Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts

December 10, 2024

Top 10+ Copyscape Alternatives to Fight Plagiarism

Copyscape is the most popular tool to find plagiarism.

Plagiarism happens when others steal your work, words, or ideas and use them as their own.

In the world of internet copy, content is one of the biggest challenges in front of publishers.

How to find plagiarized content?

This is where tools like Copyscape come into play.

Today, I will explain everything about Copyspace and its alternatives.

Copyscape Alternatives to Fight Plagiarism: eAskme
10+ Copyscape Alternatives to Fight Plagiarism: eAskme

What is Copyscape?

Copyscape was founded in 2004. It is a multilingual platform. It is a free-to-use tool to check copy content or plagiarized content.

It is a free plagiarism checker that detects content theft or duplicate content. It compares the original article with other copies and displays the sentences or words copied from the original post.

Copyscape's premium account protects you against AI-generated content.

But it is not the only tool that helps you fight plagiarism. There are many alternatives to Copyscape available online.

Copyscape Alternatives:

1. CopyGator:

CopyGator is another free service in this list of Copyscape alternatives. It analyzes the RSS feed to find copied or stolen content. It is a user-friendly platform to find duplicate content pages.

Here are two ways to monitor RSS feeds for plagiarism:

CopyGator Image badge: Add an image badge on your website. Once done, click on the badge to scan your RSS feeds.

RSS Feed: Add RSS feed in CopyGator copy content checker and analyze the result.

Cost:

  • Zero

2. Copyleaks:

Copyleaks is an AI-powered plagiarism detection tool. It supports 1000+ languages. It is a user-friendly website to find copy content. It scans text, codes, URLs, and documents.

Copyleaks scans 20 code repositories, 1 million documents, 16,000 journals, and 60 trillion websites.

With Copyleaks you can schedule scans.

Cost:

  • Basic zero-cost plan.
  • $8.99/month plan to scan 300,000 words.
  • $13.99/month to get AI-detection features.

3. Dupli Checker:

Dupli Checker is a user-friendly tool to scan content for plagiarism. It supports 7 languages. You can upload documents in different formats.

It is easy to upload documents on Dupli Checker. It supports Google Docs, Google Drive, Dropbox, and local files. You can also scan URLs.

According to the Dupli Checker website, it is a 100% secure platform.

Cost:

  • Free up to a 1000-word limit.
  • $10/month premium plan.

4. Grammarly:

Grammarly is the most popular alternative to Copyscape. Its main job is to fix grammatical errors, but its premium version is an extended plagiarism checker.

Grammarly’s free plagiarism checker has limited capabilities. Under the free plan, you can check up to 10,000 characters of text against other websites. The result will display plagiarized pages.

Grammarly displays errors and solutions. It fixes grammar, readability, writing, spelling, conciseness, and punctuation errors.

I recommend you use a premium version to access advanced features. It detects if the content is original or not.

Cost:

  • $0 for the free version
  • $12/month for the premium version.

5. Plagiarisma:

Plagiarisma offers plagiarism services in 190+ languages. Similar to Grammarly, Plagiarisma also offers free and paid versions.

To check for plagiarism, go to the Plagiarisma website and type or paste text in the text box. It gives you the option to check for plagiarized content on Google or Bing.

Plagiarisma also accept URLs, and uploads to check plagiarized content.

The free version allows you to check content theft 3 times in 24 hours.

Whereas the premium version offers advanced features like the unlimited plagiarism check, a similarity checker, and Synonymizer.

Cost:

  • Free for up to 3 searches in 24 hours.
  • $5/month premium plan for unlimited checks.

6. PlagTracker:

PlagTracker also offers similar plagiarism detection features. Its free plan lets you check text content.

PlagTracker’s premium plan is what you need to get better results. It offers free grammar check, file upload in .doc, .txt, and .docx formats, PDF reports, database check, and unlimited checks.

According to the PlagTracker website, it scans 14 billion webpages to find plagiarized content.

Cost:

  • Free up to 5,000 words.
  • $7.49/month premium plan.

7. ProWritingAid:

ProWritingAid is another Copyscape alternative to find plagiarized content. It uses an AI-powered writing assistant and plagiarism detection tool.

Plagiarism detection features allow you to check for up to 2000 words. It analyzes the internet and documents to check for content theft.

AI writing assistants help you improve writing. It gives suggestions to improve your content copy.

ProWritingAid displays a similarity percentage. It tells that the content is directly copied or there are some similarities.

ProWritingAid Microsoft Word add-ons make writing easy. It is one of the best text editing tools.

It also offers free and premium versions.

Cost:

  • Basic plan at zero cost.
  • Premium plan at $10/10 check, $40/100 checks, $120/500 checks, and $200/1000 checks.

8. Plagiarism Checker:

Plagiarism Checker is an easy-to-use plagiarism checker tool. It also checks the number of words and grammatical errors.

It is a user-friendly tool where you insert the text in the “textbox” or ad URL in the “Check Plagiarism via webpage URL and hit the “Check Plagiarism” button.

It also gives you the option to upload documents to check online.

Plagiarism Checker checks up to 1000 words. It analyzes websites, blogs, whitepapers, etc. It is accessible on desktop, laptop, and smartphone.

Cost:

  • Zero

9. PlagScan:

PlagScan is a user-friendly plagiarism checker tool. It is popular among freelancers, writers, and publishers. It supports multiple file types.

PlagScan is a professional tool. It scans websites, databases, and papers to find plagiarized content.

Its Plaglevel score helps you identify the duplicate content quickly.

PlagScan uses 3 different colors to display plagiarized content:

  • Red (Direct match content)
  • Blue (Potential plagiarism)
  • Green (Cited resource)

Cost:

  • $6.5/6000 words.

10. Plagium:

Plagium is an affordable plagiarism checker tool. It detects copied content and AI content. Its “Quick Search” feature is free. But you must pay for the “Deep Search” and “File Search’ features.

In a quick search, it scans up to 500 words for plagiarism.

Plagium’s premium plan works on a credit system.

Cost:

  • Free quick search.
  • $9.99/month to scan up to 143,000 characters.

11. Quetext:

Quetext is a quality plagiarism checker too. It is easy to access and scan documents.

Its free plan lets you scan 500 words. It identifies contextual matches, fuzzy content, and conditional matches.

Quetext gives a plagiarism score to find out how much of your content is stolen. It suggests adding citations and fixing plagiarism.

Quetext Plagiarism Checker Chrome Extension is a free tool to scan content.

Cost:

  • Free up to 500 words.
  • $8.80/month plan for up to 100,000 words.

Conclusion:

Copyscape is the best and only platform that offers everything you need to fight plagiarism.

I have still listed the best Copyscape alternatives. Some of these are using AI technologies.

Even though there are many plagiarism checkers available online, Copyscape stands as the best tool for its user-friendliness and quick results.

Not only check for plagiarized content but also keep your website safe from content theft.

Plagiarism is bad for your business, reputation, and clients.

Other helpful resources:

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December 08, 2024

How to Find Great Writers? 12 Tips for Experts!

A great writer can create content great. It is the reason why brands invest in experienced content writers.

In content marketing, content is responsible for leaving an impact. The whole SEO strategy depends upon the content quality and effectiveness.

Great content not only appeals to the audience but also ranks better in search results. Search engines also prefer user-friendly content.

Excellent content also works as link-worthy content. It attracts backlinks without even chasing them.

But the question is how to create content that serves every purpose. The amazing content requires a lot of things, but most important is an excellent writer.

You should be a great writer; if not, then hire an excellent content writer.

The next question is how to hire an expert writer.

Here are the tips that will guide your way to hire a great writer.

How to Find Great Writers? 12 Tips for Experts!: eAskme
How to Find Great Writers? 12 Tips for Experts!: eAskme

1. What Type of Writer You Need:

There are different types of writers. In the content marketing arena, content writers, ghostwriters, and copywriters are the most popular types.

Each type of writer has a different set of abilities.

The choice of writer depends upon your goal:

  • SEO content writer: You need him when you want to write content to rank higher in search engines. He should know the best SEO content practices. Keyword research and content optimization.
  • Copywriter: You need a copywriter to create an excellent landing page that drives conversions. A skilled copywriter understands the buyer’s psychology and writes content to influence him.
  • Ghostwriters: Ghostwriters are the writers that can be either SEO writers or copywriters, but he/she publishes content on your platform under your brand’s name.

Content Writers:

5 Types of content writers:

  1. Blog writers: Hire them to write blog posts to increase brand awareness, drive engagement, traffic, and readability.
  2. Article Writers: Hire them to write in-depth guides about the topic.
  3. SEO content writers: SEO writers optimize content to rank higher in search results.
  4. Technical writers: Hire a technical writer when you need how-to guides, case studies, white papers, and software testing reports.
  5. Social media writers: Hire social media writers to make your content perform better on popular leading social media platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, etc.

Copywriters:

Copywriters are responsible for writing actionable content for landing pages.

4 Types of Copywriters:
  1. Brand Copywriters: Copywriters who write to improve brand image. They follow the brand’s tone and voice while writing the content.
  2. Direct response writers: Hire them to write responsive letters, landing pages, email marketing campaigns, etc.
  3. Email copywriter: Email copywriters help in writing compelling emails to drive engagement and sales.
  4. Sales Copywriters: Hire a sales copywriter to write sales page content, product descriptions, and content for ads.

Always hire a content writer or copywriter who also writes SEO-friendly content such as articles and blog posts.

Focus on your end goal to hire a great writer.

2. Search the Great Writers:

Freelance marketplaces are filled with content writers and copywriters. But not every platform is best for you.

Here are the best practices to find a great writer:

Ask within the network:

Ask within your network to find out which platform serves the best content writers. It is best to get referrals from colleagues or business friends about the writers they have used.

College Job Boards:

College students are looking for part-time jobs. Check out local colleges and universities job boards to find fresh content writers.

Post your job requirements on these boards.

Content writing agencies:

Content writing agencies are also a great way to save time searching for great writers. Content marketing agencies hire writers and make them available for your projects.

The rate of content writing agencies is relatively higher than that of freelance platforms, but at the same time, they have better work experience.

Facebook Groups:

Facebook groups are another platform to find content writers. But in those groups not every writer is great. It is best to join niche-specific FB groups and find content writers who have published content examples.

Find within your network:

It is a great practice to hire writers that are already working within your network. It is easy to analyze their performance within your industry.

LinkedIn:

LinkedIn is a professional social network. It is easy to use LinkedIn search to find content writers and copywriters.

Writers publish their experience and work examples on LinkedIn. Go through the writer’s LinkedIn profile to find out his capabilities.

Writer Directories:

Writer directories are another place to find writers. Content writers add their details on these directories with rates and experience.

3. Review Content Examples:

Ask the content writer for his past work. Go through his portfolio. Review his already published content examples.

These days it is getting difficult to differentiate between AI content and human content.

AI Content Writers vs. Human Content Writers:

Freelancers are using AI content writers like ChatGPT and Contents.ai. AI content is cheaper but not reliable. There are a lot of issues with AI-generated content, and factual errors are common.

AI content also lacks unique tone, brand voice, and human experience. AI does not understand the buyer’s persona and lacks psychological value.

AI-generated content can hurt your brand name, image, and ranking.

It is always better to stick to human writers.

Human writers spend time understanding your brand’s needs, tone, and values. Their content strategy entirely depends on the brand’s tone and goals.

4. Interview Writers:

Interview the content writer before hiring him.

Choose a face-to-face or live call interview rather than chatting.

Live calls are great to find out if the candidate understands your brand or not.

Interview the writer to find out what his strategy is, what tools he is using, what his skills are, etc.

Ask the following question when hiring a content writer:

  • What are your skills?
  • What type of writing are you best at?
  • How do you research new topics?
  • How do you use SEO content practices?
  • Have you ever used a content calendar?
  • Have you worked with marketing teams?
  • How do you help in planning marketing campaigns?
  • How much time do you need to write a complete article or blog post?

These interview questions will help you find the best writer for your content needs.

5. Reviews and Case Studies:

Check client reviews and case studies. Most professional writers are using LinkedIn or online portfolios to showcase their work examples. Look for recommendations to find out who recommends these writers.

Also check the social proof on LinkedIn or Facebook profiles.

6. SEO Skills:

During the interview, try to analyze the SEO skills of the writer.

Make sure that the writer understands the SEO content writing. It is necessary to write content that ranks better in search engines.

The writer must understand the SEO structure of the content, such as titles, headings, subheadings, descriptions, and internal linking. He must know the on-page SEO practices.

Ask the content examples to analyze their SEO skills.

7. Content Performance:

Ask the content writer how he measures the performance.

What he calls success.

Does an SEO content writer measure content success by reduced bounce rate, organic traffic, and keyword rankings?

Does a copywriter measure success by conversions?

You need a result-oriented writer. These questions will help you find one.

8. Cost:

Ask for the cost of the writer or his writings.

How much does he charge?

Is it cost-per-word or for the entire page?

The cost per word can be anywhere between $0.03 and $3.00.

The cost per page can be anywhere between $100 to $500 or more.

Analyze the pricing structure, compare it with their experience, and your goals.

9. What’s Included:

Find out what is included in the writer’s services. Does he optimize content for search engines? Does he know how to work on-page SEO?

Does he perform keyword research and content planning?

Ask about the services included in their cost.

Make sure that the writer provides content editing and rewriting services.

Note: Writers must provide content editing for at least one or two rounds. Or refund if they failed to make the necessary changes.

10. Expectations:

You have expectations from the writer, and a writer has expectations from you.

Discuss each other’s expectations to avoid issues during the project. Outline everything.

Discuss the refund policy, as not every writer is comfortable with it.

11. Invest in Evergreen Content:

Invest in great evergreen content.

The evergreen content lasts longer than any other type of content. Even though you need to make some edits, it still stays relevant for years.

Writers who write SEO-friendly evergreen content are best to rank higher in search engines.

Better search engine ranking means more traffic, more leads, and more authority.

12. How Much to Invest:

How much should you invest in a great writer?

The cost of a content writer varies based on industry, skills, and experience.

But for the cheap price, you will not get the gold.

Experience and result-oriented writers cost more than the industry average.

While spending time on writers, focus on the worth of their writing. Pay for better ROI.

Conclusion:

Human writers are the best writers. But between human writers, you need a great writer for your content.

Go for the writer who can tell stories and influence users. You need a sales writer to influence the buyer’s decision or an SEO content writer to rank higher in search results.

Focus on your end goal and hire an excellent writer for your business.

Do your research, interview writers, and analyze their experience and skills before hiring the best.

Invest time and money because great content is what you need.

Other helpful resources:

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December 07, 2024

Top 10 Content Marketing Skills You Must Master

Content marketing skills can make or break your marketing strategies. To get the best result from your content marketing strategies, you must possess a set of professional skills.

What are those skills? How will they impact your content marketing efforts?

Here is everything you must know!

Quality content marketing is the most effective content marketing. It works on every aspect of content from creation to marketing.

And here are the skills that are a must for content marketers.

Top 10 Content Marketing Skills You Must Master: eAskme
Top 10 Content Marketing Skills You Must Master: eAskme

Top 10 Content Marketing Skills You Must Master

1. Audience Targeting:

Audience targeting is all about targeting the right audience. But it can happen only when you understand your target audience.

So, the first thing is to identify who your target audience is, what their interests are, and how your content can influence them.

Without understating the pain points of your audience, you cannot deliver the best content.

For example, Search Engine Land is a blog completely focused on search engine optimization.

Its topics stay to the point without adding distractions. SearchEngineLand provides news and tips about SEO and PPC. It covers every Google update. It is also the reason why users interested in Google updates follow the blog.

When you go through the site like this, you get to know the readers and their interests.

SearchEngineLand’s readers are bloggers, SEO newbies and professionals, and PPC marketers. It does not publish content about life-saving or money-saving tips.

Why? Because its audience is not looking for such topics.

It helped Barry Schwartz build authority for his blog. It also builds connection with the readers. The transparent information is what readers want from his blog.

If you are also interested in similar success, then read your audience before writing for them.

2. Branding:

Learn the ways to create a brand image. Align content strategy with branding.

Branding is a must to bring eyes to your website or blog. Your brand strategy explains the influence on your audience.

Follow these tips to create an engaging brand-content strategy:

  • Brand Images: What is your brand all about? Your content should picture the brand image.
  • Brand positioning and audience: How your brand appeals to your target audience.
  • Language and Keywords: What language you are using and how easily people can understand it.
  • Build Authority: Publish quality content to build authority.
  • Content Strategy: Build a content strategy that is transparent, scalable, affordable, effective, manageable, and sustainable.
  • Content Calendar: Use the content calendar to plan content for the next 30 days or 12 months.

3. SEO Skills:

Study search engines and SEO strategies.

Get rid of outdated SEO practices. Focus on building authority with quality content, search engine position, and organic traffic.

Stay updated with search engine FAQs:

  • Google serves 1.2 trillion searches.
  • 93% of traffic comes from search engines.
  • 46% of users' searches are local.

ThinkWithGoogle study shows that during the 2022 Christmas season, searches with the word “gifts” increased to 45%, and “presents” increased to 15%.

Year after year, the number of searches is growing.

It is necessary to study what is important for your target audience.

Add the following to your content marketing skills:

  • Keyword and Topic Research
  • Build authority
  • Build email list
  • Link building
  • Site structure
  • Website optimization
  • Analytics
  • AI and content humanization

4. Humanize Content:

In the era of AI, humanizing content is necessary. AI content is full of issues. It lacks authenticity, relevance, and facts.

Understand SEO strategies to humanize content using catchy headlines. Make the content interesting and usable.

Create a unique tone that appeals to your audience.

How to humanize your content:

  • Follow the user’s journey: Write content that helps the user on every step of his customer journey.
  • Use social media: Interact with users on social media to understand their problems.
  • Use Expert Guidance: Display your content expertise to influence the audience.
  • Build connection: Write content to build personal connection with your target audience.
  • Video marketing: Use videos to market your content and brand.
  • Use an AI detector: It helps you find AI or ChatGPT plagiarism to create original content.

WestJet’s Christmas Campaign is the best example of humanized content.

5. Learn Storytelling and Writing:

Storytelling and creativity are a must for influential writing. Great stories leave great impressions.

Your target audience prefers content that tells stories rather than just plain writing. It is best to learn the art of storytelling. If not, then hire an SEO content writer with storytelling skills to learn.

How to Use Storytelling in Content?

  • Write stories to relate with: Audiences connect with stories where they can relate with the character, incident, and issues. Use the customer’s experience when writing a story.
  • Message: Your story must deliver a clear message.
  • Type of Story: Choose the story based on your goals. If you want to build connection, then write emotional stories; if you want to build community, then write engaging stories.
  • Platform: The platform is as important as choosing the right type. You can publish stories on blogs, websites, TikTok, Reddit, Facebook, Medium, etc.
  • Structure: The structure of your story plays an important role in binding your target audience.

6. Research:

Research is what helps you in every aspect of content creation. Research to collect all the necessary information. The more information you gather, the better you can understand your audience.

Use relevant sources and credit them in your content. It will add additional credibility to your article.

7. Interview Experts:

Audiences love to read from experts or their success stories. Find subject matter experts in your industry and interview them on your blog.

To get the best result, learn how to interview an industry expert.

Here is how you can do it.

  • Preparation: Prepare for the interview. Write down all the necessary questions. Find out everything about the expert before calling him for an interview.
  • Goals: What are your goals? Do you want to learn something new? Or do you want tips? Choose the goal carefully to align it with your expert interview’s interest.
  • Build connection: Make the expert comfortable. Welcome him and appreciate his time. Interview like a journalist.
  • Recording: Record your entire interview session to publish as a blog post or podcast. You can also create YouTube Shorts, Facebook reels, and Instagram videos.Gather as much information as you can from the interview. It will help you improve your content strategies.
  • Ask for More: Ask the expert for tips and clarifications. Use the interview to bust myths and find facts.

8. Analysis skills:

Content writing without analysis is meaningless. It is necessary to measure the impact of your content. Find out what works best for your audience.

Find out how the user visits your content, how long it stays with the story, and what he does after leaving the content.

Track organic traffic and clicks.

Analyze the performance of every content format. Find out which platform is best for your content promotion.

9. Add Value and Purpose:

Multiply the growth of your content by serving it in every possible format.

For example, you have written a blog post about SEO tips. Now create videos, shorts, gifs, and carousels to share on different platforms.

It will multiply the impact of your content.

Republish content as:

  • Podcast
  • Whitepapers
  • Reports
  • Articles
  • Videos
  • Infographics
  • Carousels
  • Gifs

Create a buzz before publishing the final content piece.

10. Stand Out:

Standing out while being relevant is a skill you must possess. Your unique tone must connect with the audience.

Touch the audience’s expectations, problems, preferences, and solutions.

Standing out does not mean to cut yourself off from the sentiment. But it is about blending with your audience while keeping your unique tone.

Conclusion:

Content marketing skills make your marketing strategies effective. Stay on topic, please your audience, and publish influential content. Use available content marketing platforms.

Not only publish but also market your content in every possible way on every channel. Develop these skills to build authority, increase traffic, and dominate your niche.

Other Valuable Resources:

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August 07, 2024

Evergreen Content Guide: Everything that You Must Know About Evergreen Content is Here!

Evergreen content! Do you create it? Or do you still creating the content which has less meaning?

Creating content consistently with the target to boost organic traffic is essential.

You might have been writing content for years or months. And, some of your content may also rank on the first page.


What Is Evergreen Content & Why Should You Care?: eAskme
What Is Evergreen Content & Why Should You Care?: eAskme

Other people are reading: Reasons Why You Should Consider SEO Services For Your Business

But are you satisfied with the result?

Your content will not add a good number to organic traffic as long as it is missing the main essence, and that is "Evergreen Content."

Evergreen content is not about being trendy or producing click baits.
  • What is evergreen content?
  • What are the types of evergreen content?
  • What are the examples of evergreen content?
  • Why is Evergreen content important?
  • How to find evergreen topics?
  • How to create evergreen content?
Today I will cover everything about evergreen content that you must know and implement.

Let's start with the fundamental question.

What is Evergreen Content?

What is Evergreen Content: eAskme

Evergreen content is the content that never loses value with the time.

In other words, the content that never goes out of date is known as evergreen content.

The most common feature of evergreen content is that every evergreen content piece is relevant to a specific target audience regardless of the time cycle.

You will better understand it with the following example;

If you search for "LinkedIn Stats 2020," you will find that foundationinc content ranks first, which means that this content page is getting maximum traffic for this keyword.

Linkedin Stats: What Is Evergreen Content & Why Should You Care?: eAskme

But for how long?

In 2021, hardly anyone can search for this keyword.

On the other hand, we have an evergreen example.

Evergreen example: Linkedin Stats: What Is Evergreen Content & Why Should You Care?: eAskme

If you search for "the importance of trees," You will find the high page ranking on the first page.
This page will always keep getting traffic regardless of the year.

The reason why we call it evergreen is that it stays green like the evergreen plant.

Each evergreen content piece contain two critical factors;
  • Content
  • Topic
Now, before you jump in to start creating evergreen content; you need to understand the difference between evergreen topics and evergreen content.

What is Evergreen Topic:

Evergreen topics are such topics that will keep people always find interesting.

Examples of Evergreen Content:

No matter how many years will pass or how many changes will come in human life, people will always find the above topics interesting.

These are the evergreen topics.

Evergreen Content:

Evergreen content is that it is excellently crafted for the evergreen topic.

Evergreen content never become outdated and never fades away.

Examples of Evergreen Content:

Tip: For better results, you need to blend both in your blog post or content page.

Why your blog need Evergreen content? (Evergreen Content Benefits)

Without evergreen content, you have to rely on trending topics and cover every topic related to your blog niche to maintain current organic traffic numbers or improve it.

This is a time consuming practice that requires a lot of hardwork.

For example;

During 2016, Trump's election post on the New York Times has spiked the traffic. Because the whole country was searching for the result.

But after a couple of weeks, that spike started fading as people were no longer looking for the same answer.

This has dragged the spike in traffic to flat-lined traffic.

This is why the New York Times and many other news agencies publish hundreds of posts every day.
You can only do it if you are running a new agency or a big brand.

If you are a blogger, freelance marketer, or full-time SEO expert?

Then evergreen content is what works best for you.

Evergreen content will give you;

Consistent traffic:

People will keep searching for evergreen content even after years.

This means that your content will stay valuable for them, and you will keep getting regular traffic.

Save time and Money:

Evergreen content stays relevant for a long time.

This means that you need not publish hundreds of posts every day to maintain organic traffic.

How to create evergreen content?

If you are reading till now, that means you are also interested in creating evergreen content.

Here are the three best steps on how you can create excellent evergreen content.

Keyword research for Evergreen Topics:

Keyword research is the first thing that you should do to find the keyword with user intent.

You can use tools like KWfinder and SEMrush to find valuable keywords or long-tail keywords.

Make sure the keyword you choose has a high search volume from an extended period, such as one year.

Create Content for Audience:

Creating to the point content is not going to help you this time.

You need to create excellent content that your audience will not find anywhere else.

Make them want more from your blog.

Ensure that your content is so compelling that if you post with the delay, they will miss your updates.

Your content should trigger emotions and engagement.

Such content will beat the competition and stay relevant for years.

Avoid Dates, News, and Trending Topics:

News dies overnight.

And, if you write about the latest episode of The Flash, then it will lose fans as long as the next chapter goes air.

Tip: Avoid using Last year, Today's, or 2020.

Is it possible to create Evergreen Content?

It's both yes and No.

Content stays evergreen as long as you can keep it relevant.

Nothing can stay relevant for 100 years. If you keep updating the old posts, you can easily keep the relevant even after decades.

Here are the few ways that will help you to produce evergreen content.

Review the post-performance and links over-time:

Open your post and check the stats. Fix broken links. Replace them with new links or remove the dead links.

Both Google and Audience notice these links.

Focus on user intent:

User intent can change over time. Targeting the user search intent is essential.

People searching on Google are looking for a solution, and it is your job to feed them what is essential for them.

Targeting search intent when updating old posts will help you keep your content evergreen.

Find the Reasons Behind rank drop?

Other blogs are outranking your content.

Find out;
  • What makes their content amazing?
  • What your content is lacking?

Final Words:

Evergreen content help bloggers to improve their search ranking.

This same work for you.

You may be working on building tons of backlinks to outrank competitors. And, spending most of your life on creating content.

But the secret behind the successful blogger in "Evergreen Content."

Evergreen content is the content that stays relevant, attract links, traffic, and reputation.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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August 04, 2024

How to Create Branded Travel Content?

For your travel business, branded content boost engagement and improve brand image. Branded content is one of the most impactful things you can hear in the marketing world. Yet, most people do not understand what branded content is.

How to Create Branded Travel Content?: eAskme
How to Create Branded Travel Content?: eAskme

Most of the time, you create and publish many branded content without even knowing it.

The travel industry is using branded content more than any other industry. It is a way to attract users by offering brand value.

There are a lot of forms and strategies of Branded content which makes it quite confusing for you to find the best one.

But, today, you will know what to do.

Let's start with the basic question.

What is Branded Travel Content?

Branded content spreads brand value and creates brand awareness by collaborating with a company that can spread the value. To understand it, you need to understand the origin.

In traditional marketing, your goal is to sell the product. And the customer is quite aware of your goal.

Traditional marketing is still effective, but customers are educated and know what the brand is offering.

Now customers do not prefer to buy from a company that pushes on selling but prefer a brand that sells its core value with the product.

83% of the customers spend their money where they receive brand value with the product or service.

Travel business is the best example where customers are concerned with travel's environmental and social impact.

Customers prefer traveling with brands that offer trips to their favorite destinations.

Branded content is responsible for this.

When creating branded content, you offer brand value to the customers without spreading distrust.

Branded content can be anything. You can create podcasts, blog posts, videos, and even publications.

Your goal is to create branded content on the topics that grab your customers' attention.

The major benefits of branded content are:

  • Strengthen brand image.
  • Stand out from the competition.
  • Trust and recall.
  • Increase potential customers.

Targeting customers interested in the same thing your brand is offering gives you a better conversion rate.

Branded content works like inbound marketing, where you create content that appeals to new customers.

Nowadays, you should know that people also call branded content when they collaborate with other brands to publish content or publish sponsored posts.

Influencer marketing is the best example of collaborative branded content.

How to Make Branded Travel Content Work?

Now that you know what branded content is, it is time to understand how you can use it in the travel industry.

Values:

Your business must have some core values. Value is not just goals or culture but more than that.

The value of your travel business should display:

  • Type of experience you are offering.
  • How do you approach your content?
  • How to use your profits?
  • What type of customers supports your business?

Your branded content strategy should reflect what your business stands for and what change you bring to the travel business.

Highlight brand values to build trust.

Once you have set values, the next thing is to understand how your business value relates to the customer.

Audience Interest:

The more you understand your audience, the better your marketing strategies will work. The same works for branded content.

But the major difference is that in branded content, you need to reach the customer's mindset and work on relating with their interest and values.

Branded content should help your business attract new customers by offering interesting content.

To create attractive content, you must understand what your target audience is looking for.

You can do it with some research. For example, find out what type of holidays your customers are interested in and what kind of travel experience is best.

You should find out:

  • What are their hobbies?
  • What are their values?
  • What type of brands do they support?
  • What topics do they find interesting?
  • What social issues do they care about?

The result of this research will help you better understand your target audience.

Now find content overlaps to get branded content ideas.

For example, if you are a travel brand that offers honeymoon packages, you should target an audience with interest like romantic holidays, beaches, nature holidays, etc.

As a romantic travel brand, you should not offer health advice. But Talk about how holidays in nature will increase the romance and make the holidays memorable.

The focus should be on attracting customers and making them remember your name.

Formats:

Choose the most popular travel formats that your target audience finds interesting.

If your travel audience prefers video content, you should not waste money on text content.

The success of branded content lies in the fact that it should engage and excite your audience.

Use a platform that your audience finds interesting.

Your brand responds to popular travel trends.

Act fast and choose the most popular travel format for your audience.

Content:

Create memorable content that leaves an impact on your audience's brain.

Creating immersive content is the best strategy to trigger emotions.

Videos and audios are the best formats in the travel industry.

Use these to promote your brand and create an engaging experience.

Your content should take the audience to the place they want to visit.

Uniqueness:

Branded content is also about being unique so that people should identify your brand quickly.

Follow the viral trends in your industry to understand what makes them unique and how your audience interacts with them.

Catch audience attention while communicating values.

This is the best time for you to do something better.

Conclusion:

Your travel business may be already using branded content without even knowing it.

Even if you are a newbie to branded content, you must still use branded content in the travel business.

No matter what changes with time, the impact of your branded content will always stays there.

If you still have any question, feel free to ask me via comments.

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July 13, 2024

Is Content a Google Search Ranking Factor or Not?

Is Content a Google search ranking factor? Do you optimize Content for Google search ranking? Can Content influence rankings?

Content is the king, is the oldest saying in the SEO and marketing industry. Without content, there can be no search, no marketing, and nothing else. You cannot do anything without content.

Is Content a Google Search Ranking Factor or Not?: eAskme
Is Content a Google Search Ranking Factor or Not?: eAskme



But how much Google cares about it? Let's find out today.

Let's understand everything about content and its impact on search results.

Content:

Content is information that you share to display your expertise, knowledge, products, and services to others.

Content is everything that you can find on a website like eAskme.

But does Content impact your Google search position? Let's find out.

Claim: Content is a Google Ranking Factor

Content is the basis of every website or app. Engaging with readers, ranking in Google searches, and boosting organic traffic is necessary.

Almost every person in the business understands the potential of high-quality content and its impact on search results.

Search engines like Google rely on content. Without content, Google cannot display anything.

It is a part of search engines, algorithms, marketing campaigns, etc.

Evidence: Content is a Ranking Factor

Google's "How Search Works" explains how content automatically generates results. When ranking a website or webpage, Google focuses on meaning, relevance, quality, usability, and content.

And everything comes from the content.

Google explains that its system analyzes content relevance to rank it in SERP.

It also means that the Google system understands the queries and the intent behind those queries.

Ten years ago, it was easy to create a website that ranked with a clean design, audience targeting, valuable content, site structure, etc.

Even after a decade, Google has preferred valuable content when ranking your website or page.

Google's "Search Engine Optimization (SEO) Starter Guide" explains image optimization, video optimization, website performance, SEO, and site in search console.

How to Create Valuable Content?

To create a valuable content experience, it is a must to create content that has the following ingredients:

  • Create content to satisfy user intent.
  • Use easy-to-read language.
  • Optimize images, videos, and other types of content.
  • Create scalable, unique, and fresh content.
  • Use evergreen content.
  • Display authority and expertise using data and research.
  • Add enough information to satisfy users' needs.
  • Optimize links.
  • Avoid ad manipulation.

Google is interested in content that is trustworthy, expert, and authoritative.

Google's John Muller also said that Google looks at the whole content instead of just H1 tags.

Evidence: Content is not a Google Search Ranking Factor

There is no single piece of evidence to support this theory. The reason is simple: content is only possible with it.

Content search is only possible with content search.

Conclusion: Content is a Google Search Ranking Factor

Content is the soul of every business. Search engines rely entirely on content and quality.

Content quality is among the top 3 ranking signals in Google search results.

Create evergreen, exceptional, trustworthy content to rank better and improve organic position.

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July 06, 2024

Content Marketing for Lawyers: Creating Engaging and Informative Content!

Content marketing is the art and science of creating textual, visual, and video content that’s well-optimized and brings in traffic, inquiries, leads, and, ultimately, sales. Today, content marketing has become an integral part of any digital strategy, SEO plan, or traditional sales funnel. But how do you do it?

Content Marketing for Lawyers: Creating Engaging and Informative Content: eAskme
Content Marketing for Lawyers: Creating Engaging and Informative Content: eAskme

More specifically, how do you create content that performs well without spending much on content creators or a law firm marketing company?

Well, let’s find that out!

This guide is divided into four segments—The plan, intent, process, and ideals.

Follow these tips to create an excellent content marketing plan that scales with your business.

The Plan:

Any law firm internet marketing success story begins with a plan. There are two crucial considerations here: target audience and content strategy.

Determine your target audience and understand their needs, challenges, and interests.

Tailor your content to address their specific legal concerns and provide valuable information that resonates with them.

Once that’s done, create a content strategy outlining your goals, topics, formats, and distribution channels.

Plan your content calendar, ensuring a mix of informative articles, how-to guides, case studies, videos, and other relevant formats.

The plan is important, but what’s even more important is sticking to it.

Don’t create a huge one, as that might discourage you. Roughly 5-8 high-effort posts (could be videos or carousels) are enough.

Sprinkle these throughout the month. Supplement this content with simpler, less designed or decorated content like text-based stories, live recordings, or minimal posts.

In total, aim for 15 content pieces per month.

Your communication tone and design are very important and should remain consistent in the future.

The Intent:

Don’t just create a plan based on what you like or what you think works in the industry.

Market research and competitor analysis are critical. And more importantly, the content should be valuable.

Focus on providing educational and informative content that addresses common legal questions and concerns.

Offer insights on legal processes, explain complex legal concepts in simple terms, and offer practical advice to help readers understand their rights and options.

The intent should also expand to showcasing expertise.

Position yourself as an authority in your practice area by sharing your expertise through content.

Offer analysis of recent legal developments, provide commentary on relevant cases, and demonstrate your in-depth knowledge of the law.

This helps build trust and credibility with potential clients.

The Process:

Mix up your content formats to keep your audience engaged.

Incorporate videos, infographics, and interactive content to present information in a visually appealing and easily digestible manner.

Use storytelling techniques to make your content relatable and compelling.

Completely familiarize yourself with the design requirements for every platform. 4:3 (slightly landscape) is ideal for Facebook. 1:1 (square) is suitable for Instagram.

Anything works on Twitter and LinkedIn, though generally, we recommend sticking to the square format across the board as it works well enough on both desktops and mobiles.

Reels, short videos, and stories are tall in the 9:16 ratio, covering most of a mobile screen.

That’s the design process. What about the content process?

Your content should not only be informative and helpful but also optimized.

Incorporate relevant keywords and optimize your content for search engines to improve visibility in search results.

Conduct keyword research to identify commonly searched terms and integrate them naturally into your content.

This helps drive organic traffic to your website.

Sometimes, these activities might be too much to handle on your own.

In that case, you can either build your team, which can be a little expensive, or outsource all this to an internet marketing agency with relevant experience handling lawyers, attorneys, and law firm clients.

The Ideals:

That should be enough for a law firm’s content marketing strategy. Here are some ideas to keep in mind:

  • Engage with your audience, respond to comments and foster discussions around your content. Social media platform algorithms like those who stay active, consistent, and engage with others.Don’t spread yourself too thin. Posting the same posts on four platforms isn’t exactly a good strategy.
  • It will fail because each platform has a different audience, and what works on one won’t work on another. Have a platform-specific strategy and only start with two platforms.
  • Encourage readers to interact with your content by inviting comments and questions and sharing their experiences.Respond to comments promptly and engage in conversations to build a sense of community and foster trust.
  • Inject your unique personality into your content to differentiate yourself from competitors. Be authentic, transparent, and relatable. Share personal anecdotes or case studies (with client consent) to humanize your practice and connect with your audience on a deeper level.
  • Aim to establish thought leadership. Weigh in on pressing issues. Carve a loyal fanbase. Go beyond the traditional content plan once you’re ready!

Conclusion:

The highest-paid lawyers don’t earn that much without spending on content marketing.

It’s become a necessary part of any digital strategy today, and you’re missing out on heaps of traffic and tons of leads if you’re skipping this crucial aspect.

Our 4-part guide is a good place to start for any lawyer or law firm regardless of location, specialization, or marketing goals.

Follow all the actionable intelligence provided in the guide, and you can succeed!

Still have any question, do share via comments.

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April 27, 2024

Impressive Whitepaper Ideas to Engage with B2B audience

Creativity and uniqueness are the keys to targeting the B2B audience using whitepapers. Your impressive whitepaper will help you generate leads and make your content stand out.

Whitepapers are not new in the business world. For example, B2B marketers have been using whitepapers for quite a long time. It is the way to exchange important information.

Impressive Whitepaper Ideas to Engage with B2B audience: eAskme
Impressive Whitepaper Ideas to Engage with B2B audience: eAskme

Your whitepaper will collect audience data such as name, demographics, contact, etc.

Without an impactful landing page, you will not grab the maximum leads.

B2B whitepapers display augments and facts that favor the company.

It is effective as whitepapers share content and spread brand value.

The major reason why businesses need whitepapers is to display research skills and authority.

Today, I am sharing the 10 most impressive whitepaper ideas to multiply the impact of your ads; social media feeds, and emails.

CEO or CTO is behind Whitepapers:

Your whitepaper should display authority and leadership.

You can do it by making your CEO or CTO write the creative whitepapers.

Cover trending issues in your business.

CEOs or CTOs do not have enough time to write whitepapers, and they hire ghostwriters to complete the job.

Writing whitepapers in a unique tone is an effective strategy to spread trust and build connections.

Add contact information to get feedback from the readers.

Survey Whitepapers:

Another kind of whitepaper is survey-based.

You can create a poll for your target audience.

It is an effective way to find out what others are thinking.

Your survey can be related to any challenge, user behavior, or even industries outlook.

Use this data to publish a whitepaper that displays the survey result and what experts think about the topic.

This is the best way to build authority with the help of whitepapers.

Predictions:

You can publish a whitepaper predicting the next quarter.

Use interviews, trends, and hashtags in your whitepaper.

This will help marketers, sales teams, and new members understand how to improve productivity for the next quarter.

Academic research:

Universities and educational institutions are publishing whitepapers with research data and results.

Visit scientific whitepaper websites to find what is relevant for your niche.

You can also contact educational institutions for research to collect critical data.

Add the name of the author at the end of the whitepaper.

AntiHero Whitepapers:

Antihero whitepaper is what challenges traditional conventions.

Publish a whitepaper with truth-revealing ideas and myth busters.

When doing so, do not challenge the most regarded conventions.

Instead, add enough data and proof to support your arguments.

What is Forgotten:

Whitepaper with forgotten lessons will help the readers find out how history has helped in shaping your business.

Commonly, people start forgetting what was once valuable and creative with time.

If that is still valuable for your business, you should remind others about it.

Reference Guides:

Reference guides are quite helpful for those looking for professional or expert information.

Your reference guide whitepaper should publish steps with the links where the reader will get practical information.

Some examples of reference guide whitepapers are the resource recommendations page, FAQs page, introduction for beginners, etc.

It takes a lot to publish such a whitepaper, but it will help your business grow its audience, leads, and connections.

Case Studies:

Case studies are one of the widely used whitepaper ideas.

You can publish 2 or 10 case studies related to the same topic in one whitepaper.

Case studies are not only helpful to impress the audience but also help you to earn backlinks.

Experience:

What you have learned from the past will shape your future and your whitepaper.

Publish lessons you have learned from past trends.

Publishing the past trends will also help you understand why they were popular and what intent they have served.

Co-Marketing Whitepapers:

As the name suggests, Co-marketing whitepapers will help you and the other brands collaborate with you to create influential whitepapers.

Always collaborate with established brands. You can also form a content collaboration relationship with the brands.

Co-marketing will boost your content reach and improve brand awareness.

Conclusion:

Finding the best whitepaper idea is not easy.

To get the best result you should follow 4 points:

  • Write in-Depth without unnecessary information.
  • Keep the Leadership in Loop.
  • Don’t copy the brand image.
  • Challenge conventions.

Still have any question, do share via comments.

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April 26, 2024

14 Content Marketing Platforms in 2025

Content is the king, queen, and influencer. Power up your content marketing in 2025 with the most valuable content marketing tools. Content marketing is the way to expand the reach of your content. The better your strategy is, the more effective your reach will be.

Every blogger and business should invest money in content marketing. Leveraging content marketing platforms is an easy way to improve content marketing.

14 Content Marketing Platforms for 2025: eAskme
14 Content Marketing Platforms in 2025: eAskme

73% of marketers are using content marketing platforms to grow their influence. The content marketing industry will be worth $600 billion by the end of 2025.

What is a Content Marketing Platform?

A content marketing platform is a software or app that helps marketers streamline the process of content creation and marketing.

Each content marketing platform offers some standard and unique features, such as content calendars, integration tools, analytics, content collaboration tools, marketing tools, etc.

With the help of a content marketing platform, marketers can plan a content strategy, create helpful content, publish it, and market it to expand its reach.

If you are new to content marketing platforms, then you may ask why do I need to use them.

Here are the reasons and benefits.

Benefits of Content Marketing Platform:

Content management:

Content management is a big issue for bloggers and small—to mid-size businesses. They have limited resources to invest in time. A content marketing platform offers a content management solution to organize a content marketing calendar.

It streamlines the process of content creation, publishing, and marketing.

Content Collaboration:

Content collaboration tools are an essential feature of most content marketing platforms. With the collaboration feature, you can ask subject matter experts to collaborate with you when writing a new content piece.

Content collaboration with SMEs is also a great way to boost content quality.

Content Distribution:

The main reason to use the content marketing platform is to market your content. You can easily integrate email marketing, social media platforms, PR sites, and other channels to market your content without leaving the platform.

One-click content marketing makes content marketing platforms popular.

Insights and Analytics:

Content performance is the only way to check if your strategies are effective. With a content marketing platform, you can analyze the performance of your content. You can use in-built analytic tools to track content performance. You can track real-time performance.

Here are the most popular content marketing tools for marketers and writers.

1. Brand24:

Michał Sadowski, Piotr Wierzejewski, Karol Wnukiewicz and Dawid Szymański founded Brand24 in 2011.

Brand24 is a content platform for protecting brand reputation. It allows you to monitor brand mentions, analyze user sentiments, and create reports for your marketing team.

Brand24 monitors brand mention on 25,000,000+ online sources. Real-time brand monitoring is its main feature.

You can also learn social listening to monitor brand presence.

2. Brafton:

Thomas Agnew founded Brafton in 2008.

Brafton content marketing platform offers marketers a smart marketing solution. You can plan your content, produce it, publish it, and analyze its performance.

Brafton offers Content for SEO, Blogging, Copywriting, Article writing, and business copywriting services.

You can use Brafton for SEO content writing, web design, graphic design, video production, email writing, etc.

3. BuzzSumo:

Henley Wing and James Blackwell founded Buzzsumo, a platform for finding the buzz around any topic.

Buzzsumo offers a unique set of features to help you find topics, do keyword research, influence social media, and monitor content performance.

Buzzsumo Chrome Extension helps marketers research content.

Buzzsumo's most popular features are:

  • Content discovery to find content ideas.
  • Content research to find helpful content.
  • Find Influencers to market your content.
  • Monitoring to analyze content performance.
  • Chrome extension to research content.
  • API to automate the process.

4. Clearvoice:

Jay Swanson and Joe Griffin founded Clearvoice in 2014. It is a content creation platform. Clearvoice is a premium content platform that allows you to get expert content written for your website or blogs.

Cleavoice features:

  • SEO Content strategy services
  • Social Media Snippets
  • Email Snippets
  • Illustrations
  • Stock Photography
  • Interviews

5. Coschedule:

Garrett Moon and Justin Walsh founded CoSchedule in 2013. It is helping 200,000+ marketers.

Social Calendar is a feature for creating, publishing, scheduling, and measuring your business or brand's social presence.

With Content Calendar, you can view your projects, tasks, and campaigns.

CoSchedule Marketing Suite offers everything that you need for marketing projects.

6. Contently:

Joe Coleman, Shane Snow, and Dave Goldberg founded Contently in 2011. It is a leading content marketing platform.

With Contently, you can schedule your content distribution. Choose a date and time to share content on multiple platforms. With a premium subscription, you get access to the creative network.

Contently Creative Network is a premium platform for writers and marketers. Its writers come from top publications such as Wired, The Financial Times, The New Yorker, etc.

Contently suggests which topics are most relevant to your audience. Based on your content tone and voice, you will receive SEO recommendations.

7. Exploding Topics:

In December 2019, Brain Dean and Josh Howarth founded Exploding Topics. It is a powerful content marketing platform with a set of tools to empower the content creation process.

Exploding Topics algorithms collect user data to display the exploding topics and niches in every industry. You can add your topic to find the growth percentage.

It is an easy way to find out if the topic has real value for the users. Every time you go to write a new blog post, check the idea using Exploding Topics.

8. HubSpot:

Dharmesh Shah and Brian Halligan founded HubSpot in 2006.

HubSpot is a premium platform for content creation, publishing, optimization, social media management, and email marketing. Hubspot content hub and marketing hub help marketers improve content reach.

9. OutBrain:

Yaron Galai and Ori Lahav founded OutBrain in 2006. It is a leading content marketing platform where advertisers connect with publishers.

Outbrain market content using recommendations on other sites. Outbrain serves content recommendations in 50+ countries. It publishes more than 344 billion recommendations every month.

You can set up an Outbrain campaign with a budget of $0.03 CPC or $20/campaign.

Content marketers can choose native ads or contextual ads to market content.

10. Patreon:

Jack Conte and Sam Yam founded Patreon in May 2013. It is a membership-based platform with a premium subscription.

Patreon helps content creators make money by writing helpful content. Content creators, artists, musicians, writers, and podcasters are already using the platform.

If you want to make money writing without a blog, then Patreon is the platform for you.

You can start as a free member and later move to their Pro or Premium plans.

11. Scoop It:

Scoop It is a content management platform. Guillaume Decugis and Marc Rougier founded it as Goojet in 2007.

ScoopIT uses social networks and websites to crawl content. Submit your content on Scoop IT and share it on multiple social networks. Users can also reshare your content. It is a content curation platform to submit and share content.

Content curation is playing a crucial role in making your content discoverable.

12. SEMRush:

Oleg Shchegolev and Dmitry Melnikov founded SEMRush in 2008. SEMRush is an SEO and content marketing platform.

With the SEMRush premium plan, you get access to "Content Marketing" tools such as:

13. StoryChief:

Valeri Potchekailov founded StoryChief in 2017. It offers everything from content planning, collaboration, publishing, and reporting.

StoryChief is a platform for seamless content creation and easy collaborations. You can also generate content strategy.

Storychief features:

  • Content Calendar
  • Social Media Manager
  • AI Power Mode
  • Multi-Channel Marketing
  • SEO Copywriting
  • Employee Advocacy

14. Uberflip:

Uberflip is a personalized content distribution platform. Yoav Schwartz founded Uberflip in 2008.

It is a platform for content marketers to personalize content and manage content. It offers account-based marketing.

You can use multiple integrations to boost content reach and performance.

Conclusion:

Content marketing is a must for your business. The more you invest in effective content marketing platforms, tools, and creators, the better results you will get. Effective content strategy is necessary for the success of an online business, blog, or website.

There are hundreds of content marketing platforms. I have listed the best and most used platforms for you.
So dive into the best content marketing platform to empower your marketing strategy.

Do you have a question? Ask me.

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