How to Improve Website Crawlability and Indexability? 13 Ways Explained!

Crawling and indexing are the two crucial elements of SEO. Search engines prefer content that is easy to crawl and index. So, if you want to index your website and improve its ranking, then first improve its crawlability.

Crawling in SEO means making content discoverable by search engine bots. The easier a search engine can crawl your content, the more quickly it can index it.

Yet, there are many reasons why Search Engines like Google do not crawl your content. The biggest reason is that your content is not crawlable.

How to Improve Website Crawlability and Indexability? 13 Ways Explained!: eAskme

So, the question is how to make your content crawlable and indexable.

Let’s discover the answer to these 13 strategies to improve crawl rate and indexing.

How to Improve Website Crawlability and Indexability? 13 Ways Explained!

Broken Links:

Broken internal links cause crawlability issues. Check if your website has a broken link.

To find broken links, use tools like Google Search Console, Google Analytics, Brokenlinkcheck, Screaming Frog, etc.

How to Fix Broken Links?

• Redirect them.
• Update broken links.
• Remove broken links.

Canonicalization:

The canonical tag tells Google which page is the main page when there are two or more variations of the same page.

With a canonical tag, you tell Google which pages it should crawl. Wrong canonical tags can lead Google to pages that no longer exist.

How to Improve Canonical Tag?

• Use Search Console’s URL Inspection tool to find rogue canonical tags.
• Use canonical tags for each language when you are targeting multiple languages.

Core Web Vitals Score Optimization:

Optimizing your website to get the best Core Web Vitals score is an easy way to fix issues. The CWV score displays the user experience on your website.

Core Web Vitals include three factors:

• Largest Concertful Paint: Your page should load within 2.5 seconds.
• Interaction to Next Concertful Paint: INP score should be less than 200ms.
• Cumulative Layout Shift: CLS should be less than 0.1.

You can check the website’s Core Web Vitals score and issues using the following tools:

• Lighthouse.
• Core Web Vitals Reports in Google Search Console.
• Google PageSpeed Insights.
• These tools display the issues that your website has and suggest the fixes.

How to improve Core Web Vitals score?

• Use CDN to reduce server response time.
• Reduce JavaScript.
• Avoid layout shifts. Fix issues with your CSS and JavaScript codes.
• To improve the website's crawlability, enhance the Core Web Vitals Reports
• score.

Crawl Budget Optimization:

Optimizing the crawl budget is essential to helping Google crawl the maximum number of pages within a given time frame. Your crawl budget depends on various factors, such as popularity, relevance, site speed, and health.

You can check the website’s crawl rate in Google Search Console.

Garry Illyes also explained the reasons of less crawl rate.

How to Optimize Crawl Budget?

• Clean site structure and easy navigation.
• Fix duplicate and thin content.
• Optimize robots.txt file.
• Use canonicalization.
• Submit a sitemap and fix errors.

Duplicate Content:

Duplicate content is a significant issue. It mostly happens when you do not tell Google which URL version it should index. Wrong pagination is one of the many reasons why duplicate content exists.

How to Fix Duplicate Content?

Declare which URL version Google should crawl.

Remove Redirects:

Unnecessary redirects are bad for user experience and SEO. Get rid of redirect chains. There should not be more than one redirect between pages. Multiple redirects before visiting the destination page cause a crawlability issue.

How to Fix Redirect Loop?

Use tools like Redirect Checker or Screaming Frog to find issues.

IndexNow:

IndexNow is an easy way to boost a website’s crawlability and indexability. It quickly tells Google and other search engines about your website's changes and updates. Make sure that you send essential update signals to search engines.

How to Optimize IndexNow?

Add IndexNow within your CMS. WordPress IndexNow plugin is an easy way to do it.

Internal Link Optimization:

Internal links not only make navigation easy but also impact your website's overall SEO. Optimizing the internal link strategy is a must to make pages crawlable and indexable.

John Muller once said that internal links are critical for SEO. They tell Google what pages to crawl and how deep to go.

Poor internal links generate orphan pages. Such pages don’t get crawled as there is no way for Google to reach those pages with links.

It is an excellent strategy to link your old pages to the new and relevant pages.

How to Improve Internal Linking?

• Link essential pages on the website’s homepage.
• Fix broken links.
• Fix URL issues and redirected pages that are no longer active.
• Optimize the number of links on pages with anchor text.
• Make internal links do-follow.

Page Load Speed Optimization:

Page load speed not only impacts user experience but also affects website crawlability. It is a must to improve your page load speed to make it load faster.

How to Improve Page Load Time?

• Leverage Browser Caching to make the page load faster.
• Get premium and fast hosting.
• Minify JavaScript, HTML, and CSS files.
• Optimize images and compress them using plugins or tools.
• Reduce redirects.
• Remove third-party apps and unnecessary codes.

Robots.txt Strategy:

Robots.txt is an important step. The best use of Robots.txt is to tell Google which pages the search engine should not crawl.

Wrongly coded robots.txt can block Google from crawling your important pages.

How to Improve Robots.txt File?

• Place Robots.txt in the Root Directory.
• Don’t use the wrong wildcards
• Don’t use an index.
• Add sitemap URL.
• Don’t block website content.

Site Audit:

A site audit is a great way to find errors that can affect a website’s crawlability and indexability.

Use the following tools for website Audit:

• SEMrush
• Ahrefs
• Screaming Frog
• Lumar
• Oncrawl
• Ziptie

How to do a Site Audit?

• Audit new pages: Use Google Search Console’s URL Inspection tool. Add the newly published URL and find out if any indexing issue is there.
• Check Indexability Rate: Use SEO Tools to check your website’s indexability rate. In other words, check the number of pages indexed. There is hardly any website that has 100% indexed content.
• Audit Noindex pages: Audit Noindex pages to find out what issues they have.

Structure Data:

Structured Data or Schema is a way to share information with search engines.

Structure data tells Google what the page is about. It improves the page's categorization, crawlability, and indexability. Structure data is used for articles, websites, products, reviews, events, recipes, profiles, etc.

The most popular Structured Data Types Are:

• Schema: Google, Yahoo, Bing, and Yandex collaboratively worked on Schema.
• JSON-LD: It is JavaScript-based structured data.
• Microdata: It is an HTML-based markup.

How to Use Structured Data?

• Select content-specific structured data.
• Use schema vocabulary to add markups.
• Use Google’s Rich Results Test tool to test structured data.
• Check Google Search Console’s Rich Results Report to find errors and fix them.

XML Sitemap Strategy:

Google crawls your website even when you don’t have a sitemap. But to get the best results, you must create and submit an XML sitemap to Google Search Console. Your sitemap tells Google about any changes that you may have made to your website.

How to Improve XML Sitemap?

• Create XML Sitemap using WordPress plugins or SEO plugins like Yoast, AIO SEO, etc.
• Submit the site to the Search console.

Conclusion:

There are 13 most effective and easy ways to increase your website’s crawlability and indexability. It takes time, but the results are overwhelming.

Find issues and fix them. Track your website's crawl budget and issues. Improve site speed and optimize websites to make them user-friendly. Publish high-quality, helpful content.

Use these tips to improve website crawling and indexing.

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Website Crawling: What, Why and How To Optimize It?

 
Website crawling depends upon many things, such as website structure, internal linking, sitemap, etc.

It is important to ensure that Googlebot and other search engine bots can easily crawl your website.

Without crawling your website content, Google cannot find and index the pages.

Optimize website crawling to expand your content reach to search engines.

Here is what you must know about website crawling.

What is Crawling in SEO?

Website Crawling, What, Why and How To Optimize It: eAskme

In SEO, crawling means letting search engine bots discover your content.

Ensure search engine bots can access your website content, such as videos, text, images, links, etc.

How Search Engine Web Crawlers Work?

Search engine crawlers can discover page content and links and download your webpage content.

After crawling the content, search engine bots send the crawled content to the search index library. Search engines also extract links to web pages.

Crawled links can be in different categories, such as;

• New URLs
• Pages without guidance to crawl.
• Updated URls
• Not-updated URLs
• Disallowed URLs
• Inaccessible URLs

Crawled URLs will be listed in the crawl queue and assigned priorities.

Search engines assign priority based on many factors.

Search engines have created their algorithms to crawl and index website content.

You should know that popular search engine bots such as Googlebot, Yahoo Slurp, Yandex Bot, DuckDuckGo, Bingbot, etc., work differently.

Why Should Every Webpage Be Crawled?

If a page is not crawled, it will never get indexed in SERP. It is necessary to let search engines quickly crawl website pages as soon as you make any changes or publish new posts.

The latest posts will be irrelevant if not crawled quickly.

Crawl Efficiency Vs. Crawl Budget:

Google search bots will not crawl and index your entire website.

100% crawling is not what always happens. Most of the massive sites face crawling issues.

You will find all not index links under “Discovered - Currently not indexed” in the Google search console report.

You will face some crawling issues even if you do not see any page under this section yet.

Crawl Budget:

The crawl budget refers to the number of pages Googlebot wants to crawl in a specific period.

You can check the crawl requests in “Google Search Console.”

Here you should understand that increasing the number of crawls does not mean that all the pages are getting crawled. It is better to improve the quality of crawling.

Crawl Efficiency:

Crawl efficiency is the delay between publishing a page or update and getting that page or update crawled.

Crawl optimization can make a bigger impact on your website ranking.

Search Engine Support for Crawling:

Best crawling practices help search engines rank optimized pages and reduce the greenhouse effect of running search engines.

SEOs are talking about two APIs that can improve search crawling, such as:

• Non-Google Support from IndexNow
• Google Support from The Indexing API

These APIs push your content to search engine crawlers for quick crawling.

Non-Google Support from IndexNow:

IndexNow API is one of the most popular APIs Bing, Seznam and Yandex use for quick indexing. Right now, Google is not favoring IndexNOW API.

Now only search engines but CDNs, CRMS, and SEO tools also use IndexNow API to quickly index pages.

If your audience is not from search engines, then you may not find massive benefits with IndexNow.

You should also know that IndexNow will add additional load to your server. Understand if you can bear the cost of IndexNow to improve crawl efficiency.

Google Support the Google Indexing API:

Google Indexing API is for those who want to improve Google crawl efficiency.

Google has said that Indexing API is only for the event and job posting markups. But webmasters have found that it can also help improve search efficiency for other pages.

Here you should understand that crawling is not indexing. Google crawls your page, and if it is non-compliant, it will not index.

Manual Submission in the Google Search Console Support:

You can submit your URLs manually in the Google search console.

But you should only submit 10 URLs within 24 hours. You can also use third-party apps or scripts for automatic submissions.

How to Create Efficient Website Crawling?

Server Performance:

Always host your website on a reliable and fast server. Your site host status should display as green.

Get rid of meaningless content:

Remove outdated and low-quality posts to improve crawl efficiency. This will help you in fixing the index bloat issue.

Go to the “Crawled – Currently not Indexed” section and fix the issues for 404 pages and use 301 redirects.

When to use Noindex:

Use Noindex and rel=canonical tags to clean your Google search index report. You can even use robots.txt to disallow pages you do not want search engines to crawl.

Block non-SEO URLs such as parameter pages, functional pages, spaces, API Urls, and useless styles, scripts, and images.

Fix pagination issues to improve crawling.

Optimize Sitemap:

Use XML sitemap and optimize it for better crawling.

Internal Linking:

Internal links can easily scale crawl efficiency.

Use breadcrumbs, pagination, links, and filters to connect pages without scripts.

Conclusion:

Website crawling is important for the success of an online website or business. It is also the basic of SEO.

Optimize your web crawling performance and fix issues to improve crawl efficiency.

Still have any question, do share via comments.

Share this post with your friends and family.

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Google Crawling Priorities: Gary Illyes Explained Less Crawl Rate

Gary Illyes posted on LinkedIn that Google is trying to find a way to limit the crawl rate. Google’s focus is on reducing data consumption by lowering crawling. It also means that the content should be of high quality, helpful, and user-friendly to make it crawlable.

Google has been crawling website content due to multiple factors. It is a dynamic process that crawls and indexes content.

Gary Illyes said that Google is still crawling the content at the same rate. However, the focus is to reduce the crawl rate with intelligent technologies. The focus will be on crawling valuable content for the users.

Google Crawling Priorities: Gary Illyes Explained Less Crawl Rate: eAskme

Gary Illyes Explained Less Crawl Rate:

Gary’s LinkedIn post came after the Reddit discussion, where users talked about a lower crawl rate last year. Illyes also said that Google is trying to find ways to reduce the crawl rate.

He also explained that Google does not care about the number of pages on a website to crawl a complete webpage.

How Much to Crawl?

Gary Illyes said in a podcast that Google decides crawl rate based on search demand.

While Illyes has not explained everything in his podcast, yet the rise in search queries will increase the crawl rate. If the search queries decrease, then the crawl rate will also decrease.

Illyes explained that to increase the crawl rate, your content must be worth fetching.

In other words, the content must be the direct solution to user queries.

Quality is Crawl Rate Indicator:

Google’s crawl system is dynamic. There is no fixed crawl budget. Dynamic scheduling will index website content based on quality.

Crawl Efficiency:

Crawl efficiency will improve when Google decreases its crawl budget. According to Google, it is the way to reduce carbon emissions.

Illyes is asking for comments and suggestions to help Google achieve less crawling.

Why eAskme Cares and You Should Also?

Reduced crawling will make webmasters focus more on content quality, relevance, and engagement. The focus of content and SEO should be on adding value to user experience.

Content that answers user queries helps Google decide the crawl budget for the website. With this information, we can focus on creating content that resonates with user’s expectations.

What to do?

After this announcement, here is what you can do to ensure Google crawls your website.

Quality:

Create engaging, quality, and relevant content. Content should answer user queries without wasting time.

Update content:

Create evergreen content. Update old posts. Replace outdated content with current solutions.

Search Demand:

Search demand is impacting the crawl rate. Focus on the search trends to keep the website content relevant for crawling.

Structure:

Create user-friendly, clean design, easy navigation, etc. Fix structured errors.

Conclusion:

Create quality content to help Google crawl your website even with a crawl budget. Focus on what your audience wants. Write for the audience, not for the search engines. The more your content experience improves, the more Google will crawl your content.

Still have any question, do share via comments.

Share this post with your friends and family.

join the eAskme newsletter to stay tuned with us.

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Dynamic Rendering: What is it? Why and When You Need it?

What is dynamic rendering? Should you use it or not? These are the questions that we will answer today.

Dynamic rendering is considered a temporary solution to SEO problems caused by JavaScript. Search engine giant Google considers it a temporary solution.

It can cause complexity on your website. To fix the issues, it is best to use server-side rendering, hydration, or static rendering.

Search engines understand the importance of dynamic rendering to fix crawling and indexing issues related to JavaScript SEO.

This suggests that you should learn dynamic rendering and its use.

What is Dynamic Rendering?

Dynamic Rendering, What is it? Why and When You Need it?: eAskme

Dynamic rendering preset JavaScript in a different way.

In dynamic rendering, the webmaster sends the full version of the site page to the search engine but displays the regular site to website visitors.

In this way, Google crawlers visit your page and index it without using JavaScript.

If you want to minimize crawl time and budget, then you should consider using dynamic rendering.

Before using dynamic rendering on your website, here you should know how dynamic rendering works.

How Dynamic Rendering Works?

Dynamic rendering is not as simple as HTML. Installing dynamic rendering on your website can be time-consuming, challenging, and intensive.

The typical dynamic rendering work is to serve users with JavaScript experience but send HTML files only to search crawlers.

Here is what you should understand:

• Install dynamic renderer to identify search engine crawlers.
• Dynamic rendering understands the crawlers and presents content that is easy to index for search engines without JavaScript.
• Dynamic rendering displays the page with the whole HTML and JavaScript experience for a user.
• Dynamic Rendering Solve Problems:
• Dynamic rendering makes it easy for search bots like Google crawlers to index your website content quickly.

It saves load time for search engines and makes it easy for your website to get indexed in SERP.

Search engines will crawl your website without taking the JavaScript process. In other words, your site without JavaScript features will upload in the search index.

You should consider dynamic rendering if you are using a massive website like ecommerce or news website.
Improving your site indexing will help in SEO and content marketing.

Should You Use Dynamic Rendering or not?

If you have many JavaScripts on your website, then it is wise to use dynamic rendering. But it is a short-term solution.

Dynamic rendering also reduces your crawl budget. It is a quick way to index your website pages and save resources.

When should you consider using dynamic rendering?

• Large websites
• Site with Updated JavaScript functions.
• Sites with chat apps and massive social media sharing.

Dynamic rendering vs. Cloaking:

Cloaking is a black hat strategy where a webmaster creates a website that sends two different content versions of one page.

The sole purpose of Cloaking is to mislead search engines to chase ranking.

Dynamic rendering is different than Cloaking.

The site sends the same content to users and search engines in dynamic rendering.

But search engines will get site content without JavaScript to index quickly.

How to use Dynamic rendering?

If you have a JavaScript-heavy website, use dynamic rendering to make indexing fast.

Search engine crawlers find it difficult to crawl sites with too many JavaScripts. They prefer sites with less or no JavaScript.

You should understand that dynamic rendering needs additional resources and can slow down your hosting server speed.

Dynamic rendering serves users with site pages rendered with JavaScript and serves search engine bots with site pages without JavaScript.

Conclusion:

Dynamic rendering helps solve JavaScript SEO issues.

But it is a short-term solution that can slow down your site.

Before using dynamic rendering, you should know the following:

• Website is indexable or not.
• Is the site using JavaScript or not?
• Does your site have dynamic content?
• Sites with crawl budget issues.

Due to JavaScript issues, dynamic rendering will help index pages, not indexing. It is the easiest way to make your website crawlable and indexable.

Still have any question, do share via comments.

Share it with your friends and family.

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Google Web Crawling Types – Discovery and Refresh

Google web crawling is of two types. One is Discovery that crawls new content, and the other is the Refresh that crawls refreshed content.

Both Discovery and Refresh web crawling are important for Google and web admins.

Google Web Crawling Types – Discovery and Refresh: eAskme

John Muller explained it during the Google Search Central SEO office hangout on 7th January 2022.

During Muller’s hangout, an SEO professional asked him how many times Google web crawler crawls his website.

We already know that Google crawling increases when you publish more content daily, decreasing when you publish less content.

Muller has explained that an increase or decrease in crawl rate is natural as Google performs two types of web crawling.

And, it is time that you should learn how Google crawls your website.

Googlebot Crawling Types:

You can check Google web crawling in your Google Search Console report. You will see that sometimes Google crawls the content quickly and sometimes takes days.

Muller has spoken about these web crawling fluctuations.

He said that Google has two types of web crawlers:

Discovery Web crawling:

One is Discovery that crawls new pages of the website.

Refresh Web Crawling:

Another one is the refresh crawl that crawls updated existing pages of the website.

Crawl frequency depends upon many factors, including the site and the individual pages.

The page that gets maximum updates gets maximum web crawling.

The Google refresh crawler will crawl the homepage more often if it gets regular updates. And if you are publishing new post links on the homepage, then Google Discovery crawler will crawl them.

Certain websites get more crawling such as news websites.

Googlebot can easily identify when you have published the new content and refreshed the old content. And it changes the crawl rate according to that.

Conclusion:

Muller has cleared that you should not worry about Googlebot crawling rate.

You may find that Google has crawled your website but has not updated new search links. It is because that discover crawler has not visited your website.

In short, Googlebot crawling rate has nothing to do with content quality.

Still have any question, do share via comments.

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How Google Crawls and Indexes Web Pages?

I have already shared about what is crawling and indexing and what their importance is. Today I am going to share how Google crawls and indexes web pages online.

Google crawl every web page of your site and index that page in their database to show in search results and provide better results to the user queries.

How Google Crawls and Indexes Web Pages: eAskme

If you want to understand how crawling and indexing affect your site ranks on Google, you need to understand how Google crawls every site page and how it indexes in the database.

Here I am sharing a valuable infographic to help you understand How Google is Crawling and Indexing Web Pages.

How Google Crawls and Indexes Web Pages

 

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What is Google Crawling and Indexing

SEO is like a sky with countless stars. The very main and basic starts of SEO are crawling and indexing. If you already on blogging or a webmaster than you already know what is Google crawling and indexing. These two terms determine the life of whole web world. So lets be familiar with these two and get in-depth information.

Crawling comes first and Indexing comes second. Crawling means that Google spider visit your site. Google spider is know as Google Crawler. Indexing means after crawling of web pages get done then putting those web pages to database of Google index.

What is Google Crawling:

Crawling means following links and crawling websites. Crawling follow a path. When Google bots visit your site, it follows all linked pages and this way crawl your site. That s why we create sitemap and submit it to search engines, as sitemap contains all links of webpages of your site and it will help search engines to crawl your site easily.

You can stop crawling some pages by using Robot.txt file.

What is Google Indexing :

Indexing is a process of adding crawled links of your site in Google search. Google crawls and index pages of your site, but indexing also depends upon what meta tag you have used on that page. If you use No-index then search engine will not index that page. By default links of sites are indexable or dofollow.

To get higher ranking in search engines it is always recommended not to index un-necessary pages like tags, categories etc.

But many times you see that all articles not get crawled or indexed, in the beginning. So now its time to see other factors that impact crawling and indexing:

Domain:

After the origin of Google Panda updates, it become important to have main keywords in the domain name. Also if you have good PR, your articles will get crawl faster.

See : How to Get Free .Com Domain

Backlinks:

The more number of reputed and quality backlinks you have the more reputation your site get in search results. If you have backlinks from high quality sites, search engines will give preference to your site and index faster.

Also see : 

• Ways to Get More Backlinks in Less Time
• Backlink Strategies for Getting High Google Pagerank  
• How to Get Quick Backlink for High PR
• How to Get Quality backlinks

Internal Linking:

We have already talked about importance and benefits of interlinking. Interlinking also knows as deep linking. Interlinking means linking your posts with each other according to their relevancy.

XML Sitemap:

The time you start your site the same time you must add a XML Sitemap. Once you add XML sitemap, it automatically get updated and inform search engines for any update you make on your site and help your articles to be crawled.

Duplicate Content:

Duplicate content is the killer of sites. try not to have any duplicate content and also fix 404 pages and 301 redirect for better optimization.

URL canonicalization ad Meta tags:

You should create a SEO friendly URL for each page of your site and also have unique Meta tags for your site to get top ranking.

Pinging: 

Add all main ping sites to your WordPress account. WordPress itself has auto pinging geature.

Optimize your site with these basic techniques and it will really help your site to get crawl and index faster. If you do have any question, feel free to ask me. If you like this article do share on Twitter and Google Plus.

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