How to Find Great Writers? 12 Tips for Experts!

A great writer can create content great. It is the reason why brands invest in experienced content writers.

In content marketing, content is responsible for leaving an impact. The whole SEO strategy depends upon the content quality and effectiveness.

Great content not only appeals to the audience but also ranks better in search results. Search engines also prefer user-friendly content.

Excellent content also works as link-worthy content. It attracts backlinks without even chasing them.

But the question is how to create content that serves every purpose. The amazing content requires a lot of things, but most important is an excellent writer.

You should be a great writer; if not, then hire an excellent content writer.

The next question is how to hire an expert writer.

Here are the tips that will guide your way to hire a great writer.

How to Find Great Writers? 12 Tips for Experts!: eAskme

1. What Type of Writer You Need:

There are different types of writers. In the content marketing arena, content writers, ghostwriters, and copywriters are the most popular types.

Each type of writer has a different set of abilities.

The choice of writer depends upon your goal:

• SEO content writer: You need him when you want to write content to rank higher in search engines. He should know the best SEO content practices. Keyword research and content optimization.
• Copywriter: You need a copywriter to create an excellent landing page that drives conversions. A skilled copywriter understands the buyer’s psychology and writes content to influence him.
• Ghostwriters: Ghostwriters are the writers that can be either SEO writers or copywriters, but he/she publishes content on your platform under your brand’s name.

Content Writers:

5 Types of content writers:

1. Blog writers: Hire them to write blog posts to increase brand awareness, drive engagement, traffic, and readability.
2. Article Writers: Hire them to write in-depth guides about the topic.
3. SEO content writers: SEO writers optimize content to rank higher in search results.
4. Technical writers: Hire a technical writer when you need how-to guides, case studies, white papers, and software testing reports.
5. Social media writers: Hire social media writers to make your content perform better on popular leading social media platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, etc.

Copywriters:

Copywriters are responsible for writing actionable content for landing pages.

4 Types of Copywriters:

1. Brand Copywriters: Copywriters who write to improve brand image. They follow the brand’s tone and voice while writing the content.
2. Direct response writers: Hire them to write responsive letters, landing pages, email marketing campaigns, etc.
3. Email copywriter: Email copywriters help in writing compelling emails to drive engagement and sales.
4. Sales Copywriters: Hire a sales copywriter to write sales page content, product descriptions, and content for ads.

Always hire a content writer or copywriter who also writes SEO-friendly content such as articles and blog posts.

Focus on your end goal to hire a great writer.

2. Search the Great Writers:

Freelance marketplaces are filled with content writers and copywriters. But not every platform is best for you.

Here are the best practices to find a great writer:

Ask within the network:

Ask within your network to find out which platform serves the best content writers. It is best to get referrals from colleagues or business friends about the writers they have used.

College Job Boards:

College students are looking for part-time jobs. Check out local colleges and universities job boards to find fresh content writers.

Post your job requirements on these boards.

Content writing agencies:

Content writing agencies are also a great way to save time searching for great writers. Content marketing agencies hire writers and make them available for your projects.

The rate of content writing agencies is relatively higher than that of freelance platforms, but at the same time, they have better work experience.

Facebook Groups:

Facebook groups are another platform to find content writers. But in those groups not every writer is great. It is best to join niche-specific FB groups and find content writers who have published content examples.

Find within your network:

It is a great practice to hire writers that are already working within your network. It is easy to analyze their performance within your industry.

LinkedIn:

LinkedIn is a professional social network. It is easy to use LinkedIn search to find content writers and copywriters.

Writers publish their experience and work examples on LinkedIn. Go through the writer’s LinkedIn profile to find out his capabilities.

Writer Directories:

Writer directories are another place to find writers. Content writers add their details on these directories with rates and experience.

3. Review Content Examples:

Ask the content writer for his past work. Go through his portfolio. Review his already published content examples.

These days it is getting difficult to differentiate between AI content and human content.

AI Content Writers vs. Human Content Writers:

Freelancers are using AI content writers like ChatGPT and Contents.ai. AI content is cheaper but not reliable. There are a lot of issues with AI-generated content, and factual errors are common.

AI content also lacks unique tone, brand voice, and human experience. AI does not understand the buyer’s persona and lacks psychological value.

AI-generated content can hurt your brand name, image, and ranking.

It is always better to stick to human writers.

Human writers spend time understanding your brand’s needs, tone, and values. Their content strategy entirely depends on the brand’s tone and goals.

4. Interview Writers:

Interview the content writer before hiring him.

Choose a face-to-face or live call interview rather than chatting.

Live calls are great to find out if the candidate understands your brand or not.

Interview the writer to find out what his strategy is, what tools he is using, what his skills are, etc.

Ask the following question when hiring a content writer:

• What are your skills?
• What type of writing are you best at?
• How do you research new topics?
• How do you use SEO content practices?
• Have you ever used a content calendar?
• Have you worked with marketing teams?
• How do you help in planning marketing campaigns?
• How much time do you need to write a complete article or blog post?

These interview questions will help you find the best writer for your content needs.

5. Reviews and Case Studies:

Check client reviews and case studies. Most professional writers are using LinkedIn or online portfolios to showcase their work examples. Look for recommendations to find out who recommends these writers.

Also check the social proof on LinkedIn or Facebook profiles.

6. SEO Skills:

During the interview, try to analyze the SEO skills of the writer.

Make sure that the writer understands the SEO content writing. It is necessary to write content that ranks better in search engines.

The writer must understand the SEO structure of the content, such as titles, headings, subheadings, descriptions, and internal linking. He must know the on-page SEO practices.

Ask the content examples to analyze their SEO skills.

7. Content Performance:

Ask the content writer how he measures the performance.

What he calls success.

Does an SEO content writer measure content success by reduced bounce rate, organic traffic, and keyword rankings?

Does a copywriter measure success by conversions?

You need a result-oriented writer. These questions will help you find one.

8. Cost:

Ask for the cost of the writer or his writings.

How much does he charge?

Is it cost-per-word or for the entire page?

The cost per word can be anywhere between $0.03 and $3.00.

The cost per page can be anywhere between $100 to $500 or more.

Analyze the pricing structure, compare it with their experience, and your goals.

9. What’s Included:

Find out what is included in the writer’s services. Does he optimize content for search engines? Does he know how to work on-page SEO?

Does he perform keyword research and content planning?

Ask about the services included in their cost.

Make sure that the writer provides content editing and rewriting services.

Note: Writers must provide content editing for at least one or two rounds. Or refund if they failed to make the necessary changes.

10. Expectations:

You have expectations from the writer, and a writer has expectations from you.

Discuss each other’s expectations to avoid issues during the project. Outline everything.

Discuss the refund policy, as not every writer is comfortable with it.

11. Invest in Evergreen Content:

Invest in great evergreen content.

The evergreen content lasts longer than any other type of content. Even though you need to make some edits, it still stays relevant for years.

Writers who write SEO-friendly evergreen content are best to rank higher in search engines.

Better search engine ranking means more traffic, more leads, and more authority.

12. How Much to Invest:

How much should you invest in a great writer?

The cost of a content writer varies based on industry, skills, and experience.

But for the cheap price, you will not get the gold.

Experience and result-oriented writers cost more than the industry average.

While spending time on writers, focus on the worth of their writing. Pay for better ROI.

Conclusion:

Human writers are the best writers. But between human writers, you need a great writer for your content.

Go for the writer who can tell stories and influence users. You need a sales writer to influence the buyer’s decision or an SEO content writer to rank higher in search results.

Focus on your end goal and hire an excellent writer for your business.

Do your research, interview writers, and analyze their experience and skills before hiring the best.

Invest time and money because great content is what you need.

Other helpful resources:

• Top 10 Content Marketing Skills You Must Master
• How to Create Branded Travel Content?
• 10+ Social Media Content Types

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Top 10 Content Marketing Skills You Must Master

Content marketing skills can make or break your marketing strategies. To get the best result from your content marketing strategies, you must possess a set of professional skills.

What are those skills? How will they impact your content marketing efforts?

Here is everything you must know!

Quality content marketing is the most effective content marketing. It works on every aspect of content from creation to marketing.

And here are the skills that are a must for content marketers.

Top 10 Content Marketing Skills You Must Master: eAskme

Top 10 Content Marketing Skills You Must Master

1. Audience Targeting:

Audience targeting is all about targeting the right audience. But it can happen only when you understand your target audience.

So, the first thing is to identify who your target audience is, what their interests are, and how your content can influence them.

Without understating the pain points of your audience, you cannot deliver the best content.

For example, Search Engine Land is a blog completely focused on search engine optimization.

Its topics stay to the point without adding distractions. SearchEngineLand provides news and tips about SEO and PPC. It covers every Google update. It is also the reason why users interested in Google updates follow the blog.

When you go through the site like this, you get to know the readers and their interests.

SearchEngineLand’s readers are bloggers, SEO newbies and professionals, and PPC marketers. It does not publish content about life-saving or money-saving tips.

Why? Because its audience is not looking for such topics.

It helped Barry Schwartz build authority for his blog. It also builds connection with the readers. The transparent information is what readers want from his blog.

If you are also interested in similar success, then read your audience before writing for them.

2. Branding:

Learn the ways to create a brand image. Align content strategy with branding.

Branding is a must to bring eyes to your website or blog. Your brand strategy explains the influence on your audience.

Follow these tips to create an engaging brand-content strategy:

• Brand Images: What is your brand all about? Your content should picture the brand image.
• Brand positioning and audience: How your brand appeals to your target audience.
• Language and Keywords: What language you are using and how easily people can understand it.
• Build Authority: Publish quality content to build authority.
• Content Strategy: Build a content strategy that is transparent, scalable, affordable, effective, manageable, and sustainable.
• Content Calendar: Use the content calendar to plan content for the next 30 days or 12 months.

3. SEO Skills:

Study search engines and SEO strategies.

Get rid of outdated SEO practices. Focus on building authority with quality content, search engine position, and organic traffic.

Stay updated with search engine FAQs:

• Google serves 1.2 trillion searches.
• 93% of traffic comes from search engines.
• 46% of users' searches are local.

ThinkWithGoogle study shows that during the 2022 Christmas season, searches with the word “gifts” increased to 45%, and “presents” increased to 15%.

Year after year, the number of searches is growing.

It is necessary to study what is important for your target audience.

Add the following to your content marketing skills:

• Keyword and Topic Research
• Build authority
• Build email list
• Link building
• Site structure
• Website optimization
• Analytics
• AI and content humanization

4. Humanize Content:

In the era of AI, humanizing content is necessary. AI content is full of issues. It lacks authenticity, relevance, and facts.

Understand SEO strategies to humanize content using catchy headlines. Make the content interesting and usable.

Create a unique tone that appeals to your audience.

How to humanize your content:

• Follow the user’s journey: Write content that helps the user on every step of his customer journey.
• Use social media: Interact with users on social media to understand their problems.
• Use Expert Guidance: Display your content expertise to influence the audience.
• Build connection: Write content to build personal connection with your target audience.
• Video marketing: Use videos to market your content and brand.
• Use an AI detector: It helps you find AI or ChatGPT plagiarism to create original content.
  

WestJet’s Christmas Campaign is the best example of humanized content.

5. Learn Storytelling and Writing:

Storytelling and creativity are a must for influential writing. Great stories leave great impressions.

Your target audience prefers content that tells stories rather than just plain writing. It is best to learn the art of storytelling. If not, then hire an SEO content writer with storytelling skills to learn.

How to Use Storytelling in Content?

• Write stories to relate with: Audiences connect with stories where they can relate with the character, incident, and issues. Use the customer’s experience when writing a story.
• Message: Your story must deliver a clear message.
• Type of Story: Choose the story based on your goals. If you want to build connection, then write emotional stories; if you want to build community, then write engaging stories.
• Platform: The platform is as important as choosing the right type. You can publish stories on blogs, websites, TikTok, Reddit, Facebook, Medium, etc.
• Structure: The structure of your story plays an important role in binding your target audience.

6. Research:

Research is what helps you in every aspect of content creation. Research to collect all the necessary information. The more information you gather, the better you can understand your audience.

Use relevant sources and credit them in your content. It will add additional credibility to your article.

7. Interview Experts:

Audiences love to read from experts or their success stories. Find subject matter experts in your industry and interview them on your blog.

To get the best result, learn how to interview an industry expert.

Here is how you can do it.

• Preparation: Prepare for the interview. Write down all the necessary questions. Find out everything about the expert before calling him for an interview.
• Goals: What are your goals? Do you want to learn something new? Or do you want tips? Choose the goal carefully to align it with your expert interview’s interest.
• Build connection: Make the expert comfortable. Welcome him and appreciate his time. Interview like a journalist.
• Recording: Record your entire interview session to publish as a blog post or podcast. You can also create YouTube Shorts, Facebook reels, and Instagram videos.Gather as much information as you can from the interview. It will help you improve your content strategies.
• Ask for More: Ask the expert for tips and clarifications. Use the interview to bust myths and find facts.

8. Analysis skills:

Content writing without analysis is meaningless. It is necessary to measure the impact of your content. Find out what works best for your audience.

Find out how the user visits your content, how long it stays with the story, and what he does after leaving the content.

Track organic traffic and clicks.

Analyze the performance of every content format. Find out which platform is best for your content promotion.

9. Add Value and Purpose:

Multiply the growth of your content by serving it in every possible format.

For example, you have written a blog post about SEO tips. Now create videos, shorts, gifs, and carousels to share on different platforms.

It will multiply the impact of your content.

Republish content as:

• Podcast
• Whitepapers
  
• Reports
• Articles
• Videos
• Infographics
• Carousels
• Gifs

Create a buzz before publishing the final content piece.

10. Stand Out:

Standing out while being relevant is a skill you must possess. Your unique tone must connect with the audience.

Touch the audience’s expectations, problems, preferences, and solutions.

Standing out does not mean to cut yourself off from the sentiment. But it is about blending with your audience while keeping your unique tone.

Conclusion:

Content marketing skills make your marketing strategies effective. Stay on topic, please your audience, and publish influential content. Use available content marketing platforms.

Not only publish but also market your content in every possible way on every channel. Develop these skills to build authority, increase traffic, and dominate your niche.

Other Valuable Resources:

• How to Create Evergreen Content?
• How to Use Remarketing?
• How to Score Your Content? 

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Evergreen Content Guide: Everything that You Must Know About Evergreen Content is Here!

Evergreen content! Do you create it? Or do you still creating the content which has less meaning?

Creating content consistently with the target to boost organic traffic is essential.

You might have been writing content for years or months. And, some of your content may also rank on the first page.

What Is Evergreen Content & Why Should You Care?: eAskme

Other people are reading: Reasons Why You Should Consider SEO Services For Your Business

But are you satisfied with the result?

Your content will not add a good number to organic traffic as long as it is missing the main essence, and that is "Evergreen Content."

Evergreen content is not about being trendy or producing click baits.

• What is evergreen content?
• What are the types of evergreen content?
• What are the examples of evergreen content?
• Why is Evergreen content important?
• How to find evergreen topics?
• How to create evergreen content?

Today I will cover everything about evergreen content that you must know and implement.

Let's start with the fundamental question.

What is Evergreen Content?

Evergreen content is the content that never loses value with the time.

In other words, the content that never goes out of date is known as evergreen content.

The most common feature of evergreen content is that every evergreen content piece is relevant to a specific target audience regardless of the time cycle.

You will better understand it with the following example;

If you search for "LinkedIn Stats 2020," you will find that foundationinc content ranks first, which means that this content page is getting maximum traffic for this keyword.

But for how long?

In 2021, hardly anyone can search for this keyword.

On the other hand, we have an evergreen example.

If you search for "the importance of trees," You will find the high page ranking on the first page.
This page will always keep getting traffic regardless of the year.

The reason why we call it evergreen is that it stays green like the evergreen plant.

Each evergreen content piece contain two critical factors;

• Content
• Topic

Now, before you jump in to start creating evergreen content; you need to understand the difference between evergreen topics and evergreen content.

What is Evergreen Topic:

Evergreen topics are such topics that will keep people always find interesting.

Examples of Evergreen Content:

• How to Start a blog
• How to Start a business
• How to Become a Nurse

No matter how many years will pass or how many changes will come in human life, people will always find the above topics interesting.

These are the evergreen topics.

Evergreen Content:

Evergreen content is that it is excellently crafted for the evergreen topic.

Evergreen content never become outdated and never fades away.

Examples of Evergreen Content:

• How to make money without investment
• Speed dating questions
• Motivational movies

Tip: For better results, you need to blend both in your blog post or content page.

Why your blog need Evergreen content? (Evergreen Content Benefits)

Without evergreen content, you have to rely on trending topics and cover every topic related to your blog niche to maintain current organic traffic numbers or improve it.

This is a time consuming practice that requires a lot of hardwork.

For example;

During 2016, Trump's election post on the New York Times has spiked the traffic. Because the whole country was searching for the result.

But after a couple of weeks, that spike started fading as people were no longer looking for the same answer.

This has dragged the spike in traffic to flat-lined traffic.

This is why the New York Times and many other news agencies publish hundreds of posts every day.
You can only do it if you are running a new agency or a big brand.

If you are a blogger, freelance marketer, or full-time SEO expert?

Then evergreen content is what works best for you.

Evergreen content will give you;

Consistent traffic:

People will keep searching for evergreen content even after years.

This means that your content will stay valuable for them, and you will keep getting regular traffic.

Save time and Money:

Evergreen content stays relevant for a long time.

This means that you need not publish hundreds of posts every day to maintain organic traffic.

How to create evergreen content?

If you are reading till now, that means you are also interested in creating evergreen content.

Here are the three best steps on how you can create excellent evergreen content.

Keyword research for Evergreen Topics:

Keyword research is the first thing that you should do to find the keyword with user intent.

You can use tools like KWfinder and SEMrush to find valuable keywords or long-tail keywords.

Make sure the keyword you choose has a high search volume from an extended period, such as one year.

Create Content for Audience:

Creating to the point content is not going to help you this time.

You need to create excellent content that your audience will not find anywhere else.

Make them want more from your blog.

Ensure that your content is so compelling that if you post with the delay, they will miss your updates.

Your content should trigger emotions and engagement.

Such content will beat the competition and stay relevant for years.

Avoid Dates, News, and Trending Topics:

News dies overnight.

And, if you write about the latest episode of The Flash, then it will lose fans as long as the next chapter goes air.

Tip: Avoid using Last year, Today's, or 2020.

Is it possible to create Evergreen Content?

It's both yes and No.

Content stays evergreen as long as you can keep it relevant.

Nothing can stay relevant for 100 years. If you keep updating the old posts, you can easily keep the relevant even after decades.

Here are the few ways that will help you to produce evergreen content.

Review the post-performance and links over-time:

Open your post and check the stats. Fix broken links. Replace them with new links or remove the dead links.

Both Google and Audience notice these links.

Focus on user intent:

User intent can change over time. Targeting the user search intent is essential.

People searching on Google are looking for a solution, and it is your job to feed them what is essential for them.

Targeting search intent when updating old posts will help you keep your content evergreen.

Find the Reasons Behind rank drop?

Other blogs are outranking your content.

Find out;

• What makes their content amazing?
• What your content is lacking?

Final Words:

Evergreen content help bloggers to improve their search ranking.

This same work for you.

You may be working on building tons of backlinks to outrank competitors. And, spending most of your life on creating content.

But the secret behind the successful blogger in "Evergreen Content."

Evergreen content is the content that stays relevant, attract links, traffic, and reputation.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

Other Content Guides for you;

• Invaluable blog writing tips
• Successful Content Marketing Campaign
• How to Succeed at Content Marketing?
• What is Content marketing?

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How to Create Branded Travel Content?

For your travel business, branded content boost engagement and improve brand image. Branded content is one of the most impactful things you can hear in the marketing world. Yet, most people do not understand what branded content is.

How to Create Branded Travel Content?: eAskme

Most of the time, you create and publish many branded content without even knowing it.

The travel industry is using branded content more than any other industry. It is a way to attract users by offering brand value.

There are a lot of forms and strategies of Branded content which makes it quite confusing for you to find the best one.

But, today, you will know what to do.

Let's start with the basic question.

What is Branded Travel Content?

Branded content spreads brand value and creates brand awareness by collaborating with a company that can spread the value. To understand it, you need to understand the origin.

In traditional marketing, your goal is to sell the product. And the customer is quite aware of your goal.

Traditional marketing is still effective, but customers are educated and know what the brand is offering.

Now customers do not prefer to buy from a company that pushes on selling but prefer a brand that sells its core value with the product.

83% of the customers spend their money where they receive brand value with the product or service.

Travel business is the best example where customers are concerned with travel's environmental and social impact.

Customers prefer traveling with brands that offer trips to their favorite destinations.

Branded content is responsible for this.

When creating branded content, you offer brand value to the customers without spreading distrust.

Branded content can be anything. You can create podcasts, blog posts, videos, and even publications.

Your goal is to create branded content on the topics that grab your customers' attention.

The major benefits of branded content are:

• Strengthen brand image.
• Stand out from the competition.
• Trust and recall.
• Increase potential customers.

Targeting customers interested in the same thing your brand is offering gives you a better conversion rate.

Branded content works like inbound marketing, where you create content that appeals to new customers.

Nowadays, you should know that people also call branded content when they collaborate with other brands to publish content or publish sponsored posts.

Influencer marketing is the best example of collaborative branded content.

How to Make Branded Travel Content Work?

Now that you know what branded content is, it is time to understand how you can use it in the travel industry.

Values:

Your business must have some core values. Value is not just goals or culture but more than that.

The value of your travel business should display:

• Type of experience you are offering.
• How do you approach your content?
• How to use your profits?
• What type of customers supports your business?

Your branded content strategy should reflect what your business stands for and what change you bring to the travel business.

Highlight brand values to build trust.

Once you have set values, the next thing is to understand how your business value relates to the customer.

Audience Interest:

The more you understand your audience, the better your marketing strategies will work. The same works for branded content.

But the major difference is that in branded content, you need to reach the customer's mindset and work on relating with their interest and values.

Branded content should help your business attract new customers by offering interesting content.

To create attractive content, you must understand what your target audience is looking for.

You can do it with some research. For example, find out what type of holidays your customers are interested in and what kind of travel experience is best.

You should find out:

• What are their hobbies?
• What are their values?
• What type of brands do they support?
• What topics do they find interesting?
• What social issues do they care about?

The result of this research will help you better understand your target audience.

Now find content overlaps to get branded content ideas.

For example, if you are a travel brand that offers honeymoon packages, you should target an audience with interest like romantic holidays, beaches, nature holidays, etc.

As a romantic travel brand, you should not offer health advice. But Talk about how holidays in nature will increase the romance and make the holidays memorable.

The focus should be on attracting customers and making them remember your name.

Formats:

Choose the most popular travel formats that your target audience finds interesting.

If your travel audience prefers video content, you should not waste money on text content.

The success of branded content lies in the fact that it should engage and excite your audience.

Use a platform that your audience finds interesting.

Your brand responds to popular travel trends.

Act fast and choose the most popular travel format for your audience.

Content:

Create memorable content that leaves an impact on your audience's brain.

Creating immersive content is the best strategy to trigger emotions.

Videos and audios are the best formats in the travel industry.

Use these to promote your brand and create an engaging experience.

Your content should take the audience to the place they want to visit.

Uniqueness:

Branded content is also about being unique so that people should identify your brand quickly.

Follow the viral trends in your industry to understand what makes them unique and how your audience interacts with them.

Catch audience attention while communicating values.

This is the best time for you to do something better.

Conclusion:

Your travel business may be already using branded content without even knowing it.

Even if you are a newbie to branded content, you must still use branded content in the travel business.

No matter what changes with time, the impact of your branded content will always stays there.

If you still have any question, feel free to ask me via comments.

Don't forget to join the eAskme newsletter to stay tuned with us.

You May Also Like These;

• Why Should You Rebrand Your Business?
• How to Build Strong Brand Image For Blog
  
• 22 Quick, and Actionable Content Marketing Tips
  

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Travel Content SEO Strategy Guide: How To Build Links, Traffic & Conversions

Travel brands strongly rely on SEO strategy. The content quality makes a travel brand create a unique voice and appeal in the market. The Internet has made it possible for Travel businesses to explore more ways to expand their reach with the help of creative content. Before the internet, travel companies were replying only to photos, print media, brochures, etc., to promote their brand in local and overseas markets.

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions: eAskme

Sharing travel journeys, photos, videos, etc., are great ways to make people aware of the popular attractions and how they can spend their time traveling to the same places.

But the travel industry is filled with similar content.

So how can you make your travel content stand out?

You must find unique ways to present your content to boost engagement, traffic, and conversion.

And to find a unique travel content approach, you need to have an effective content strategy.

Unique content strategy is something where travel brands should invest their resources.

Today, you will know how to do it.

How to Get Started with Travel Content SEO?

How to Get Started with Travel Content SEO?: eAskme

For a newbie, developing a content strategy can be time-consuming as you do not know what to do.

Creating an effective content strategy is not too difficult.

Start from the beginning.

First, understand your position before planning a future content strategy.

For example, if your website is new and does not have backlinks, it is wise to target low, competitive keywords with a good search volume.

Ut, If you have a massive and diverse link profile, your focus should be more on attracting visitors than just building links.

Prioritize what you want to do.

Do you want to focus on readers? Or Do you want to build more links?

For a new site, link-first is a good approach. For established sites, readers should be the priority.

Now the question is; how you can target both objectives of your content strategy.

Effective Links Strategy:

Links are important for search ranking.

Search engines like Google focus on the value of the links.

If you have a website with no or fewer links, it is necessary to obtain new links from high-quality sites.

And, to earn links positively, you need to create quality content that attracts backlinks.

When your content attracts natural backlinks, then you not only earn links but also earn social mentions, social shares, traffic, and better ranking.

Let's find out how you can create content to earn links:

Content with Key Stats:

Content with statistics always earns more links than content with zero statistics.

Publish travel statistics on your website to attract bloggers and journalists. It is an easy way to earn resource links.

Statista is the best example of a site that has earned links because of sharing stats.

People always need to know about the latest stats, and if you can provide them with what they need, you have a better chance of earning more backlinks.

Publish Case Studies:

Case studies are a proven way to earn links.

But to create a journalist's friendly case study, you need to invest time and money.

Once your case study starts grabbing attention, you will start earning backlinks.

You can hire small PR companies to create your brand or business case studies.

Become an Authentic resource:

A lot of popular websites have resource pages.

Your job is to get your site or content listed on those resource pages.

To get features on resource lists, your content must have link-worthy quality.

Once you have quality content or blog post, start pitching sites with resource lists and ask them to add your blog post.

This will help you earn more travel-related backlinks.

Podcasting:

Podcasting is still popular and powerful for grabbing attention and earning backlinks.

You should know that it takes time to make your podcast gain attention.

Podcasts offer the following benefits:

• Gain authority.
• Become an Influencer and connect with others.
• Attract collaborations.
  

Roundup Posts:

Roundup travel posts are old content yet an effective content strategy.

You can also include the ego-bait approach to earn more links with your roundup posts.

Create travel content with newsworthy images, videos, and offers.

After creating link-building posts, it is necessary to gain traffic on such posts.

How to Get More Traffic to Travel Blog Posts?

Once you build links regularly, you must bring traffic to your content.

Here is what you can do to attract more traffic o your Travel website or blog.

Understand Visitors' Personas:

You can create better content with maximum impact when you understand your visitor's personas.

You should offer travel content to your audience and everything that makes your visitor stay on your blog, such as travel offers, tour guidance, etc.

Keyword Research:

Keyword research is an important part of travel content strategy.

Target the keywords with high volume but with low competition.

You can start with long tail keywords.

Note down all the keywords you want to rank for.

Try to cover everything related to the topic in your blog post.

Improve Existing Content:

Travel content changes with the time, conditions, and regulations.

Improving your old and outdated travel content is important if you cannot write evergreen blog posts.

Prioritize:

Once you know what to publish, it is necessary to prioritize your content.

Create a topic cluster to understand which content you should publish first and which can be published in the next weeks, months, or years.

You can use multiple keywords in your travel blog post. Also, use LSI keywords to make your blog post look natural.

Do not fill your blog post with keywords only.

Travel Content Structure:

Your content structure is important to grab attention.

Make a clean folder and URL structure for SEO.

Not only create blog posts but also interlink them for easy navigation.

Internal links are important to tell search engines that your blog posts are related to each other.

On-Page Factors:

When you are writing your blog post, optimize it according to the on-page factors.

Optimize URL, title, heading, subheadings, conclusion, etc.

Use necessary external and internal links to improve the overall quality of your blog post. It will also improve user experience.

Create Content That Sells:

Your content is why people should or shouldn't buy from you.

Focus on creating content that sells.

Here is how you can do it.

Optimize About Us:

Your About Us page is where people want to know more about you and your business.

Optimize the About us page. Fill it with every important information that makes your audience choose your travel blog over others.

Add recommendations and testimonials to improve trust building.

Write Memorable Content:

People consume a lot of content daily.

It is hard for them to remember which site they visited unless they have the impression of visiting your website again.

It is necessary to make your content memorable so that people should easily recognize your brand.

Content Creation is Just the Beginning:

If you think content creation is everything, you are not following the right path.

The content creation process is not just about publishing new content but also about proofreading, testing, analyzing, and updating old content.

No matter how good your travel content is, there are always some areas where you need to improve to outrank your competitors.

Conclusion:

In the travel industry, not every content work for everyone.

Your content changes according to your target location, audience, and conditions.

The bet is to prioritize your travel content and publish it only when you fill in every important information in your post.

Your post should convert your visitors into your regular audience.

Follow the above tips, and let me know when you need more.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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>

Content Strategy Failure: What Are the Responsible Factors and Fixes?

Content strategy is essential for online businesses, marketers, and SEO professionals. Even when you may have spent thousands of dollars and hours, if your content strategy fails, some critical factors are playing in the background.

There are multiple factors responsible for the success or the failure of your content strategy, such as:

• External factors
• Content Attribution
• Distracted objectives
• No set goals.
• Misleading data, etc.

Even if you publish excellent content on website blogs or social media, you may face a lack of desired results.

Content Strategy Failure: What Are the Responsible Factors?: eAskme

The reason here is that your content strategy is not practical.

You are making mistakes, and a flawed content strategy keeps you from your success.

Here are some of the factors or flaws responsible for content strategy failure:

Switching Target Audience:

The biggest reason is to change your target audience. It may be because the competitor you are tracking has changed the audience, and you also want to follow in its footsteps.

Some of the popular target audiences are:

• Tech target audience
• Non-tech target audience
• Developers
• Project managers

Companies tend to follow what their competitors are doing even if the purpose of their competitor is different than what their sales team wants to achieve.

Here are the reasons:

• IT companies want to develop and sell faster than their competitors.
• IT companies want to outrank their competitors in new markets.
• IT companies want to write similar or better content than their competitors.

It is the trend in the IT industry to follow the competitors and find the weak spots to outrank them. But if you mindlessly follow new target audiences, you will spend more on irrelevant audiences.

Moving away from your target audience is not a good idea.

Never change the audience targeting as long as it is effective.

This strategy also creates issues with content influence as you start creating content for multiple audience types. I can cause misleading or meaningless content creation for your primary target audience.

Why is your content failing?

• It is not what your target audience wants.
• Wasting SEO, Time, and Money.
• Failing to spread the brand voice and message.
• Lower conversion rate and wrong leads.
• Lack of tracking data.
• Inefficient ROI.

The success of your content strategy lies in the fact that you stay focused and consistent when producing relevant content for your audience. It will help you build trust and a strong relationship with your audience.

Lost the Purpose of Content:

If you create content without purpose ten, you will not find the desired results.

Creating content without understanding the target audience will make you write cannibalized, unhealthy, and orphan content.

This way, your investment will bring zero results.

Do not write content just because:

• Your competitors are covering the topics.
• You want only ranking.
• Just to push sales.
• Topics you think are relevant without research.The product team is spending time on that.

If you look at these, you will not find any relevance to your audience's wants.

The purpose of your content is to serve your audience. Not your teams or yourself.

Devise your content purpose in two things:

• What do readers want from your content?
• What will your business get when readers spend time on your content?

Lack of Content KPI and Timeline:

Your content serves the purpose, but you don't know how to measure the performance.

Cover the following:

• Topics
• Types
• Audience
• Teams
• Timeline
• Keywords
• Word Count
• Images
• Resources

The problem starts when you stop using content metrics in your SEO strategy.

Focus on Content KPIs:

Define KPIs and timelines.

Here are the problems that you face when you do not use KPO and Timelines:

• Lack of Content Direction
• Lack of Resource

Missed content opportunities:

• Performance issues
• Lack of adaptation
• Low ROI
• Negative impact on teams.
• Lack of improvement

To avoid these issues, add KPIs and Timeline to your content. Make sure it is resourceful, adaptable, purposeful, and measurable.

Limited to Conversions and Leads:

Are your KPIs limited to leads and conversions only?

Your business content strategy may focus only on conversions to meet the goals within a financial year. But it also causes content strategy failure.

Focus:

When you use leads and conversions as your only KPIs, you will have very little focus on the sales funnel. You lack understanding of the customer's journey.

You need to produce content to address customer's needs at every stage. Customers understand the market and want something to guide them at every stage.

If your content is not present at every stage of the customer journey, you will lose most of your customers.

Misaligned content types:

There are multiple content types. You cannot use every content type in every situation.

For example, you create blogs to spread brand awareness but need whitepapers to generate B2B leads.

But, use multiple content types to fill the gaps in your stage funnel, such as:

• Landing pages.
• Blog posts
• Emails
• Social media Posts
• Guest posts
• Ad copies.

Each serves a different purpose but is necessary in your sales funnel.

Cost of Customer Acquisition:

Your content wants to generate leads and sales for your business. But not every user is a customer. Some are in the early stage of the customer journey.

That is when you need to use brand awareness content types to build connections. Your content should improve your organic, referral, social, etc. traffic.

Lack of Content Experience:

Content experience is part of user experience. Content experience tells how users engage with your content on social media, web apps, websites, and other platforms.

Your content experience includes:

• Impressions
• Visits
• Engagement
• User satisfaction

The design elements, fonts, images, usability, etc, quickly impact the content experience.

Your content should have:

• Accessible
• Consistency
• Clarity
• Emotional influence
• Interactive
• User-friendly design
• Personalization
• Problem-solving
• Quality
• Relevance
• Trust

These are the essential elements to influence your target audience.

Lac of User Behavior Tracking:

Use heatmaps, GA4, Analytics, and sessions to understand the user behavior on your content.

When you analyze user behavior, you will learn the following:

• Abandon carts
• Incomplete Forms
• Landing page optimizations
• Neglected content.

With GA4, you can track the data. But with heatmaps, you can track the behavior.

When you understand user behavior, you can create better content that works like anything.

Too Much Focus on Branded Content:

Branded content is essential for sales and conversions. Yet, it is not the only content that your audience is interested in.

When you focus too much on Branded or Product content, then you face the following challenges:

• Too much sales content can annoy your audience.
• Content saturation.
• Repeated messages in the similar content.
• Lack of creativity and diversity.
• Now, enough SEO results.
• Lack of educational content.

You need content that educates and engages with your audience.

Quality issue:

YouTube, X, LinkedIn, and Facebook are filled with tutorials where marketers claim to skyrocket SEO success with AI content and outdated SEO strategies.

Even when they claim to achieve the number 1 ranking with such methods, that is not good for your business.

Even if you try to follow their tips, there are a lot of things that are not in the picture.

Such as keyword research, topic research, content writing, proofreading, optimization, keyword cannibalization, creative graphics, etc.

Even if you are using AI, you still need a lot of time and effort to improve the quality of your content.

Lack of Content Guidance:

Content writers want to produce quality content, but you are not giving them enough guidance.

It is important to share insights to create compelling content.

Tell your content and write what is a must for the topic.

Communication Gap:

Gaps in communication cause misunderstanding. This is one of the significant reasons for content strategy failure.

Your writers can create influential content when you are clear about the purpose of the content. Also, let them know the reason for and goal of the content.

Lack of Distribution:

When your content strategy lacks distribution, you will face the following issues:

• Pages published but not indexed.
• Content is not getting enough traffic.
• Lack of traffic-driving keywords.

The fix is to work on your ways to reach your target audience. The more your audience connects with your site, the faster you can fix this issue.

Conclusion:

Now you understand the content strategy failure and fixes. It is necessary to spend time, be clean in communications, and use late trends and tools to improve the quality of your content.

Include resources, stats, and facts in your content to make it authentic and influential.

Test, analyze, and evolve your content strategy for success.

Still have any question, do share via comments.

Share this post with your friends and family.

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>

Why You Should Not Use ChatGPT for Law Firm Website Content?

ChatGPT for Legal website content. Is it worth using Chatgpt for law firm website content or not?

ChatGPT is one of the most popular generative AI tools for writing content. But should you use such content for your law firm or legal website? That is a question worth answering.

Since November 2022, ChatGPT has dominated the AI industry with its capabilities and plugins.

ChatGPT has created the atmosphere for AI tools like Google Bard, Bing Chat, etc. Tools like ChatGPT are now helping developers to code better, writers to produce well-researched topics, and marketers to work on content templates.

Marketers, businesses, content creators, everyone is using ChatGPT to create content faster. With ChatGPT, you can write articles, social media posts, emails, etc.

Even if you have ChatGPT Pro, you still save time and money on creating content using AI technologies.

But should you use ChatGPT for complex content creation or businesses like Legal or law firms?

Can you trust AI-generated content for legal websites?

There are risks.

Let’s understand the risks of using ChatGPT for legal website content.

ChatGPT Content for Law Firm Marketing:

Why You Should Not Use ChatGPT for Law Firm Website Content?: eAskme

You can run a Google search using “Law” and “ChatGPT.” You will see outdated and meaningless results.
Businesses and marketers are already raising concerns over using ChatGPT content for the law industry. It is known that the legal profession is quite different than blogging.

You will find common ChatGPT law queries such as;

• Is it authentic to use ChatGPT for Legal?
• Will ChatGPT replace Lawyers or Law firms?

ChatGPT is a good tool for research, drafting, template creation, and streamlining business operations.

Yet, ChatGPT is not there to replace legal content writers. Only legal experts can produce legal and professional content. Only subject matter experts know how the legal content works and its authenticity.

ChatGPT for Law firm content marketing is a critical decision requiring the utmost focus and expertise. With close consideration, you can use ChatGPT to create authentic law content.

Let’s explore why you should not use the ChatGPT AI tool for Law firm website content creation.

1. ChatGPT Results are Inaccurate:

ChatGPT will use its dataset to produce legal content, but there is no way to check the authenticity of such content.

Accurate legal content will be safe for your clients and your law firm's marketing website. People who come to your website to find legal advice rely on the content published on your site. Accuracy of your content will help them decide whether they need your law firm's help.

ChatGPT content needs to be updated as it is trained on collected data. If you are using ChatGPT content, you need to fact-check everything before hitting the publish button.

Some of the massive AI content blunders are:

• Google Bard Blunder
• ChatGPT debugging code
• Men’s Journal errors

You cannot rely 100% on ChatGPT content if you want to create accurate content for your legal website.

2. ChatGPT Lacks Creativity:

ChatGPT works on datasets. It needs originality, creativity, insight, and depth.

ChatGPT content with brand and target audience prompts can still be improved to reach and influence the audience or clients. Content written by subject matter experts is still better than ChatGPT.

ChatGPT is limited to the data it is trained on. You cannot expect ChatGPT to solve real-time legal issues with 100% accuracy. Also, ChatGPT results are powered to influence the user without giving an accurate effect.

No matter how impressive legal content you can produce with ChatGPT, it needs more consistency. Every time you use ChatGPT with the same prompts, it delivers a different result.

A lack of user experience is visible in ChatGPT content. You cannot write personal content or stories.
ChatGPT lacks human thought, which is important in legal business.

Generic and random AI content will not help your legal firm business or clients.

3. ChatGPT Content Ownership Issue:

When you publish content on your website, you own that content. Content generated by ChatGPT is already published as part of content pieces on other sites, documents, etc.

For example, If you are asking ChatGPT to write how to get a divorce? Then, you will get a result similar to content published on other websites.

When more than one website publishes the same content, it becomes difficult to decide the ownership.

It also displays that AI can cleverly steal content from other sites and modify it to produce new content.

You want to avoid duplicate content and copyright issues. ChatGPT content can easily cause copyright infringement.

It is not safe to use ChatGPT content for law firm websites.

4. ChatGPT can be Biased:

• ChatGPT can produce biased content and make you believe that it is authentic.
• Data sets have biased content, and it takes work to eliminate such content.
• ChatGPT can create gender, cultural, and racial-biased content with inaccurate tips.
• Biased legal content can create major issues in the law firm's marketing business.

5. ChatGPT content is Hard to Validate:

ChatGPT cannot crawl the web to add new information to its dataset. ChatGPT can only understand some businesses and industries.

Lack of niche knowledge is also creating issues with ChatGPT-generated content.

To create better quality content, one should rely on expert knowledge. Only use the skills of legal professionals.

Research and access case files to write effective law content for your website.

ChatGPT content takes work to validate. Even if you produce content with ChatGPT, you must verify everything from a law professional, which will double the trouble.

Conclusion:

Rather than using ChatGPT mindlessly for law firm website content, it is necessary to use close consideration.

In the legal industry, you must rely on accurate information. You always need authentic content to influence your legal clients.

Hire legal expert content writers to publish content on your legal website. A legal copywriter will help your website content with a brand voice you will miss in AI tools.

You can also get your legal content written by an expert and then reviewed by another law expert.

AI is becoming part of every industry, but in law firm business, you must use AI tools carefully.

Still have any question, do share via comments.

Share this post with your friends and family.

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>

LinkedIn Collaborative Articles are AI-Powered: How to Use them?

LinkedIn’s collaborative articles will use AI-powered prompts to display deep content insight and knowledge.

With this LinkedIn is trying to add 10 billion years of knowledge to the platform.

AI is becoming part of major tech giants, and LinkedIn will not be left behind.

LinkedIn Collaborative articles use AI-powered prompts to add insight and knowledge to different topics.

LinkedIn plans to boost networking and knowledge sharing with collaborative articles on its portal.

You can use collaborative articles to build the brand and produce insightful content for your target audience.

Here is what you must know about collaborative articles on LinkedIn.

LinkedIn Collaborative Articles are AI-Powered: eAskme

LinkedIn collaborative Articles:

What are LinkedIn collaborative articles?

Collaborative Articles on LinkedIn are the articles published by LinkedIn with added perspective and deep content insight for the LinkedIn community.

Collaborative articles are powered by AI conversation developed by the LinkedIn content editorial team.

LinkedIn will use AI-powered topics to write and publish relevant articles for its audience. These topics will be based on insight, user behavior, and content preferences.

LinkedIn also uses Skill Graph. It will match the article with relevant content experts who can contribute their expert advice to the articles.

You can add your perspective to these articles by clicking “Add your perspective.”

Why are LinkedIn Collaborative Articles Important for Marketers?

With Collaborative Articles, marketers can get up-to-date information from experts and developers.
You can also add your input to collaborative articles and display your knowledge or skills.

Readers can give reactions to these articles. These content articles will display to your LinkedIn network and followers.

“Community Top Voice badge” will be awarded to top contributors whose insight is rated useful by readers.

This will push other content contributors to spend time adding their valuable insight to collaborative articles.

LinkedIn can also use these articles to find content spammers.

LinkedIn has not announced if reactions can impact the visibility of collaborative articles.

Conclusion:

Collaborative articles on LinkedIn will become the collaborative effort of experts, developers, content creators, and marketers to add more insight and make the content authoritative.

Industry experts will also review collaborative articles to display their skills and expertise.

Contributing valuable insight to collaborative articles on LinkedIn will boost your chances of growing your network and number of followers.

With new collaborative articles, LinkedIn targets users who can add more value to the platform by sharing their skills. And tons of desperate industry experts are willing to share their knowledge on LinkedIn.

Still have any question, do share via comments.

Share it with your friends and family.

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>

Content Velocity: What is it, Why it is important and How to Calculate it?

What is important? Quality, quantity or both?

There is no doubt that you must create quality content for your blog audience and search engine. There the effect multiplies when you know where you are in the race to get the maximum audience and better ranking.

These days, every professional blogger and marketer is creating quality content. Not only you, but your competitors are also following a quality content strategy.

Content Velocity: What is it,  Why it is important and How to Calculate it?: eAskme

 

Other people are reading: Ahrefs Webmaster Tools Guide: Everything that You Must know to Use Ahrefs Webmaster tools for free

For example; There are chances that you are creating 10 posts every month.

But some of your competitors are creating 3x, high-quality blog posts.

And, some of them are creating 6X more high-quality blog posts every month.

So who is winning?

Don’t be confused.

The answer is simple.

The winner is the competitor, who is creating six times high-quality content than you.

The most common issues with long time bloggers and marketers is that they start complaining that creating more content decrease their quality.

Well, this is not 100% true; it is more a lazy man’s line.

Creating more high-quality content will have a better chance to boost your organic traffic and attract more audiences.

Content velocity is essential, and today, I will cover everything for you.

What is Content Velocity?

Content velocity is the amount of content published by a brand, blogger or marketer to boost traffic, ranking and conversion.

The easiest way to find out the difference between your content velocity and your competitor is by comparing the content published in the given time.

For example, you should check how much content your competitor has produced in a quarter and how much you have published; you will find out the difference.

Why is Content Velocity important?

Content velocity is essential, and many reasons make you care about it.

Here I am sharing the most effective ones:

Add More Resources:

Content velocity is essential to create more resources to reach a wider audience.

If you want to beat your competitors, then you must understand that quality content velocity will help you reach more audiences related to the similar topic.

Measuring and comparing your content velocity with your competitors will help you find how you can add more resources to your site.

Track Your Competitor:

Competitor analysis is part of an effective SEO strategy.

Content velocity is not just about comparing the amount of content you have published with your competitors.

Still, it is also about discovering how many people are working for your competitors and if you also need to hire staff for running a successful blogging or eCommerce business.

You will also find out if the resource are full-time, part-time, freelancers, etc.

Analyze the Cost of Content:

Quality costs you money or time, or sometimes both.

Use the Content velocity report to determine how much money your competitors are investing in producing high-quality content.

Also, find out how much you can invest in improving the quality of existing content also.

This will give you a better idea of where you are standing and how much you need to invest in outranking your competitors.

Now the question is how you can calculate content velocity. Here is the answer!

How to Calculate Content Velocity?

 

Calculating content velocity!

Well, sometimes it can be simple, but sometimes it will be more complicated than anything else.

The best way to calculate content velocity is by using given competitor analysis tools from the list of SEO tools. The most popular are Screaming Frog, SEMRush, Ahrefs, etc.

First of all, you need to find the page or blog post published on the competitor’s website or blog.

You can do it by visiting SEMRush, use the URL filter function to filter down the pages and expert the final result.

Now use this list in Screaming Frog to extract the publish date of the posts.

The result will display how often your competitors are publishing content during the specific period.

You will also use this data to check;

• Article Schema
• Blog Post Schema
• Metadata

This may be time consuming, but it will help you get the final result.

Experts track the Author data to figure out how much content an author has published in a given time.

This data will help you find out who is winning with content velocity and who is losing.

If WordCount is what you were ignoring, this data will also focus on the Word Count of the content.

This data will teach you two things;

• How long is the content there on the site?
• How much has the competitor invested in creating such content?

Many established freelance writers are charging upto $0.06/word.

This means that a 1000 words article will cost upto $600.

Use this data to calculate how much you need to invest in creating better content than your competitors.

Now maintain an excel sheet to make it clear how you and your competitors are doing.

Note the following in the content velocity excel sheet:

• Number of pages/month
• Word Count
• Cost per page

Total monthly or quarterly cost

This is the best way to understand where your content is standing against your competitors.  This research will help you to improve your content according to the latest standards.

You can also take the help of the SEO experts and SEO team to grab more information from this data.
To be an expert researcher, you need to find out how many authors write content for your competitor in a specific period.

Or you can take the help of LinkedIn to search the people working for your competitors.

Use this data to measure their team and performance.

Final Words:

This is an in-depth research strategy like the Eagle eye concept. 

No matter people are talking about content velocity or not. It is essential to create more and more high-quality content for the audience. This will make them engage on your blog, bring more social shares, better ranking, and conversion.

Researching content velocity is a time consuming process, but will open the Pandora box of information for you.

You may already be creating good quality content. But now it is the time to create the same amount or more content than your competitors.

If you find this article interesting, do share it with your friends and family.

In case of any questions, feel free to ask me via comments.

Share your thoughts via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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