Why and How You Should Update your Link Building Strategy in 2025

A mistake many digital marketers make is to put a strategy in place and thinking that’s the end of it. The truth is, SEO is a dynamic and shifting industry that’s changing all the time.

For example, in September 2019, Google made big changes to how they treat outbound links. Earlier in the year, Google also shifted to mobile-first indexing. These are just two examples of how Google keeps SEO experts on their toes with shifting ranking factors.

Google is trying to make marketers care more about what makes great content and user experiences. This means their PageRank algorithms will continuously change as people’s habits and needs change.

That also means you need to adapt your strategies directly to consumers.

• Where do they go to get content?
• Which links do they follow?
• What are the latest trends?

 These continuously change, and so should your strategies and techniques.

How to update your link building strategy for 2025?

Why and How You Should Update your Link Building Strategy in 2025: eAskme

Other people are reading: Image Link Building: How to Use Visual Content to Earn More Links

Guest post on other platforms and allow guest posting on your blog:

Despite misplaced fears that guest posting is dead, we’re glad to report that’s not the case. Guest posting is still a fantastic way to:

• Get free exposure
• Establish an industry reputation, and
• Create high-conversion backlinks

As mentioned, it’s just important that you follow Google’s link building guidelines. Don’t be too spammy and keep your links relevant and valuable.

The advantages of guest posting can also go the other way around. If other brands or industry figures write on your site, they will also share it on their blog or social media.

 This can be picked up by others, increasing links to your website.

Guest posting can be a bit more challenging than writing on your own blog. You have to find great platforms, pitch your idea, and stick to their editorial policies.

More and more small businesses find themselves in need of guest posting services to help them make it feasible.

Engage with influencers:

Influencers have earned that name for a reason. They have vast audiences that trust their opinions and recommendations.

Getting a share from them on social media can lead to fantastic rolling benefits.

You can directly contact influencers in your niche and inform them of articles or content they might want to read (and share).

However, be careful for paying for these as it may be counted as a link scheme by Google. You can also tag influencers in attractive posts in hopes of a shoutout.

Create shareable content:

Notice that we said “create” and not “write.” That’s because it’s becoming more important every year to include visual media as part of your content strategy.

Research shows that video is one of the favorite things for readers to share on social media.

Another study by BuzzSumo also shows that infographics are the most popular type of text content to share.

Certain types of articles also perform better than others. Top lists… and how to guide articles are extremely “clickable” and “shareable” by influencers, blogs, or on social media. It’s time to give the people what they want.

Labeling links appropriately:

If your links aren’t too promotional and you haven’t paid for them, you don’t have to follow this guideline.

However, if they are, you should qualify links as such so that Google ignores them. Not doing so can be seen as a “link scheme” by Google and they can penalize your PageRank for it.

You can tag links as “nofollow” or as “sponsored” content and Google will either not follow it or treat it appropriately.

Replace broken links:

Yes, this old faithful strategy is still valid as ever. Google punishes broken links and editors that are pressed-for-time can be grateful for a high-quality, relevant piece of content to replace broken outbound links falling right in their lap.

To get the most out of this method, make sure your content is high-quality and that you approach relevant guest posting sites.

Not doing so, will probably get your rejected and even punished by Google.

More tips for 2023 and beyond:

• Use longer and more relevant keywords instead of shorter keywords like “... you can find it here.”
• Share your posts on your social media. There’s nothing wrong with promoting your own genuine and quality content.
• Don’t keyword stuff your guest posts as this also counts as link schemes according to Google

The most important tip for 2023 is to keep creating the best content you can.

Googles PageRank algorithm is getting smarter by the byte it collects.

It’s becoming increasingly adept at identifying valuable content and weeding out the very good fakes.

Any link building strategy will still rely heavily on the quality of your content as the foundation to build on.

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Sharing is Caring!

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• Natural Link Building


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• Supercharge Your Link Building


• White Hat SEO Link Building Techniques

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How to Use Ego Bait Content To Build Links and Generate Leads

When creating a bunch of link worthy content giants, it is necessary to focus on the role of impactful link building.

You may have tried many things, but if the results are not according to your expectations, then you have to try something new and more powerful.

How to Use Ego Bait Content To Build Links and Generate Leads: eAskme

Other people are reading: High quality backlinks for your site

Most of the time link building strategy fails because you do not feed what most people need.

In reality, most of the incoming links a website get only because it feeds to the ego of other webmasters.

The most important link building strategy works around human psychology than feeding the search engine with SEO.

I call this strategy “Ego bait: or “Ego baiting.”

Ego baiting plays a vital role in building links to your site.

Ego bait content is a psychological way to attract high-quality one-way links and improve the quality of ranking signals.

It is the time to uncover the link bait content strategy that will help you to build quality links and grab the attention of influencers easily. This strategy also works to boost the social engagement of your content.

What is Ego Bait Content?

Ego bait content follows one simple rule, and that is “boosting the ego” of webmasters and influencers to grab linkback from them.

Most of the link building strategies follow creative content approach, but ego bait follows the personal and more targeted approach.

Ego baiting content is about creating the content around a specific product, website, business, group or person.

How does Ego Bait Content Strategy Works?

Ego bait content is the perfect example of how marketing strategies and human psychology can bring excellent results.

Every human in this world want to be famous and want people to follow him.

Recognition for skills, accomplishments, and products always work as the most significant achievement of human life. It brings satisfaction.

When you create content to boost the ego of a webmaster, or his products or services then you can easily influence them to share your content with their audience and even get the link back from their websites.

Here are the few examples/types of link bait content;

• “Best of”
• Interviews
• Expert roundups
• “You are Awesome, Here are Why?”  style posts.

When building links using ego bait content, you should have a clear goal that what you want to achieve such as leads, backlinks, etc.

Types of Ego Bait Content:

When creating Ego bait content, you should focus on the influencer, product or service not just for the sake of link building.

You may think that I am talking some old school thing here, but there is more in that. One can easily find out that the content you are creating is to help or promote the influencer or just for building links.

Successful ego bait content always intentional, personal and focused.

To choose the right type of ego bait content, you should decide your target.

Here are the popular types of ego bait content:

• Awards
• Directories
• Expert Roundups
• Listicles
• Interviews

Let’s dig deep into the types of ego bait content to find out more about your ego bait strategy.

Featured Interviews:

A featured Interview is one of the most influential types of ego bait content.

By featuring expert interviews on your blog or website you make them share your content again and again on social networks. The social signals, traffic, followers and even bring the link back to your site.

Many sites have featured my interviews, and I share such posts again and again on my social networks to boost their social signals.

This is an easy way for me to show gratitude and also increase their social signals.

When interviewing an influencer on your blog, you can highlight their forte, ask them questions and share the whole story with your readers.

This way you can try to build a strong relationship with influencers and encourage them to comment on your blog and share your blog posts.

This is the beginning of a mutually beneficial relationship. Influencers love to share their interviews on social networks and sometimes you can even earn a link back.

Featured interviews are easy to arrange and publish. You need to connect with the brand owner, webmaster or influencer to share the opportunity with them.

If they are ready for the interview, then send them questions. Once you receive the answer, publish and share the link with an influencer and ask them to share it on social networks.

The beauty of the ego bait interview content is that you need not spend hours or days to do research or spend long hours writing content.

This type of ego bait will create unique quality content and boost social shares, traffic and backlinks also.

Round-up Posts:

Roundup post is one of the widely used types of link bait content.

It is similar to an interview, but in the round-up post you will be featuring more than one expert or influencers in one post.

It gives the influencers opportunity to get themselves counted among the list of other influencers.

All the participants share the content, and this type of content also receive a lot of shares and traffic.

The beauty of expert roundup is that you need not to create separate posts to feature different influencers.

To create an impressive expert roundup, you need a topic which is according to the interest of your audience.

For example; if you are running a health blog, then you can call health enthusiast, brand in the health industry and expert advisors to participate in your expert roundup.

Now you have an idea.

The next thing is to arrange the expert roundup invitation to invite participants and allow them to share their expert advice.

Here are the examples of the expert roundups;

After publishing the post, the next thing you should do is to reach out to all the participants and boost their ego to share the posts and get a link back.

Listicles:

A listicle is a list article. You can find most of the listicles articles starting with “Best of” or “top 10” of a specific topic.

This is also a type of ego bait content where you create a massive list of valuable influencers, resources, and products which can be helpful for your readers.

Here are some examples of listicle content;

Listicles are highly beneficial and informative for visitors.

The best example of ego bait listicle article is where you include multiple products, businesses or influencers in one article to boost their egos.

This is an easy way to engage them with your content.

Make your content irresistible to make others feel honored.

Choose a topic which not only attracts backlinks but also complements to your niche.

Outreach to webmasters and encourage them to share your listicle content on their social profiles.

Directories:

Establishing a directory can be a creative type of ego bait content. Directories are helpful for users to feature their business. One can also use popular directories for lead generation.

When creating a directory, you should focus on featuring those who are beneficial and related to your business. You can earn referral commission also to feature them on your site.

You can also create a resource page of businesses that help you to grow your business.

Awards:

Awards are the most lucrative type of link bait content. There are already many organizations in your niche that are organizing award shows to recognize the leaders and influencers in your industry.

To boost the effectiveness of your link building strategy you need to do a lot of research and invest time in outreach influencers. Awards always talk about the experience, expertise, and effectiveness of the influencers in your industry.

You can start on a small scale. Start an award by featuring a post on your site. Make sure that when running an award strategy you should not lose control over values and benefits.

Remember: Do not use the award for the sake of link building, but use them to build strong relationships with brands and experts.

With the right strategy, awards can be the ultimate linkbait weapon to drive an immense amount of traffic to your blog or website. This will also help you earn some links.

How to use Ego Bait strategy to generate leads and attract links?

Once you understand the different types of ego bait content, it will be better for you to find out which link bait strategy work best for you. This will also help to target a specific set of influencers.

Now you may want to start writing.

But, Stop!

First, create a list of contacts you want to ego boost or bait. Work on a strategy on how you will generate backlinks, leads, and shares.

Create a List:

You must create a list to target niche specific, high-quality sites for link building.

It is not a good practice to reach out to webmasters and influencers who have not interest in participation or generating zero value.

You must choose the sites with strong SEO ranking signals such as ranking, authority, niche, etc.  Also, make sure that they have the influence on the audience and have a creative social media presence.

You can use favorite SEO tools, such as SEMRush and Ahrefs to find sites good for ego bait content.

You can also look for the keywords they rank for, how relevant the site is? How much authority site have? And how much traffic they are getting?

Create a list of reliable websites and start reaching out.

Next thing you need is to choose the topic of your content and the type of ego bait content you are going to use.

Choose Your Topic:

No matter you are writing the first blog post or writing the 100th blog post when creating content with link bait strategy you need to focus on popular websites. This will help you find out the type of content bait strategy you will be using.

For example; if the list is full of influencers then you may consider creating a roundup post or expert interview series.

If massive numbers of sites are from the business side, then you may want to create a directory or listicle.

When choosing a topic for creating link bait posts, focus on your niche. Make sure that the topics you choose make sense to your visitors and your target.

The topic you choose should be according to what the visitors are expecting from your blog or website. This will help to boost the engagement, get link backs and boost social share.

You can also use your keyword research skills to find the topic to target organic traffic.

Now you have it;

• The impressive list of websites
• Mindblowing topic

Once you are ready with the topic, the next thing is to start reaching out to the influencers and experts.

Outreach:

Once you are ready with the topic, the next step is to reach out to the webmasters or influencers to find out if they are interested or not. This is a great way to get a link back from them.

To publish an interview, first, contact the influencer to make sure that he is interested. If he/she is interested only then send the questions and get replies.

To create listicles, directories and roundup-posts you need to collect more information from your participants.

You can reach out to them to receive the expert tips about your topic, their photo, contact information, etc.

Share the brief intro about the topic and find out when you can complete the post. Appreciate them for giving their precious time for your post.

Once the article is published reach out to them with this, “”

Create Ego Bait Content:

Ego bait content is an influential part of the content marketing strategy. It does make sense when you put all the pieces of the puzzle together and create some of the impressive, valuable content.

It is super easy to create an expert roundup post and an interview post.

All you need is to collect the details and arrange them in the format according to your blog publishing style.

You should include high-quality images, summary, and introduction.

To create a directory, awards or listicles, you need to put efforts and gather data on your own. It can take some time, but for better results, you should do the research.

You can hire a professional content writer or content marketer complete this ego bait content for you. You can hire a freelancer.

Follow Up:

This is the final step of your content bait strategy. You need to follow up after publishing the content. You should ask for a social share or link back.

Also, follow up with the brands which have joined your directory listing to find out if they can bring referral traffic.

Bonus Tip:

Ego bait content is an impactful strategy to build strong social connections and create a network of professionals.

Even if you do not get a link back, still you will get social shares, traffic and sometimes mentions.

You can also ask for the collaborations or partnerships.

Final Words:

Ego bait content is not just there to boost the ego of businesses or brand, but it serves the more significant purpose. It is the perfect tool to build a mutually beneficial relationship and target a specific market or community.

When creating ego bait content focus on the participants and their expertise. Showcase their skills, and achievements with the help of narrative writing.

Ego bait content not only suits your audience but it also boosts the level of engagements by including influencers in your content.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

Other Helpful Business Guides for you;

• Dofollow nofollow links


• Anchor text is important


• White hat SEO is real


• Social profiles to build links


• Must use SEO toolbar

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Travel Content SEO Strategy Guide: How To Build Links, Traffic & Conversions

Travel brands strongly rely on SEO strategy. The content quality makes a travel brand create a unique voice and appeal in the market. The Internet has made it possible for Travel businesses to explore more ways to expand their reach with the help of creative content. Before the internet, travel companies were replying only to photos, print media, brochures, etc., to promote their brand in local and overseas markets.

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions: eAskme

Sharing travel journeys, photos, videos, etc., are great ways to make people aware of the popular attractions and how they can spend their time traveling to the same places.

But the travel industry is filled with similar content.

So how can you make your travel content stand out?

You must find unique ways to present your content to boost engagement, traffic, and conversion.

And to find a unique travel content approach, you need to have an effective content strategy.

Unique content strategy is something where travel brands should invest their resources.

Today, you will know how to do it.

How to Get Started with Travel Content SEO?

How to Get Started with Travel Content SEO?: eAskme

For a newbie, developing a content strategy can be time-consuming as you do not know what to do.

Creating an effective content strategy is not too difficult.

Start from the beginning.

First, understand your position before planning a future content strategy.

For example, if your website is new and does not have backlinks, it is wise to target low, competitive keywords with a good search volume.

Ut, If you have a massive and diverse link profile, your focus should be more on attracting visitors than just building links.

Prioritize what you want to do.

Do you want to focus on readers? Or Do you want to build more links?

For a new site, link-first is a good approach. For established sites, readers should be the priority.

Now the question is; how you can target both objectives of your content strategy.

Effective Links Strategy:

Links are important for search ranking.

Search engines like Google focus on the value of the links.

If you have a website with no or fewer links, it is necessary to obtain new links from high-quality sites.

And, to earn links positively, you need to create quality content that attracts backlinks.

When your content attracts natural backlinks, then you not only earn links but also earn social mentions, social shares, traffic, and better ranking.

Let's find out how you can create content to earn links:

Content with Key Stats:

Content with statistics always earns more links than content with zero statistics.

Publish travel statistics on your website to attract bloggers and journalists. It is an easy way to earn resource links.

Statista is the best example of a site that has earned links because of sharing stats.

People always need to know about the latest stats, and if you can provide them with what they need, you have a better chance of earning more backlinks.

Publish Case Studies:

Case studies are a proven way to earn links.

But to create a journalist's friendly case study, you need to invest time and money.

Once your case study starts grabbing attention, you will start earning backlinks.

You can hire small PR companies to create your brand or business case studies.

Become an Authentic resource:

A lot of popular websites have resource pages.

Your job is to get your site or content listed on those resource pages.

To get features on resource lists, your content must have link-worthy quality.

Once you have quality content or blog post, start pitching sites with resource lists and ask them to add your blog post.

This will help you earn more travel-related backlinks.

Podcasting:

Podcasting is still popular and powerful for grabbing attention and earning backlinks.

You should know that it takes time to make your podcast gain attention.

Podcasts offer the following benefits:

• Gain authority.
• Become an Influencer and connect with others.
• Attract collaborations.
  

Roundup Posts:

Roundup travel posts are old content yet an effective content strategy.

You can also include the ego-bait approach to earn more links with your roundup posts.

Create travel content with newsworthy images, videos, and offers.

After creating link-building posts, it is necessary to gain traffic on such posts.

How to Get More Traffic to Travel Blog Posts?

Once you build links regularly, you must bring traffic to your content.

Here is what you can do to attract more traffic o your Travel website or blog.

Understand Visitors' Personas:

You can create better content with maximum impact when you understand your visitor's personas.

You should offer travel content to your audience and everything that makes your visitor stay on your blog, such as travel offers, tour guidance, etc.

Keyword Research:

Keyword research is an important part of travel content strategy.

Target the keywords with high volume but with low competition.

You can start with long tail keywords.

Note down all the keywords you want to rank for.

Try to cover everything related to the topic in your blog post.

Improve Existing Content:

Travel content changes with the time, conditions, and regulations.

Improving your old and outdated travel content is important if you cannot write evergreen blog posts.

Prioritize:

Once you know what to publish, it is necessary to prioritize your content.

Create a topic cluster to understand which content you should publish first and which can be published in the next weeks, months, or years.

You can use multiple keywords in your travel blog post. Also, use LSI keywords to make your blog post look natural.

Do not fill your blog post with keywords only.

Travel Content Structure:

Your content structure is important to grab attention.

Make a clean folder and URL structure for SEO.

Not only create blog posts but also interlink them for easy navigation.

Internal links are important to tell search engines that your blog posts are related to each other.

On-Page Factors:

When you are writing your blog post, optimize it according to the on-page factors.

Optimize URL, title, heading, subheadings, conclusion, etc.

Use necessary external and internal links to improve the overall quality of your blog post. It will also improve user experience.

Create Content That Sells:

Your content is why people should or shouldn't buy from you.

Focus on creating content that sells.

Here is how you can do it.

Optimize About Us:

Your About Us page is where people want to know more about you and your business.

Optimize the About us page. Fill it with every important information that makes your audience choose your travel blog over others.

Add recommendations and testimonials to improve trust building.

Write Memorable Content:

People consume a lot of content daily.

It is hard for them to remember which site they visited unless they have the impression of visiting your website again.

It is necessary to make your content memorable so that people should easily recognize your brand.

Content Creation is Just the Beginning:

If you think content creation is everything, you are not following the right path.

The content creation process is not just about publishing new content but also about proofreading, testing, analyzing, and updating old content.

No matter how good your travel content is, there are always some areas where you need to improve to outrank your competitors.

Conclusion:

In the travel industry, not every content work for everyone.

Your content changes according to your target location, audience, and conditions.

The bet is to prioritize your travel content and publish it only when you fill in every important information in your post.

Your post should convert your visitors into your regular audience.

Follow the above tips, and let me know when you need more.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

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• How Not to Write Meaningless Articles?
  
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>

The Best Backlink Management Tools to Boost Your SEO Strategy

In the SEO world, backlinks are one of the critical factors determining where your website ranks on the search engine results pages. A backlink is a link from another platform that points to your website.

The quality and quantity of these links are crucial in establishing the authority and relevance of your site in the gazes of search engines.

The Best Backlink Management Tools to Boost Your SEO Strategy: eAskme

Consequently, managing them well contributes significantly to boosting your SEO campaign efforts.

In this article, we will discuss some of the best tools for managing backlinks to help you improve your website's optimization.

Top-3 Backlink Management Tools to Maximize Your SEO Efforts:

When it comes to choosing backlinks management tools, there are a plethora of options.

Therefore, we have devised the three most efficient ones you can explore to find what works best for you.

Depending on the demands of your SEO strategy, you can use one tool or a combination of tools to get even better results.

#1: LinkChecker Pro

This valuable backlink management tool offers plenty of advantages regarding dealing with your links.

With the help of LinkChecker features, you can:

• Check your backlinks daily;
• Monitor referring pages' presence in Google's search engine index every five days;
• Receive notifications if something goes wrong with essential links;
• Recover valuable backlinks in time;
• Make a backlink profile analysis by tracking the statistics on the backlinks' quality, number, tiers, dynamics, anchors, and so on;
• Analyze one or several projects together.

Overall, the LinkChecker interface is intuitively simple, making it easy to be used by SEO pros and link builders, as well as company project managers and even business owners.

It makes the whole SEO campaign for a website less stressful.

It helps you plan link-building outreach perfectly and reduces repetitive tasks, giving you more time to work on complex goals.

Additionally, you can monitor the team's performance to ensure they are all on the same page.

#2: Ahrefs

Ahrefs, known for having an easy-to-use platform, is another well-known name in the SEO and link-building fields.

One of its beneficial features is the Site Explorer tool.

It immediately pulls out valuable data about the competitor's backlinks, keywords, and content.

This analysis can show you the following:

• Where the competitors obtain links from;
• If any of those sites can be a possible partner for you;
• Whether your pages favorably stack up against your leading rivals.

Ahrefs also offers a Link Intersect tool to monitor information about your competitors. For instance, if a blog links to several of them, it allows you to uncover more content.

However, one of the most known features of Ahrefs is checking for broken links.

Its checker tool allows you to easily and quickly ascertain any links that aren't working on your site, including external and internal ones.

Different Ahrefs versions provide many other specialized features, like daily backlink decline and growth monitoring, keyword research, search traffic estimations for ten search engines, etc.

#3: Semrush

This is also one of the prominent platforms to pay attention to when it comes to quality backlinks management software and tools.

Semrush has various features that can provide helpful and reliable research for optimizing and link-building campaigns.

Even though it has a relatively high price tag, it is widely used because of its valuable services, including:

• Backlink analytics check (allow for seeing incoming links and the domains associated with them);
• Defining the referring domain authority and location;
• Comparing different link-building strategies with those of the rivals.

Semrush helps you understand how your optimization strategies work compared to your competitors.

The section explicitly dedicated to link-building contains many specific tools that can be employed for the company's identified needs and objectives.

Some are backlink analytics, audits, and analyses of any bulk links.

Also worth mentioning is the Semrush Toxic Score feature, which measures the quality of the backlinks to the website.

It helps you monitor all backlinks and avoid removing your site from the Google rankings when many untrustworthy spam platforms or poorly constructed sites link to your website.

Importance of Backlink Management Tools:

Bringing more visitors to the site is crucial to developing and growing any business.

One way to meet this goal is to use professional link-building tools for the websites of established companies and small startups.

Let's explore why relying on a specific backlinks management app or tool is meaningful.

Boosting Google and search engine rankings:

Ensuring that search algorithms can sift through tons of pages to uncover your information helps you understand where you stand.

Link-building tools will allow you to establish your brand with the required authority on a specific subject.

That way, you can rest assured that many users will be more likely to locate you through particular queries through a search engine.

Significantly saving time and effort:

Manually building and managing links can be a time-consuming and tedious process.

Dedicated tools and services automate many aspects, allowing website owners and marketers to save time and focus on other, more critical aspects of their business.

Providing better organization and enhanced analytics:

You can keep track of all your link-building efforts and ensure that you stay on top of any deadlines or goals you have set for your promotion campaign.

Analytics features allow you to track the success of your links, see which links are generating the most traffic or conversions, and identify any issues or problems affecting your strategy.

Coming to the Upshot:

Search engines must work directly for you for a company, firm, or business of any size and scope. With that, your potential clients can locate your platform quickly.

That's why using good backlink management tools is essential to efficiently reach your link-building goals as part of your SEO strategy.

It dramatically affects how your website can be positioned in SERPs, improves its authority, helps you expand your outreach, and more effortlessly navigate the SEO world.

Hence, consider implementing one of the mentioned backlink management tools, as they can get your link-building efforts to the next level!

Still have any question, do share via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

Other handpicked guides for you;

• How to Use Ego Bait Content To Build Links?
  
• How to Build Links That Only Get Better with the Time?
  
• Natural Link Building

>

Will Link Building Really Help Your Company?

If you’ve spent any time on the internet looking for a way to promote your website, you’ve probably heard about link building.

There is a flood of information out there about the effects that backlinking has on SEO and how important they are in the great scheme of things.

Will Link Building Really Help Your Company?: eAskme

Other people are reading:  How to Use Trending Topics to Build Links & Boost Traffic

This article was written expressly to demystify backlinks and give a historical perspective on them:

What are Backlinks?

A backlink simply refers to any link that points back to a page on your site.

It’s the main method search engines use to decide how to rank websites competing for the same keyword.

It’s a relatively easy concept to grasp:

• A blog linking to your product page is considered a backlink.
• An author’s bio linking to your personal blog is a backlink.
• Advertising and linking to your services in a website’s comment section is a backlink.
• Hiding a link in some WordPress plugin and adding it to the footer of every website that uses that plugin is also a backlink.

The problem is, not all backlinks are created equal: some of these will benefit your website, some will have no effect, and some will be considered spam and even hurt your website’s ranking.

Outsourcing it to software developers is one way to ensure you’ll get it right.

How Did They Become so Essential?

You might be wondering why do search engines decide to rank a page based on how many people link to it?

Well, for this, we have to hop back to the dark ages of humanity: before the internet revolution. Alta Vista and Yahoo were the top dogs in the search engine market.

The problem was, whatever algorithm they were using, it didn’t work.

Most search pages were brim-full with spam and misinformation, and the companies had no meaningful way to check the authority of a site.

Enter Google. created by two Standford Compsci Ph.D. students, they realized that there has to be a better way to recognize the informative and authentic pages from the low-quality low-effort ones.

Since both of them were in academia, they already had something like backlinks standing right in front of them.

But, how do you know a research paper is influential and authoritative? Easy, by the number of citations it has.

A research paper with 200 citations has made a bigger splash in academia than one with only 5. Their brilliance was to consider links a page has to other websites as a citation.

Ushering in an era of search results free (almost) from spam and changing the landscape of the algorithms used in search engines forever.

Eventually, giving birth to SEO companies from London to Mumbai who tried to leverage the algorithms to rank higher. 

What Techniques Can I Use?

Now that we have learned what backlinks are and how they became the dominant way to rank websites on the internet, it is time to learn how to use that knowledge to rank higher.

There are two complementary ways you can approach backlinking:

Focus on Your Content

One way to ensure that your content gets more attention is by publishing content that has a higher chance of getting attention.

The internet is filled with content, and you have to have ingenuity if you want to stand out:

• Publish content that is statistically proven to be shared more. Lists, How-Tos, and Whys are the most linked post types, and you should focus on them if you want other people to link to your blog or website. Quizzes and random posts are almost never shared.
• Visuals matter! Creating informative and intuitive infographics will go a long way to compliment what you’re already talking about in your post.
• Doing the research, citing papers, and being original is rare but, a valued currency on the net. It’ll make you look genuine and authoritative on the subject, too.

Focus on Making Sure Your Content is Seen and Shared

It’s not enough to only focus on writing content without reaching out to bloggers and websites in your domain.

There’s a real possibility no one will even see your content without some kind of promotion.

• Make sure you share your content on social media.
• Reach out to bloggers that are relevant to your website and inform them about your content.

If you have any question, feel free to ask via comments

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What are the Premium Benefits of Link Building?

Why do you need link building? What are the premium benefits of backlinking? Is link building still relevant?

If you want to know the answer, then you should read this post. There is no doubt that link building is still relevant.

What is the Premium Benefits of Link Building?: eAskme

From big brands to new blogs, every site is hungry for more backlinks.

SEO’s try to build more and more links every day to rank their site higher in search results.

But, more than just ranking makes professionals build backlinks for the new website or blog.

Sites like Mybekins, Rexoriginals, Ssbhg, etc., are also looking for backlinks.

And, here are the premium reasons why sites build links.

Authority:

Authority is about trust and brand visibility.

Sites with relevant, high authority and fresh backlinks gain better authority than a site with no backlink.

More backlinks in relevant posts ensure that people see your link and visit your site using those links.

To spread branding, SEO’s target sites are related to their niche and have high traffic pages.

Then they create content with the site name in the anchor tag to make sure that people remember the name.

Traffic:

Traffic is one of the most valuable benefits of link building.

But a site only attracts traffic when it earns links from the high traffic pages. SEO places links in high ROI areas of the site to get maximum benefit.

To earn traffic, SEO’s need to create high-quality content with anchor text and place them on high traffic pages of other websites.

It may take some time before your site starts ranking in SERP, but you can start getting traffic by placing your site or link on high-traffic pages.

Long-Term Benefits:

Link building has a longer impact on the performance of a website or blog.

Sometimes it takes up to 6 months to start getting positive results.

Not only traffic, but site owners see the better ranking, more authority, and more links. New web admins also link to sites with more links and authority.

Building links can also result in high page authority, domain authority, domain rating, and page rating.

Conclusion:

Link building brings both positive and negative results. It depends upon the strategy that you follow to build links.

Some people buy backlinks and some belief in earning backlinks.

When building backlinks, your focus should be on finding link-building opportunities on relevant sites.

Avoid link spamming and low-quality sites.

If you still have any question, do share via comments.

Share it with your friends and family.

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Biggest Link Building Misconceptions That Always Comes Up

Last week, I hosted another social meeting session where I and others were discussing the link building strategies. People had honoured me with their questions and answers about link building methods and misconceptions.

One of those told me that he has learned about some emails from different senders, where senders were asking for a link back in return to a social share. He found that strategy quite exciting and asked me about it.

Biggest Link Building Misconceptions That Always Comes Up: eAskme

Other people are reading: Keyword Cannibalization: How to Identify & Eliminate to Boost Your SEO

At first, my thought was that this is something discoverable, but soon I discovered that many people are still living in with many link building misconceptions.

This thought has raised some questions;

• How many people waste their money and time chasing links with link building misconceptions.


• How many backlink misconceptions are in the minds of bloggers, SEOs and webmasters?

So I have decided to create a list of link building misconceptions so that every single person should know where he is heading.

Most Common Link Building misconceptions are here:

Misconceptions No.1: Create content and forget about links; your content will attract them:

There is no doubt that link-worthy quality content attracts links.

But have you ever asked yourself! “Why the majority of the content has zero links?”

This is not just the case for newbie’s, but even the established and most popular sites have content with zero links.

I have sorted the result according to the number of links and discovered that there is content available on the site with five or less referring domains.

This tells me that if you do not invest time on building links, then you will not be able to earn backlinks for your blog posts.

Tip: If you are creating backlinks with the help of guest blogging, then also include your published guest post links in new posts. This will improve the quality and ranking signals for you.

The above example of Neilpatel.com also shows the not only small sites or newbie bloggers, but even the top ranking sites and influencers struggle to earn backlinks.

Misconception No. 2: No matter how just get links

Many of blogger and even my clients don’t find any difference between buying links and receiving links.

They think that a link is just a link no matter how you get it.

Remember: Link building is a slippery road to walk.

Natural links prove to be the best link building strategy. They become valuable when the site that had given you backlinks grow its authority and organic traffic.

For example: If you had earned a link from the site when DA was 39, will give you more authority when the site crosses DA50+.

If you buy links from the sites, then you should understand that the site is selling links to many other clients also. They are also not investing in increasing the quality of content where your links are published.

Secondly, the price that you have to pay to buy link can match the price of links you have earned. SO there is no sense in mass purchase links.

Misconception Number 3: Digital PR Campaigns are the best way to earn links:

I always meet people who want to build links and already spending much to build links from high-quality PR sites.

If you are also living in the trap of PR link building, then you should ask yourself, “what are the limitations of your digital PR campaign.”

You should know that:

• PR sites can only help you build links from media outlets. They will completely ignore engaging websites and blogs.


• With PR content, you will either build a link to the homepage or your PR content page. But in reality, you need to earn links for your already existing articles.

Another thing that you should know is that the cost of the PR campaign is sky-high.

Misconception Number 4: Guest Blogging is the Best Way to build links:

Have you ever saw me doing guest blogging?

I rarely do guest blogging. In most cases, I do it for friends or for those who invite me to do it.

If guest blogging is your only way to build links, then you are walking on the wrong path.

You cannot build tons of links with the help of guest blogging.

You cannot write hundreds of articles every month.

Sooner or later, you will be fed up with guest writing and start thinking to outsource this job here; you have to face more challenges.

But, the main this is that how many guest posts people will follow for a long time?

The guest post also includes the reputational risks for your brand.

Most common problems with the guest posting:

The big issue with the guest post is that you cannot scale them enough to earn links. You have to invest more to write quality content.

Also, it takes a lot of time to outreach to the best blog and builds relationships with the publisher.

But, it doesn’t mean that you should not do guest blogging. Do guest blogging, but in the right way.

Misconception No 5: Secure links by getting links for right and relevant blogs:

Have you ever found this tip online, “Build links by pitching to the relevant sites.”

If you Google it, you will find that every single post is talking about this strategy.

But, here is the ugly truth!

According to the study done by Brain Dean, the response rate of such email is only 8%.

Also, not all the replies are positive. That means the actual rate of conversion is quite low.

According to me, this strategy does not worth your time anymore.

Because if you follow this strategy, then to build a considerable number of links, you have to send thousands of emails every month. This will turn your email into a spammy one.

This is the reason why I believe in networking with the people and sites which are relevant to your blog or website.

People who know your brand will reply quickly to your emails as compared to those who have never heard about you.

Also, make sure that the content of the site is relevant to your website.

Final Words:

Link building requires skills, patience and hard work.

It would help if you will stay consistent and get rid of outdated practices to build links efficiently.

Still, you will keep finding outdated strategies online that can raise misconceptions.

You have to identify them and stay away from them.

Keep your eyes open and educate yourself about how to earn links positively.

If you still have any question, do share via comments. 

 

Share it with your friends and family.

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How to Become an Expert Journalist Source?

To become an influential journalist source, you need to develop expertise in niche, communication, and assets. Becoming a journalist source will open new opportunities to gain brand exposure.

Factors like views, social shares, likes, and brand scoring play important roles in becoming an expert journalist source.

Journalists always need media sources. Pitching them with influential factors will help gain attention and long-term collaboration.

Tip: Not every journalist is interested in the source you are providing. Yet it is worth the effort if even 1% will reply and become interested.

How to Become an Expert Journalist Source?: eAskme

How to Become an Expert Journalist Source?

According to Cision, 50% of online journalists are looking for influential sources. You must act fast to write and publish to become a valuable source for current news events.

The faster you work on your expertise, the better the expert source you will become.

Ask yourself why a journalist should trust your source.

Here are the questions that a journalist needs to answer before trusting a new source:

• How do you find the expertise of the source?
• How do you display journalist expertise?
• How does the source improve journalists' influence?
• How to find out if the source is an expert?

After knowing the expertise, the next step is to check the experience in the niche or industry.

Check the following points:

Expert knowledge in the field or topic with real-time experience.

Have influential assets like research papers, reputation, influence, and recognition.

Adapt and change with feedback to make valuable contributions.

Improve with teaching to effectively communicate with journalists or expert sources.

Use this expert source tool for evaluation and planning.

With the help of this tool, you can identify the experience and expertise of a company or SMEs. It is not like competitor analysis but a human tool to check the expertise and experience.

Now, what you should do is:

• Choose an expert or company.
• Identify expertise.
• Find out the proof of each expertise.
• Rate them from 0 to 5.

Now, each expertise has a different value. Yet, with this tool and rating system, you get a clear picture of the source's experience and expertise in the field.

Understand each criterion of the "Expert Valuation Workbook" here.

Start with specifying expertise fields:

There are two fields of expertise in "Expert Evaluation Workbook." The two fields can be used to find expert fields in one and general fields in the second.

This is the area where you can target experts according to different expertise and scale, such as:

• General expertise.
• Specialization in the niche.
• Better authority in the niche.
• Popular in the field.
• Expert in the niche.

After putting the fields in the tool, the next step is to test expert Knowledge.

Proven Expert Knowledge:

Proven Expert Knowledge is the section where the journalist can find your expertise. Or You can find the expertise of the source. After working for a long time in the industry, one can become an expert with experience, practice, and skills.

Experts can also find a unique way to complete tasks and share knowledge.

Expert's Depth of Knowledge:

Journalists trust expert sources based on the depth of their knowledge. Are you a subject matter expert in the field? Do you have relevant experience and skills?

Here is how you can evaluate the expert knowledge depth:

1. Understanding of fundamentals.
2. Understanding of multiple factors.
3. Creative knowledge of multiple topics.
4. Deep knowledge of most topics.
5. Expert knowledge of the entire niche.

Implementing what you have learned from your experience will help you get better day by day.

Practice and Experience:

Journalist sources are experts with quality experience. To gain practical experience, it is necessary to have patience and practice as much as you can.

Your ten years of experience can be better than someone's 10,000 hours of experience. It is easy to measure in years.

More experience gets a better rating in the expert evaluation tool.

After measuring the experience, the next factor is to measure the skills.

Skills Demonstration:

Journalists trust individuals and companies that can demonstrate their expertise. They look for case studies, projects, and other sources where you have displayed the skills.

Rate the Skills Demonstration from 1-5 based on the following:

1. Couple of Examples
2. Basic examples
3. Noteworthy examples
4. Numerous examples
5. Countless examples

Journalist Source with Influential Assets:

When other industry experts recognize you, your work, or your expertise, then it will become solid proof of your authority.

For example, the publisher of the What is Strategy article received multiple citations for his article because of the content that he has written.

How do we detect influential assets?

• Published research.
• Multiple citations.
• Expert recognition by other industry leaders.

Published Research:

Getting your research published in news sites, channels, journals, and blogs is the way to display expertise.

It takes time and effort to research something and then get your research published on popular platforms.

The best is to publish case study reviews.

Rating for Research publication:

1. Zero research has been published.
2. A couple of research published.
3. Few research has been published.
4. Notable number of research published.
5. The expert author published the research.

The more research gets published, the more reputation the expert source will earn.

Multiple Citations:

Maximum citations are necessary to establish yourself as a subject matter expert.

Your research must get published and cited on different news sites. Experts should talk about or mention your research. A massive number of client testimonials will also work here.

How to rank citations:

1. Rarely cited.
2. A couple of citations
3. Few citations
4. Multiple citations
5. Numerous citations.

To get maximum citations, it is a must to influence the industry.

Expert Recognition:

The more industry experts mention your research, the better influence you will have on the industry. It is necessary that others should follow your way of doing things. Another thing is to get more and more mentions, citations, and followers.

Here, the number of followers has less significance. The focus should be on influence.

How do you score expert sources for journalists based on influence?

1. No influence
2. Less influence
3. Some influence
4. Influence on community.
5. Large influence

Adapt and Change:

Even if you learn from experts, you need to find your way of doing things with better results.

Here are the ways to rank an expert:

• Learned from innovation.
• Feedback and Adaptability
• Unique contributions.

Learned from innovation:

Learning from feedback is the skill of an expert. You can also learn from experiments and A/B testing.

How to rank experts based on innovation and learning:

1. Lack of updating.
2. Rarely skill improvement.
3. Self-learning
4. Learning from seminars and courses.
5. Continuous learning.

Learn from Feedback:

Test your knowledge by applying it in real-world situations. Ask for feedback, improve, and test again.

Here is how to score based on feedback.

1. No Feedback.
2. I rarely get feedback.
3. Usually getting feedback.
4. Asking for feedback.
5. Learning from feedback.

Unique Contribution:

Make unique but significant contributions that grab the attention of industry experts.

Here is how to score contributions.

1. Zero contribution
2. Little contribution
3. Few contributions
4. Multiple contributions
5. Expert-level contribution.

Improve with teaching:

Improving teaching is an influential way to become an expert in the field. Quora is the right example.
Here are the three factors responsible for becoming an expert in teaching:

• Teach or Mentor.
• Consult or solve problems.
• Effective communication.

Teach of Mentor:

Experts are using platforms like Quora, Reddit, etc., to display their knowledge and skills. In other ways, they are also building authority, brand value, trust, and backlinks.

The more you help others on the question-answer platforms, the more you get engagement and trust.

Here is how to score expert based on teaching:

1. Never mentor or teach.
2. Teaches a couple of times.
3. Mentor online with courses.
4. Regular teacher.
5. Expert mentor in the industry.

Consult or Solve Problem:

Solve real-time issues. It helps you become an expert in the field in less time. People who get solutions will talk about the mentor and mention them in their posts.

Experts who answer questions and provide real-world solutions are often regarded as industry leaders.

Here is how to score expert based on problem-solving and consultation:

1. Lack of solution
2. Solve basic issues.
3. Solve real-world problems.
4. Innovative solutions.
5. Expert-level solution.

Effective Communication:

Effective communication is the key to becoming a subject matter expert. The solution you are providing should be easy to follow.

People who get advice from you will test that in real-world situations. If your communication is not clear, then it will become difficult for others to understand your solutions.

How to score expert based on effective communication:

1. Lack of communication.
2. Basic communication.
3. Clear communication.
4. Communicate solutions to complex problems.
5. Expert-level communication.

How do you identify and develop your expertise to become a journalist source?

With the help of this expert evaluation tool, you can enhance communication and display your expertise.

Identify your expertise and start working on increasing the impact. Connect with industry experts and offer your solution. The more they find your helpful consultation, the more they address you in their communications and publications.

It is a way to grow in an online world where experts come and go in minutes.

Conclusion:

To find yourself in the good books of journalists, it is necessary to build authority, increase citations, and get recognition from industry leaders.

Follow the above points to find out what your expertise is and how you can harness it to become a journalist resource.

Are you ready for the SEO in 2024?

Stay tuned with us for more helpful content that can impact your life and business.

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What Is a Local Link and How to Find Local Link Opportunities [Explained Everything]

Is your local business starving for links? Businesses need to learn how to run local link building campaigns.

Backlinks or inbound links are important to improve your blog or website rankings.

What Is a Local Link and How to Find Local Link Building Opportunities: eAskme

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Whether you are running overseas businesses or local services, you always need local links to rank better.

But how to find local links for local businesses?

Today, I will show you how you can start your local link building campaign for more links.

What is Local Links?

Before you start your local link building campaign, the first thing is to understand what a local link is?

Most of the link building campaigns run around the high authority domains to earn backlinks for the website, and you also want them.

But, one path cannot be the best for every small or mid-size business.

Your focus should be on building targeted links for your local business.

The intention behind local links is to build relevant links for a local business website.

Local SEO experts focus on;

• Listing local business
• Building citations
• Creating hyperlocal content
• And building backlinks.

With the help of the following actions, you can establish a local presence in search results for local queries.

Businesses tend to use geo-targeted keywords for this purpose.

A local link bring you two things;

• A link back
• Connect with the local audience.

It is quite common that the sites dominating the local market are not highly authoritative.

It means that links from a small website with better influence can help your local business grow.

Sometimes the links from influential local sites are more important than what you earn from sites like New York Times, HuffPost, Forbes, etc.

Your local links or local listings will also help to earn feedback and star ratings.

A local business can only get the benefit of the links if they are coming from local sites.

Citations:

Listing your business on Google My Business, placing the link in general directories and fixing citation errors is what you need to start with.

You will be placing your NAP information on various sites with the link back to your website. But only choose the sites that are not spammy.

Citations will help you list business in front of maximum people on multiple sites without being noisy.

The most popular citation building services are:

• Moz local
• Yext

Citation sites can change according to the country or city your business is in.

Grab Maximum Opportunities:

It is a common feeling that local links are not natural and not beneficial.

But this is the time when you think about being creative when listing your business rather than spamming directories.

When you are trying to rank for the hyper-local keyword, you will get fewer link building opportunities.

For example; if you have a local dine-in business and you are wondering who will link back to your website, then go for these;

• Target local media and newspapers that feature similar services.
• Make local bloggers write and review your business.
• Get inside the local event pages.
• Local charities with features volunteer’s page.
• The opportunities are endless.
• All you need is to open your eyes and look around you.
• When doing Local SEO, you must understand the limits of your space.
• Promote the business within a certain radius.
  

Find Local Link Building Opportunities:

You can use the tools like Ahrefs to find local link building opportunities.

Before you start targeting prospects, understand the type and location of your business.

Also, please find out how difficult it can be to rank for local keywords.

• First, target the keywords and queries that are the most beneficial for your business.
• Next, check who is ranking for these keywords.
• Make the list of websites and do competition research.
• Find the mutual and different links among these sites.
• Compare the link profile with your website.
• Get rid of duplicate links.
• Target links that your competitors have, but you don’t.

Do it, and you will earn the maximum links that your competitors have earned.

How to Find Link Building Opportunities?

You want to earn more links than your competitors.

With the little research, you will find the sites linking back to your competitors. Some of these sites can be the easy target.

To find the best competitor for your business, you can check the sites like Yelp. Go there and find the most reviewed local business.

You will find some sites have all sort of links from all type of sources.

Target those links to earn more and better links than your competitors.

Conclusion:

The complete idea behind building local links is to find the super value connections.

Use these connections to build links in the local area and improve the name of your brand.

If you still have any question, feel free to ask me via comments.

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Why?

Because, Sharing is Caring!

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