Facebook Ad Agencies that Best Suit Your Business

We all know Facebook well. Some of us know Facebook a little too well, to be honest. It’s one huge online forum where you connect with everyone you’ve ever known and sometimes a few people you can’t remember knowing. The point is, everyone is there.

Facebook Ad Agencies that Best Suit Your Business: eAskme

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And you know who is a part of that “everyone”? Your market. Your consumers and customers.

If you haven’t started a marketing campaign on this abundant social media platform, you should start yesterday.

Let’s look into the why and the how of finding yourself a good Facebook ad agency.

Why Do I Need Facebook Ads?

You may be asking yourself, “why do I even need Facebook ads?”

In recent years, it’s become increasingly apparent that social media ad campaigns work. And work well.

This is because you’re meeting your customers on their own turf. We all spend so much time on our phones it only makes sense to show off your company to some of those billions (yes, billions) of users.

As for the “why Facebook?” aspect, Facebook has been around forever. It predates Twitter, Instagram, Snapchat, and the newest phenomenon, TikTok. The only platform that came before it was MySpace which we don’t talk about anymore.

With time and ease of use comes a huge platform that’s full of potential new customers.

Plus, advertising on Facebook is remarkably inexpensive. So any way you spin it, you come out on top.

Why Do I Need a Facebook Ad Agency?

So you get why Facebook ads are a thing but do you really need a Facebook ad agency?

Unless you are an expert in everything on the subject of social media marketing, you’ll be better off going with an ad agency.

There are many reputable Facebook ad agencies that have spent time researching and experimenting with best practices in social media marketing. Some specialize specifically in Facebook, meaning they know how to best work the platform.

You have a business to run. There’s more you have to worry about than Facebook ads.

Get a professional to put in the time and effort for that campaign for the best results.

How to Find the Right One?

With all of the Facebook ad agencies out there, how do you know which one is right for you?

Your business isn’t just any other business, you have your own unique brand that you’ve cultivated.

You need an ad agency that matches that energy.

Know Your Brand:

The first thing you’ll need to do is make sure that you have a good idea of what that brand is. You need to know what you’re selling and why you’re doing it. Get specific.

What is a vague idea of what you’d like a Facebook ad campaign to look like?

If you’re stumped, don’t worry. That’s what ad agencies are for. To help you figure out and solidify your marketing strategy.

Then know who you’re selling it to.

Know Your Audience:

Who exactly are you trying to reach on Facebook?

Is your product best suited for the younger Gen Z crowd?

Or are you more interested in targeting a more specific group?

Depending on your audience, you can find an ad agency that specializes in targeting that market specifically.

Going with an ad agency that truly understands your target market’s interests ensures that prospective customers are receiving info in a way that entices them.

Find One That Does it All:

If you’re going to hire an agency to do your Facebook marketing, why not go with one that can help you with other marketing needs as well?

Pick an ad agency that helps with all of your digital marketing needs. It helps you solidify your brand and create a cohesive online presence.

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Meta's New Transparency Standards for Political Ads and Social Issue Ads

Meta is setting transparency standards for advertisers as it is a must for them to disclose any digital edits in political and social issue ads.

The new policy will apply on both Facebook and Instagram platforms.

Meta's New Transparency Standards for Political Ads and Social Issue Ads:

Meta's New Transparency Standards for Political Ads and Social Issue Ads: eAskme

Meta's new transparency standards for Political and Social Issue Ads will apply in 2024.

It is not a must for an advertiser to disclose if he is using a digitally created asset on Meta ads for Social issues or political ads. It will help eliminate misinformation and false statements from audio, videos, and image assets.

Meta fact-checkers will also keep a vital check on every political ad or social issue ad to avoid misinformation in Meta ads.

The focus of this new policy is to let users know when they are watching an AI-altered ad or manipulated ad on social issues or political ads.

Facebook is receiving backlash for misinformation in advertisements. Some facebook ads also contain unrealistic photos, videos, and events.

Now, the Advertiser must disclose if he is using an altered image, video, or audio.

You need not to disclose in the following scenarios:

• Image scaling
• Image resizing
• Color correction

Meta will also notice if the algorithm finds an altered ad running.

What happens if advertisers do not disclose information?

If an advertiser fails to comply with Meta ad policies, then his ads will get rejected, and he can also receive penalties.

Meta is strictly against misinformation and altered content to wrongly influence people.

A new policy will help Meta to control spam in ads.

The new ad policy will also ensure the ad displays authentic assets, including AI-generated assets.

Why is Disclosure necessary?

As I already said, by disclosing the altered images, text, and voice in ads, you let the user know that there are changes to the original content piece.

Also, it will help fact-checkers to check if the content complies with Meta policies or not.

Conclusion:

Transparency is necessary on social media platforms. Since AI tools can alter anything, It is essential to let the user know if he is watching actual or modified content.

It will also ensure that someone is not running an altered ad with misinformation for political gains. At the same time, it will also ensure that advertisers are not exploiting social issues for monetary gains.

I always prefer transparency on blogs, websites, and social media sites.

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Meta's New Generative AI features Tool for Advertisers

Meta is trying to impress advertisers with new AI tools for ads. Meta AI features for advertisers will help in boosting productivity and creativity.

Meta has tested AI features to collect feedback and improve them.

The company is rolling out AI-powered ad features for advertisers.

New AI tools for meta-ads will perform:

• Text variations
• Background Generation
• Image expansion

Meta is Introducing the New Generative AI features Tool for Advertisers: eAskme

With these features, Meta is helping boost productivity and creativity in ad campaigns.

Advertisers on different platforms are complaining about new ad types and features. Meta is hoping to influence advertisers with these new AI tools.

Meta’s Generative AI Features:

Text Variations:

This feature will generate multiple text versions of the original ad. Not only that, but it will also highlight selling points of services or products.

Advertisers can choose text options that they want to include in the ad.

Background Generation:

Meta’s AI background generation feature will generate multiple backgrounds for your ad campaigns. You can use these backgrounds for product ads to impress your target audience.

Image Expansion:

Meta’s AI image expansion feature will adjust your images to match multiple aspect ratios on multiple devices. Your ad will automatically match Feed, Reels, and other surfaces.

Positive Feedback:

Meta was testing these AI features in their AI Sandbox with a limited number of advertisers. Advertisers have given feedback about the AI tools, and Meta has improved these features to help support your ads.

Meta Generative AI Tools can save time:

Meta’s generative AI features have saved 5 or more hours every week for advertisers. Advertisers are happy with easy background creation, image expansion, and text variations.

Meta Generative AI features are Creative:

With generative AI features in ad creation, advertisers can easily create new ads, test multiple text variations, and images automatically support multiple ad formats and platforms.

Conclusion:

Meta is working hard to be creative with AI tools and features.

Meta is trying to leverage the generative AI power to lure advertisers and compete with social media platforms like TikTok.

Meta companies are targeting responsible AI tools on their platform.

You will see more updates from Meta in the coming days, weeks, and years.

Stay tuned with us for the latest updates from Meta, Facebook, Instagram, and other social media networks.

Still have any question, do share via comments.

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Meta Streamlining Ad Processes with AI-Powered Tools!

Meta ads are going to be AI-powered.

Facebook's parent company Meta has launched AI-powered tools to improve business performance and ad campaigns.

When almost every business and brand run after AI-powered features and tools, Meta does not want to stay behind. The company is introducing AI-powered tools to improve ad-creating processes and business performance.

Meta Streamlining Ad Processes with AI-Powered Tools: eAskme

You can find Meta AI-Powered tools in "Meta Advantage Suite."

We are heading to a future where every business process will happen with AI, such as digital marketing or ad creation.

Here is what you must know about Meta's AI-powered tools for the Ad process.

Meta AI Sandbox:

Facebook's business news page has announced that AI Sandbox will be a testing playground for upcoming AI-powered tools and apps.

The company will find out what is happening and what more they need to do to improve the tool's performance before making it available for wider advertisers.

Here are the 3 things you can do with Meta AI Sandbox:

Text Variation:

You will see multiple variations of text that you can use in your ads on Facebook.

Background Generation:

Advertisers can create background images using text.

Image Outcropping:

It will adjust your image for multiple aspect ratios across platforms like Reels and Stories.

Meta Advantage Suite:

If you run ad campaigns on Facebook, you may have already used Meta Advantage.

Meta Advantage is a set of tools to help you easily create ads and manage your ad campaigns. This tool is powered by machine learning and AI.

It personalizes and streamlines the ad process for better results.

With AI-powered tools, the Meta Advantage suite will be more helpful.

You can convert your existing ad campaigns to Advantage+ campaigns with a single click.

Meta is also testing video content in ads for Advantage+.

You can get performance campaign reports to analyze the performance of your ad campaigns.

Enhanced audience targeting is the reason why Advantage+ is popular among advertisers.

Meta Investment in AI and Modeling:

Meta is investing billions of dollars in AI infrastructure. The focus is to build a powerful AI capacity for advertisers.

It is expected to see more AI-powered features on Meta for advertisers.

Conclusion:

Meta is strongly committed to using technologies like AI and Metaverse.

With its investments and focus, Meta will add more AI tools and features for users, businesses, and advertisers.

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How Facebook Ads Work: Everything that You Must Know

Have you ever used Facebook ads? Do you know how to run ad campaigns on Facebook? Or Do you know how Facebook ads work?

If your target audience is on Facebook, you must use Facebook ads to market your brand, products, or services.

How Facebook Ads Work: Everything that You Must Know: eAskme

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And, to market on Facebook, you need to run Facebook ads.

Therefore you must learn how Facebook ads work. Also, learn why many people struggle with Facebook ads and what you should do better.

In recent times, Facebook has faced lawsuits against reach metrics.

As a result, Facebook has launched a personalized ad campaign to fight against Apple’s App Tracking transparency. But it is not going as the brand has expected.

Yet, Facebook ads work for everyone. But only when you know how to utilize them.

Facebook has launched a report about data that Facebook collects, conversion API, and exclusion controls to display that they are still worthy.

It is necessary to learn how Facebook ads work, the different types of Facebook ads, why you should use Facebook ads, and How to start with a Facebook ad campaign.

Do Facebook Ads Work?

Yes!

And I have the proof.

An app has generated 7044 installs by spending $9821 on Facebook ads.

BionicGym recorded 9times more ROI with Facebook Ads.

But there is a but.

Facebook ads only when if you are targeting the right audience.

You need to understand if the Facebook ads are worthy or a waste of time for your business.

If you are new to Facebook ads and running a small business, start a Facebook ad campaign with a $5-$50 daily budget.

Understand Facebook Ad Algorithm:

In the beginning, the Facebook ad algorithm was all about the auction and highest bid.

Later in 2018, Marc Zuckerberg has adopted a meaningful interactions approach for the Facebook ads system.

This was the time when Facebook became more about user experience.

Facebook ad auction is based on:

• Ad rank
• Advertise Bid
• Action rate.
• Quality and relevancy.

Till now, no one can tell how the Facebook ad algorithm works.

But we have something for you.

Here is what Eric Sodomka, a Facebook research scientist, has said about how Facebook ad algorithm works.

Eric has told us how Facebook content evaluation work.

 

The left side user can click on an ad. Only the specific user will click the ad on the right side.

This Facebook ad prediction structure displays how users will respond to ads.

But this is not the only way.

Facebook test multiple models to determine user behaviour.

If you want to dig deeper, then you should take the help of this research paper created by Joaquin Quinonero Candela.

What are The different types of Ads:

There are six major types of Facebook ad formats you can use.

Image Ads:

• Size: 30MD
• Type: PNG/JPG
• Resolution: 1080X1080 P

You can use images or creative visuals as Facebook ad images.

How to optimize Facebook image ads:

• Display product in use by customers
• Less is more. Don’t use text in images.
• Pick a theme and stay consistent.
• Use HD images.

Video Ads:

• Size: Up-to 4Gb
• Type: Gif, MOV, MP4
• Duration: Up to 241 Minutes
• Resolution: 1080X1080 P

Facebook video ads work best in educating the target audience about the product launch, event, service, important updates, latest technologies, benefits, etc.

These video ads will display in stories, feed and stream.

You can also use a slideshow.

How to Optimize Facebook Video Ads:

• Educate people.
• Display pros-cons of products and services.
• Storytelling
• Use 15 seconds clips.
• Deliver one message per video.

Carousel Ads:

• Image Size: Up-to 30MB
• Video Size: Up-to 4GB
• Image Type: PNG/JPG
• Video Type: Gif, MOV, MP4
• Cards: Up-to 10
• Resolution: 1080X1080 P

You can add up to 10 images or video in Facebook Carousel ads. Also, put a different link on each image.

How to Optimize Facebook Carousel ads:

• Display different product in each image.
• Storytelling
• Display step-by-step process.

Instant Experience Ads:

• Image Type: PNG/JPG
• Video Type: Gif, MOV, MP4
• Number of images: Up to 20 images
• Resolution: 1080X1920 P

Instant experience ads work with Collection ads. You can display the products catalogue.

How to optimize Facebook Instant Experience ads:

• Don’t’ autopay all the video at the same time.
• Don’t use Captions.
• Add Call-to-Action.
  

Collection Ads:

• Image Type: PNG/JPG
• Video Type: Gif, MOV, MP4
• Image Size: Up to 30MB
• Video Size: Up-to 4GB
• Resolution: 1080X1080 P

Use Facebook collection ads with experience ads.

How to optimize Facebook Collection Ads:

• Allow Facebook to Choose products dynamically.
• Pair 4 products.
• Use URL parameter.

Remember: Choose the right ad objective for better results.

How to Create an ad on Facebook:

Now, you should learn the step-by-step process to create Facebook ads in your Facebook ads manager.
Go to Facebook ads manager.

Select Campaign objective:

Set Name for your campaign and choose objective.

Fill Facebook Ad Campaign Details

 

Understand these:

Special ad categories:

Choose Special Ad Categories if your ad is about politics, social issues, employment, credit card, house, elections, etc.

Campaign Spending limit:

Your Campaign spending limit will stop your ads once you reach the limit.

A/B tests:

You can test ads campaigns by changing creatives, placements and audience targeting.

Budget optimization:

Facebook campaign budget optimization let you set the campaign budget.

Add Budget, Audience, Schedule and delivery:

Choose budget and schedule:

 

Audience creation

Placements, optimization, and delivery

Choose Ad format:

Upload content:

Choose Language

Setup URL parameters and tracking:

Conclusion:

Apple's privacy ideology and growing number of lawsuits has forced Facebook to look for new ways to generate revenue.

Facebook has been testing group ads since 2019.

It will be good to see what more Facebook will do or launch for Facebook Business ads.

If you still have any question, feel free to ask me via comments.

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Meta's New Automation Tools Update to Improve growth and Increase Sales

Meta automation tools will help advertisers get the maximum of their ad spends.

With new Automation tools, advertisers and small businesses can multiply their growth.

Meta's Advantage and advertising technologies will help your business to create ads from Facebook pages.

Meta Advantage+ Automation Tools to Improve growth and Increase Sales.: eAskme

Advantage+ is the most advanced automation and AI technology for Meta advertisers to automate their ad campaigns. You can you Meta ad automation to create single ads.

Meta's Advantage+ will offer new features like app campaigns, shopping campaigns, etc.

Here is what every Meta advertiser should know!

Meta's New Automation Tools to Improve growth and Increase Sales:

Meta Advantage+ for Ads:

Advantage audience and Advantage+ creative will help small businesses to create engaging ads for their Facebook page.

Advantage+creative will change your ad for each person according to his interest. It means every time a new user views your ad, he will see your ads' unique and interesting version.

This will improve user response to your ads.

With Advantage Audience, small businesses can target audiences with relevant ads. Meta will offer personalized ads for your ad campaigns.

You can use Advantage+ creative and Advantage audience from now.

Advantage+ Shopping ad campaigns:

With Meta Advantage+, advertisers can quickly learn what works for their shopping ad campaigns.

You will see up to 150 creative ad combinations with the help of Advantage+.

When running different versions of your ads, you can easily identify what is working and what is not working for your business.

With this information, you can easily optimize the budget for your shopping ads.

From 15th August 2022, advertisers can access Advantage+ shopping campaign features.

Later, meta will also add a checkout shop feature to let advertisers ad shops.

Meta Advantage+ App Campaigns Updates:

Meta is improving Advantage+ will a series of updates, such as;

• 7-day click attribution.
• Improved stability and asset pairing.
• Split testing.
• Ad report insight.

What is there for Advertisers?

Since Apple has blocked trackers on iOS devices, Facebook/Meta has faced slower growth in ad revenue.

For the first time, Meta has reported a decline in ad revenue. And they are ready to fix this.

With Ai, Automation, and Advanced targeting features for advertisers, Meta plans to increase ad revenue.

Conclusion:

Meta is offering better targeting features and ad campaign optimization to advertisers. The focus is to improve ad revenue and optimize ad budgets for small businesses.

It will be good to see what will happen in the next Meta quarterly report as advertisers can use more features with Advantage+.

What do you think?

Do you think Meta Advantage+ upgrades will help businesses?

Do share your thoughts via comments.

Don't forget to join the eAskme newsletter to stay tuned with more Facebook updates.

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How Meta has Changed Facebook Ads Targeting in 2022

Meta is removing the Facebook ads audience targeting from four ad categories on January 19 2022.

Meta is making many changes in Facebook, and audience targeting is their first.

How Meta has Changed Facebook Ads Targeting in 2022: eAskme

On January 19, 2022, Meta will finally change audience targeting in Facebook ad campaigns.

Meta is making this change under the pressure that wants the social media site to scale back targeting options.

Change in Facebook Audience Targeting option will start a trend that will make social media networks use fewer user data.

High-quality audience targeting on Facebook has alarmed governments about the use of user data and user identity.

Therefore, Facebook is limiting targeting options in Facebook ads.

What is changing in Facebook Ads targeting options?

Facebook is removing Facebook ad targeting options for 4 categories such as;

1. Health Causes
2. Political and social ads
3. Religious groups and practices
4. Sexual orientation

Meta has shared the document stating that ads can still deliver impacted audiences till March 2022.

These changes will impact the audience.

You need to edit your ad before March 17 to follow the Facebook ad standards.

How will Facebook Ad targeting Change impact advertisers?

Meta is under maximum pressure as Facebook is the biggest social media network with maximum advertisers.

Limiting ad targeting will surely impact advertisers running ads in impact categories.

With limited targeting, it can expand the budget and lower the chances to reach the target audience.

It is also possible that Facebook will also scale back ad targeting options on other categories in the coming days.

Meta is responding to their advertising platform's data privacy concerns, and advertisers should comply with their policies.

Conclusion:

Change in Facebook ad targeting for four categories is just the beginning.

Meta will make many changes in 2022 and the coming years to ensure that they listen to the customer's feedback first.

Still have any question, do share via comments.

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Proper Ways How to Do Marketing Campaigns for Facebook Store

If you want to run an e-commerce store on Facebook, you will need some knowledge of how selling products online works.

To use an analogy, an online store is just like a traditional brick-and-mortar but without a physical location.

Proper Ways How to Do Marketing Campaigns for Facebook Store: eAskme

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Entrepreneurs and small companies use online stores every day to sell their products, along with marketing campaigns to advertise their business.

According to printful.com, setting up a Facebook store is easy and can be accomplished in a few simple steps to get your online business going.

Once your online store is up and running, a solid and effective marketing strategy will be necessary to let your customers know what you are selling.  

Create Visual Posts that Drive Engagement

A good rule of thumb for a Facebook marketing campaign is to create eye-catching posts that attract the attention of potential customers.

Marketers recommended that your e-commerce store be professional and visual so that your products and services can sell.

Posts can range from product images, videos, articles, and customer testimonials.

Facebook live posts are also a great way to market what you are selling, these posts broadcast real-time video that can instantly connect your business to customers.

Commit to a Posting Schedule

When your objective is to attract customers and expand your outreach efforts, posting informative and entertaining content is a must.

You should commit to a steady posting schedule, so your target audience knows what type of content to expect and when.

Social media gurus recommend posting during peak engagement hours to maximize the number of people you engage.

Most online stores post on the weekends because that is when most consumers make the most purchases.

Run Facebook Ads

Running ads on Facebook is a great way to tell the world that your company and the products you are selling are unique.

The first step is to create a Facebook Ads account where you pay to share your content with specific target audiences of your choice.

Getting your ads in front of potentially interested customers converts them into buyers.

The well-known e-commerce company, Shopify, is a common and easy-to-use platform that seamlessly integrates with Facebook to build your site, track and ship orders, and sell through social media.

Using Shopify, you can easily create Facebook marketing strategies such as running traditional Facebook ads, implementing a referral program, or using affiliates (a percentage of referred sales goes to the affiliate).

The primary benefit of selling from a Shopify Facebook store is that you control the customer experience and sell-through process. 

Customer Outreach

Running a business in the e-commerce space is very competitive, with many other brands competing for customers and brand exposure.

To stand out from the crowd, having a customer outreach plan is essential to get customers through the door or in e-commerce lingo, to click on your product.

Some customer outreach strategies can include email and mail marketing, pamphlets, posting videos and product images on your Facebook page.

In addition to reaching new customers, an effective outreach strategy benefits business credibility, a valuable business trait to have in the marketplace with other competing products and services.

Use Your Facebook Business Manager (FBM)

If your business will use Facebook to sell products, it is essential to be familiar with how Facebook Manager works.

The manager tool is integrated into Facebook and allows entrepreneurs and small businesses to keep all their assets safe and organized.

It is a place to manage all of your Facebook business activities, such as marketing and advertising.

The manager tool also allows you to control user access to additional resources for external accounts like Instagram, such as product listings and catalogs. 

Here are some of its key features:

• Your personal Facebook profile and business account are kept separate, so you don’t have to worry about posting personal information in the wrong place.
• The manager allows for tracking the performance of Facebook ads with detailed reports.
• You can give vendors, business partners, and other groups access to your pages and advertisements while keeping complete control of your assets.
• Privacy is prioritized with FBM as only your name, work email, pages, and ad accounts will only be visible instead of personal information.

Organize Your Store for Maximum Clicks

A Facebook Shop page offers the best feature because you don’t need to have any pre-existing online store from anywhere else to get started.

You can build your store from the ground up and run your entire sales operation via Facebook.

When setting up your Facebook store, keep these tips in mind:

• Organize your products into categories and collections
• Don’t be afraid to communicate with your customers from your page
• Consistently check product sales, page visits, and click rates
• Get your products listed on Facebook Marketplace

Use Facebook Pages for Marketing

The most obvious marketing tool for brands that want to sell online is to leverage the influence of Facebook Pages.

A Facebook Page displays information on your brand where potential customers can visit and make a purchase.

Page visitors can like a page or follow it after having done so, automatically receive updates from that page in their news feed, and be notified when a new product is released.

When people like your page, it is a great idea to recommend that they follow you so they can be compelled to see your other posts.

This form of customer outreach proves to be very effective in getting page visits and brand exposure.

Conclusion:

Even if you are not a marketing professional, Facebook makes it easy for entrepreneurs and online brands to further their business with a reliable business management tool and marketing tools.   

If you still have any question, feel free to ask me via comments.

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