Showing posts with label Customer Service. Show all posts
Showing posts with label Customer Service. Show all posts

December 20, 2023

How AI Revolutionized Customer Service

As with all nascent technologies, it's taken a while for the general public to trust AI, especially as it has been at the core of dystopian science fiction for the better part of a century.

But its uses are already apparent, and for millennials and Gen Z-ers, it's a normal, routine part of brand interaction.

Even boomers are beginning to warm to it — it's more like the benign, friendly Data from Star Trek than the Terminator or HAL 9000.

How AI Revolutionized Customer Service: eAskme
How AI Revolutionized Customer Service: eAskme



AI has been deployed successfully across all major industries in various exciting and creative ways.

Products can be refined, recommendations and responses can be more personalized and tailored, and customer journeys can be enhanced.

With this leap forward, consumers have come to expect more from the companies and brands they engage in, and customer service has always been at the sharp end of that engagement.

Improved Customer Service:

Back then, phoning a customer service help desk and encountering a pre-recorded menu was often a long-winded experience.

But now, due to AI, we are used to dealing with online virtual assistants, and more often than not, most of our queries and issues can be answered more efficiently by bots.

This is particularly useful in sectors that do require round-the-clock customer service, such as online casinos, a hugely popular gaming option.

Players are drawn to sites for many reasons. Top-quality live dealer games might be a selling point, for example. Alternatively, a user might seek out the best RTP slots.

That differs depending on what a player seeks from their casino experience - as one person might prefer playing progressive jackpots, which tend to have lower RTP.

But another drawer to one site over another is customer service, and it's become commonplace to have advanced chatbots on hand to provide any assistance that may be needed. This is vital in an industry that handles financial information and other data.

Developments:

Advances in machine learning — an application of AI—fueled by increased computing power and the availability of large datasets led to breakthroughs in natural language processing, computer vision, and speech recognition in the 2010s, enabling companies to streamline their customer service processes.

Chatbots, voice assistants, and other automated technology offer an increasingly efficient service — like an interactive FAQ — and free up human customer service representatives who can handle more complex issues that AI does not so quickly solve.

This benefits both parties, with customers satisfied with rapid responses and companies able to operate at greater efficiency and ultimately lower overheads.

Two-way Street:

Customer service was a straightforward interactive process — a customer has a query or complaint, a company representative helps or solves it, and the case is closed.

But now, powered by AI, customer service helps companies learn more about their customers, and in an evermore competitive global marketplace, repeat business and customer loyalty are at a premium.

Through interactions with brands, customer behaviour patterns, expectations, and preferences can help companies enhance the customer journey through recommendations, promotions, or increasingly personalized communications.

We expect the companies whose products and services we pay for to be there for us, maybe not 24/7, but certainly with rapid, helpful responses and resolutions.

AI has helped to streamline customer service processes for many companies and has ushered in a new era of protocols, expectations, and quality of service.

Stay tuned to know more.

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June 13, 2023

How to Improve Your Customer Retention Rates?

As a business owner, you’re probably aware that there are many different metrics you should keep track of.

However, one that can often get overlooked is your customer retention rates.
 
In short, this refers to the percentage of customers who shop from your business after their initial purchase.

How to Improve Your Customer Retention Rates?: eAskme
How to Improve Your Customer Retention Rates?: eAskme

If your rate isn’t as high as you hoped, it may be time to consider making some changes.
 
Interested in learning more? Below we will discuss some tips that can help you improve your customer retention rates.

Personalize Your Marketing Using CDP:

Personalizing your marketing efforts can significantly improve your customer retention.

One of the best ways to do this is with the help of a customer data platform, such as Adobe real-time cdp.
 
In a nutshell, CDP is a software tool that collects information from different sources.

This data then shows a unified and holistic view of your customers to help you better understand their interests and behaviors.
 
By tailoring your campaigns to meet the specific needs of your shoppers, you can create a more engaging experience.

The happier they are, the more sales you can make.

Train Employees in Customer Service:

Customer service plays a critical part in achieving business success.

However, you can’t expect your team members to know how to interact without teaching them.
 
Be sure to schedule regular meetings and organize training for any new hires.

They should learn how to provide timely responses, offer proper solutions to problems and go above and beyond to exceed expectations.
 
Learning how to use a CDP can also be a great topic.

By understanding more about customer interests, your employees can resolve issues more effectively, thus increasing satisfaction and retention.

Launch a Loyalty Program:

Loyalty programs are used to reward customers for their purchases.

Things such as discounts, free products, and exclusive access to special events can increase retention as your shoppers have something to look forward to.
 
There are a few different types that you can use, so be sure to think carefully before making your choice.

Some of the most popular include:

  • Tiered
  • Subscription-based
  • Value-based
  • Points-based

Create Unique Content:

Your customers will want to stick around if you post high-quality content, so keep that in mind when managing your social media pages.

You can keep your target audience engaged and educated by sharing interesting and informative content.
 
Try and use a mix of blog posts, newsletters, photos, and videos.

Again, your CDP can provide insight into how customers interact with your content so that you can make the necessary changes as quickly as possible.

Evaluate Regularly:

Lastly, it’s crucial that you continuously evaluate your cdp information and the strategies you are using to improve your retention rates.

Without analyzing the results, you won’t be able to tell what is and isn’t working.
 
Gather feedback and refine your approach so that you can pinpoint the best solutions for your business.

Just remember that you may need to make changes as time passes!

Your customers will start to evolve, and so should your company.

Conclusion:

As you can see from the above, improving customer retention rates is critical to the success of any business.

By following the advice, you can create a more satisfying and engaging shopping experience for your customers, increasing loyalty and leading to repeat purchases.

If you still have any question, feel free to ask me via comments.

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February 16, 2022

What is E-commerce Customer Support, and Why is it Important for an Online Business?

E-commerce is a way to buy or sell their product via the internet; while doing this number of queries came into customers' minds providing the best answer and giving products detail online, called e-commerce service support.

What is E-commerce Customer Support, and Why is it Important for an Online Business?: eAskme
What is E-commerce Customer Support, and Why is it Important for an Online Business?: eAskme

As many online stores and sites are available for shopping nowadays, e-commerce service will help the business distinguish itself from others.

To get detailed information about improving your e-commerce customer support, or to hire professionals for handling your customer support, head to the following link https://wiserbrand.com/services/ecommerce-customer-support/.

This service is the act of assisting online customers while they visit your store.

The main goal of the service support team is to provide a digital shopping experience to their customers with no pain.

E-commerce business holders should go through all the information and specifications of available products and give instructions to their services support team about the products available.

By this, they can answer the questions by using websites or social media, or calls and emails.

A number of issues can occur when customers buy things like short of stoke, website problems, color and size availability, promo code usage, but which customers have dome discount.

To ensure customer service availability follows the best online businesses provide online assistance.

Importance of Customer Support:

Several factors are available that show the importance of customer service as 83% of customers need some assistance while shopping online.

Due to their poor experiences, more than 89% of customers stopped shopping online.

Marketing metrics told us only 5-10% of new people are willing to buy things online while existing ones are 60-70%.

From 10 happy customers, only one of them gives a five-star rating, and one site needs more than 40 positive reviews to overcome one bad review.

According to Microsoft data, 54% of people who buy this online stated that they want much more from customer service than a year ago.

96% of customers select the brand according to customer services. 72% of respondents think that the brand has all their information like shopping history, data, and satisfaction level.

Customers' experience matters the most:

In e-commerce, customer service means an easy-peasy way to assist their customers, but in reality, it is not.

Customers service face a number of difficulties in reacting with their customers. Lack of physical interaction is one of them.

People physically shore colossal role played by the appearance, atmosphere, and offers available at the site.

On the other hand, in an e-commerce business, customers have a user interface and customer experience that matters the most.

It is becoming a challenge to stand out with amazing offers but it can be overcome by giving amazing customers service.

Helpscout data proves that only 4% of disappointed customers write about their bad experiences.

About 86% of them never returned to the shop after an unpleasant experience.

Never compromise on customer service:

In the near past, purchasing things online is not considered suitable.

Few things that are short in the market are used to buy online.

Nowadays, shopping is done by the different marketing impulses available in the market, like frequent ads on the website you are using or ads on social media.

Customers' expectations have entirely changed while free home delivery and return options are the wow part of online shopping, but the trend has changed.

Take the rights move, respond as soon as possible and flexible availability are the top need of the online business. One missing option may lead to losing a customer.

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December 05, 2020

Best Ways to Deliver Great Customer Service

Customer service is an essential part of established brands and businesses. Even the start-ups are now installing customer service set up in their business.

The biggest reason behind the need for customer service is to satisfy the customer whenever he faces any issues with your product or service.

10 Ways to Deliver Consistently Great Customer Service: eAskme
10 Ways to Deliver Consistently Great Customer Service: eAskme

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Excellent customer service is always needed.

What is excellent customer service?

A Great customer service work 24/7 to ensure that they should not leave any customer irate.

Positive attitude, knowledgeable resources, valuing customer’s time, and quick response are the factors that make customer service excellent.

This behavior of customer service helps the business or start-up become a brand by earning trust.

But the question is what makes customer service great!

Here I am sharing some of the points or factors that will help any customer service to exceed the customer’s expectations.

Understand Your Products:

If a customer service associate or agent do not understand the product, then he cannot satisfy the customer.

Without knowledge about the products, one cannot deal with angry customers or provide the best solution.

That is the reason why most of the customer services run training programs to educate customer service agents about the products’ pros and cons.

Not only that, buy everyday customer service agents get a briefing about new changes or updates.

At customer service, you need to ensure customer satisfaction by providing the best possible solution. You can do it only when you learn everything about the product or service.

For example; If a customer is calling you regarding an issue with your deals for laptops. Then you first know about the agreement, what the deal has offered, what is the customer’s problem and how you can resolve it.

Positive Attitude:

A positive attitude is one of the essential things in customer service.

You regularly have to deal with angry customers.

Sometimes an angry customer can even scold you for a faulty product or delayed service.

Even though it is not your personal fault, but you are representing a company on call.

It is your job to listen to the issue without taking it on your ego.

For example; Even if you are working in the Best SEO Company Toronto, still you will have many clients who will keep coming with issues, anger, and distress. You can only comfort them if you can listen to them without being egoistic.

A positive attitude will help you better understand the situation and find the best solution for your customers.

Quick Response:

Quick response is the way to tell the customers that you value their times. Quick resolution satisfies the customer, and late help will destroy the customer’s trust.

There is no doubt that some complex issues will take time to get resolved.

But you have to establish clear communication to make the customer understand what you are doing and how much time it will take.

For example; If a customer is having an issue with your breakfast delivery service. Then you first need to apologize for the inconvenience and then provide a solution.

Proactiveness:

Proactive skill helps you a lot in customer service. A customer in problem will always appreciate if you go the extra mile to help him.

But you can do it only when you have solved his issue. You need to anticipate the customer’s need and offer more than what he expects from your service.

This will help to establish a long-lasting relationship with customers.

Conclusion:

Delivering excellent customer service is the need of every business. It is the best tool to build trust and turn your business into a brand. You can also use call center software solutions.

This is the reason why businesses invest in customer services.

If you still have questions? Share via comments.

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November 12, 2015

Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign

Customers are the lifeblood of any business, which is why they must be the lifeblood of any mobile marketing campaign.
 
Putting the customer first will pay dividends for your business in the immediate term and the long-term alike, enhancing your brand image and driving sales.

Some of the world's most successful companies grew their success precisely because their business philosophy focused on putting people above profit.
.
Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign : eAskme
Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign : eAskme
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Here are a few tips to keep in mind when developing a customer-focused mobile marketing campaign.

Have a Customer-First Business Mindset:

Above all else, businesses must implement a new mindset to appeal to customers.

Instead of first and foremost about business needs, the company should focus on the customer.

This mindset should be implemented before a mobile marketing campaign begins since successful businesses must have a target audience.

That way, the mobile marketing campaign will simply reflect the business's mindset organically.

The Golden Rule of Mobile Marketing Campaigns:

Everyone is familiar with the notion of doing unto others as you would have done unto yourself.

This "Golden Rule" certainly applies in a mobile marketing campaign.

If a marketing tactic bothers you, it is best to exclude it from your mobile marketing campaign.

That means your campaign should avoid incessant texting that borders on nagging and privacy infringement.

Instead, tailor and hone your mobile marketing campaign to send valuable text messages that will be valued by prospective customers instead of ignored.

To achieve this, start by conducting a mobile marketing campaign based on customer permission.

For example, ask customers whether they want to receive SMS updates or texts before sending one.

This way, your marketing will be accepted by customers in a literal sense, which will help customers be more receptive to your ads and marketing offers.

The timing of your mobile marketing is equally important.

For example, sending text messages later in the day can be an intrusive and annoying marketing practice when customers are trying to enjoy family time.

Similarly, sending messages too early can wake up a customer, causing them to be annoyed or frustrated with your brand's marketing.

Gather Data and Talk to Customers for Marketing Insight:

Your mobile marketing campaigns should always be refined and honed by the data collected on the campaign's effectiveness.

Beyond the pure analytics and data-driven numbers, customers are also a great resource for improving your campaigns in a customer-focused way.

After all, who can better help a customer-focused marketing campaign than the customers themselves?

Businesses can tap into a gold mine of customer-focused marketing advice by gathering customer feedback and listening carefully.

Maintain a Clear Message:

Finally, businesses need to retain a clear message that will speak directly to the customer's needs and desires.

Customers do not have time to wade through a bunch of business-speak and marketing filler, which is why your message to customers must be brief, direct, and clear.

Demonstrate the value of your brand and your marketing offers, and make it clear how customers can take advantage of these offers.

To do this, focus on creating a very specific call to action that makes it easy for customers to act.
 

This way, your marketing will make it easier for customers to buy your products, which is exactly what your mobile campaign and customers both want and need.

Ultimately, a customer-first campaign is about respecting your customers, which paves the path for long-term business and mobile marketing success.

 
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June 13, 2015

6 important Questions to Ask Yourself about Inbound Call Center Software Solutions

Its been a long time since we talked about any career opportunity, don't worry. We are here back again with Inbound Call Center Software Solutions.
Six important Questions to Ask Yourself about Inbound Call Center Software Solutions : eAskme
6 important Questions to Ask Yourself about Inbound Call Center Software Solutions : eAskme
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6 important Questions to Ask Yourself about Inbound Call Center Software Solutions

Do you run an inbound call center?

And has the thought crossed your mind that the call center software solutions might not be keeping pace with the changing needs of your customers?
 
And are you sure if it’s the right time to leverage a more robust call center software solution with the functionality of getting the job done in the right manner?

Given here are 10 important questions you need to ask yourself about your inbound call center software solutions helping to evaluate whether they adequately meet the needs and requirements of your team or not.

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Is your call center offering relevant caller information to the agents in real time?

To effectively continue interacting with the callers, call center agents must be armed with contextual information about the caller.

They should not have to dig through pages of notes or multiple applications to do so.

Progressive call center solutions would need to provide comprehensive caller data in the browser of your call center agent as they have routed the call.

This allows them to optimize their approach of interacting with the callers with little to no time preparation.

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Does your call center software integrate with the business tools we use the most?

Accessing the real-time information is one of the most important things when it comes to inbound marketing, and imagine how effective would your agents be if they have been given access to the entire information of the callers' history, the phone interactions they have had, support tickets of the issues faced, emails they have sent, chats, orders, etc. from one interface.

The call centers software with your business tools integrations would provide a 360-degree view of the caller in one interface.

This would allow the agents to develop a solid understanding of why the customers have been calling to more effectively and efficiently meet their needs and requirements.

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Is your team able to access the call center from anytime anywhere?

If your team cannot access your call center while at home, it’s the right time you make a move.

Progressive call centers software solutions are browsed based, thus all the teams would need to use them having a computer and Internet connection.

This helps them afford the team the flexibility they need to stay connected no matter where they are located.

Is our call center software solution making training simple?

Learning to deal with your call center software solutions does not play a large role in the training process.

So if your agents can’t learn how to use the software in about 10 minutes, demonstrating the proficiency within the first day, then it’s high time that you upgrade.

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Is the call center software facilitating collaboration among the team members?

Agents generally working in a call center do not do so in isolation.

Make sure that your call center software solutions would provide them with the tools they need to collaborate with their colleagues at great ease.

They should be given access to the functionalities like warm transfers, call conferencing, agent-to-agent call, voice mail assignments to work together and provide optimal experiences.

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Do the agents have an access to the reporting functionality in order to make data driven decisions?

Empowering the agents with real-time data and encouraging them to make an informed decision could positively impact the KPO that, is imperative enough in running an inbound call center.

If your call center software solution does not provide you with data about the service level, waiting time, abandonment time, and calls in queue, it might be missing the mark.

Conclusion:

To conclude, if your current call center software solution does not seem to keep pace with you and your organization, then it’s right time you switch to another.

Ask yourself these 6 above questions, and if the answers to these questions would lead you to make a switch, then it’s right time you start today.

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