How to Create Branded Travel Content?

For your travel business, branded content boost engagement and improve brand image. Branded content is one of the most impactful things you can hear in the marketing world. Yet, most people do not understand what branded content is.

How to Create Branded Travel Content?: eAskme

Most of the time, you create and publish many branded content without even knowing it.

The travel industry is using branded content more than any other industry. It is a way to attract users by offering brand value.

There are a lot of forms and strategies of Branded content which makes it quite confusing for you to find the best one.

But, today, you will know what to do.

Let's start with the basic question.

What is Branded Travel Content?

Branded content spreads brand value and creates brand awareness by collaborating with a company that can spread the value. To understand it, you need to understand the origin.

In traditional marketing, your goal is to sell the product. And the customer is quite aware of your goal.

Traditional marketing is still effective, but customers are educated and know what the brand is offering.

Now customers do not prefer to buy from a company that pushes on selling but prefer a brand that sells its core value with the product.

83% of the customers spend their money where they receive brand value with the product or service.

Travel business is the best example where customers are concerned with travel's environmental and social impact.

Customers prefer traveling with brands that offer trips to their favorite destinations.

Branded content is responsible for this.

When creating branded content, you offer brand value to the customers without spreading distrust.

Branded content can be anything. You can create podcasts, blog posts, videos, and even publications.

Your goal is to create branded content on the topics that grab your customers' attention.

The major benefits of branded content are:

• Strengthen brand image.
• Stand out from the competition.
• Trust and recall.
• Increase potential customers.

Targeting customers interested in the same thing your brand is offering gives you a better conversion rate.

Branded content works like inbound marketing, where you create content that appeals to new customers.

Nowadays, you should know that people also call branded content when they collaborate with other brands to publish content or publish sponsored posts.

Influencer marketing is the best example of collaborative branded content.

How to Make Branded Travel Content Work?

Now that you know what branded content is, it is time to understand how you can use it in the travel industry.

Values:

Your business must have some core values. Value is not just goals or culture but more than that.

The value of your travel business should display:

• Type of experience you are offering.
• How do you approach your content?
• How to use your profits?
• What type of customers supports your business?

Your branded content strategy should reflect what your business stands for and what change you bring to the travel business.

Highlight brand values to build trust.

Once you have set values, the next thing is to understand how your business value relates to the customer.

Audience Interest:

The more you understand your audience, the better your marketing strategies will work. The same works for branded content.

But the major difference is that in branded content, you need to reach the customer's mindset and work on relating with their interest and values.

Branded content should help your business attract new customers by offering interesting content.

To create attractive content, you must understand what your target audience is looking for.

You can do it with some research. For example, find out what type of holidays your customers are interested in and what kind of travel experience is best.

You should find out:

• What are their hobbies?
• What are their values?
• What type of brands do they support?
• What topics do they find interesting?
• What social issues do they care about?

The result of this research will help you better understand your target audience.

Now find content overlaps to get branded content ideas.

For example, if you are a travel brand that offers honeymoon packages, you should target an audience with interest like romantic holidays, beaches, nature holidays, etc.

As a romantic travel brand, you should not offer health advice. But Talk about how holidays in nature will increase the romance and make the holidays memorable.

The focus should be on attracting customers and making them remember your name.

Formats:

Choose the most popular travel formats that your target audience finds interesting.

If your travel audience prefers video content, you should not waste money on text content.

The success of branded content lies in the fact that it should engage and excite your audience.

Use a platform that your audience finds interesting.

Your brand responds to popular travel trends.

Act fast and choose the most popular travel format for your audience.

Content:

Create memorable content that leaves an impact on your audience's brain.

Creating immersive content is the best strategy to trigger emotions.

Videos and audios are the best formats in the travel industry.

Use these to promote your brand and create an engaging experience.

Your content should take the audience to the place they want to visit.

Uniqueness:

Branded content is also about being unique so that people should identify your brand quickly.

Follow the viral trends in your industry to understand what makes them unique and how your audience interacts with them.

Catch audience attention while communicating values.

This is the best time for you to do something better.

Conclusion:

Your travel business may be already using branded content without even knowing it.

Even if you are a newbie to branded content, you must still use branded content in the travel business.

No matter what changes with time, the impact of your branded content will always stays there.

If you still have any question, feel free to ask me via comments.

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Social Media Branding: How to Build Brand Image on Social Media?

What is Social Media Branding? Why and how is it essential for your business? Why do marketers use social media branding as a marketing tool? How do you start with social media branding for your business or blog?

Social media presence is a must for every online business. You can reach the maximum target audience with a firm hold on your social media image.

Social media is a must.

Generally, your social media profile or page is the most common way for a social media user to reach you. It allows you to create brand image, build trust, analyze sentiment, and control user perception.

But it takes time.

Social Media Branding, How to Build Brand Image on Social Media: eAskme

 

You must carefully analyze and market your brand image on social media platforms. It takes time, consistency, and commitment to reach the goal.

Today, I am explaining:

• What social media branding is?
• Why is it important?
• How do you start social media branding for your business?

What is Social Media Branding?

So, what is social media branding?

As the name suggests, it is related to creating brand identity and spreading it correctly on social media platforms.

You may have already used a brand strategy for your business and need a branding strategy on social media.

Make social media branding a necessary part of your business branding strategy.

Your Social Media Branding Strategy Should Include:

Brand Identity:

Work on improving how your brand is being presented on social media websites. Optimize your social media profile, use a logo, fonts, color palettes, and other creative visuals.

Brand Voice:

Speak to your target audience to deliver your brand message with value. Your brand should follow a similar tone and voice regardless of social network.

Social Media Content Strategy:

Develop a social media content strategy to engage with your audience. Use appealing social media content types, topics, and formats.

Social Media User Engagement:

Interact with your audience to build connections. It will help you build trust for your brand on social media websites.

Be consistent because this is where most of the brand strategies fail.

Your social media voice, tone, and identity are essential while telling the stories.

Why Social Media Branding Matters?

A marketing strategy can only be completed with a social media marketing strategy. Branding is one of the essential parts of your marketing strategy on social networks.

Remember: Social media users need more time to focus. It is necessary to give them something to remember.

With a solid social media presence, you can control the sentiment and perceptions related to your brand. It will help you build trust, attract new customers, and increase sales.

But, you must add loyalty to your branding strategy to achieve these things.

Your competitors are already on social media. The real task is how you can stand out without messing with your brand image and audience.

Your social media branding content strategy should display the following:

• What is your brand?
• What is your message?
• What are your brand values?
• Why should people trust your business?

If you can deliver the answer, your social media branding is on the right path.

Consistent work is the key to spreading brand awareness and creating brand recognition on social media.

It will help your target audience understand why they should choose your brand over others.

With this, your social media branding strategies will become effective.

How to Create Brand Image on Social Media Platforms?

Work in multiple directions that lead to the same destination.

A multi-layer marketing approach will help you to build the brand on social media.

Here is how you can build your brand on social media.

1. Understand your audience:

It is the first and essential step to make any marketing strategy successful.

You need to know your audience to save resources on meaningful things.

When you understand what your audience wants, it will be easy for you to create and deliver that.

Take the help of social media demographics such as likes, comments, issues, desires, sentiments, trends, etc.

2. Work on Brand Identity:

Take a clear picture of your brand identity strategy. What you want to achieve and how you want to present your brand on social media should be clear.

Understand social media users' preferences and behavior to understand better what to publish.

3. Brand Tone and Voice:

Decide what tone and voice you want to use on social media. Do you want to become friendly and casual? Or do you want to be formal and professional?

You need to decide what type of content you want to publish. Do you like to share tutorials? Do you want to use Meme marketing? Do you want to use infographics?

You can also analyze what type of questions your audience asks and what content they like the most.
It will help you decide the tone and voice of your brand on social media.

4. Social Media Platform:

There are hundreds of social media platforms. You can only be active on some social media networks.

Decide which social media platform should be your preference. Ensure that most of your target audience is active on that social media network.

5. Social Media Content:

Now, create a content strategy for your social media branding.

Ensure your posts display your brand identity, story, and vision.

You can try different social media content types to choose the best one.

6. Analyze and Improve:

Social media monitoring is essential here. You must analyze the content performance and user engagement.

Read their comments, and check the number of likes and social shares.

You will find out which type of content is best for your audience.

Now, optimize social media branding for your business.

How to Optimize Social Media Branding?

Now, you understand social media branding and its importance.

Next is to know how you can improve your social media branding strategies.

1. Focus on trends:

Social media users are interested in the latest trends. You must also follow the latest content formats, features, and directions.

Find out what your social media audience wants to see more from you.

Create trustworthy content with engaging storytelling.

2. Respect them:

When improving your brand, do not ignore the importance of being human. Do not post content like a machine. Do not be noisy.

Share what they like to build trust and connection.

Engage with trends, leave comments, write about what is popular, give your honest opinion, and it will be fun for you.

3. Create Your Style:

Create a style that matches your brand identity and voice on social media.

Understand what you should and should not do on a social media network.

Make sure that the team is also following a similar branding strategy.

4. Engage with Your Audience:

Engagement is vital on a social media network.

You should use polls, ask questions, ask feedback, reply to comments, etc., to give your audience ways to engage with your brand.

User engagement is the best way to grow on a social media platform.

5. Storytelling:

No one wants to be bored on social sites.

Learn the art of storytelling to create compelling content for your audience.

Your stories should be unique that only your brand can tell.

6. Optimization:

Optimize your social media profile or page. Fill it with important information such as title, images, description, work timing, contact information, etc.

Not only that, but also optimize the content you are publishing on a social media website.

For example, you can share images on Pinterest and Instagram. But videos work better on TikTok.

Here is how you can do it:

• How to Optimize FB Page?
• LinkedIn Company Page

7. User Generated Content:

UGC is one of the most potent content brands are using to influence the audience. It also influences the brand image on social sites.

Publish customer reviews, audience comments, and user stories.

If someone is talking about your company and if it is good. Then, publish it on your social profile.

8. Monitoring:

On social media, monitoring your content performance is the best way to find a way to improve.

A/B testing is still working on social media websites.

Conclusion:

A consistent social media branding strategy is necessary to make your brand stand out.

Follow the above tips to improve your brand image on social media platforms.

Plan for the long term for better results.

Still have any question, do share via comments.

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Trade Shows: Why Are They Important For Your Business?

Marketing is a game changer for the performance of any business. Other factors hold their importance too but promotion and outreach to the target audience depend directly on your marketing strategy.

Trade Shows: Why Are They Important For Your Business?: eAskme

Brand marketing has become quite easy, given the platforms available today. Small businessmen, however, fail to realize that as much as marketing is decisive for a business’ performance, it is equally important to prioritize among different marketing platforms to target the relevant audience with maximum efficiency.

For example, startup owners usually try to maintain a concrete web and social media presence of their brand, but they do not hold trade show marketing worthy of the investment that can go in it. If you are one such businessman, here is why you might want to reconsider your marketing preferences.

Customer Base

When you devise a marketing plan that is targeted toward the general public, like through social media or website, most of your outreach is wasted because a large proportion of the public that comes across your advertisement is just not part of your potential customer base.

Contrary to this, a properly designed exhibit at a trade show targets an audience that is present at the show looking for products like yours. It also provides an opportunity to interact face to face with the customers and clearly convey what your company is about.

This kind of marketing can prove to be more efficient, particularly, if the consumer base of your targeted market is a relatively small proportion of general audience.

Recognition

A trade fair presence provides a massive boost in brand awareness. It also assures the consumers that your company is large enough to maintain its presence at leading events and exhibitions. However, it is important to have a trade show display that attracts the right audience. Marketing is a great option to build custom displays for your brand.

A custom display maintains brand’s identity and is best to convey your brand’s objectives. Moreover, a professional looking display that goes best with your brand has a lasting impact on the potential customers.

Knowledge About Competitors

A trade show is expected to attract other businesses working in the same industry, including the ones that provide similar products and services as yours. The exhibit, hence, brings all your competitors on a single platform. This makes it easier to gauge your standing in the market and realize your shortcomings.

You can ascertain the edge your bigger rivals have over you so that you can make changes in your products or strategies to compensate for the negative impact this competition might be causing on your performance.

Networking

Building a strong footing is all about contacts. When you start out as a small business, odds are that you cannot (and should not) work independently. Your game plan should ideally include outsourcing of all the inputs and services that can be outsourced.

As trade shows are usually targeted toward a particular industry, all kinds of companies and relevant professionals are present there offering products and services that you might be looking to outsource for your business.

This makes it easier to assess different companies and their products and prices according to your need. Apart from this, you can also expect to find candidates for partnerships and a bunch of investors.

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How do Coupons Raise Brand Awareness?

Coupons come in many forms. Some are published in the newspapers, and some are dropped in brochures.

The most recent version has come in the form of browser extensions that apply to online sales.

How Do Coupons Raise Brand Awareness?: eAskme

These extensions are connected with numerous brands worldwide as a part of a global digital marketplace.

Solves the Economic Problem:

Customers want to purchase more products while spending the littlest of money possible.

Thanks to the promo code discounts, it is possible.

Customers can purchase more of the same product, try new products, or explore more products when entering coupon codes.

Regardless of the nature of the purchase, it creates free promotion for the businesses as customers try different products.

Another advantage is customers purchase in bulk when promo codes are introduced.

However, businesses will mostly offer long-term discounts on products with a shorter shelf life to keep their business going.

Nonetheless, the strategy to purchase in bulk saves time and money.

Makes Products Affordable:

The heart shatters inside when you discover the product your wish to experience is out of your budget.

Be it a dream clothing article or an expensive skin serum, you need it in your collection.

When you apply promo codes, the product becomes affordable because of the discount.

Taking advantage of promo codes and discount offers assists in purchasing products that were not possible before.

You get the same quality but for a discounted price. It is undoubtedly better than purchasing low-quality and defective goods.

Stay patient and wait for the discounts to be available. Brands are always promoting sales so that it wouldn't be too long.

Suggestive Shopping:

Coupons are suggestions when to buy a product.

Either the business is clearing stock, or it is an end-of-the-season kind of deal. It helps customers decide and plan their shopping trips.

Buying groceries or purchasing clothes has become more accessible.

Coupons, from sites such as Raise, improves brand awareness in the shape of discounts, sales and much more.

You have to wait for a little while since coupons or promo codes come with a valid date.

Using coupons at the right time is highly advantageous and very friendly to your bank.

Always keep a lookout for online shopping extensions that employ global discounts to reduce the bill further.

Hastens Sales:

Coupons are a key strategy to eliminate old stock by offering discounts.

It prevents losses suffered by the businesses by promoting sales and getting rid of the sale articles as soon as possible.

Previous collections and products close to the expiry date are more prone to being discounted.

Best of all, products closer to ending shelf life will please customers without putting their health at risk.

They are still safe for them and will be used immediately after purchase.

In addition, coupons have been known to boost sales and promote the business at the same time.

What Is Your Opinion?

Coupons are known to reduce prices and accommodate both businesses and consumers.

However, businesses should not compromise the health and well-being of the consumers by overpowering coupon-related sales.

Stay tuned with us to stay updated.

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What to Look for in a Clearwater Marketing Agency and Branding Services?

Many factors should be considered when selecting a marketing and branding services agency. First and foremost, look for an agency with proven success with marketing campaign deployment.

Also essential is learning more about their pricing and budget to prevent any surprises down the road.

What to Look for in a Clearwater Marketing Agency and Branding Services?: eAskme

What to Look for in a Clearwater Marketing Agency and Branding Services?

Experience:

Customers' first impression of your business will likely come from its marketing materials - including logo, brand guideline document, and website copy. Therefore, you must find an agency with an established record of producing high-quality and practical work.

One way of doing this would be asking for examples of past work as proof; agencies should provide clients' lists, project details, marketing metrics & analytics reports as proof of their claims.

Ask the agency about their experience working within your industry; this will allow them to interpret your market and create more targeted marketing campaigns more accurately. If an agency can't articulate their knowledge about it, perhaps another alternative should be explored.

Once you've shortlisted agencies, arrange consultations with each one to assess their abilities to meet your goals and service needs.

Before each consultation, create a detailed brief outlining all desired outcomes and a budget. Doing this will save time and effort later while encouraging productive dialogues between you and them.

The consultation also gives you the chance to evaluate their culture and whether they would make good additions to your team.

Pricing:

Finding an agency with competitive prices and comprehensive services that can meet your business's marketing needs is essential to elevate your marketing efforts. Look for agencies offering these amenities while being flexible enough to tailor them to your company.

When comparing agency prices, it's also essential to consider the amount of work they will be performing for you. A smaller marketing agency may appear more cost-effective but lack sufficient resources to deliver their promises effectively.

Peer referrals are the best way to find an agency suitable for your business. Seek advice from colleagues, partners, and competitors regarding specific marketing firms, as they will have firsthand experiences working with each agency. In addition, check rankings and awards given out to marketing firms to assess the services' quality.

Before hiring any marketing agency, you must discuss your expectations with them. Outline what results you are hoping for from professional marketing services Clearwater, such as increased website traffic or conversion rates. Ultimately, choose an agency with whom it will be easy to communicate and who understands your goals.

Reputation:

When selecting marketing agencies and branding services, seek those with a solid track record in your industry. This will ensure they fully comprehend your business, its unique challenges, and opportunities, helping you develop and implement successful campaigns.

An effective way of evaluating marketing agencies is by reviewing their case studies and client lists. A reputable agency should take pride in the work they have completed and be willing to share results with you, while their pricing structure should remain clear so as not to cause any surprises later.

Ask an agency about their experience working with businesses in your industry; this will help you determine if they have the necessary expertise for your project. For example, an agency with solid public relations credentials might be ideal if you're trying to establish yourself locally with limited visibility or brand recognition.

Be wary of agencies promising quick results; in most cases, it takes longer for marketing campaigns to generate ROI and attract new customers in more competitive industries.

Portfolio:

Before choosing a marketing agency, it is crucial to explore their previous work portfolio thoroughly. This should demonstrate their ability to bring measurable brand success for each client and how easily their strategies adapt across industries.

Check an agency's culture and personality as you investigate your options.

A great agency should foster creativity, collaboration, and open communication between itself and its clients; this ensures you stay informed on campaign progress, changes that need to be implemented, and any required adjustments.

The size of an agency should also be considered, with smaller agencies likely providing easier access to those managing your campaigns and offering a more personalized service. In comparison, larger agencies often boast more excellent resources and skill sets.

Once you've narrowed your marketing agency options, you must select one that matches your goals and budget. A mismatch could prove costly, so make the extra effort to find an agency you trust as a partner who will help bring new heights of success for your business.

These tips should help narrow the search to locate the ideal marketing agency suited for you - best wishes!

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Listen, Learn, React: Brand Monitoring Simplified

In today's fast-paced and interconnected digital world, staying on top of your brand's reputation is crucial.

With the rise of social media and online platforms, it has become easier for customers to voice their opinions and experiences with your brand.

This presents both opportunities and challenges for businesses.

How can you effectively monitor and manage your brand's online presence amidst endless conversations across various channels?

In this article, we will explore the importance of brand monitoring, its benefits to your business, and how to simplify the process through active listening, continuous learning, and swift reaction.

Stay tuned as we unravel the secrets to brand monitoring success, helping you craft a positive and impactful brand image in the digital landscape.

The Essentials of Brand Monitoring:

Listen, Learn, React: Brand Monitoring Simplified: eAskme

In today's highly competitive market, brand monitoring has become essential to any successful business strategy.

By actively monitoring your brand's online presence and reputation, you gain valuable insights into how your customers perceive your products or services.

By listening to and engaging with these conversations, you can learn about positive and negative experiences, allowing you to react and adapt accordingly.

Brand monitoring helps you stay updated with customer feedback and enables you to address any issues before they escalate proactively.

By analyzing customer sentiments and opinions, you can identify trends and patterns that inform your marketing and product development strategies.

Additionally, brand monitoring allows you to keep a close eye on your competitors, enabling you to benchmark your brand against industry standards and stay ahead of the game.

To effectively monitor your brand, utilizing various tools and techniques is crucial.

This includes social media listening, online review monitoring, sentiment analysis, and customer surveys.

By integrating these strategies into your overall brand monitoring plan, you can understand your brand's reputation comprehensively, allowing you to make informed decisions and take proactive steps to enhance your customers' experience.

Ultimately, brand monitoring is about reacting to customer feedback and developing a strong brand that resonates with your target audience.

Turning Negative Feedback into Improvement Opportunities:

To effectively monitor and manage your brand's online presence, it is vital to pay attention to negative feedback and view it as an opportunity for improvement.

Negative feedback can provide valuable insights into areas where your brand may fall short and allow you to make necessary changes.

By listening to and understanding the concerns and criticisms of your customers, you can learn from their feedback and use it to enhance your products, services, or overall brand experience.

Reacting to negative feedback proactively and constructively is critical to turning it into an improvement opportunity.

Instead of getting defensive or dismissive, take the time to acknowledge and address the concerns raised by your customers.

Responding promptly and empathetically to negative feedback shows that you value your customer's opinions and are committed to providing them with a positive experience.

You can improve your brand's reputation and build stronger customer relationships by taking the necessary steps to address the issues raised.

In conclusion, turning negative feedback into improvement opportunities is essential to effective brand monitoring.

By listening, learning, and reacting to the concerns and criticisms of your customers, you can use their feedback to make positive changes to your brand.

Embracing negative feedback as a chance for growth and improvement can ultimately lead to improved customer satisfaction, increased brand loyalty, and a more substantial online presence.

Case Study: How Brand Monitoring Saved the Day:

The case study titled "How Brand Monitoring Saved the Day" presents a powerful example of the importance of effectively monitoring a brand's online presence.

The case study highlights how a business navigated a potential crisis by actively listening to customer feedback, learning from it, and reacting promptly.

This demonstrates the significant role that brand monitoring plays in today's interconnected digital world.

The article emphasizes the growing impact of social media and online platforms in shaping a brand's reputation.

With the ease at which customers can share their opinions and experiences, businesses must stay ahead and monitor these conversations.

Brand monitoring not only helps in identifying potential issues or negative feedback, but it also opens doors for opportunities to engage with customers positively.

Businesses can gather valuable insights and data to inform decision-making and drive improvements by actively monitoring their brand's online presence.

This case study serves as a reminder that brand monitoring is about maintaining a good reputation and being proactive and responsive to customers' needs.

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Online Reputation Management (ORM): What Is it? What are the Benefits and Importance?

Do you want to create an everlasting impression? Do you want to control your brand's narratives? What do you want to monitor your plan issues and mentions online?

Yes, that means you want to create a good impression online, and this is where you need online reputation management.

Online Reputation Management (ORM), What Is it, What is the importance and benefits: eAskme

No matter if you are a brand or small business. Corporation, or a Blogger, you cannot create an everlasting impression with just social media presence or a creative website.

Users or visitors always have an opinion of the websites or brands they visit. Customers have the knowledge to identify if the brand is genuine or hiding something.

Brands with a lot of negative media and bad reviews always lose everything.

But the good news is that you can turn around the perception of your brand.

You need to limit the damage and fix the problems before they can cause negative branding.

Brand reputation management online is the way to fix reputation issues.

What is Online Reputation Management (ORM)?

As the name suggests, online reputation management is managing your reputation online. It is the way to control your online perception.

Online reputation management is the process of monitoring and managing everything that can change the perception and opinion of your future and existing customers.

This way, your business becomes trustworthy and appealing.

What is the Relation Between SEO and ORM?

Users are visiting search engines to learn about new products or services they want to buy the knowledge that can help them fix common issues.

When people search for your brand, it is necessary to ensure that only the best and positive results appear on the first page.

And you can do this with uh perfect ORM strategy.

Your brand presence on the first page of Google shows what people think about your brand, business, or blog.

It is necessary to control those results to ensure that people will not think negatively about your business and have trust.

Online reputation management is complex; you have to fix every issue that can damage your brand reputation.

Online Reputation Management factors:

Each business followed a different strategy to manage its reputation online. Yet, there are a few things that your all reputation management process should include:

Earned Media:

It includes PR, media relations, and influencer marketing.

Owned media:

It includes user-generated content, brand-created content, customer stories, employee stories, webinars, and reviews.

Paid media:

It includes native advertisements, sponsored posts, affiliate marketing, and lead generation.

Shared media:

It includes co-branding campaigns, partnerships, social media posts, and community service.

What is the importance of Online Reputation Management?

Reputation management should start from day one. But most brands do not start acting until the damage has been done.

Here are the reasons why online reputation management is essential.

Control the narrative:

Recovering from a negative reputation is itself a challenge.

A negative review from unsatisfied customers on review sites like Facebook, Google, Amazon, etc., can cause a massive drop in sales.

If you do not track reviews and brand mentions about your company, you will lose the opportunity to control the narrative or change the negative perception of the customers.

According to Khoros, 83% of customers rely on brands that proactively resolve issues and listen to the customers.

Your quick action cannot only retain an angry customer but also prevent bad reviews that can cause a loss of new customers.

Understand customers:

If you do not understand your customers.

No matter how much you spend on marketing, you will never see positive results.

Instead, your focus should be on quickly resolving customers' issues without being insensitive.

Stay ahead:

Online reputation is permanent.

And I know we should not want to learn this in a challenging and unhappy way.

Online reputation management is necessary to avoid losing everything.

You need to control the perception of your brand and create an appealing brand story.

Is Online Reputation Management Different than PR?

You should know that public relations and reputation management are two very different things.

Use both to improve your brand strategy and get the benefits.

Online reputation management focuses on maintaining a positive image of your brand. And the focus is to get the word out about your brand using different media channels.

Public relations strategies can also help you improve your brand's reputation by focusing on sharing information about new product launches or services.

Other than advertising, use PR to increase your brand's visibility.

Combining PR with online reputation management will help you improve PR marketing and brand-building results.

PR strategies will also help you share information about important updates about what you are doing to fix customers' problems.

Online reputation management and social media marketing:

You can control your brand presence in Google searches by ranking for positive turns and ranking positive stories about your brand.

But what about social media?

Customers spend most of their time engaging in social conversations and social media networks. 

Unfortunately, negative reviews on social media networks can cause much damage to your reputation.

Your brain must engage in social conversations to fix the issues.

Tools like SproutSocial, Buzzsumo, Mention, BrandWatch, etc., Can help you track your brand mentions.

Use sentiment analysis to find out if the mentions are negative or positive.

Also, keep an eye on branded hashtags, tagging, and mentions.

When you track brand mentions, it becomes easy to eliminate any negative mentions.

Conclusion:

People always talk about your brand even, whether you know it or not.

With all reputation management, you can ensure that what is said about your brand is positive and trust-building.

It will help you create a clean image of your company.

ORM strategies can show that difference.

Leave an everlasting positive impression and control your brand's perception.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

Don't forget to join the eAskme newsletter to stay tuned with us.

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Social Meeting for Bloggers and Brand Experts (What, How & Benefits)

Some people think that social gathering and social meeting both are the same things. But Gaurav Kumar, Founder of eAskme, has created a difference between these two terms.

According to Gaurav Kumar, “Social Gathering is when people gather without a specific focus. People sometimes gather just because other people are gathering there. The social meeting is a meet with focus. In a social meeting, only the people who have something to say or discuss are allowed to take part.”

This tells that social meeting is more professional than a social gathering.

Social Meeting for Bloggers and Brand Experts (What, How & Benefits): eAskme

In the professional world, Social meeting is more influential.

But most of the world is ignoring it.

Even when professionals are running Facebook campaigns to gather people for webinars, they do not focus on targeting the specific set of audience.

You cannot expect from the herd of 1000 people to turn your business into a brand.

But, you can expect two experts to multiply the growth of your business.

This thought has helped Gaurav to develop the concept of “Social meeting” for bloggers and brands.

What is Social Meeting?

The social meeting is where you meet with professionals and like-minded people for mutual growth.

This is also a way to growth hacking.

When you meet with industry experts or influencers in your industry, this will help you to not only expand your network but also expand your mind, skills, and knowledge.

In a social meeting, you invite professionals and industry experts to join the social meet and share knowledge.

Types of Social Meeting:

According to Gaurav, there are two significant forms or types of Social meeting for bloggers and brands, such as;

1. Public Social Meeting
2. Secret Social Meeting

One thing that is common about both social meeting types is that these are invitation based. Noone is allowed without invitation.

The difference between Public social meeting and the secret social meeting is that in Public social meeting, people can see the messages of other participants and also know who else is participating in the conference.

But, in a secret social meeting, attendees only know about the host.

They can send messages to the host, but they do not have access to other participants.

For example; if you are running a Facebook live only for people you have invited then you know it is a public social meeting as people can send messages to each other, reply on the comment of each other and check what others are saying.

But if you’re social meeting is secret, and you only allow people to chat with you like on Skype, then no one can see what others are saying.

How to arrange a social meeting?

The beauty of the social meeting is that you need not be in front of the person to arrange a social meeting.

You can arrange social meetings online on;

• Facebook


• Twitter


• YouTube


• LinkedIn


• Instagram, etc.

You can also make professionals visit your place for the expert social meet.

If you want to arrange a social meet, then you need to outreach the experts and ask them to join your social meetup.

Draft an email with the specific topic and send the emails to all the industry experts or experts in your network to get their approval.

Fix the time and go live on schedule.

If you are arranging a social meeting offline, then I advise you to do it in a restaurant or at a professional space.

Make sure that the place is comfortable for all.

What are the benefits of Social meeting for bloggers and brands?

The social meeting offers similar benefits to all bloggers and brands.

Connect with like Minded and influencers:

The social meeting is the best way to connect with the like-minded people or influencers in your industry.

In a social meeting you will discuss the topic with influencers and try to find the best way or discover new options to increase the growth rate.

In a social meeting you can connect with;

• Experts


• Critics


• Researchers


• Reporters


• Designers


• Developers


• Motivational Speakers

These types of experts will multiply the benefits of a social meeting.

Mutual opportunities:

The social meeting is the best way to find opportunities to develop a mutually beneficial relationship.

Remember: never go for link exchange but focus on value exchange.

In a social meeting, you will have people from your niche or related niche.

These are the people who are already doing great in their field, or their blogs are ranking better.

Tip: You cannot expect something from influencers without adding value to their business.

So it is necessary that you should start giving importance to the industry experts.

You can add value to the influencer business by;

• Linking back to their posts


• Writing about them on your blog or publishing expert interviews


• Sharing their social media posts


• Engaging with their content

Master tips: Spend atleast six months engaging with bloggers or experts on blogs and social media channels so they can remember your name and know that you are following them on every place and appreciating their work.

Once you place your name in their mind as a genuine person, then ask them to join your social meeting, and they will never say no.

This will also open the doors for new opportunities such as;

• Linking back to your post


• Social sharing


• Guest posting


• Preference on different occasions or events, etc.

Learn from Experts:

"Take the success with you, walk with the successful people: Gaurav Kumar."

This is a simple line which tells the success to follow those who follow the successful people.

There are two significant ways how you can learn from experts, such as;

• Ask them
• Follow them

Both work together, but it is not possible to get a quick answer as most of the experts are very busy.

So it is always wise to follow the experts and industry leaders.

Learn from what they do and how they do.

If you have been following eAskme.com from a long time then may have already found that it works whenever I publish a new post.

You can only get updates from me if you are following eAskme.

Final Words/Conclusion:

Expert bloggers like Gaurav have been dominating social meeting from a long time. But Gaurav is the first one who gave this concept a functional name “Social Meeting.”

The social meeting is the dominant way to boost the overall performance of your business, brand, and blog.

• Are you interested in a social meeting?


• Have you ever attended a social meeting?

Stay tuned with eAskme follow Gaurav Kumar on Facebook to get social meeting invitation from us.

If you still have any question, feel free to ask me.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

Don't forget to join the eAskme newsletter to stay tuned with us.

Other helpful concepts & guides from Gaurav Kumar;

• Eagle Eye Concept


• #growwitheAskme


• What is eAskme


• Stage performance


• Best Practices to follow before you start writing for eAskme

>

From Start-Up to Stand Out: Here's How to Craft an Engaging Web Service Brand Name!

Creating the perfect name for your web service brand is essential in building brand recognition and delivering a compelling message.

From Start-Up to Stand Out, Here's How to Craft an Engaging Web Service Brand Name: eAskme

However, it's not a duty to be taken lightly; it requires some thought, planning, and creativity.

And today, we'll show you how to get it right.

Great Tips on How to Find the Right Name for Your Web Service Brand:

Great Tips on How to Find the Right Name for Your Web Service Brand: eAskme

Align Your Name with Your Brand Positioning:

Finding the perfect name for your web service brand begins by considering what your company stands for, its mission, purpose, values, and objectives.

Once you have identified these qualities, think about the type of words that would best represent your business.

Ask yourself: what kind of language will resonate with my target audience?

Also, take some time to consider the product or service your company will offer. What words come to mind when thinking about this product or service, and how can you creatively use them?

Consider Metaphors, Visual Imagery, and Emotions:

Once you know what language best fits your brand positioning, consider using metaphors, visual imagery, and emotions to create a compelling name that aligns with the identity of your web service business.

Metaphors are great tools for creating memorable names representing your business's core values.

Additionally, think about the emotion you want to evoke with the name.

For example, is your business a SaaS brand focused on offering B2B marketing services?

Your name should be bold and communicate expertise and dependability in this case.

Brainstorming Names:

Now that you have thought about what type of personality and emotions your name should embody, it's time to start brainstorming names.

First, consider identifying or crafting short and simple words that best describe your web service, and try mixing and matching these words to come up with different combinations.

For example, if you are creating a web service for online shopping, some potential brand names could be "Shopitize" or "Shoply." You can also use metaphors, visual imagery, and emotional words to create exciting names.

Take the company FreshBooks, which provides cloud-based accounting software: the name perfectly evokes feelings of fun and innovation.

Brainstorm as Many Ideas as Possible:

Whether you choose to brainstorm or use a reliable company name generator, It is essential to generate as many ideas as possible during this stage.

This will give you more options to choose from and help ensure that the final name selected reflects the essence of your web service brand.

Look for creative ways to generate ideas, such as crowdsourcing.

Ask friends and family members to contribute their ideas; they may offer something unique that you have yet to consider.

Consider taking an existing word and changing one letter or adding another syllable; this strategy was the secret to naming tech giants like Skype and YouTube.

Research Other Successful Brand Names:

It's also helpful to look at successful brands and analyze their names.

Please list the top ten most recognizable brands and examine how they named their product.

What type of words do they use? Do they use metaphors? Do the names evoke certain emotions? You can get new ideas for your brand name by exploring these questions.

Use Audience Testing Before Making Your Final Decision:

To find the perfect name, consider testing multiple versions on your target audience beforehand to see the perfect name.

While doing so, focus on which words draw attention and inspire actions, as well as which names align most closely with your brand ideas.

However, be careful with your questions; this could potentially lead to a biased result.

Remember that your goal is finding the perfect name for your web service brand, waiting to receive approval from everyone who hears it.

Validate Your Names with Trademark Research:

Once you have settled on a few potential names for your web service brand, remember to visit the USPTO to research whether these names are available for trademark registration.

Companies like Apple, Microsoft, and Google have all received cease and desist letters for using a similar name to one already registered by another business.

To avoid a costly legal battle, search for trademarks before deciding.

Conclusion:

Finding the perfect name for your web service brand is a necessary process that requires thought and creativity.

By aligning your name with your brand positioning, considering metaphors, visual imagery, and emotions, brainstorming as many ideas as possible, researching trademarks, and testing out potential names on your target audience, you can ensure that your company receives the recognition it deserves.

Grant Polachek is the head of branding at Squadhelp.com, a 3X Inc. 5000 company that offers fantastic naming services.

We have assessed over a million names to compile a list of the top names used on the internet.

We are also the #1 crowdsource naming solution in the business world, helping Fortune 500 companies and small businesses find captivating brand names.

Still have any questions, feel free to ask me via comments.
 
If you find this article interesting, don't forget to share it with your friends and family.

Sharing is Caring!

Don't forget to join the eAskme newsletter to stay tuned with us.

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How to Brand a WordPress Site (7 Beginner Tips You Can Use Today)

WordPress is one of the internet’s most popular website creators.

Its gold-standard, open-source software is free for anyone to use – and with a small upgrade, you can attach your professional domain name to your site.

The low cost and user-friendliness of WordPress mean it is one of the world’s go-to systems for blogging and website creation. It is what’s known as a content management system (CMS).

How to Brand a WordPress Site (7 Beginner Tips You Can Use Today): eAskme

This allows you to create a website and upload content to it easily from an invisible back end that your website visitors can’t see.

People pay dozens to hundreds of dollars monthly for website management and hosting from proprietary services. 

WordPress does not require such an investment. As such, it’s the perfect option for beginners. Still, you’ve got to know how to use it well.

One of the most important aspects of website design is branding. 

You want your visitors to feel as though they have a unique experience they can’t find anywhere else. 

That means making yourself stand out – which you will have a much easier time doing with the following seven tips. Read on!

1. Set Your Objectives Ahead of Time

WordPress is a simple system to navigate once you get the hang of it.

However, setting up a website will still take hours of your time.

Plan on 10-20 hours, including choosing your brand colors, getting a logo, writing copy, selecting a theme, and loading everything in.

Given the time commitment, it’s smart to ask yourself, “What do I want from this?” Is it sales? Email signups? Meetings? Whatever the case, you’ll want to tailor your web copy and design to it.

PRO TIP: If you’re unsure what your objectives are, it’s time to halt your process and speak with a trusted advisor. You MUST know what you’re trying to achieve before you put up your website, or you are simply wasting your time.

2. Get Your Own Domain Name

This is one of the trickier aspects of WordPress to understand, but also one of the most important.

WordPress software is, as mentioned, free and open-source.

That means anyone can use it. WordPress even provides complimentary hosting if you choose – i.e., a place to keep your website on its servers.

If you choose to use WordPress hosting, you are taking advantage of the WordPress.com arm of the organization.

They will host your site, but they will not give you your domain name – it will end with the WordPress address. So if your business name is Bits and Baubles, your website might read https://bitsandbaubles.wordpress.com. It’s free, but it’s not very professional-looking.

For that reason, most businesses opt to connect their domain names using WordPress.org.

You have to pay for your hosting and domain name, but once you do, you can use the themes and CMS with your domain – e.g., https://bitsandbaubles.com.

PRO TIP: Is your domain name available? Play around on a site like Google Domains to see what’s available.

3. Nail Your Logo

Logos are key. You will use them everywhere, from your business card to the top of your website.

Get yours right by ditching the drawing board and using a professional logo provider.

Human designers abound on the internet, but most are quite expensive.

The best bet is to use an online logo creator, which gives you plenty of options but won’t make you pay until you’re happy with your file.

Remember to use your logo as your favicon as well.

The favicon is the little icon that sits at the top of an open tab, and it’s what shows up on the browser bar when someone favorites your site.

Make the most of this little bit of branding potential!

PRO TIP: If you aren’t confident designing your logo, reach out to a professional designer.

Just note that this will cost money, so it’s best to use an online service that will walk you through the steps and suggest designs that match your needs.

4. Select Your Theme Carefully

WordPress is famous for its wealth of free and low-cost themes.

You have many options and can easily pick one from a theme template site.

As with the rest of its ethics, WordPress themes seek to smooth your transition from an entrepreneur with a pretty good idea to a businessperson with excellent prospects.

Before you select a theme and launch your site, load up enough content that you can see what your theme will look like when filled out.

That way, you won’t find out later if you don’t like it.

PRO TIP: While you can change your themes easily on WordPress, it’s not advisable to do it too often. One of the most important parts of branding is consistency; if you are constantly changing the look of your site, you aren’t very consistent.

Your audience will lose trust, so once you find a good theme, stick to it.

5. Choose 3-5 Brand Colors

Ready? This is one of the fun parts of designing a well-branded WordPress site.

You can play around with colors, matching them up to create a small stable of colors representing you.

Make sure to choose:

• A background color (usually white, though ivory and light grey are also okay)
• A text color (dark grey or black)
• 2-4 other brand colors

Note: if your logo leverages more than white and black, you might want to wait to get it until after you choose your brand colors.

PRO TIP: Are you stumped when it comes to shades? Use a color picker that generates themed color sets or picks out the hues in images and reports them back to you for use.

6. Tell a Story

Don’t forget that WordPress is not just a website design platform.

It’s also a CMS, meaning it’s very easy for you to upload content to it regularly.

Even if you don’t hope to become a well-known blogger, that doesn’t mean you should ignore this feature.

There is a middle ground between throwing up a few web pages when you begin and blogging daily.

Use that middle ground to tell your story.

You can do this in several ways, from creating good foundational content for your Home, About, and Contact pages.

You might also have Shop, Mission, or Work With Me pages – it’s all up to you and your business strategy.

Once you’ve got those pages in the bag, look for other ways to add value to your site.

Will you have news once in a while?

Stick a News link in your menu, then only post to it when you have something to share.

Avoiding the word “blog” can reduce the pressure you might feel to produce when you don’t have much to say.

PRO TIP: If you’re genuinely unsure how to spread your story out across the pages of your site, then sit down at your computer and draft your business’s tale in a Word document.

After you’ve collected a thorough narrative, parcel it out over a few pages of your site.

7. Don’t Forget UX

UX, or user experience, design is key. It dictates how a person will use your site, which in turn dictates the kind of experience they will have.

Before you launch your website to the public, have several people test it out.

• Do they understand how the menu works?
• Can they navigate to every page from every page?
• Do they know how to find what you want them to see (e.g., your shop or forms)?
• And so forth.

PRO TIP: Confused about UX design? You can hire people online to help you tweak your site without paying them to build the whole thing.

There are plenty of places to find freelancers, and many companies will offer this as an à la carte option.

Slow and Steady Wins the (Branding) Race:

It’s tempting to look at the above list and start crying, but … don’t.

Remember the tortoise and the hare?

Be the tortoise, going down the list methodically and ticking off one element at a time. It’s too easy to encounter overwhelmed otherwise.

If you stick with that slow and steady approach, you’ll have a lovely WordPress site before you know it.

Still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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>

Personal Branding: What is it? What are the benefits and importance?

Want to gain attention and authority in your niche? If yes, then you should work on your personal branding.

Personal branding is relevant in the world of online business.

You may have already heard about personal branding if you are also running an online business.

Personal branding is not just the imagination. It is the relevant strategy that turns creators into influencers.

Personal Branding: What is it? What are the benefits and importance?: eAskme

The process of personal branding will make you a trustworthy expert in your industry. This trustworthiness will easily influence people around you.

So what is personal branding, and why is personal branding so important? Let's find out today.

What is personal branding?

Personal branding is the strategy for turning a person into a brand. It is also about creating the brand identity for a business or person.

With personal branding, you project yourself as a brand and spread awareness. It also ensures that your target audience knows what you do, who you are, where you are from, and why it is best to choose you over the competition.

Personal branding is about being an excellent marketer. It is about your you project yourself in front of the target audience, how to build trust, and gain respect.

You should know that branding can negatively impact you if you falsely market a business.

With the right approach and perfect personal branding strategies, you can create the brand identity for your business or yourself. It will help you to stand out from the current competition.

Why Is Personal Branding Important?

Internet and smartphones have decreased the attention span of people. It is getting harder to leave an impression and make your efforts count.

Personal branding is the best way to have a memorable and strong brand identity.

Brand identity is necessary for success, yet most businesses do not invest in personal branding.

Remember: if you want to be successful, you should create a successful brand.

People must trust your business and will buy more services and products.

Why is personal branding important?

The reasons why you need personal branding:

Stand out from the existing competition:

Competition is part of every industry. It is getting tougher to compete with brands and existing experts.

Personal branding is the only way to help you stand out from the competition and leave an impression.

Your personal brand is the reputation you earn with your efforts or the quality of service you provide. It is also about what others think about you.

Why is personal branding so important for your business?

Whether an expert or at a startup, you always want to stand out; this is where personal branding will help. For example, every employee has a degree or qualification to get a promotion. Still, only a few of them get promoted, and it all happens because of their personal branding and repetition.

Create a strong personal branding impression to leave the impression and be remembered.

Personal Branding will also help you get a higher salary than others who have applied for the same job and are offering the same service.

The best way to develop personal branding is to know what you want to become and who you are.

Define your brand to get success with personal branding.

Grab the opportunities:

No matter in which industry you are facing tough competition.

Create a strong personal brand for yourself.

Your personal brand will display your experience and skills and why people should think you are unique.

Building a personal brand will also give you an advantage over your competition.

People will remind you of your brand because you have some skills and expertise that no one else has or has lesser than you.

He has strong personal branding that will open the door to new opportunities.

People love to have those who grab attention; this is where you grab the maximum opportunity because you are a brand.

It is a must to work on your personal branding to grab maximum opportunities.

Clients will trust you more:

Personal branding is about turning yourself into a brand.

The goal is to earn brand identity.

The process of personal branding helps you to create an evergreen presence online.

There are psychological reasons that compel you to create a personal brand identity.

The best thing about personal branding is that it will help to build trust easily and effectively.

Your audience trusts you more when they know who you are, what you are doing, and why you are doing it. They start feeling a connection or relationship with you.

Your audience will know that you are an expert and what they can expect from you.

Personal branding will give you a unique look. You can stand out from the competitive crowd with a strong personal brand.

You can attract more opportunities with personal branding.

Clients prefer people with a strong personal brand.

Personal branding will bring you more opportunities, trust, and authority.

People will search about you:

Search engines and social media have made it easy for you to create a personal brand. Now, people can find anything about you online.

It is necessary to understand how you are presented online and offline.

Personal branding allows you to introduce yourself in the best way and control the narrative.

With personal branding, you can stand out from the rest of the people.

Even your clients and customers will look for you online, and a solid online brand presence will make them choose you over others.

Personal branding is a must to achieve success online.

How to Develop Your Brand?

The very first thing is to control your reputation on social media. Clean clutter from your accounts and post only relevant and authentic information. Stay away from negative marketing.

Next, you need a website.

Create a personal website and fill it with content that displays your skills, experience, and knowledge.

Turn your mugshot into a logo and choose the theme relevant to your audience. Use the same logo and theme on all your social media accounts.

Publish content that attracts engagement. Grab attention, add value, make people trust you, and listen to you.

Creating expert-level personal content will help you collect the email addresses of your website visitors.

Conclusion:

You cannot turn your business into success without personal branding.

But do not neglect your business when building your brand.

You must have a different strategy for both.

Personal branding will become more fruitful if you also have an effective business strategy.

With the combination of personal branding and business strategies, you can achieve your goals much faster.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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