When you set up a business, there are a lot of things that you have to look after. One of the things that you have to get is a business card. When it comes to designing a business card, it seems very simple as all you have to do is pick a theme and add your business information to it.
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| Don't Miss Out On These Things In Your Business Card: eAskme |
However, if you wish to design a business card that leaves a good first impression then you have to do a little more than that.
A business card’s sole purpose is to share your business information. Well, the way you present this information also matters.
A business card is the most basic marketing tool for your business. Your business card represents your company’s services and what your company stands for.
The key is to design such a business card that is appealing and targets the right information.
You can also get innovative and get yourself a digital business card.
With digital business cards, you can do a lot with the presentation and the information that you provide on the card.
Here are things that you shouldn’t miss out on your business card:
Let’s have a look!
Your Logo:
The main thing about your business card is the logo.
Your business card is the means for sharing your information and conveying what your business stands for.
Before thinking about anything else, you have to include your logo on your business card.
Your company logo is your brand identity and you have to put it on your card such that it looks attractive.
Anyone who looks at your business card should be able to spot your logo instantly to identify your brand.
Contact Details:
The sole reason why you create a business card is to share the means to communicate with you.
Mention all your contact details where you communicate with your clients or customers.
It is necessary that you mention everything from your email address to your contact number.
Also, you can mention your website address so that customers or clients can visit your website.
If your business does not involve direct calling then you can avoid providing your personal number.
However, in such cases, it is necessary that you provide your active business email address so that you don’t miss out on any client or customer.
Right Colors & Images:
You have to make your business card look attractive so that you leave a good first impression.
If your business card looks dull then no one would feel like even going through the information that you have provided.
It is basic human psychology that we only pay attention to things when they look appealing or are worth looking at.
Use the right colors and images.
For digital business cards, you can simply add some attractive pictures depicting how things work in your business.
Use the right colors that match your theme and logo.
Match the colors with your business vibes so that people are impressed when they first see your card itself.
Keep It Subtle:
Try to keep things as simple as possible.
When you want to make something look nice or attractive there is always a fear of overdoing it.
Do not try to add a lot of things to your card which would ruin the essence of your card.
Sort out the things that you wish to add to your card and arrange them in a crisp manner.
If you feel that it is looking like a mess then discard the things that you feel are unnecessary on the card.
Make your card attractive yet keep it subtle and sophisticated as it looks professional.
Social Media Address:
When you put up your business online, you most probably have an online presence.
There are many people who first try to find your presence on social media.
If you want your customers and clients to keep up with your business updates then don’t miss out on mentioning your social media address on your business card.
Just like your website address, your social media address is necessary as it is the core of your digital marketing.
You can mention your social media address along with your contact information or you can also mention it separately as a place where your clients or customers can find you.
Do share you questions, suggestions and anything you want me to know in comments.
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