Content Velocity: What is it, Why it is important and How to Calculate it?

What is important? Quality, quantity or both?

There is no doubt that you must create quality content for your blog audience and search engine. There the effect multiplies when you know where you are in the race to get the maximum audience and better ranking.

These days, every professional blogger and marketer is creating quality content. Not only you, but your competitors are also following a quality content strategy.

Content Velocity: What is it,  Why it is important and How to Calculate it?: eAskme

 

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For example; There are chances that you are creating 10 posts every month.

But some of your competitors are creating 3x, high-quality blog posts.

And, some of them are creating 6X more high-quality blog posts every month.

So who is winning?

Don’t be confused.

The answer is simple.

The winner is the competitor, who is creating six times high-quality content than you.

The most common issues with long time bloggers and marketers is that they start complaining that creating more content decrease their quality.

Well, this is not 100% true; it is more a lazy man’s line.

Creating more high-quality content will have a better chance to boost your organic traffic and attract more audiences.

Content velocity is essential, and today, I will cover everything for you.

What is Content Velocity?

Content velocity is the amount of content published by a brand, blogger or marketer to boost traffic, ranking and conversion.

The easiest way to find out the difference between your content velocity and your competitor is by comparing the content published in the given time.

For example, you should check how much content your competitor has produced in a quarter and how much you have published; you will find out the difference.

Why is Content Velocity important?

Content velocity is essential, and many reasons make you care about it.

Here I am sharing the most effective ones:

Add More Resources:

Content velocity is essential to create more resources to reach a wider audience.

If you want to beat your competitors, then you must understand that quality content velocity will help you reach more audiences related to the similar topic.

Measuring and comparing your content velocity with your competitors will help you find how you can add more resources to your site.

Track Your Competitor:

Competitor analysis is part of an effective SEO strategy.

Content velocity is not just about comparing the amount of content you have published with your competitors.

Still, it is also about discovering how many people are working for your competitors and if you also need to hire staff for running a successful blogging or eCommerce business.

You will also find out if the resource are full-time, part-time, freelancers, etc.

Analyze the Cost of Content:

Quality costs you money or time, or sometimes both.

Use the Content velocity report to determine how much money your competitors are investing in producing high-quality content.

Also, find out how much you can invest in improving the quality of existing content also.

This will give you a better idea of where you are standing and how much you need to invest in outranking your competitors.

Now the question is how you can calculate content velocity. Here is the answer!

How to Calculate Content Velocity?

 

Calculating content velocity!

Well, sometimes it can be simple, but sometimes it will be more complicated than anything else.

The best way to calculate content velocity is by using given competitor analysis tools from the list of SEO tools. The most popular are Screaming Frog, SEMRush, Ahrefs, etc.

First of all, you need to find the page or blog post published on the competitor’s website or blog.

You can do it by visiting SEMRush, use the URL filter function to filter down the pages and expert the final result.

Now use this list in Screaming Frog to extract the publish date of the posts.

The result will display how often your competitors are publishing content during the specific period.

You will also use this data to check;

• Article Schema
• Blog Post Schema
• Metadata

This may be time consuming, but it will help you get the final result.

Experts track the Author data to figure out how much content an author has published in a given time.

This data will help you find out who is winning with content velocity and who is losing.

If WordCount is what you were ignoring, this data will also focus on the Word Count of the content.

This data will teach you two things;

• How long is the content there on the site?
• How much has the competitor invested in creating such content?

Many established freelance writers are charging upto $0.06/word.

This means that a 1000 words article will cost upto $600.

Use this data to calculate how much you need to invest in creating better content than your competitors.

Now maintain an excel sheet to make it clear how you and your competitors are doing.

Note the following in the content velocity excel sheet:

• Number of pages/month
• Word Count
• Cost per page

Total monthly or quarterly cost

This is the best way to understand where your content is standing against your competitors.  This research will help you to improve your content according to the latest standards.

You can also take the help of the SEO experts and SEO team to grab more information from this data.
To be an expert researcher, you need to find out how many authors write content for your competitor in a specific period.

Or you can take the help of LinkedIn to search the people working for your competitors.

Use this data to measure their team and performance.

Final Words:

This is an in-depth research strategy like the Eagle eye concept. 

No matter people are talking about content velocity or not. It is essential to create more and more high-quality content for the audience. This will make them engage on your blog, bring more social shares, better ranking, and conversion.

Researching content velocity is a time consuming process, but will open the Pandora box of information for you.

You may already be creating good quality content. But now it is the time to create the same amount or more content than your competitors.

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In case of any questions, feel free to ask me via comments.

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Content Marketing Funnel: What is it? How to Map It?

You always need more content to attract more customers with different content formats.

An excellent content strategy is required. And to make your content strategy effective, you must evolve and adopt the latest trends.

Customer behavior and interest have changed in the past decade, which has seriously impacted marketing strategies.

Therefore, your content strategy must follow the best practices.

You need a solid sales to funnel to understand consumer behavior and how you can convert leads to the customer.

Creating a content marketing funnel is something other than rocket science. However, your sales Funnel should display the process from awareness to conversion.

To make it possible, you should learn the following:

• How to create a content marketing funnel?
• What are the Different types of the content funnel?

What is a Content Marketing Funnel?

What is a Content Marketing Funnel?: eAskme

 

With a content marketing funnel, you can outline reaching potential customers, spreading awareness, converting them to make sales, and generating revenue.

Your content marketing goal can be different than the sale; for example, you may want to collect emails by offering a demo, free download, etc.

At different stages of the content funnel, you will outline the methods:

• To attract customers
• Generate leads
• Boost conversion

With a content marketing funnel, you will find and fill the content gaps.

You should have content for each stage.

How to Map Your Content Marketing Funnel?

To map your content Funnel, you need to understand your content types.

Understand which content will be helpful at which stage of the consumer journey.

Here are the different stages of the content funnel:

Top of the Funnel:

TOFU is the very first stage of the content funnel. After that, it is about reaching potential customers to spread awareness.

Middle of the Funnel:

MOFU is the stage where you generate interest among customers. It is also a consideration stage. At this stage, customers are checking reviews of your products or services.

Bottom of the Funnel:

BOFU is the final stage of the content funnel. At this stage, potential customers will buy the product or service.

You must expect one piece of content to perform only some of the action and work at every stage.

Therefore, create relevant content for each step.

Here is the content chart for Content Funnel:

Different Types of Funnel Content:

Top Funnel Content:

The top Funnel is where people get information about the products or services. It is the first stage of the consumer’s journey.

The information you provide at this stage will make people aware of what you are offering and how it is helpful for the buyers. Customers also get familiar with your business and brand.

It is necessary to provide an excellent user experience to attract potential buyers.

You can do it by educating users and answering questions.

According to SEMRush Study, the Best types of TOFU content are:

• Video tutorials (23%).
• Ebooks/whitepapers (26%).
• Checklists (27%).
• Infographics (28%).
• Landing pages (35%).
• How-to guides (72%).

The best content at the TOFU stage is educational content with a lot of exciting information.

Your content should provide help rather than be a sale pitch.

Middle Funnel Content:

At the MOFU level, you need introductory content.

How-to videos, tutorials, customer stories, and product reviews are the best types of content at this stage.

According to the SEMRush study, the Best MOFU content types are:

• Success stories (30%)
• Webinars (31%).
• Landing pages (31%).
• Case studies (34%).
• Product overviews (40%).
• How-to guides (44%).

Customers who reach the MOFU stage are already familiar with your brand and looking for exciting products.

At this stage, you need personalized content for your target customers

71% of customers are interested in personalized content.

You will create meaningless content if your content does not match the customer’s expectations.

Bottom Funnel Content:

BOFU is the stage where the customer is ready to make a purchase.

The customer is trying to understand why your brand is the best and how your product or service will help the customer.

Conversion will depend upon the type of content you are using. Trustworthy content can influence the user to make a purchase.

Top BOFU content types are:

• Customer reviews
• Success Stories
• Product Overview

Sharing testimonials, customer stories, etc., will build trust and influence your customer.

You can also run email-marketing campaigns to reach your email list and give them reasons to buy the product or service.

Find Content Gaps and Fix them:

After creating content for each stage, the next thing is to fill the content gaps.

Create content that can fill the content gaps.

For example, if you have few or no customer success stories, you should invest in creating enough to influence other customers.

After making the list of content gaps, the next thing is to create an editorial calendar to prioritize what and when you want to publish.

Keep track of your editorial calendar.

Also, remember the competition analysis.

It will help you discover and adopt the effective marketing strategies of your competitors. In addition, it is an excellent way to empower your funnel content.

Ensure that your content offers an excellent user experience according to Google’s Helpful Content guidelines.

Conclusion:

Your content funnel should be practical and relevant to attract maximum customers and increase the conversion rate.

The more you improve your buying experience, the more customers you will attract. A satisfied customer will buy your products, tell success stories, and leave positive reviews.

And you can satisfy customers by educating them, solving their issues, and building trust.

It takes time to make your content marketing funnel effective. So do a lot of work, test many strategies, and have patience.

And you are good to go.

If you still have any question, feel free to ask me via comments.

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