Thin Content: What is Thin Content? Why and how to fix it?

Thin content! What the hell is thin content? Is your website or blog has populated with thin content? How to get rid of it or how to fix thin content? One of the primary reasons why your content is not ranking in search results is “Thin Content.”

What is Thin Content?

Thin Content: What is Thin Content? Why and how to fix it?: eAskme

Other people are reading: 7 Copywriting Formulas to drive engagement

Thin content is known as content with no value or very small to attract the visitor.

As a thin person it is super hard for a thin content to rank for competitive keywords or queries.

Most of the times, bloggers post thin content to create more and more articles, without producing more value to a reader.

There are some commonly used types of thin content;

• Duplicate Content
• Automatically generated content
• Scraped content
• Doorway pages

Google has also introduced doorway pages penalty to ensure that webmaster should stop abusing this.

Google Panda update was also punishing the websites and blogs with low-quality content or thin content.

Thin content can never satisfy the related queries or overall queries of a visitor. This tells that thin content can only be there to fill the blog with posts, not for better user experience.

Google and other search engines focus more on user experience.

So if your content is not appealing to the user or it is thin, that means you cannot serve the user well, and this is the reason why thin content will never rank in Google search results.

Publishing thin content can damage the reputation of your brand.

It lacks the essence of engagement and makes user quite your page quickly.

Thin content is the main reason behind the high bounce rate.

If your website or blog also have thin content, then you should take steps to fix it.

For a blogger or SMB’s it is easy to simple to fix the thin content issues, but it will take a lot of time to implement the strategy.

In this article, I will not only talk about thin content but also focus on how you can diagnose the thin content and fix a thin content issue on pages or blogs.

How to Diagnose Your Website Content?

Now you understand what thin content is. It is the time to find out how to diagnose your site content for the thin content issue.

Big Picture:

There are tons of SEO tools available, but you should not focus on using human approach.

• Use site operator command for a quick overview
• Analyze the number of indexed pages
• Analyze the title and URL structure

Remember that search operator result can look different than the actual outcome for the same query.

Use eagle eye concept to create content with high resourced value.

Use Google analytics, ubersuggest to find the most trafficked pages.

Read the content:

Read the content but don’t focus on the number of words.

Focus on the quality of the content and level of engagement.

There is no sure shot rule that only long content rank better.

When it comes to rank higher in search results only quality and relevance matter the most.

With the best content you can say something in just 250 words rather than poorly written 2500 words.

Reading the content will help you discover such an issue.

Get rid of duplicate content:

Duplicate content is severely harmful to your business or blog.

Some tools will help you to fix the duplicate content issue.

You can use Copyscape and screamingfrog to get rid of duplicate content. Copyscape will help you to fix copy content issues quickly.

Duplicate content is the big issue for the brand and blogs that publish hundreds of articles every month.

At eAskme, we have 1800+ articles and every month publish many articles.

Copyscape is the most-worthy tool for eAskme to get rid of duplicate content.

Screamingfrog is also the tool which helps me to find the duplicate content and fix it.

One should always avoid duplicate titles in thin content.

Sometimes you need to add more words and publish latest updates to fox thin content issues.

You may also need to rewrite the complete article to polish the quality of your blog content.

How to fix Thin Content in posts and pages?

After analyzing and diagnosing the content on your pages and posts, the next thing is to prioritize list such as content scoring, based on the rate of interest.

It can be time-consuming, but it will create a long-lasting impact on your business. It will also help you to power up the SEO of your blog or business website.

When it comes to fixing many pages, you need to do it one by one.

After creating the list of pages with thin content, you need to plan which pages you want to fix in the first month.

Even if you have to the first blog post of your blog then just do it.

Here are a few ways that will help you fix the thin content issue in a super fantastic way;

• www or non www url:

This is what you should do in the beginning. You need to set preferred url and redirect other versions to canonical url.

• http or https:

Always redirect all non-http links to https.

• Thin category pages:

Nonindex the thin content categories.

• Comment pagination:

Comment pagination is the main problem of WordPress users. Disallow comment pagination on your blog or website.

• Mobile Friendly website:

Stop using subdomains for mobile users. Always use mobile friendly responsive design to create a fast loading website or blog.

Final Words/Conclusion:

Thin content is a significant issue. It is a problem that most of the old sites and sites with too many pages or posts have to deal with.

• Now you understand what thin content is?
• What will you do now?
• Will you fix the thin content?
• Or will you leave the content as it is?

Do share your thoughts.

If you have any question,

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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How to Find Great Writers? 12 Tips for Experts!

A great writer can create content great. It is the reason why brands invest in experienced content writers.

In content marketing, content is responsible for leaving an impact. The whole SEO strategy depends upon the content quality and effectiveness.

Great content not only appeals to the audience but also ranks better in search results. Search engines also prefer user-friendly content.

Excellent content also works as link-worthy content. It attracts backlinks without even chasing them.

But the question is how to create content that serves every purpose. The amazing content requires a lot of things, but most important is an excellent writer.

You should be a great writer; if not, then hire an excellent content writer.

The next question is how to hire an expert writer.

Here are the tips that will guide your way to hire a great writer.

How to Find Great Writers? 12 Tips for Experts!: eAskme

1. What Type of Writer You Need:

There are different types of writers. In the content marketing arena, content writers, ghostwriters, and copywriters are the most popular types.

Each type of writer has a different set of abilities.

The choice of writer depends upon your goal:

• SEO content writer: You need him when you want to write content to rank higher in search engines. He should know the best SEO content practices. Keyword research and content optimization.
• Copywriter: You need a copywriter to create an excellent landing page that drives conversions. A skilled copywriter understands the buyer’s psychology and writes content to influence him.
• Ghostwriters: Ghostwriters are the writers that can be either SEO writers or copywriters, but he/she publishes content on your platform under your brand’s name.

Content Writers:

5 Types of content writers:

1. Blog writers: Hire them to write blog posts to increase brand awareness, drive engagement, traffic, and readability.
2. Article Writers: Hire them to write in-depth guides about the topic.
3. SEO content writers: SEO writers optimize content to rank higher in search results.
4. Technical writers: Hire a technical writer when you need how-to guides, case studies, white papers, and software testing reports.
5. Social media writers: Hire social media writers to make your content perform better on popular leading social media platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, etc.

Copywriters:

Copywriters are responsible for writing actionable content for landing pages.

4 Types of Copywriters:

1. Brand Copywriters: Copywriters who write to improve brand image. They follow the brand’s tone and voice while writing the content.
2. Direct response writers: Hire them to write responsive letters, landing pages, email marketing campaigns, etc.
3. Email copywriter: Email copywriters help in writing compelling emails to drive engagement and sales.
4. Sales Copywriters: Hire a sales copywriter to write sales page content, product descriptions, and content for ads.

Always hire a content writer or copywriter who also writes SEO-friendly content such as articles and blog posts.

Focus on your end goal to hire a great writer.

2. Search the Great Writers:

Freelance marketplaces are filled with content writers and copywriters. But not every platform is best for you.

Here are the best practices to find a great writer:

Ask within the network:

Ask within your network to find out which platform serves the best content writers. It is best to get referrals from colleagues or business friends about the writers they have used.

College Job Boards:

College students are looking for part-time jobs. Check out local colleges and universities job boards to find fresh content writers.

Post your job requirements on these boards.

Content writing agencies:

Content writing agencies are also a great way to save time searching for great writers. Content marketing agencies hire writers and make them available for your projects.

The rate of content writing agencies is relatively higher than that of freelance platforms, but at the same time, they have better work experience.

Facebook Groups:

Facebook groups are another platform to find content writers. But in those groups not every writer is great. It is best to join niche-specific FB groups and find content writers who have published content examples.

Find within your network:

It is a great practice to hire writers that are already working within your network. It is easy to analyze their performance within your industry.

LinkedIn:

LinkedIn is a professional social network. It is easy to use LinkedIn search to find content writers and copywriters.

Writers publish their experience and work examples on LinkedIn. Go through the writer’s LinkedIn profile to find out his capabilities.

Writer Directories:

Writer directories are another place to find writers. Content writers add their details on these directories with rates and experience.

3. Review Content Examples:

Ask the content writer for his past work. Go through his portfolio. Review his already published content examples.

These days it is getting difficult to differentiate between AI content and human content.

AI Content Writers vs. Human Content Writers:

Freelancers are using AI content writers like ChatGPT and Contents.ai. AI content is cheaper but not reliable. There are a lot of issues with AI-generated content, and factual errors are common.

AI content also lacks unique tone, brand voice, and human experience. AI does not understand the buyer’s persona and lacks psychological value.

AI-generated content can hurt your brand name, image, and ranking.

It is always better to stick to human writers.

Human writers spend time understanding your brand’s needs, tone, and values. Their content strategy entirely depends on the brand’s tone and goals.

4. Interview Writers:

Interview the content writer before hiring him.

Choose a face-to-face or live call interview rather than chatting.

Live calls are great to find out if the candidate understands your brand or not.

Interview the writer to find out what his strategy is, what tools he is using, what his skills are, etc.

Ask the following question when hiring a content writer:

• What are your skills?
• What type of writing are you best at?
• How do you research new topics?
• How do you use SEO content practices?
• Have you ever used a content calendar?
• Have you worked with marketing teams?
• How do you help in planning marketing campaigns?
• How much time do you need to write a complete article or blog post?

These interview questions will help you find the best writer for your content needs.

5. Reviews and Case Studies:

Check client reviews and case studies. Most professional writers are using LinkedIn or online portfolios to showcase their work examples. Look for recommendations to find out who recommends these writers.

Also check the social proof on LinkedIn or Facebook profiles.

6. SEO Skills:

During the interview, try to analyze the SEO skills of the writer.

Make sure that the writer understands the SEO content writing. It is necessary to write content that ranks better in search engines.

The writer must understand the SEO structure of the content, such as titles, headings, subheadings, descriptions, and internal linking. He must know the on-page SEO practices.

Ask the content examples to analyze their SEO skills.

7. Content Performance:

Ask the content writer how he measures the performance.

What he calls success.

Does an SEO content writer measure content success by reduced bounce rate, organic traffic, and keyword rankings?

Does a copywriter measure success by conversions?

You need a result-oriented writer. These questions will help you find one.

8. Cost:

Ask for the cost of the writer or his writings.

How much does he charge?

Is it cost-per-word or for the entire page?

The cost per word can be anywhere between $0.03 and $3.00.

The cost per page can be anywhere between $100 to $500 or more.

Analyze the pricing structure, compare it with their experience, and your goals.

9. What’s Included:

Find out what is included in the writer’s services. Does he optimize content for search engines? Does he know how to work on-page SEO?

Does he perform keyword research and content planning?

Ask about the services included in their cost.

Make sure that the writer provides content editing and rewriting services.

Note: Writers must provide content editing for at least one or two rounds. Or refund if they failed to make the necessary changes.

10. Expectations:

You have expectations from the writer, and a writer has expectations from you.

Discuss each other’s expectations to avoid issues during the project. Outline everything.

Discuss the refund policy, as not every writer is comfortable with it.

11. Invest in Evergreen Content:

Invest in great evergreen content.

The evergreen content lasts longer than any other type of content. Even though you need to make some edits, it still stays relevant for years.

Writers who write SEO-friendly evergreen content are best to rank higher in search engines.

Better search engine ranking means more traffic, more leads, and more authority.

12. How Much to Invest:

How much should you invest in a great writer?

The cost of a content writer varies based on industry, skills, and experience.

But for the cheap price, you will not get the gold.

Experience and result-oriented writers cost more than the industry average.

While spending time on writers, focus on the worth of their writing. Pay for better ROI.

Conclusion:

Human writers are the best writers. But between human writers, you need a great writer for your content.

Go for the writer who can tell stories and influence users. You need a sales writer to influence the buyer’s decision or an SEO content writer to rank higher in search results.

Focus on your end goal and hire an excellent writer for your business.

Do your research, interview writers, and analyze their experience and skills before hiring the best.

Invest time and money because great content is what you need.

Other helpful resources:

• Top 10 Content Marketing Skills You Must Master
• How to Create Branded Travel Content?
• 10+ Social Media Content Types

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Top 10 Content Marketing Skills You Must Master

Content marketing skills can make or break your marketing strategies. To get the best result from your content marketing strategies, you must possess a set of professional skills.

What are those skills? How will they impact your content marketing efforts?

Here is everything you must know!

Quality content marketing is the most effective content marketing. It works on every aspect of content from creation to marketing.

And here are the skills that are a must for content marketers.

Top 10 Content Marketing Skills You Must Master: eAskme

Top 10 Content Marketing Skills You Must Master

1. Audience Targeting:

Audience targeting is all about targeting the right audience. But it can happen only when you understand your target audience.

So, the first thing is to identify who your target audience is, what their interests are, and how your content can influence them.

Without understating the pain points of your audience, you cannot deliver the best content.

For example, Search Engine Land is a blog completely focused on search engine optimization.

Its topics stay to the point without adding distractions. SearchEngineLand provides news and tips about SEO and PPC. It covers every Google update. It is also the reason why users interested in Google updates follow the blog.

When you go through the site like this, you get to know the readers and their interests.

SearchEngineLand’s readers are bloggers, SEO newbies and professionals, and PPC marketers. It does not publish content about life-saving or money-saving tips.

Why? Because its audience is not looking for such topics.

It helped Barry Schwartz build authority for his blog. It also builds connection with the readers. The transparent information is what readers want from his blog.

If you are also interested in similar success, then read your audience before writing for them.

2. Branding:

Learn the ways to create a brand image. Align content strategy with branding.

Branding is a must to bring eyes to your website or blog. Your brand strategy explains the influence on your audience.

Follow these tips to create an engaging brand-content strategy:

• Brand Images: What is your brand all about? Your content should picture the brand image.
• Brand positioning and audience: How your brand appeals to your target audience.
• Language and Keywords: What language you are using and how easily people can understand it.
• Build Authority: Publish quality content to build authority.
• Content Strategy: Build a content strategy that is transparent, scalable, affordable, effective, manageable, and sustainable.
• Content Calendar: Use the content calendar to plan content for the next 30 days or 12 months.

3. SEO Skills:

Study search engines and SEO strategies.

Get rid of outdated SEO practices. Focus on building authority with quality content, search engine position, and organic traffic.

Stay updated with search engine FAQs:

• Google serves 1.2 trillion searches.
• 93% of traffic comes from search engines.
• 46% of users' searches are local.

ThinkWithGoogle study shows that during the 2022 Christmas season, searches with the word “gifts” increased to 45%, and “presents” increased to 15%.

Year after year, the number of searches is growing.

It is necessary to study what is important for your target audience.

Add the following to your content marketing skills:

• Keyword and Topic Research
• Build authority
• Build email list
• Link building
• Site structure
• Website optimization
• Analytics
• AI and content humanization

4. Humanize Content:

In the era of AI, humanizing content is necessary. AI content is full of issues. It lacks authenticity, relevance, and facts.

Understand SEO strategies to humanize content using catchy headlines. Make the content interesting and usable.

Create a unique tone that appeals to your audience.

How to humanize your content:

• Follow the user’s journey: Write content that helps the user on every step of his customer journey.
• Use social media: Interact with users on social media to understand their problems.
• Use Expert Guidance: Display your content expertise to influence the audience.
• Build connection: Write content to build personal connection with your target audience.
• Video marketing: Use videos to market your content and brand.
• Use an AI detector: It helps you find AI or ChatGPT plagiarism to create original content.
  

WestJet’s Christmas Campaign is the best example of humanized content.

5. Learn Storytelling and Writing:

Storytelling and creativity are a must for influential writing. Great stories leave great impressions.

Your target audience prefers content that tells stories rather than just plain writing. It is best to learn the art of storytelling. If not, then hire an SEO content writer with storytelling skills to learn.

How to Use Storytelling in Content?

• Write stories to relate with: Audiences connect with stories where they can relate with the character, incident, and issues. Use the customer’s experience when writing a story.
• Message: Your story must deliver a clear message.
• Type of Story: Choose the story based on your goals. If you want to build connection, then write emotional stories; if you want to build community, then write engaging stories.
• Platform: The platform is as important as choosing the right type. You can publish stories on blogs, websites, TikTok, Reddit, Facebook, Medium, etc.
• Structure: The structure of your story plays an important role in binding your target audience.

6. Research:

Research is what helps you in every aspect of content creation. Research to collect all the necessary information. The more information you gather, the better you can understand your audience.

Use relevant sources and credit them in your content. It will add additional credibility to your article.

7. Interview Experts:

Audiences love to read from experts or their success stories. Find subject matter experts in your industry and interview them on your blog.

To get the best result, learn how to interview an industry expert.

Here is how you can do it.

• Preparation: Prepare for the interview. Write down all the necessary questions. Find out everything about the expert before calling him for an interview.
• Goals: What are your goals? Do you want to learn something new? Or do you want tips? Choose the goal carefully to align it with your expert interview’s interest.
• Build connection: Make the expert comfortable. Welcome him and appreciate his time. Interview like a journalist.
• Recording: Record your entire interview session to publish as a blog post or podcast. You can also create YouTube Shorts, Facebook reels, and Instagram videos.Gather as much information as you can from the interview. It will help you improve your content strategies.
• Ask for More: Ask the expert for tips and clarifications. Use the interview to bust myths and find facts.

8. Analysis skills:

Content writing without analysis is meaningless. It is necessary to measure the impact of your content. Find out what works best for your audience.

Find out how the user visits your content, how long it stays with the story, and what he does after leaving the content.

Track organic traffic and clicks.

Analyze the performance of every content format. Find out which platform is best for your content promotion.

9. Add Value and Purpose:

Multiply the growth of your content by serving it in every possible format.

For example, you have written a blog post about SEO tips. Now create videos, shorts, gifs, and carousels to share on different platforms.

It will multiply the impact of your content.

Republish content as:

• Podcast
• Whitepapers
  
• Reports
• Articles
• Videos
• Infographics
• Carousels
• Gifs

Create a buzz before publishing the final content piece.

10. Stand Out:

Standing out while being relevant is a skill you must possess. Your unique tone must connect with the audience.

Touch the audience’s expectations, problems, preferences, and solutions.

Standing out does not mean to cut yourself off from the sentiment. But it is about blending with your audience while keeping your unique tone.

Conclusion:

Content marketing skills make your marketing strategies effective. Stay on topic, please your audience, and publish influential content. Use available content marketing platforms.

Not only publish but also market your content in every possible way on every channel. Develop these skills to build authority, increase traffic, and dominate your niche.

Other Valuable Resources:

• How to Create Evergreen Content?
• How to Use Remarketing?
• How to Score Your Content? 

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Evergreen Content Guide: Everything that You Must Know About Evergreen Content is Here!

Evergreen content! Do you create it? Or do you still creating the content which has less meaning?

Creating content consistently with the target to boost organic traffic is essential.

You might have been writing content for years or months. And, some of your content may also rank on the first page.

What Is Evergreen Content & Why Should You Care?: eAskme

Other people are reading: Reasons Why You Should Consider SEO Services For Your Business

But are you satisfied with the result?

Your content will not add a good number to organic traffic as long as it is missing the main essence, and that is "Evergreen Content."

Evergreen content is not about being trendy or producing click baits.

• What is evergreen content?
• What are the types of evergreen content?
• What are the examples of evergreen content?
• Why is Evergreen content important?
• How to find evergreen topics?
• How to create evergreen content?

Today I will cover everything about evergreen content that you must know and implement.

Let's start with the fundamental question.

What is Evergreen Content?

Evergreen content is the content that never loses value with the time.

In other words, the content that never goes out of date is known as evergreen content.

The most common feature of evergreen content is that every evergreen content piece is relevant to a specific target audience regardless of the time cycle.

You will better understand it with the following example;

If you search for "LinkedIn Stats 2020," you will find that foundationinc content ranks first, which means that this content page is getting maximum traffic for this keyword.

But for how long?

In 2021, hardly anyone can search for this keyword.

On the other hand, we have an evergreen example.

If you search for "the importance of trees," You will find the high page ranking on the first page.
This page will always keep getting traffic regardless of the year.

The reason why we call it evergreen is that it stays green like the evergreen plant.

Each evergreen content piece contain two critical factors;

• Content
• Topic

Now, before you jump in to start creating evergreen content; you need to understand the difference between evergreen topics and evergreen content.

What is Evergreen Topic:

Evergreen topics are such topics that will keep people always find interesting.

Examples of Evergreen Content:

• How to Start a blog
• How to Start a business
• How to Become a Nurse

No matter how many years will pass or how many changes will come in human life, people will always find the above topics interesting.

These are the evergreen topics.

Evergreen Content:

Evergreen content is that it is excellently crafted for the evergreen topic.

Evergreen content never become outdated and never fades away.

Examples of Evergreen Content:

• How to make money without investment
• Speed dating questions
• Motivational movies

Tip: For better results, you need to blend both in your blog post or content page.

Why your blog need Evergreen content? (Evergreen Content Benefits)

Without evergreen content, you have to rely on trending topics and cover every topic related to your blog niche to maintain current organic traffic numbers or improve it.

This is a time consuming practice that requires a lot of hardwork.

For example;

During 2016, Trump's election post on the New York Times has spiked the traffic. Because the whole country was searching for the result.

But after a couple of weeks, that spike started fading as people were no longer looking for the same answer.

This has dragged the spike in traffic to flat-lined traffic.

This is why the New York Times and many other news agencies publish hundreds of posts every day.
You can only do it if you are running a new agency or a big brand.

If you are a blogger, freelance marketer, or full-time SEO expert?

Then evergreen content is what works best for you.

Evergreen content will give you;

Consistent traffic:

People will keep searching for evergreen content even after years.

This means that your content will stay valuable for them, and you will keep getting regular traffic.

Save time and Money:

Evergreen content stays relevant for a long time.

This means that you need not publish hundreds of posts every day to maintain organic traffic.

How to create evergreen content?

If you are reading till now, that means you are also interested in creating evergreen content.

Here are the three best steps on how you can create excellent evergreen content.

Keyword research for Evergreen Topics:

Keyword research is the first thing that you should do to find the keyword with user intent.

You can use tools like KWfinder and SEMrush to find valuable keywords or long-tail keywords.

Make sure the keyword you choose has a high search volume from an extended period, such as one year.

Create Content for Audience:

Creating to the point content is not going to help you this time.

You need to create excellent content that your audience will not find anywhere else.

Make them want more from your blog.

Ensure that your content is so compelling that if you post with the delay, they will miss your updates.

Your content should trigger emotions and engagement.

Such content will beat the competition and stay relevant for years.

Avoid Dates, News, and Trending Topics:

News dies overnight.

And, if you write about the latest episode of The Flash, then it will lose fans as long as the next chapter goes air.

Tip: Avoid using Last year, Today's, or 2020.

Is it possible to create Evergreen Content?

It's both yes and No.

Content stays evergreen as long as you can keep it relevant.

Nothing can stay relevant for 100 years. If you keep updating the old posts, you can easily keep the relevant even after decades.

Here are the few ways that will help you to produce evergreen content.

Review the post-performance and links over-time:

Open your post and check the stats. Fix broken links. Replace them with new links or remove the dead links.

Both Google and Audience notice these links.

Focus on user intent:

User intent can change over time. Targeting the user search intent is essential.

People searching on Google are looking for a solution, and it is your job to feed them what is essential for them.

Targeting search intent when updating old posts will help you keep your content evergreen.

Find the Reasons Behind rank drop?

Other blogs are outranking your content.

Find out;

• What makes their content amazing?
• What your content is lacking?

Final Words:

Evergreen content help bloggers to improve their search ranking.

This same work for you.

You may be working on building tons of backlinks to outrank competitors. And, spending most of your life on creating content.

But the secret behind the successful blogger in "Evergreen Content."

Evergreen content is the content that stays relevant, attract links, traffic, and reputation.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

Other Content Guides for you;

• Invaluable blog writing tips
• Successful Content Marketing Campaign
• How to Succeed at Content Marketing?
• What is Content marketing?

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How to Create Branded Travel Content?

For your travel business, branded content boost engagement and improve brand image. Branded content is one of the most impactful things you can hear in the marketing world. Yet, most people do not understand what branded content is.

How to Create Branded Travel Content?: eAskme

Most of the time, you create and publish many branded content without even knowing it.

The travel industry is using branded content more than any other industry. It is a way to attract users by offering brand value.

There are a lot of forms and strategies of Branded content which makes it quite confusing for you to find the best one.

But, today, you will know what to do.

Let's start with the basic question.

What is Branded Travel Content?

Branded content spreads brand value and creates brand awareness by collaborating with a company that can spread the value. To understand it, you need to understand the origin.

In traditional marketing, your goal is to sell the product. And the customer is quite aware of your goal.

Traditional marketing is still effective, but customers are educated and know what the brand is offering.

Now customers do not prefer to buy from a company that pushes on selling but prefer a brand that sells its core value with the product.

83% of the customers spend their money where they receive brand value with the product or service.

Travel business is the best example where customers are concerned with travel's environmental and social impact.

Customers prefer traveling with brands that offer trips to their favorite destinations.

Branded content is responsible for this.

When creating branded content, you offer brand value to the customers without spreading distrust.

Branded content can be anything. You can create podcasts, blog posts, videos, and even publications.

Your goal is to create branded content on the topics that grab your customers' attention.

The major benefits of branded content are:

• Strengthen brand image.
• Stand out from the competition.
• Trust and recall.
• Increase potential customers.

Targeting customers interested in the same thing your brand is offering gives you a better conversion rate.

Branded content works like inbound marketing, where you create content that appeals to new customers.

Nowadays, you should know that people also call branded content when they collaborate with other brands to publish content or publish sponsored posts.

Influencer marketing is the best example of collaborative branded content.

How to Make Branded Travel Content Work?

Now that you know what branded content is, it is time to understand how you can use it in the travel industry.

Values:

Your business must have some core values. Value is not just goals or culture but more than that.

The value of your travel business should display:

• Type of experience you are offering.
• How do you approach your content?
• How to use your profits?
• What type of customers supports your business?

Your branded content strategy should reflect what your business stands for and what change you bring to the travel business.

Highlight brand values to build trust.

Once you have set values, the next thing is to understand how your business value relates to the customer.

Audience Interest:

The more you understand your audience, the better your marketing strategies will work. The same works for branded content.

But the major difference is that in branded content, you need to reach the customer's mindset and work on relating with their interest and values.

Branded content should help your business attract new customers by offering interesting content.

To create attractive content, you must understand what your target audience is looking for.

You can do it with some research. For example, find out what type of holidays your customers are interested in and what kind of travel experience is best.

You should find out:

• What are their hobbies?
• What are their values?
• What type of brands do they support?
• What topics do they find interesting?
• What social issues do they care about?

The result of this research will help you better understand your target audience.

Now find content overlaps to get branded content ideas.

For example, if you are a travel brand that offers honeymoon packages, you should target an audience with interest like romantic holidays, beaches, nature holidays, etc.

As a romantic travel brand, you should not offer health advice. But Talk about how holidays in nature will increase the romance and make the holidays memorable.

The focus should be on attracting customers and making them remember your name.

Formats:

Choose the most popular travel formats that your target audience finds interesting.

If your travel audience prefers video content, you should not waste money on text content.

The success of branded content lies in the fact that it should engage and excite your audience.

Use a platform that your audience finds interesting.

Your brand responds to popular travel trends.

Act fast and choose the most popular travel format for your audience.

Content:

Create memorable content that leaves an impact on your audience's brain.

Creating immersive content is the best strategy to trigger emotions.

Videos and audios are the best formats in the travel industry.

Use these to promote your brand and create an engaging experience.

Your content should take the audience to the place they want to visit.

Uniqueness:

Branded content is also about being unique so that people should identify your brand quickly.

Follow the viral trends in your industry to understand what makes them unique and how your audience interacts with them.

Catch audience attention while communicating values.

This is the best time for you to do something better.

Conclusion:

Your travel business may be already using branded content without even knowing it.

Even if you are a newbie to branded content, you must still use branded content in the travel business.

No matter what changes with time, the impact of your branded content will always stays there.

If you still have any question, feel free to ask me via comments.

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Remarketing: What is it, and What are the Types of Remarketing?

Remarketing is there to help you target audiences based on their social engagement and website activity.

Remarketing is not a new strategy.

Due to remarketing, people see unlimited ads daily.

The success of remarketing is about how you use it as a paid marketing tool to achieve the target.

Remarketing: What is it, and what are the types of remarketing?: eAskme

If you are already using remarketing and have not seen any success, here are the tips that will help you target different types of users with segmentation.

In the coming days, it will become difficult for social media networks to track users, yet they must earn from their ad platforms. So, social media sites are not experimenting with new ways to reach target customers.

Let's start from the basics, as you are here to power up your remarketing.

What is Remarketing?

Remarketing is also known as retargeting.

Marketers use remarketing as a paid marketing strategy to run ads on different networks to reach the target users who have already visited the site or shown interest in the business, product, or services.

Marketers place social media pixels to track user behavior to make retargeting work on the business website. Pixels keep track of how many pages users have visited, which pages have gained maximum attention, etc.

Engagement-based remarketing makes it easy to understand your audience and reach those who have already engaged with your business on social media.

Here are the 8 different types of remarketing that you should use for your ad campaigns.

Remarket Price Page Visitor:

Users who visit a price page show more interest than those who have visited your homepage only.

That user may be comparing features and prices with your competitors or finding what features you are offering.

Categorizing price page visitors in relevant categories will help you create a list of audiences with higher intent.

You can then target those users with your ad campaigns.

Users with higher intent are more willing to make a purchase or perform call-to-action.

You can also create blog posts comparing different products to help your target audience find easy product comparisons.

Remarket Industry-Specific Page Visitors:

It is not accessible to market in niche-specific industries if you segment your target audience based on industry.

You may have different pages for each industry. In this case, you must create different remarketing audiences for each page.

You will have lists of people interested in one industry or another.

Now create industry-specific ads to target those audiences.

For example, You may have a blogging course page. Retarget the audience who is visiting your page.

You should also create industry-specific price pages for your audiences.

Cross-Channel remarketing:

Use remarketing segmentation for cross-channel remarketing.

Find out who has viewed your campaigns and channels and remarket to those interested in your products or services.

You can do it by using audience targeting on every platform.

Some platforms allow you to target lower-cost audiences.

You can use LinkedIn ads to target such audiences.

Remarket Cart Abandoners:

If you are in the eCommerce industry, then you know the importance of sales. You may have seen that many users add products to their cart but do not checkout.

Remarketing those users with creative ads can encourage them to make final purchases.

You can promote some offers, discounts, or cashbacks.

Offer something more than your competitors.

Remarket Previous Buyers:

You can remarket your products or services to previous buyers.

When remarketing to those who have purchased your product, the focus should be on promoting relevant products that can enhance the customer’s experience and satisfy his need.

For example, if someone has purchased Hiking shoes, he can be interested in hiking gear.

When remarketing existing buyers, make sure that your ads are not annoying.

Remarket Higher Converters:

In the B2B industry, converting the audience into a buyer takes a lot of time.

You should start by offering free guides and explainers, where people can sign up for more.

You can remarket your products to higher funnel assets and set sign-up campaigns for low funnel assets.

Remarket Video Viewers:

Video ads are prevalent. Almost all social networks, such as Facebook, Instagram, YouTube, etc., use them.

YouTube is the best example where you can segment the audience according to the following:

• Who viewed any video from your YouTube Channel?Who has viewed specific videos?
• Viewed any video from a YouTube channel.
• Viewed certain videos.
• Channel interactions.

Meta allows you to segment people based on:

• Who viewed videos for 3, 10, or more seconds?
• Who has watched a video to a particular percentage?

LinkedIn also allows you to segment your audience based on their video view length.

People spending most of their time on your videos are more likely to sign up or download.

Remarket Page Engagers:

You may have a Facebook business page or Instagram page. Target page audience based on their engagement with Meta ads.

People who are engaging with your page are showing deep interest.

You can remarket people according to the following:

• People who like or follow your page.
• Everyone who has engaged with your Facebook page.
• Anyone who has visited your FB page.
• People who have engaged with your ads or posts.
• People who have clicked on your Call-to-action button
• People who have sent messages to your Facebook page.
• People who have saved your page or posts.

You can include or exclude people based on these criteria.

Conclusion:

Now you know the different types of remarketing on different social networks.

Understand audience segmentation and how you can use ads for remarketing.

Use an appealing message to make sure your audience converts.

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Content Marketing for Lawyers: Creating Engaging and Informative Content!

Content marketing is the art and science of creating textual, visual, and video content that’s well-optimized and brings in traffic, inquiries, leads, and, ultimately, sales. Today, content marketing has become an integral part of any digital strategy, SEO plan, or traditional sales funnel. But how do you do it?

Content Marketing for Lawyers: Creating Engaging and Informative Content: eAskme

More specifically, how do you create content that performs well without spending much on content creators or a law firm marketing company?

Well, let’s find that out!

This guide is divided into four segments—The plan, intent, process, and ideals.

Follow these tips to create an excellent content marketing plan that scales with your business.

The Plan:

Any law firm internet marketing success story begins with a plan. There are two crucial considerations here: target audience and content strategy.

Determine your target audience and understand their needs, challenges, and interests.

Tailor your content to address their specific legal concerns and provide valuable information that resonates with them.

Once that’s done, create a content strategy outlining your goals, topics, formats, and distribution channels.

Plan your content calendar, ensuring a mix of informative articles, how-to guides, case studies, videos, and other relevant formats.

The plan is important, but what’s even more important is sticking to it.

Don’t create a huge one, as that might discourage you. Roughly 5-8 high-effort posts (could be videos or carousels) are enough.

Sprinkle these throughout the month. Supplement this content with simpler, less designed or decorated content like text-based stories, live recordings, or minimal posts.

In total, aim for 15 content pieces per month.

Your communication tone and design are very important and should remain consistent in the future.

The Intent:

Don’t just create a plan based on what you like or what you think works in the industry.

Market research and competitor analysis are critical. And more importantly, the content should be valuable.

Focus on providing educational and informative content that addresses common legal questions and concerns.

Offer insights on legal processes, explain complex legal concepts in simple terms, and offer practical advice to help readers understand their rights and options.

The intent should also expand to showcasing expertise.

Position yourself as an authority in your practice area by sharing your expertise through content.

Offer analysis of recent legal developments, provide commentary on relevant cases, and demonstrate your in-depth knowledge of the law.

This helps build trust and credibility with potential clients.

The Process:

Mix up your content formats to keep your audience engaged.

Incorporate videos, infographics, and interactive content to present information in a visually appealing and easily digestible manner.

Use storytelling techniques to make your content relatable and compelling.

Completely familiarize yourself with the design requirements for every platform. 4:3 (slightly landscape) is ideal for Facebook. 1:1 (square) is suitable for Instagram.

Anything works on Twitter and LinkedIn, though generally, we recommend sticking to the square format across the board as it works well enough on both desktops and mobiles.

Reels, short videos, and stories are tall in the 9:16 ratio, covering most of a mobile screen.

That’s the design process. What about the content process?

Your content should not only be informative and helpful but also optimized.

Incorporate relevant keywords and optimize your content for search engines to improve visibility in search results.

Conduct keyword research to identify commonly searched terms and integrate them naturally into your content.

This helps drive organic traffic to your website.

Sometimes, these activities might be too much to handle on your own.

In that case, you can either build your team, which can be a little expensive, or outsource all this to an internet marketing agency with relevant experience handling lawyers, attorneys, and law firm clients.

The Ideals:

That should be enough for a law firm’s content marketing strategy. Here are some ideas to keep in mind:

• Engage with your audience, respond to comments and foster discussions around your content. Social media platform algorithms like those who stay active, consistent, and engage with others.Don’t spread yourself too thin. Posting the same posts on four platforms isn’t exactly a good strategy.
• It will fail because each platform has a different audience, and what works on one won’t work on another. Have a platform-specific strategy and only start with two platforms.
• Encourage readers to interact with your content by inviting comments and questions and sharing their experiences.Respond to comments promptly and engage in conversations to build a sense of community and foster trust.
• Inject your unique personality into your content to differentiate yourself from competitors. Be authentic, transparent, and relatable. Share personal anecdotes or case studies (with client consent) to humanize your practice and connect with your audience on a deeper level.
• Aim to establish thought leadership. Weigh in on pressing issues. Carve a loyal fanbase. Go beyond the traditional content plan once you’re ready!

Conclusion:

The highest-paid lawyers don’t earn that much without spending on content marketing.

It’s become a necessary part of any digital strategy today, and you’re missing out on heaps of traffic and tons of leads if you’re skipping this crucial aspect.

Our 4-part guide is a good place to start for any lawyer or law firm regardless of location, specialization, or marketing goals.

Follow all the actionable intelligence provided in the guide, and you can succeed!

Still have any question, do share via comments.

Share it with your friends and family.

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Content Scoring: Why it is Important for Content Marketing Success?

Do you know what content marketing is? Maybe you do. But, do you know what content scoring is? Do you know how content scoring help to get success in content marketing? No, well don’t worry these are the questions that I am going to answer today.

The whole world is talking about blogging, internet marketing, content marketing, affiliate marketing or many other names of marketing.

To get maximum out of your marketing, you create content such as blog posts, videos, infographics, etc.

You may have seen many marketers and SEO’s complaining that their content is not ranking or conversion is zero.

What is the reason behind this?

Have you ever checked that your content is capable of ranking for the keywords or have the potential to bring visitors or boost conversion?

No!

This is the time where content scoring comes into play.

What Is Content Scoring?

Other people are reading: Content Marketing Tools to Skyrocket your Business


Content Scoring is a way or process to find out the potential of your content.

How you can do it or how you can score your content by assessing and quantifying its potential.
The answer is simple.

You can do it but tracking how content is performing for your business to generate leads or boost conversion.

Let’s dig more about content scoring.

What Content Scoring do for you:

Know your customers:

Content scoring helps you understand buyer personas. The most successful content on your blog or website tells that what type of content can influence buyers. Once you know buyer personas, you can effectively control them with your marketing strategies.

Analyze actions:

When you understand the buyer personas, the next thing is to track the buyer’s activity. It is your job to find out what pages or posts or products your buyers find more useful. Which type of products or services attracts more buyers or buyers try to engage with which type of content.

This will help you plan a strategy that will make the buyers engage more with your content and buy more products from your business.

Such a strategy will help you to boost traffic and ROI.

Reposition the content:

Content scoring also helps you to reposition the content. You should keep the content on top position which has a high conversion rate. Keep the average converting content ad mid-level and rest at a low level.

What are the Benefits of Content Scoring:

There are multiple benefits of content scoring.

Let’s discover them.

Content Scoring boosts the quality of your content:

When you score your content, you will spend time on adding value to already published content rather than creating post after post.

You will find ways to add more value to the content with good scoring or conversion. You can do it by adding infographics, videos, gifs, polls, etc.

Content Scoring improves your strategy:

Scoring content won’t give you results overnight. But, it helps you improve the quality of all the posts so that they can rank better and after some time improve the overall quality of your site or business.

The more help and engagement options you add in your content the more time visitor will spend on your blog.

Scoring content helps you measure user behavior:

Scoring content enables you to find out how visitors are engaging with your content and what type of content they not just promote but also want more on your site.

These help you to understand the performance of your content and reposition accordingly.

Leave an impression:

Scoring content will help you to create content that leaves an impression. When you keep the high ranking content on top position, it helps to attract more readers as well as improve the overall reputation of your site.

People find out that you are a professional and have authority in your niche.

This makes you an influencer, and you can easily influence the people.

How to Score Content?

How to score content or how to improve content scoring rate can be your next question. It is a natural process. All you need is to follow some simple steps.

Let’s see how you can score content effectively:

Lead Scoring:

Lead scoring is one of the easiest ways to find how useful or influential your content is? As the word says for itself the content that generates more leads get more score than the content with fewer leads.

Platform:

You may find it confusing to create a scoring model for your content. Let me help you here.

Create an excel sheet and write down weight, niche or field or product, attributes, keywords or queries, priority, and score.

When you create a list according to this, you will find out how your content is working.

Evaluation:

Evaluation is the essential part of content scoring. Scoring content cannot be fruitful if you do not evaluate the results or data.

Keep track of your content on a daily basis and find out on which queries or keywords it is ranking. Focus on which content piece helps you generate more revenue.

Once you follow these steps, you can easily create content or content marketing strategy to boost organic traffic, leads, and conversion.

Now you know everything about content scoring such as;

• What is content scoring?
• What are the benefits of content scoring?
• How does content scoring work?
• How to score your content?

Now it is the time to find out how content scoring plays a vital role in content marketing success.

How Content Scoring Plays a Vital Role in Content Marketing Success?

 

The whole world is falling for content marketing, but only a few can understand how to get maximum out of content marketing efforts.

Content scoring is there to help you in every possible way.

Scoring content provides actionable insight:

Content scoring provides you with all the details that help you find out where you should work on your content. It also enables you to figure out what type of content is some value or what kind of content needs some push.

You can quickly analyze the performance and decide accordingly.

Scoring Content Demands High-Quality Content:

Content Scoring makes you work on creating high quality, engageable and worthy link content. It pushes you to create content that not only satisfies your visitors but also attracts high-quality backlinks.

Gain Authority:

When you focus on content authority and work accordingly, you will create excellent pieces of content. This way you will tell the world how authoritative your content is and why people love your content.

This will attract more buyers and clients to your blog or business.

Conclusion:

Content scoring is a natural process that improves the overall quality of your content, boost engagement, increase traffic, and generate more leads. It is easy to create the content scoring sheet and score your content.

Work on improving the content quality, and you will have everything to run content marketing campaigns effectively.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

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Instagram Content Plan: How to Create One?

What is an Instagram content plan? Do you need an Instagram Content Plan strategy?

The Instagram content plan can make a huge difference in growing audience and engagement on Instagram.

If you want to achieve something on Instagram, you must follow the best strategies for the Instagram content plan.

Instagram Content Plan: How to Create One?: eAskme

A planned content strategy can deliver better results than working without a plan.

Your content plan for Instagram will help you meet your goals and perform better on this social network.

Today, you will learn how to create an effective content plan for Instagram to boost conversion and brand reach.

Tips to boost your content strategy on Instagram:

Set Goals:

Goals are the first thing you should define when creating a content strategy for Instagram.

What do you want to achieve on Instagram? Do you want to drive traffic or engagement?

After deciding on goals, you will know how to use your content on Instagram to meet those goals.

Use KPIs to analyze the performance of your Instagram content campaigns.

After setting goals and KPIs, the next thing is to set milestones.

For example, is you want to grow by 12% in one year, then you should set a milestone of 1% growth every month.

Setting milestones will also help you understand the type of content you will use on Instagram.
Now you are ready to plan your content calendar for Instagram.

Content Calendar for Instagram:

You need a roadmap for your Instagram content strategy.

Content Calendar work as the roadmap.

Set the start and end date of each Instagram content campaign.

It will help you analyze the performance of the content strategy, and you can update your strategy on the way.

The content calendar is the best way to organize your campaigns and content ideas. It will also fill your content gaps.

You can create an Instagram content plan for the campaign, month, or quarter.

After setting the Content calendar for Instagram, you are ready to choose the topics.

After choosing topics that can help you meet your goals, choose videos and images you can use on Instagram.

Save all the details of your content plan in an Excel doc or Google sheet.

Align your content with the marketing campaign.

It will help you create content series on Instagram.

You can launch giveaways, release products, or ask influencers to promote your products or services on Instagram.

Holidays and events are the best time to target consumers with engaging content.

Theme and Tone:

The theme and tone of your content plan should be consistent.

Make sure you are using the same theme for the complete content campaign on Instagram. Also, use a similar tone.

Go to your website and look at the content and theme. It will help you decide the theme and tone for Instagram content.

Then, you can use Instagram stories to choose color schemes like your brand.

Use a consistent filter and angle when using videos and pictures on Instagram. This will help to keep a consistent theme throughout the campaign.

Decide how you want to collect and answer messages such as DMs, comments, or captions.

Choose a consistent way to respond to your customers or audience.

Creativity:

Creativity is important for content campaigns on Instagram.

Instagram offers multiple ways to share your content, and it is time to understand how to use creativity to get maximum benefits.

Instagram is one of the most popular photo-sharing platforms. However, it also means you should use photos on Instagram to tell stories and promote your brand.

Not only photos but videos are also popular on Instagram. You can use videos on Instagram to display the quality and usability of your products to services.

Instagram short videos and reels are a great way to engage with your target audience.

If you prefer longer videos, you should use Instagram TV or IGTV to expand your brand reach.

If you are selling something, then Instagram shopping is for you.

You can also use product launches and product tags, as Instagram users can directly buy through the platform.

The best thing about these is that users can buy from you without leaving Instagram.

Instagram stories last for 24 hours only. After that, you can use Instagram stories to share updates, new launches, giveaways, etc.

The best content to promote products and services on Instagram is the content produced and shared by Influencers, users, and brands.

People love to follow the products and services promoted by influencers they are already following.
Brand mentions and product promotion by Influencers help in building trust.

Compelling CTAs and Captions:

Not only videos and images but captions and CTAs also help in boosting your brand’s performance on Instagram.

You should use the best and most targeted CTA to boost user engagement.

Hashtags:

Not only Twitter but Instagram is also full of hashtags.

Using the relevant hashtag can help you reach your target audience.

Your audience can also find you using your unique hashtag.

Use content-specific hashtags when publishing new content on Instagram.

Post at the Best Time:

What is the best time to post on Instagram?

Events and holidays are the best time to promote your business, services, and products.

You can schedule your posts on Instagram.

Analyze:

You can analyze the performance of your content using Meta Business Suites or the Instagram app.

You will see how users engage with your content and get realistic statistics.

Your content insights are a great way to understand the performance of your content.

You can also check the age and other metrics of your followers.

Conclusion:

The Instagram content plan is important to grow your business on this major photo-sharing platform.

You can boost user engagement, improve brand reach, and generate more sales with the right content plan.

Make sure to create a content calendar to ensure that you will not miss any content opportunities.

In addition, make sure your content is relevant to what you want to achieve on Instagram.

Still have any question, do share via comments.

Share it with your friends and family.

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