Facebook Displaying Context Labels to Pages in News Feed

Facebook announced the news labels for the articles that the followers can see in the news feed. 

This Facebook update will help to provide context to the page displaying article in the news feed.

Right now, this Facebook context label update for Facebook pages is limited to the USA only. This means that only the US Facebook users can see content to the articles from the pages displaying in their news feed section.

Facebook Displaying Context Labels to Pages in News Feed: eAskme

Other people are reading: Some Effective Ways to Include Images in Your Posts

But, soon, Facebook will roll out this context label update worldwide.

Till now, we have seen the following labels on Facebook pages in the news feed;

• Fan page
• Public Official
• Satire Page

Facebook Pages Context:

It is always important to understand the context of what you see in your Facebook news feed. This will help you understand why that article or information is there.

Labeling articles in the news feed help people to know the nature of the post.

There are times when people take satire too seriously, and this can cause issues. Labeling such an article as satire make people understand that is it just a fun thing.

For example, here is the news, which is satire but looks like a real news video.

Who Will Label the Facebook Pages:

FAQs says that Pages can label themselves to avoid confusion. This will help pages to avoid wrong labels.

 

As a Facebook page admin, you may want to use labels on your own, but you must understand that the labels should only be relevant to the content and page context. This update is in the test phase, and Facebook may choose to add more labels in the coming days.

We welcome Facebook labels because they will help our readers or visitors on Facebook understand the article's content in their news feed without doing anything extra.

What do you think?

Have you seen the Facebook context label on any page in your news feed?

Do you want to understand Facebook better than others?

If yes, then stay tuned with use for more updates.

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Facebook Audio Video Calls for Small Businesses

Businesses on Facebook can now make audio and video calls using Facebook messenger.

Facebook has targeted small businesses by enabling video and audio call features in messenger in the recent update.

Now, small businesses can make audio, and video calls from messenger and use live audio rooms.

Facebook Launches New Ways for Small Businesses to Get Discovered and Connect with Customers This Holiday Season: eAskme

Facebook knows how important the Holiday shopping season is for small businesses. Most of the small businesses make 20% sales during this period.

To make business easy for small businesses, Facebook has launched these features at the right time.

New features will help small businesses to communicate easily with their customers without leaving Facebook and create ads effectively.

Here is what you must know about news Facebook features for small businesses.

Facebook Audio Video Calls for Small Businesses:

Audio Video Calling:

Audio and Video calling is the major update from Facebook for small businesses.

Businesses that are using Business inbox in Facebook messenger can make audio and videos calls. This will remove the gap between a phone call, video call, and text.

Small businesses can communicate with their customers without leaving Facebook messenger.
It is an important update for businesses on Facebook.

Live Audio Rooms:

The selected group of small businesses can also access Facebook Live Audio Rooms.

Facebook Live Audio Rooms are not new. However, Facebook has launched this feature to compete against Clubhouse.

Using Live audio rooms, small businesses can host live audio conversations with customers.

Host of Live audio conversations can invite creators, listeners, followers, and friends to join the room or be a speaker.

Appointment and Bookings:

Facebook is rolling out an Appointment booking feature worldwide for small businesses.

Small businesses can now manage and set appointments from their Facebook page.

The best thing is that businesses can use the Appointment booking feature for free.

Personalized Ads:

Facebook is trying to find new ways to help small businesses in creating personalized ads.

Facebook Business Suite Updates:

Facebook is also updating Business Suite to help small businesses.

This time Facebook Business suite will offer a better ad creation system.

In the new Facebook Business Suite, you can:

• Create Instagram-only ads using the desktop.
• Check new insights.
• Get audience targeting recommendations.
• Get campaign optimization recommendations.
• Access best practices.

Ad Creation Update:

Facebook is trying to make it easy for small businesses to create ads on Facebook.

With a better and aligned ad-creating process, businesses can easily target their customers, spread awareness, generate leads, etc.

Now businesses can choose between 3 these 3 goals:

• Create an ad
• Automated ads
• Boost Existing Content

WhatsApp Collections:

Small businesses can now use WhatsApp Collections.

A business can create a catalog of products according to its business.

This will make it easier for the customer to find interesting products without scrolling down through the long list of unwanted products.

Conclusion:

Facebook has launched these updates just before the holiday season. Each feature is quite important for small businesses.

Businesses can use these Facebook updates to communicate with customers easily and showcase their products.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

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Meta's New Transparency Standards for Political Ads and Social Issue Ads

Meta is setting transparency standards for advertisers as it is a must for them to disclose any digital edits in political and social issue ads.

The new policy will apply on both Facebook and Instagram platforms.

Meta's New Transparency Standards for Political Ads and Social Issue Ads:

Meta's New Transparency Standards for Political Ads and Social Issue Ads: eAskme

Meta's new transparency standards for Political and Social Issue Ads will apply in 2024.

It is not a must for an advertiser to disclose if he is using a digitally created asset on Meta ads for Social issues or political ads. It will help eliminate misinformation and false statements from audio, videos, and image assets.

Meta fact-checkers will also keep a vital check on every political ad or social issue ad to avoid misinformation in Meta ads.

The focus of this new policy is to let users know when they are watching an AI-altered ad or manipulated ad on social issues or political ads.

Facebook is receiving backlash for misinformation in advertisements. Some facebook ads also contain unrealistic photos, videos, and events.

Now, the Advertiser must disclose if he is using an altered image, video, or audio.

You need not to disclose in the following scenarios:

• Image scaling
• Image resizing
• Color correction

Meta will also notice if the algorithm finds an altered ad running.

What happens if advertisers do not disclose information?

If an advertiser fails to comply with Meta ad policies, then his ads will get rejected, and he can also receive penalties.

Meta is strictly against misinformation and altered content to wrongly influence people.

A new policy will help Meta to control spam in ads.

The new ad policy will also ensure the ad displays authentic assets, including AI-generated assets.

Why is Disclosure necessary?

As I already said, by disclosing the altered images, text, and voice in ads, you let the user know that there are changes to the original content piece.

Also, it will help fact-checkers to check if the content complies with Meta policies or not.

Conclusion:

Transparency is necessary on social media platforms. Since AI tools can alter anything, It is essential to let the user know if he is watching actual or modified content.

It will also ensure that someone is not running an altered ad with misinformation for political gains. At the same time, it will also ensure that advertisers are not exploiting social issues for monetary gains.

I always prefer transparency on blogs, websites, and social media sites.

Do you like this move?

Let me know via comments.

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Meta's New Generative AI features Tool for Advertisers

Meta is trying to impress advertisers with new AI tools for ads. Meta AI features for advertisers will help in boosting productivity and creativity.

Meta has tested AI features to collect feedback and improve them.

The company is rolling out AI-powered ad features for advertisers.

New AI tools for meta-ads will perform:

• Text variations
• Background Generation
• Image expansion

Meta is Introducing the New Generative AI features Tool for Advertisers: eAskme

With these features, Meta is helping boost productivity and creativity in ad campaigns.

Advertisers on different platforms are complaining about new ad types and features. Meta is hoping to influence advertisers with these new AI tools.

Meta’s Generative AI Features:

Text Variations:

This feature will generate multiple text versions of the original ad. Not only that, but it will also highlight selling points of services or products.

Advertisers can choose text options that they want to include in the ad.

Background Generation:

Meta’s AI background generation feature will generate multiple backgrounds for your ad campaigns. You can use these backgrounds for product ads to impress your target audience.

Image Expansion:

Meta’s AI image expansion feature will adjust your images to match multiple aspect ratios on multiple devices. Your ad will automatically match Feed, Reels, and other surfaces.

Positive Feedback:

Meta was testing these AI features in their AI Sandbox with a limited number of advertisers. Advertisers have given feedback about the AI tools, and Meta has improved these features to help support your ads.

Meta Generative AI Tools can save time:

Meta’s generative AI features have saved 5 or more hours every week for advertisers. Advertisers are happy with easy background creation, image expansion, and text variations.

Meta Generative AI features are Creative:

With generative AI features in ad creation, advertisers can easily create new ads, test multiple text variations, and images automatically support multiple ad formats and platforms.

Conclusion:

Meta is working hard to be creative with AI tools and features.

Meta is trying to leverage the generative AI power to lure advertisers and compete with social media platforms like TikTok.

Meta companies are targeting responsible AI tools on their platform.

You will see more updates from Meta in the coming days, weeks, and years.

Stay tuned with us for the latest updates from Meta, Facebook, Instagram, and other social media networks.

Still have any question, do share via comments.

Share this post with your friends and family.

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>

Meta Streamlining Ad Processes with AI-Powered Tools!

Meta ads are going to be AI-powered.

Facebook's parent company Meta has launched AI-powered tools to improve business performance and ad campaigns.

When almost every business and brand run after AI-powered features and tools, Meta does not want to stay behind. The company is introducing AI-powered tools to improve ad-creating processes and business performance.

Meta Streamlining Ad Processes with AI-Powered Tools: eAskme

You can find Meta AI-Powered tools in "Meta Advantage Suite."

We are heading to a future where every business process will happen with AI, such as digital marketing or ad creation.

Here is what you must know about Meta's AI-powered tools for the Ad process.

Meta AI Sandbox:

Facebook's business news page has announced that AI Sandbox will be a testing playground for upcoming AI-powered tools and apps.

The company will find out what is happening and what more they need to do to improve the tool's performance before making it available for wider advertisers.

Here are the 3 things you can do with Meta AI Sandbox:

Text Variation:

You will see multiple variations of text that you can use in your ads on Facebook.

Background Generation:

Advertisers can create background images using text.

Image Outcropping:

It will adjust your image for multiple aspect ratios across platforms like Reels and Stories.

Meta Advantage Suite:

If you run ad campaigns on Facebook, you may have already used Meta Advantage.

Meta Advantage is a set of tools to help you easily create ads and manage your ad campaigns. This tool is powered by machine learning and AI.

It personalizes and streamlines the ad process for better results.

With AI-powered tools, the Meta Advantage suite will be more helpful.

You can convert your existing ad campaigns to Advantage+ campaigns with a single click.

Meta is also testing video content in ads for Advantage+.

You can get performance campaign reports to analyze the performance of your ad campaigns.

Enhanced audience targeting is the reason why Advantage+ is popular among advertisers.

Meta Investment in AI and Modeling:

Meta is investing billions of dollars in AI infrastructure. The focus is to build a powerful AI capacity for advertisers.

It is expected to see more AI-powered features on Meta for advertisers.

Conclusion:

Meta is strongly committed to using technologies like AI and Metaverse.

With its investments and focus, Meta will add more AI tools and features for users, businesses, and advertisers.

If you still have any question, do share via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Facebook Update: Make Money with Free Stars, Subscriptions, and Ads on Facebook Reels

Facebook’s company Meta has launched new ways to make money with Facebook. 

Meta has also lowered the threshold payment limit for content creators on Facebook.

Meta wants creators to create more content and make more money with Facebook. And to ensure this company has launched a series of updates and features.

Facebook Has Launched Free Stars, Subscriptions, and Ads on Facebook Reels to Make More Money Online: eAskme

Stars are now available for all Public Facebook content, such as events and Reels. The idea is to make users purchase Stars and help creators make money with them.

Not only this, but the Threshold limit is also going down from $100 to $25. Which is great for creators on Facebook.

Here is what you should know.

Stars Available on All Public Content:

Meta is launching Stars on every public content, but they are testing it with selected content creators right now.

Users can purchase stars from all public content.

You can see Facebook Stars, YouTube’s SuperChat, and Twitch’s Bits. Stars are digital gifts that creators receive from users.

Expanding Stars thought Facebook would help this digital gifting system gain momentum.

Facebook is also running events to ensure that popularize Stars purchases.

December 2022 is Stars Gifting season on Facebook.

Here is what you should know as a creator who is eligible to use Stars:

Stars Party Bonus program: Creators will earn bonus stars from December 7th to December 21st if they hit the minimum required number.

Stars Sale:

Facebook Stars is going on sale from December 14th, 2022, to January 1st, 2023. It will benefit users as they can buy stars at discounted rates.

Not only this, but users can also purchase virtual gifts or seasonal gifts till the beginning of the new year. Facebook is testing many digital gifts.

Lower Payment Threshold limit:

Facebook is changing its threshold payment limit from $100 to $25.

This limit will only apply to earning from Facebook Subscriptions and Stars.

It is predicted that Meta will also lower the Threshold payment limit for other Facebook content monetization products.

Limited Tests:

Meta is testing more than one thing across Facebook to make the platform more creator-friendly by adding more ways to earn on Facebook.

Right now, the company is testing the following:

• Free Stars
• Ads on Facebook Reels
• Facebook Subscriptions

Free Stars:

Facebook users are getting free stars to award the content creators for Facebook Reels.

You can post more engaging Reels to try if your audience also gets free Stars for you.

Ads on Facebook Reels:

Ads on Facebook Reels are also under testing. The company is testing ads on Facebook Reels with limited and selected creators

Overlay Ads and Post Loop ads are already under testing for Facebook reels.

Facebook Subscriptions:

Facebook is enabling a subscription button on Facebook Watch. This way, users can subscribe to your content without leaving the Facebook Watch videos.

Support:

Meta is also launching live-agent assistance in the USA with monetization.

US content creators with 10000 followers or Professional Mode can be part of this feature.

Conclusion:

We all love to make more money online. Facebook is giving us the right tools to monetize content and earn money with the Facebook platform.

At the time, YouTube was the only platform to make money online with videos.

Now Facebook is also using every possible feature that can help creators make money and ensure that users spend more time on Facebook.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

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Facebook Professional Mode for Profiles is Available for all Users Worldwide.

Facebook professional profiles feature is now available for every Facebook user. You can now access the professional profile mode or create a professional profile.

Earlier professional profile feature was only available to business pages on Facebook.

In December 2021, Facebook introduced a professional profile feature or professional profile mode for US-based Facebook users. To access that feature user needs to visit settings and got access.

Facebook Professional Profile Mode is Available for all Users worldwide.: eAskme

Now every Facebook user can access professional profile mode and display his abilities and professional skills.

With professional mode, you no longer require creating Facebook pages to display your professional content to your target audience.

Facebook's professional mode includes features such as educational resources, creative tools, and monetization opportunities.

let's find out what professional Facebook mode is and what you are getting with it.

Facebook professional mode:

Facebook professional mode offers you the following features.

More ways to earn money using Facebook:

Here are several ways you can use to earn money from Facebook:

Reels Play:

Only content creators can use the Reels Play bonus program to make money from Reels.

Stars:

Facebook stars are similar to Tiktalk's virtual gifts or Twitch's bits feature. Only eligible creators can earn money with stars in professional mode.

In-stream ads:

In-stream ads are a familiar way to make money on Facebook. To earn money with in-stream ads, you must enable in-stream ad format to display ads during, before, or after the videos.

Subscriptions:

Facebook's subscription feature allows fans to buy a monthly subscription to access subscriber-only content.

More ways to build an audience:

Professional mode not only helps creators to make money but also helps them to boost their audience.

Recommendations:

The Facebook algorithm can recommend your content in suggested for your section.

Top Fans:

Top Fans in professional mode is an excellent way to make your followers feel special. Your top and most engaged followers will start seeing a badge with their profile name.

Invites:

Content creators can send invites to the targeted audience to build more followers.

Collabs:

You can collaborate with other content creators on Facebook to co-produce videos or reels.

Boosts:

Facebook is working in the direction of boosting eligible content as ads.

More Ways to Create and Learn:

Facebook's Professional Mode allows you to access many educational resources and creative tools, such as:

Professional Dashboard:

Professional Dashboard is the best place for real-time analytics and monetization insights of your Facebook videos.

Profile categories:

With Professional Mode, you can add a professional category to your Facebook profile.

Post Composer:

With Post Composer, you can schedule posts in advance.

Creator Support Hub:

The creator support hub is the best place to solve your issues as a content creator.

How to Turn On Professional Mode on Facebook?

• Log in to Facebook.
• On the right side, under the Profile header, click on the menu.
• Click on "Turn on Professional Move."
• Click on "turn on" to confirm your selection.

Conclusion:

Facebook's professional mode is enriched with tools, features, and guidance.

If you are a content creator or promoting your business on Facebook, then you should take benefit of Professional Mode.

It is easy to activate Professional Mode on Facebook and show the world your skills and achievements.

Not only that, but many more new features are coming to Facebook pages, profiles, and groups in the coming weeks and months.

So stay tuned with us to get the fastest updates.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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>

4 Meta Ranking Signals for Videos Distribution on Facebook

Meta has revealed 4 ranking signals for videos on the Facebook platform.

If you have ever seen videos on Facebook or uploaded videos on Facebook, then you should know that Facebook is using some algorithm to rank videos on their network.

4 Meta Ranking Signals for Videos Distribution on Facebook: eAskme

 

Now, we know what the Meta ranking signals are for videos and how the algorithm decides which video comes on the first page of the Facebook feed.

4 Meta Ranking Signals for Videos Distribution on Facebook:

The 4 most influential video ranking signals are:

• Originality
• Video Attributes and User Behavior
• Audience loyalty and Intent
• Engagement

You will learn everything about these 4 video ranking signals on Facebook.

According to Meta, Facebook prefers original content and improves loyal and intentional content consumption. You can turn your viewers into your fans with entertaining, authentic, and enduring videos.

It clearly states that you should create original content to attract viewers and build a loyal audience.
But, here is more that you must understand.

Originality:

Original content should have your brand voice and value. You can edit videos but add content not available anywhere on Facebook.

Facebook video algorithms prefer content with originality.

You can publish videos written, directed, edited, or published by yourself.

Duplicate content and producing repurposed clips or mass-produced content will hurt your originality ranking signal.

Video Attributes and User Behavior:

Facebook algorithms prefer videos with specific attributes that inspire viewers to view more of your content.

You should make longer videos on Facebook that make people view your videos and increase user engagement.

Facebook reduces your video distribution if your videos are clickbait or more like a slideshow.

Audience loyalty and Intent:

Facebook algorithm for videos considers audience loyalty and Intent to rank your videos.

Loyalty is when people search for your brand and videos or visit your page directly to watch more videos.

You can increase audience loyalty and Intent by creating bonus content and optimizing videos for Facebook search.

Engagement:

Facebook prefers videos that get maximum and meaningful engagement.

To be eligible for engagement signals, videos should get meaningful interactions, more social shares, and more engagement.

Facebook will reduce video distribution of Videos with engagement bait and manufactured sharing.

Your Facebook video ranking signal also affects your ability to monetize your videos.

Videos that fail to comply with Facebook ranking signals will lose the ability to display in-stream ads.

Conclusion:

Facebook has shared these 4 Meta ranking signals for videos to make creators aware of the content they should create and the type of engagement they need.

If you want to monetize your videos or improve distribution, you should create meaningful and original content that attracts viewers, boost engagement, and turn visitors into loyal audiences.

Still have any question, do share via comments.

Share it with your friends and family.

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Meta's New Automation Tools Update to Improve growth and Increase Sales

Meta automation tools will help advertisers get the maximum of their ad spends.

With new Automation tools, advertisers and small businesses can multiply their growth.

Meta's Advantage and advertising technologies will help your business to create ads from Facebook pages.

Meta Advantage+ Automation Tools to Improve growth and Increase Sales.: eAskme

Advantage+ is the most advanced automation and AI technology for Meta advertisers to automate their ad campaigns. You can you Meta ad automation to create single ads.

Meta's Advantage+ will offer new features like app campaigns, shopping campaigns, etc.

Here is what every Meta advertiser should know!

Meta's New Automation Tools to Improve growth and Increase Sales:

Meta Advantage+ for Ads:

Advantage audience and Advantage+ creative will help small businesses to create engaging ads for their Facebook page.

Advantage+creative will change your ad for each person according to his interest. It means every time a new user views your ad, he will see your ads' unique and interesting version.

This will improve user response to your ads.

With Advantage Audience, small businesses can target audiences with relevant ads. Meta will offer personalized ads for your ad campaigns.

You can use Advantage+ creative and Advantage audience from now.

Advantage+ Shopping ad campaigns:

With Meta Advantage+, advertisers can quickly learn what works for their shopping ad campaigns.

You will see up to 150 creative ad combinations with the help of Advantage+.

When running different versions of your ads, you can easily identify what is working and what is not working for your business.

With this information, you can easily optimize the budget for your shopping ads.

From 15th August 2022, advertisers can access Advantage+ shopping campaign features.

Later, meta will also add a checkout shop feature to let advertisers ad shops.

Meta Advantage+ App Campaigns Updates:

Meta is improving Advantage+ will a series of updates, such as;

• 7-day click attribution.
• Improved stability and asset pairing.
• Split testing.
• Ad report insight.

What is there for Advertisers?

Since Apple has blocked trackers on iOS devices, Facebook/Meta has faced slower growth in ad revenue.

For the first time, Meta has reported a decline in ad revenue. And they are ready to fix this.

With Ai, Automation, and Advanced targeting features for advertisers, Meta plans to increase ad revenue.

Conclusion:

Meta is offering better targeting features and ad campaign optimization to advertisers. The focus is to improve ad revenue and optimize ad budgets for small businesses.

It will be good to see what will happen in the next Meta quarterly report as advertisers can use more features with Advantage+.

What do you think?

Do you think Meta Advantage+ upgrades will help businesses?

Do share your thoughts via comments.

Don't forget to join the eAskme newsletter to stay tuned with more Facebook updates.

Share it with your friends and family.

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>

Facebook Live Shopping Shut Down

Facebook has announced that Live shopping on the Facebook platform has shut down.

You can no longer host live shopping events on Facebook.

Facebook Live Shopping will Shut Down on October 1st, 2022: eAskme

Facebook live will still be there, and you can still host live events, but you will not be able to tag products or product playlists in your Facebook live events.

Why has Facebook Shut Down the Live Shopping feature?

According to Facebook, consumer behavior has shifted to a short-video format known as reels. Reels are already top-rated on Instagram and Facebook.

You should know that Facebook launched Live shopping in August 2020 to empower retailers and make shopping easier for users. But, within a year, they are ready to remove this feature.

The end of the Facebook Live Shopping feature can be brutal to digest for those already using it to boost their sales or spread awareness about their products.

Now, you must choose other ways, such as Facebook ads, to promote their products on the Facebook platform.

You should note that you can still use the Live shopping feature on Instagram only.

Meta has shifted their focus to short videos. Reels are getting popular and most engaging content on Facebook and Instagram.

Now Meta wants you to use Reels and Reel ads on Instagram and Facebook to promote your products.

Reels should be your tool to spread awareness about your blog, website, brand, or products.

You can even monetize reels to earn money by using paid advertisements.

As Facebook has announced the end date for the Live Shopping feature, it allows you to download your previously shared videos in Creator Studio or your business page.

Conclusion:

Facebook constantly experiments with many features to understand where users engage most. 

Only those features can live on the platform that attracts users and engagement.

What do you think about this update?

Have you ever used Facebook Live shopping Events?

Do you use Facebook Live to promote your business or services on Facebook?

Do share your thoughts via comments.

Don't forget to join the eAskme newsletter to stay tuned with more Facebook updates.

Share it with your friends and family.

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Meta Lists 6 Culture Codes For Advertisers

Facebook parent company Meta has disclosed 6 culture codes that every advertiser should follow to perform better on Facebook.

Meta has published a report that shows how professional content performs better than regular content.

Meta Lists 6 Culture Codes For Advertisers: eAskme

Why is there culture change?

• The reason is that most people are using smartphones to access Facebook, and now Facebook has more audiences.
• Another reason is that brands should share more content regularly to stay connected with their audience.

In recent years, things like smartphones, 4g/5g, pandemic, lockdown, remote jobs culture, Reels, etc., have also changed the social media culture.

People are more interested in sharing real-life events.

YPulse report shows that 79% of users do not prefer to see perfect images in ads.

It is time to understand these 6 culture codes released by Meta for brands.

Real People with Real Stories:

The audience understands the difference between ads and reality. They want more real content than perfect ads.

Brands should use real customers or employees to improve the potential of their ads.

When someone else shares your story, it becomes authentic.

Language:

Brands should follow social media platform language to stay relevant and effective.

When we say social media language, it does not mean writing or speaking.

Still, it is about recognizing user behavior on social media platforms and creating ads according to that.

Build Relationships:

Forging strong relationships with influencers and content creators.

People trust influencers or creators they are following more than your ads.

You should make content creators or social media influencers talk about your product, services, or brand.

Give the creator freedom to tell the story in his way. It is the perfect way to create influential stories about your brand.

Take users behind the scenes:

Taking users behind the scenes is another way to build trust and show them what is happening.

Show them how you are creating content and what it takes.

Use Lo-Fi Techniques:

Use Lo-Fi techniques and tools to create real-life images, videos, etc.

You do not need perfection; you need the reality to show in your ads.

Use Humor:

Humor is always the best way to relate with your audience.

Everyone loves humor, which is why some brands are using funny ads, cartoon characters or comedians, etc.

You can create humorous content or hire someone good at doing the job.

Conclusion:

Social media and its culture are always changing. It takes more than one thing to make that shift.

Brands must stay updated and relevant to their customers.

Use these culture codes to improve your marketing strategies on Facebook.

If you have any question, do let me know via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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How to use Overlay Ads to Make Money with Facebook Reels?

Facebook content creators can monetize their Reels using overlay ads.

Facebook Reels are the most popular and engaging content on Facebook. But till now, there was no way to monetize your Reels on Facebook.

How to use Overlay Ads to Make Money with Facebook Reels?: eAskme

On 22nd Feb 2022, Facebook has launched Overlay ads for Facebook Reel, giving you the ability to monetize your Reels and make money with Facebook.

Facebook is rolling out Reels monetization. Soon overlay ads will be available in every country where Facebook in-stream ad program is available.

Today you will learn Overlay Ads in Reels and how to monetize your Facebook Reels.

Overlay Ads for Facebook Reels:

Facebook is already testing two types of overlay ads, such as:

• Banner Ads
• Sticker Ads

You will see these overlay ad formats on your Facebook reels in a transparent design.

 

The transparent design of overlay ads ensures that viewers will not have an annoying experience.

The placement of overlay ads can change depending on their format.

The banner ad will display at the bottom of your Facebook Reels.

Sticker ads allow creators to choose the ad placement.

Who is Eligible to Monetize Facebook Reels with Overlay Ads?

You can test the eligibility for monetizing Facebook reels with Overlay Ads.

If you are already using in-stream ads, you will automatically be eligible for Overlay ads.

To check your eligibility, you can visit here.

Facebook will launch more ways for content creators to monetize their Facebook content.

How to use Overlay Ads?

You can use overlay ads depending upon the following factors:

• Advertiser target settings.
• Value of the ad

You can also opt out of banner ads.

How to add sticker ads to Facebook reels?

• Go to “Stickers”
• Click on “Add.”
• Click on “Add Sticker ad.”
• Set the sticker ad position.

Overlay ads will not show in every video; they will only display on eligible videos.

Conclusion:

Facebook has announced that it will be investing $1 billion for content creators.

Overlay ads are suitable for monetizing Facebook Reels and earning some money.

Facebook Watch, Facebook Reels, or other content on Facebook takes time and money.

Using ad monetization programs like Overlay ads can earn money for your content.

You need to make sure that your content follows Meta guidelines.

You can also monetize Reels using the Reels Play bonus program.

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Meta Has Launched Facebook Reels in 150+ Countries!

Meta is rolling out Facebook Reels globally and making it a better competitor of TikTok.

Facebook Reels are not new, but now they are available globally.

Meta Has Launched Facebook Reels in 150+ Countries: eAskme

Facebook is trying to compete with TikTok with the help of Facebook Reels.

Not only Facebook Reels buy meta has also launched various editing and monetization opportunities for creators.

TikTok is the most extensive small video social network with billions of active users worldwide.
Videos are not only for entertainment but also for advertising and branding.

After seeing the success of TikTok, Meta has also introduced Instagram Reels in 2020 and Facebook Reels in 2021.

Facebook Reels are available globally, offering more ways to edit and monetize Facebook reels or videos.

More Video Editing Features:

Creators on Facebook can use the following editing features:

• 60-seconds Reels.
• Remix Reels.
• Save Reels as a draft.
• Video Clipping on Facebook.

New Places to Create and Discover Reels:

You can see or create Reels in many places, such as:

Reels in Feed:

You will see a new Reels label. You can find this label at the top of the feed.

Suggested Reels in Feed:

You will see suggested reels in some countries.

Reels in Stories:

You can share reels to Stories and create Reels from existing stories.

Reels in Watch:

You can watch Reels on Facebook Watch.

Conclusion:

Facebook reels and Instagram Reels are the biggest competitors of TikTok.

Meta is trying to grab market share from TikTok and boost user engagement and time spent on the platforms.

It is good to see if, with the help of these new features and worldwide availability can make Meta grab more users from the TikTok user base.

You should know that Facebook users spend half of their time watching videos on Facebook and Instagram. So, it is sure that Reels is the future.

And this is why Meta is so serious about making Facebook Reels and Instagram Reels feature-loaded and user-friendly.

Still have any question, do share via comments.

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How Meta has Changed Facebook Ads Targeting in 2022

Meta is removing the Facebook ads audience targeting from four ad categories on January 19 2022.

Meta is making many changes in Facebook, and audience targeting is their first.

How Meta has Changed Facebook Ads Targeting in 2022: eAskme

On January 19, 2022, Meta will finally change audience targeting in Facebook ad campaigns.

Meta is making this change under the pressure that wants the social media site to scale back targeting options.

Change in Facebook Audience Targeting option will start a trend that will make social media networks use fewer user data.

High-quality audience targeting on Facebook has alarmed governments about the use of user data and user identity.

Therefore, Facebook is limiting targeting options in Facebook ads.

What is changing in Facebook Ads targeting options?

Facebook is removing Facebook ad targeting options for 4 categories such as;

1. Health Causes
2. Political and social ads
3. Religious groups and practices
4. Sexual orientation

Meta has shared the document stating that ads can still deliver impacted audiences till March 2022.

These changes will impact the audience.

You need to edit your ad before March 17 to follow the Facebook ad standards.

How will Facebook Ad targeting Change impact advertisers?

Meta is under maximum pressure as Facebook is the biggest social media network with maximum advertisers.

Limiting ad targeting will surely impact advertisers running ads in impact categories.

With limited targeting, it can expand the budget and lower the chances to reach the target audience.

It is also possible that Facebook will also scale back ad targeting options on other categories in the coming days.

Meta is responding to their advertising platform's data privacy concerns, and advertisers should comply with their policies.

Conclusion:

Change in Facebook ad targeting for four categories is just the beginning.

Meta will make many changes in 2022 and the coming years to ensure that they listen to the customer's feedback first.

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Meta has Launched Professional Mode for Facebook Profiles

Professional mode for Facebook profiles is here.

Now you may have questions like;

• What is Facebook Professional Mode for Profiles?
• How to activate Professional Mode on Facebook?
• Is it coming from Facebook pages?

Today, I am answering these questions.

What is Facebook Professional Mode for Profiles?

Meta has launched a new professional mode for Facebook profiles.

Meta has Launched Professional Mode for Facebook Profiles: eAskme

Using the Facebook professional mode, you can enable monetization features on your Facebook profile.

It means that you can earn money the same way you earn money from your Facebook pages.

Facebook pages are also getting enriched with new updates and features.

Here is everything you must know about new Facebook updates for professionals and businesses.

New Professional Mode for Facebook:

The professional mode for Facebook profiles is only available in the USA, where people can enable revenue opportunities and get content performance insight.

Earn Money on Facebook:

Meta has launched the Reels Play Bonus Program for Facebook profiles.

Eligible creators can start earning according to the number of views of their qualified reels.

Right now, the Reels Play bonus program is an invite-only program. But you can still fill the Signup form to let the Meta know that you are interested.

Not only Reels Play Bonus Program, but there is more coming to Facebook, such as;

• 60-seconds reels.
• Save as draft.
• Compose multiple clips in one reel.

In 2022, Facebook will expand Reels to other countries also.

Features Coming from Pages to Profiles:

With professional mode, your Facebook profile will look like your Facebook page.

After activating professional mode on your Facebook profile, you will let everyone see your public content and follow you without sending any friend requests.

But you can change the privacy of your content.

It is still in test mode and available only to a few people in the USA.

But soon, it will reach the maximum number of users.

New Features for Facebook Pages:

Meta has introduced a professional dashboard for Facebook pages.

Now page admin can review the insight, performance, and access tools.

Some page admins may also see follower count and post engagement snapshot.

You will also learn how to create engaging content on Facebook.

 

Updated post composer for Facebook pages is in test mode. You will see new features in it.

Initially, you will see post scheduling feature using the Facebook business suite.

Now Facebook page admins can schedule posts.

Conclusion:

Facebook's new professional mode for Facebook profile will help professionals and creators to earn money monetizing Facebook Reels.

Not only that, but many more new features are coming to Facebook pages, profiles, and groups in the coming weeks and months.

So stay tuned with us to get the fastest updates.

If you still have any question, feel free to ask me via comments.

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Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect

Facebook Neighborhoods is a new feature included in a Facebook app that can off3er many features like Nextdoor.

Neighborhoods is already available in Canada and soon will be released in the USA.

The neighborhood feature lets Facebook users connect with the people outside the news feed.

Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect: eAskme

Other people are at: Facebook Analytics Shut Down

To activate the Neighborhoods feature, you need to create a separate Neighborhood profile from the main Facebook profile.

After creating a profile, users can join the discussions within the same city.

Neighborhoods extension allows people to connect, support local businesses, share recommendations, and let users engage with more people.

Today, you will learn how to use Neighborhoods and what you can do with them.

What is Facebook Neighborhoods?

Neighborhoods let Facebook users connect with neighborhoods.

• To access this feature, users need to create a Neighborhood profile.
• You will have the same name, cover photo, and profile photo of the Facebook profile.
• You need to add additional information in Neighborhoods such as bio, favorite places, and personal interests.

Facebook users will get neighborhood notifications to confirm if they live in the location they have updates online.

Connecting With Neighbors

As the name suggests, users with Neighborhoods profile will have the ability to start discussions with their neighbors or engage in running discussions.

Users get access to the Neighborhoods Questions. They can submit answers.

Neighborhood Groups

People in the neighborhood can join Neighborhood Groups or create their groups for people in the neighborhood.

It is a creative way to connect people living in the same area. Users can use Neighborhood Groups to participate in collaborative projects, events, etc.

Group admins can also import groups into Neighborhoods for more audience or participants.

Places & Recommendations:

Recommendations features allow users to share recommendations.

People looking for recommendations can publish polls to make people in the neighborhood vote on.

More About Neighborhoods:

Facebook users moderate Neighborhoods to keep them inclusive and safe.

Moderators can remove posts that go against Facebook and Neighborhood guidelines.

Facebook tracks Neighborhoods activity to ensure a better user experience.

Facebook is quite clever here as they collect user data.

Conclusion:

Facebook Neighborhoods can be beneficial for people worldwide. But right now, it is only available in Canada.

Facebook is rolling out Neighborhoods in the USA.

What do you think about this Facebook update?

Have you ever used Facebook ‘Neighborhoods’?

Do you want to get latest updates faster?

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Facebook Analytics Going Away: Facebook is Shutting Down Analytics on 30th June 2021

Facebook users are getting notifications that Facebook analytics are going away.

Facebook has officially announced that on 30th June 2021, they will shut down the Facebook analytics.

This is big news for Facebook users and businesses.

Facebook Analytics Going Away: Facebook is Shutting Down Analytics on 30th June 2021: eAskme

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Facebook has also advised the users to export their tables and charts before 30th June 2021. After that, the user will not be able to access reports on Facebook.

If you still do not know what Facebook analytics is, then read this.

What is Facebook Analytics?

Facebook Analytics is the master tool to track interactions such as page views, likes, etc., on Facebook pages.

This is a powerful tool for Facebook business pages.

With the help of Facebook Analytics, businesses were able to plan their marketing strategy on Facebook.

The reason why Facebook is Shutting Down Facebook Analytics?

A report says that Facebook Analytics and Facebook Insights are not as useful as the other analytics tools.

Businesses are more interested in using analytics tools like Mixpanle or Amplitude other than Facebook Analytics.

There are still many ways how a user can access detailed insight, such as;

• Facebook Business Suite
• Ads Manager
• Events Manager

What do you think about this Facebook update?

Have you ever used Facebook Analytics?

Be the first to get latest updated....

Stay tuned with use for more updates.

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Because, Sharing is Caring!

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