Role of Data Science in Digital Marketing

We are in a data-driven world. There is an emergent integration of data science and digital marketing.It refers to the marketing products and services online; here, data is used in informing decisions, creating personalization, and analyzing the effectiveness of a campaign.Data science, in this case, helps marketers optimize their strategy through unlocked patterns from vast pools of data and actionable insights formed from them.Learning...

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Data Science Hits the Dating World

Anyone who has ever shopped on Amazon has seen and felt the impact of data science.Once you shop and/or make a purchase, you are immediately provided with lots of other suggestions – data science at work.You are categorized by Amazon’s algorithms and presented with other choices that those algorithms have decided will interest you.The same data science is used by almost every sector of our economy – your online behaviors are tracked, and...

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