.

5. Google Lens:

Google Lens is created for Android phones only.

It enhances your search experience on Google.

Therefore, rather than type a text-based query, you can use the Google Lens app by aiming it at the object you want to know more about.

This app will identify that object and give you all the necessary information.

It will even save important numbers and stats about the object.

If you still have any question, feel free to ask me via comments.

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Augmented Reality and Social Media

The onset of social media has revolutionized social interaction. The possibility of communicating with people from anywhere has taken the world by storm.

Social media pages such as Instagram, Facebook, and YouTube have grown into multi-billion dollar industries due to their popularity.

Augmented Reality and Social Media: eAskme

Thanks to the constant evolution of technology, we now have augmented reality (AR) which promises to improve how we interact.

In the last few years, software engineers have found ways to improve AR software and integrate the invention into everyday fields.

The most impressive of these achievements is the possible creation of a metaverse.

Although still a concept, the metaverse is a universe based on a virtual reality that would change how people interact with social media and their environment.

What Is Augmented Reality?

Augmented reality simulates the real, physical world delivered through digital, visual, sound, and sensory stimuli.

This reality can be merged with fictional characters or historical events in a realistic manner.

In simpler terms, AR mimics real life and blends it with other fictitious items or realities.

For years after its invention, augmented reality was game-based as it activated different senses in players.

However, several fields have applied the AR concept and successfully utilized the invention over time.

The smartphone, for instance, now offers some elements of AR as it interacts with the senses of touch and sight.

Moreover, mobile games such as Pokémon work under the principles of AR. Such games transport players to different realities while making them look as real as possible.

To understand the AR concept better, here is a list of examples of AR-based equipment used in different sectors:

• Navigation systems use AR to impose a route over the view of a road.
• The helmet visors in military pilot helmets show AR projections of the scene.
• Surgeons use real-time AR projections of their patients during surgery.
• Historical sites use AR projections to show ancient civilizations over the ruins.
• Broadcasters in football games use AR to draw lines during game analysis.

Research is also underway to infuse AR into other fields, such as agriculture and architecture. However, AR might have a more significant impact on social media as it will transform social media interactions from the message, picture, or video-based content we know to potential 3D interactions.

AR and Social Media:

Snapchat was the first social platform to tap into the AR field with filters that mimicked human faces.

The filters grew in popularity and are now part of the social media experience

Besides the filters, social media also incorporates AR to enhance the communal experience.

Although the evolution of filters is impressive, developers have found better ways to use AR in social media.

Here are recent examples:

In 2019, Snapchat introduced body tracking, which allowed users to track the locations of their loved ones when connected to the internet.

WhatsApp recently updated its locations feature, allowing users to share their live locations for short periods.

Such features not only improve the interaction between social media users but also improve their security.

Benefits of AR:

AR technology has a significant impact in different fields. Moreover, this technology improves with time and will soon become daily life.

There are many benefits to using AR, whether for individuals or institutions, such as:

Helping people learn from others:

AR in social media helps improve our understanding of different cultures and experiences outside our own.

Moreover, AR application in the field of education has had a big impact on teaching and learning.

Allowing users to share their experiences:

Communicating with opponents while playing a game, sharing live locations, or making videos using filters amplifies the social media experience.

Social media users are, therefore, more inclined to share stories about their life using these features.  

Giving businesses a platform to promote themselves:

For businesses, AR is a tool that helps with advertising and marketing.

Many companies use the filter feature in Snapchat as a visibility tool.

Tapping into AR technology's full potential can boost any business's sales.  

Improving the navigation of self-driving vehicles:

Automatic automobiles use AR to enhance the navigation features of their vehicles.

Merging virtual reality, AR, and AI training can help improve the way these vehicles maneuver themselves.

Disadvantages of AR:

Augmented reality is beneficial to many areas of our lives. However, there are a few disadvantages that bear mentioning:

Expensive to use:

Augmented reality is still very costly to implement.

Small businesses and organizations might not afford the cost of introducing AR in their institutions.

Moreover, the maintenance of the systems, especially the automated kind, is even more expensive.

Increased security and privacy concerns:

AR can make it difficult for people to differentiate between real-life and fictional events. This can lead to security breaches or hacking for users of the AR platforms.

Moreover, AR offers the option of anonymous identity.

This ability encourages online bullying or nasty behavior.

You'll want to research VPNs and proxies to protect yourself from these vices.  

Encourages addiction and health issues:

The use of social media is already addictive enough.

Adding the excitement of AR and AI-generated applications might cause more severe cases of smartphone fever.

An accumulation of AR devices and their constant use can also lead to increased health issues.

Stay Safe on the Internet:

Although there are many advantages to the advances made to social media, it is the cause of several security issues for users.

Problems such as online bullying, stalking, and internet-related crime have increased on the platforms we use to keep in touch and network with others.

Additionally, it is now easier for hackers to access personal information and infiltrate people's banks and financial details.

The rise of AR, especially on social media platforms, might increase the likelihood of such cases.

It is crucial, therefore, to keep you and your loved ones safe by protecting your social media accounts.

Try VPNs or proxies for Facebook and other platforms that help keep your identity private and your data safe from hackers.

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