Meta Label AI Images on Facebook, Threads, and Instagram

Meta is going after AI images. The company has decided to label “AI images” on its social networks, such as Facebook, Instagram, and Threads.

Meta will use Metadata and watermark to label AI images with “AI Info.” This step will help users to identify AI-generated images.

Facebook is working on technologies to identify AI content such as images, audio, and videos.

Meta Label AI Images on Facebook, Threads, and Instagram: eAskme

Facebook is Labeling AI Images:

Facebook News has published an article explaining AI content detection on platforms like Facebook, Threads, and Instagram.

The reason is to help users identify if the image is original or created using AI tools. AI tools are popping like anything. AI images can be misleading. It is necessary to identify if the image is AI-generated or human-made.

Meta’s President of Global Affairs, Nick Clegg, said that users want to know the difference between AI and human-made images.

Meta’s AI Feature:

Meta has clearly said that the company will start labeling AI-generated images, videos, and audio.

It is essential to know that the change is happening when elections are about to start in major countries. This will help users identify if the images are generated using AI to influence the users.

Meta will use the following ways to label AI-generated images:

• Watermarks
• Metadata
• Visible markers such as “Ai Info” or “Imagined with AI.”

It is also essential for the quality user experience. Meta has partnered with PAI to develop responsible AI and identify AI images.

Future:

Meta and AI both will go hand in hand without causing issues with user experience.

Meta’s announcement to label AI images is the first step to help users identify AI-generated photos or content. It tells the focus of Meta.

How Meta is Labelling AI-Generated Images?

Meta is using a manual system to label AI-generated images with “Imagined by AI.”

The company’s AI detection tools will identify AI content from Adobe, Microsoft, Google, and other major AI platforms like Midjourney.

Meta will also analyze the accounts sharing the majority of AI-generated images during elections.

What Businesses and Social Media Marketers Should Do?

Meta’s announcement to detect AI content will impact the marketers and businesses sharing AI images.

• Transparency: New AI detection will bring transparency to AI images. Marketers and businesses should declare AI-generated content.
• What Audience Wants: Marketers should find out if the target audience is interested in AI-generated content or human-made content.
• Labeling is there: Meta will also label AI-generated videos, audio, and text content in the coming days, weeks, or months.

Conclusion:

Marketers and businesses are using AI tools to generate content, images, videos, and audio. However, the responsible use of AI is where the company should focus. Marketers should rely on the ethical use of AI.

Declaring the use of AI tools in the post will help users trust the brand. Meta will also label AI content with watermarks, Metadata, and other labels.

Not only Meta, but YouTube has also cleared that content creators should disclose the AI content and AI tools on YouTube.

Other platforms will also follow this trend and ask content creators to share if the content is generated with AI or human-made.

Stay tuned with us for more AI, Meta, Facebook, Instagram, and Threads updates.

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Meta's New Transparency Standards for Political Ads and Social Issue Ads

Meta is setting transparency standards for advertisers as it is a must for them to disclose any digital edits in political and social issue ads.

The new policy will apply on both Facebook and Instagram platforms.

Meta's New Transparency Standards for Political Ads and Social Issue Ads:

Meta's New Transparency Standards for Political Ads and Social Issue Ads: eAskme

Meta's new transparency standards for Political and Social Issue Ads will apply in 2024.

It is not a must for an advertiser to disclose if he is using a digitally created asset on Meta ads for Social issues or political ads. It will help eliminate misinformation and false statements from audio, videos, and image assets.

Meta fact-checkers will also keep a vital check on every political ad or social issue ad to avoid misinformation in Meta ads.

The focus of this new policy is to let users know when they are watching an AI-altered ad or manipulated ad on social issues or political ads.

Facebook is receiving backlash for misinformation in advertisements. Some facebook ads also contain unrealistic photos, videos, and events.

Now, the Advertiser must disclose if he is using an altered image, video, or audio.

You need not to disclose in the following scenarios:

• Image scaling
• Image resizing
• Color correction

Meta will also notice if the algorithm finds an altered ad running.

What happens if advertisers do not disclose information?

If an advertiser fails to comply with Meta ad policies, then his ads will get rejected, and he can also receive penalties.

Meta is strictly against misinformation and altered content to wrongly influence people.

A new policy will help Meta to control spam in ads.

The new ad policy will also ensure the ad displays authentic assets, including AI-generated assets.

Why is Disclosure necessary?

As I already said, by disclosing the altered images, text, and voice in ads, you let the user know that there are changes to the original content piece.

Also, it will help fact-checkers to check if the content complies with Meta policies or not.

Conclusion:

Transparency is necessary on social media platforms. Since AI tools can alter anything, It is essential to let the user know if he is watching actual or modified content.

It will also ensure that someone is not running an altered ad with misinformation for political gains. At the same time, it will also ensure that advertisers are not exploiting social issues for monetary gains.

I always prefer transparency on blogs, websites, and social media sites.

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Meta's New Generative AI features Tool for Advertisers

Meta is trying to impress advertisers with new AI tools for ads. Meta AI features for advertisers will help in boosting productivity and creativity.

Meta has tested AI features to collect feedback and improve them.

The company is rolling out AI-powered ad features for advertisers.

New AI tools for meta-ads will perform:

• Text variations
• Background Generation
• Image expansion

Meta is Introducing the New Generative AI features Tool for Advertisers: eAskme

With these features, Meta is helping boost productivity and creativity in ad campaigns.

Advertisers on different platforms are complaining about new ad types and features. Meta is hoping to influence advertisers with these new AI tools.

Meta’s Generative AI Features:

Text Variations:

This feature will generate multiple text versions of the original ad. Not only that, but it will also highlight selling points of services or products.

Advertisers can choose text options that they want to include in the ad.

Background Generation:

Meta’s AI background generation feature will generate multiple backgrounds for your ad campaigns. You can use these backgrounds for product ads to impress your target audience.

Image Expansion:

Meta’s AI image expansion feature will adjust your images to match multiple aspect ratios on multiple devices. Your ad will automatically match Feed, Reels, and other surfaces.

Positive Feedback:

Meta was testing these AI features in their AI Sandbox with a limited number of advertisers. Advertisers have given feedback about the AI tools, and Meta has improved these features to help support your ads.

Meta Generative AI Tools can save time:

Meta’s generative AI features have saved 5 or more hours every week for advertisers. Advertisers are happy with easy background creation, image expansion, and text variations.

Meta Generative AI features are Creative:

With generative AI features in ad creation, advertisers can easily create new ads, test multiple text variations, and images automatically support multiple ad formats and platforms.

Conclusion:

Meta is working hard to be creative with AI tools and features.

Meta is trying to leverage the generative AI power to lure advertisers and compete with social media platforms like TikTok.

Meta companies are targeting responsible AI tools on their platform.

You will see more updates from Meta in the coming days, weeks, and years.

Stay tuned with us for the latest updates from Meta, Facebook, Instagram, and other social media networks.

Still have any question, do share via comments.

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Meta Streamlining Ad Processes with AI-Powered Tools!

Meta ads are going to be AI-powered.

Facebook's parent company Meta has launched AI-powered tools to improve business performance and ad campaigns.

When almost every business and brand run after AI-powered features and tools, Meta does not want to stay behind. The company is introducing AI-powered tools to improve ad-creating processes and business performance.

Meta Streamlining Ad Processes with AI-Powered Tools: eAskme

You can find Meta AI-Powered tools in "Meta Advantage Suite."

We are heading to a future where every business process will happen with AI, such as digital marketing or ad creation.

Here is what you must know about Meta's AI-powered tools for the Ad process.

Meta AI Sandbox:

Facebook's business news page has announced that AI Sandbox will be a testing playground for upcoming AI-powered tools and apps.

The company will find out what is happening and what more they need to do to improve the tool's performance before making it available for wider advertisers.

Here are the 3 things you can do with Meta AI Sandbox:

Text Variation:

You will see multiple variations of text that you can use in your ads on Facebook.

Background Generation:

Advertisers can create background images using text.

Image Outcropping:

It will adjust your image for multiple aspect ratios across platforms like Reels and Stories.

Meta Advantage Suite:

If you run ad campaigns on Facebook, you may have already used Meta Advantage.

Meta Advantage is a set of tools to help you easily create ads and manage your ad campaigns. This tool is powered by machine learning and AI.

It personalizes and streamlines the ad process for better results.

With AI-powered tools, the Meta Advantage suite will be more helpful.

You can convert your existing ad campaigns to Advantage+ campaigns with a single click.

Meta is also testing video content in ads for Advantage+.

You can get performance campaign reports to analyze the performance of your ad campaigns.

Enhanced audience targeting is the reason why Advantage+ is popular among advertisers.

Meta Investment in AI and Modeling:

Meta is investing billions of dollars in AI infrastructure. The focus is to build a powerful AI capacity for advertisers.

It is expected to see more AI-powered features on Meta for advertisers.

Conclusion:

Meta is strongly committed to using technologies like AI and Metaverse.

With its investments and focus, Meta will add more AI tools and features for users, businesses, and advertisers.

If you still have any question, do share via comments.

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Why?

Because, Sharing is Caring!

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Facebook Update: Make Money with Free Stars, Subscriptions, and Ads on Facebook Reels

Facebook’s company Meta has launched new ways to make money with Facebook. 

Meta has also lowered the threshold payment limit for content creators on Facebook.

Meta wants creators to create more content and make more money with Facebook. And to ensure this company has launched a series of updates and features.

Facebook Has Launched Free Stars, Subscriptions, and Ads on Facebook Reels to Make More Money Online: eAskme

Stars are now available for all Public Facebook content, such as events and Reels. The idea is to make users purchase Stars and help creators make money with them.

Not only this, but the Threshold limit is also going down from $100 to $25. Which is great for creators on Facebook.

Here is what you should know.

Stars Available on All Public Content:

Meta is launching Stars on every public content, but they are testing it with selected content creators right now.

Users can purchase stars from all public content.

You can see Facebook Stars, YouTube’s SuperChat, and Twitch’s Bits. Stars are digital gifts that creators receive from users.

Expanding Stars thought Facebook would help this digital gifting system gain momentum.

Facebook is also running events to ensure that popularize Stars purchases.

December 2022 is Stars Gifting season on Facebook.

Here is what you should know as a creator who is eligible to use Stars:

Stars Party Bonus program: Creators will earn bonus stars from December 7th to December 21st if they hit the minimum required number.

Stars Sale:

Facebook Stars is going on sale from December 14th, 2022, to January 1st, 2023. It will benefit users as they can buy stars at discounted rates.

Not only this, but users can also purchase virtual gifts or seasonal gifts till the beginning of the new year. Facebook is testing many digital gifts.

Lower Payment Threshold limit:

Facebook is changing its threshold payment limit from $100 to $25.

This limit will only apply to earning from Facebook Subscriptions and Stars.

It is predicted that Meta will also lower the Threshold payment limit for other Facebook content monetization products.

Limited Tests:

Meta is testing more than one thing across Facebook to make the platform more creator-friendly by adding more ways to earn on Facebook.

Right now, the company is testing the following:

• Free Stars
• Ads on Facebook Reels
• Facebook Subscriptions

Free Stars:

Facebook users are getting free stars to award the content creators for Facebook Reels.

You can post more engaging Reels to try if your audience also gets free Stars for you.

Ads on Facebook Reels:

Ads on Facebook Reels are also under testing. The company is testing ads on Facebook Reels with limited and selected creators

Overlay Ads and Post Loop ads are already under testing for Facebook reels.

Facebook Subscriptions:

Facebook is enabling a subscription button on Facebook Watch. This way, users can subscribe to your content without leaving the Facebook Watch videos.

Support:

Meta is also launching live-agent assistance in the USA with monetization.

US content creators with 10000 followers or Professional Mode can be part of this feature.

Conclusion:

We all love to make more money online. Facebook is giving us the right tools to monetize content and earn money with the Facebook platform.

At the time, YouTube was the only platform to make money online with videos.

Now Facebook is also using every possible feature that can help creators make money and ensure that users spend more time on Facebook.

If you still have any question, feel free to ask me via comments.

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4 Meta Ranking Signals for Videos Distribution on Facebook

Meta has revealed 4 ranking signals for videos on the Facebook platform.

If you have ever seen videos on Facebook or uploaded videos on Facebook, then you should know that Facebook is using some algorithm to rank videos on their network.

4 Meta Ranking Signals for Videos Distribution on Facebook: eAskme

 

Now, we know what the Meta ranking signals are for videos and how the algorithm decides which video comes on the first page of the Facebook feed.

4 Meta Ranking Signals for Videos Distribution on Facebook:

The 4 most influential video ranking signals are:

• Originality
• Video Attributes and User Behavior
• Audience loyalty and Intent
• Engagement

You will learn everything about these 4 video ranking signals on Facebook.

According to Meta, Facebook prefers original content and improves loyal and intentional content consumption. You can turn your viewers into your fans with entertaining, authentic, and enduring videos.

It clearly states that you should create original content to attract viewers and build a loyal audience.
But, here is more that you must understand.

Originality:

Original content should have your brand voice and value. You can edit videos but add content not available anywhere on Facebook.

Facebook video algorithms prefer content with originality.

You can publish videos written, directed, edited, or published by yourself.

Duplicate content and producing repurposed clips or mass-produced content will hurt your originality ranking signal.

Video Attributes and User Behavior:

Facebook algorithms prefer videos with specific attributes that inspire viewers to view more of your content.

You should make longer videos on Facebook that make people view your videos and increase user engagement.

Facebook reduces your video distribution if your videos are clickbait or more like a slideshow.

Audience loyalty and Intent:

Facebook algorithm for videos considers audience loyalty and Intent to rank your videos.

Loyalty is when people search for your brand and videos or visit your page directly to watch more videos.

You can increase audience loyalty and Intent by creating bonus content and optimizing videos for Facebook search.

Engagement:

Facebook prefers videos that get maximum and meaningful engagement.

To be eligible for engagement signals, videos should get meaningful interactions, more social shares, and more engagement.

Facebook will reduce video distribution of Videos with engagement bait and manufactured sharing.

Your Facebook video ranking signal also affects your ability to monetize your videos.

Videos that fail to comply with Facebook ranking signals will lose the ability to display in-stream ads.

Conclusion:

Facebook has shared these 4 Meta ranking signals for videos to make creators aware of the content they should create and the type of engagement they need.

If you want to monetize your videos or improve distribution, you should create meaningful and original content that attracts viewers, boost engagement, and turn visitors into loyal audiences.

Still have any question, do share via comments.

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Meta's New Automation Tools Update to Improve growth and Increase Sales

Meta automation tools will help advertisers get the maximum of their ad spends.

With new Automation tools, advertisers and small businesses can multiply their growth.

Meta's Advantage and advertising technologies will help your business to create ads from Facebook pages.

Meta Advantage+ Automation Tools to Improve growth and Increase Sales.: eAskme

Advantage+ is the most advanced automation and AI technology for Meta advertisers to automate their ad campaigns. You can you Meta ad automation to create single ads.

Meta's Advantage+ will offer new features like app campaigns, shopping campaigns, etc.

Here is what every Meta advertiser should know!

Meta's New Automation Tools to Improve growth and Increase Sales:

Meta Advantage+ for Ads:

Advantage audience and Advantage+ creative will help small businesses to create engaging ads for their Facebook page.

Advantage+creative will change your ad for each person according to his interest. It means every time a new user views your ad, he will see your ads' unique and interesting version.

This will improve user response to your ads.

With Advantage Audience, small businesses can target audiences with relevant ads. Meta will offer personalized ads for your ad campaigns.

You can use Advantage+ creative and Advantage audience from now.

Advantage+ Shopping ad campaigns:

With Meta Advantage+, advertisers can quickly learn what works for their shopping ad campaigns.

You will see up to 150 creative ad combinations with the help of Advantage+.

When running different versions of your ads, you can easily identify what is working and what is not working for your business.

With this information, you can easily optimize the budget for your shopping ads.

From 15th August 2022, advertisers can access Advantage+ shopping campaign features.

Later, meta will also add a checkout shop feature to let advertisers ad shops.

Meta Advantage+ App Campaigns Updates:

Meta is improving Advantage+ will a series of updates, such as;

• 7-day click attribution.
• Improved stability and asset pairing.
• Split testing.
• Ad report insight.

What is there for Advertisers?

Since Apple has blocked trackers on iOS devices, Facebook/Meta has faced slower growth in ad revenue.

For the first time, Meta has reported a decline in ad revenue. And they are ready to fix this.

With Ai, Automation, and Advanced targeting features for advertisers, Meta plans to increase ad revenue.

Conclusion:

Meta is offering better targeting features and ad campaign optimization to advertisers. The focus is to improve ad revenue and optimize ad budgets for small businesses.

It will be good to see what will happen in the next Meta quarterly report as advertisers can use more features with Advantage+.

What do you think?

Do you think Meta Advantage+ upgrades will help businesses?

Do share your thoughts via comments.

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Facebook Live Shopping Shut Down

Facebook has announced that Live shopping on the Facebook platform has shut down.

You can no longer host live shopping events on Facebook.

Facebook Live Shopping will Shut Down on October 1st, 2022: eAskme

Facebook live will still be there, and you can still host live events, but you will not be able to tag products or product playlists in your Facebook live events.

Why has Facebook Shut Down the Live Shopping feature?

According to Facebook, consumer behavior has shifted to a short-video format known as reels. Reels are already top-rated on Instagram and Facebook.

You should know that Facebook launched Live shopping in August 2020 to empower retailers and make shopping easier for users. But, within a year, they are ready to remove this feature.

The end of the Facebook Live Shopping feature can be brutal to digest for those already using it to boost their sales or spread awareness about their products.

Now, you must choose other ways, such as Facebook ads, to promote their products on the Facebook platform.

You should note that you can still use the Live shopping feature on Instagram only.

Meta has shifted their focus to short videos. Reels are getting popular and most engaging content on Facebook and Instagram.

Now Meta wants you to use Reels and Reel ads on Instagram and Facebook to promote your products.

Reels should be your tool to spread awareness about your blog, website, brand, or products.

You can even monetize reels to earn money by using paid advertisements.

As Facebook has announced the end date for the Live Shopping feature, it allows you to download your previously shared videos in Creator Studio or your business page.

Conclusion:

Facebook constantly experiments with many features to understand where users engage most. 

Only those features can live on the platform that attracts users and engagement.

What do you think about this update?

Have you ever used Facebook Live shopping Events?

Do you use Facebook Live to promote your business or services on Facebook?

Do share your thoughts via comments.

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Meta Lists 6 Culture Codes For Advertisers

Facebook parent company Meta has disclosed 6 culture codes that every advertiser should follow to perform better on Facebook.

Meta has published a report that shows how professional content performs better than regular content.

Meta Lists 6 Culture Codes For Advertisers: eAskme

Why is there culture change?

• The reason is that most people are using smartphones to access Facebook, and now Facebook has more audiences.
• Another reason is that brands should share more content regularly to stay connected with their audience.

In recent years, things like smartphones, 4g/5g, pandemic, lockdown, remote jobs culture, Reels, etc., have also changed the social media culture.

People are more interested in sharing real-life events.

YPulse report shows that 79% of users do not prefer to see perfect images in ads.

It is time to understand these 6 culture codes released by Meta for brands.

Real People with Real Stories:

The audience understands the difference between ads and reality. They want more real content than perfect ads.

Brands should use real customers or employees to improve the potential of their ads.

When someone else shares your story, it becomes authentic.

Language:

Brands should follow social media platform language to stay relevant and effective.

When we say social media language, it does not mean writing or speaking.

Still, it is about recognizing user behavior on social media platforms and creating ads according to that.

Build Relationships:

Forging strong relationships with influencers and content creators.

People trust influencers or creators they are following more than your ads.

You should make content creators or social media influencers talk about your product, services, or brand.

Give the creator freedom to tell the story in his way. It is the perfect way to create influential stories about your brand.

Take users behind the scenes:

Taking users behind the scenes is another way to build trust and show them what is happening.

Show them how you are creating content and what it takes.

Use Lo-Fi Techniques:

Use Lo-Fi techniques and tools to create real-life images, videos, etc.

You do not need perfection; you need the reality to show in your ads.

Use Humor:

Humor is always the best way to relate with your audience.

Everyone loves humor, which is why some brands are using funny ads, cartoon characters or comedians, etc.

You can create humorous content or hire someone good at doing the job.

Conclusion:

Social media and its culture are always changing. It takes more than one thing to make that shift.

Brands must stay updated and relevant to their customers.

Use these culture codes to improve your marketing strategies on Facebook.

If you have any question, do let me know via comments.

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Meta Has Launched Facebook Reels in 150+ Countries!

Meta is rolling out Facebook Reels globally and making it a better competitor of TikTok.

Facebook Reels are not new, but now they are available globally.

Meta Has Launched Facebook Reels in 150+ Countries: eAskme

Facebook is trying to compete with TikTok with the help of Facebook Reels.

Not only Facebook Reels buy meta has also launched various editing and monetization opportunities for creators.

TikTok is the most extensive small video social network with billions of active users worldwide.
Videos are not only for entertainment but also for advertising and branding.

After seeing the success of TikTok, Meta has also introduced Instagram Reels in 2020 and Facebook Reels in 2021.

Facebook Reels are available globally, offering more ways to edit and monetize Facebook reels or videos.

More Video Editing Features:

Creators on Facebook can use the following editing features:

• 60-seconds Reels.
• Remix Reels.
• Save Reels as a draft.
• Video Clipping on Facebook.

New Places to Create and Discover Reels:

You can see or create Reels in many places, such as:

Reels in Feed:

You will see a new Reels label. You can find this label at the top of the feed.

Suggested Reels in Feed:

You will see suggested reels in some countries.

Reels in Stories:

You can share reels to Stories and create Reels from existing stories.

Reels in Watch:

You can watch Reels on Facebook Watch.

Conclusion:

Facebook reels and Instagram Reels are the biggest competitors of TikTok.

Meta is trying to grab market share from TikTok and boost user engagement and time spent on the platforms.

It is good to see if, with the help of these new features and worldwide availability can make Meta grab more users from the TikTok user base.

You should know that Facebook users spend half of their time watching videos on Facebook and Instagram. So, it is sure that Reels is the future.

And this is why Meta is so serious about making Facebook Reels and Instagram Reels feature-loaded and user-friendly.

Still have any question, do share via comments.

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