Google AIO Is Ranking Topic-Specific Sites

Google's AI Overviews ranks niche-specific websites in its results. In other words, micro niche sites have better chances to rank in Google AIOs than multiniche sites from brands.

BrightEdge has published a study analyzing the changes in Google AI overviews. New results show that topic-specific blogs or websites are getting more space than branded websites.

And all this has changed with Google's Core Update.

Google Core Update and AI Overviews:

SEO experts have already speculated that AIO results will display content from top-ranking sites. The real story is not so different. Google AI Overviews are mirroring organic results.

After the August 2024 Core update, AIOs started displaying niche-specific websites in the results.

BrightEdge's AI Overviews Study:

Here is what the BrightEdge Study shows:

• Since the August 2024 core update, AI Overviews have been displaying 41% of results from top-ranking pages.
• AIOs focus on topic-specific websites.
• AI overviews will focus on organic results rather than extracting content from non-ranking sites.
• AIO is ranking low-ranking websites for topic-specific results.
• Google's August 15th Core Update has changed how sites rank in organic results and AIOs.
• AIO results match the ranking of the top 100 websites for the search query.
• New and topic-specific websites are getting more exposure.
• AIO results are all about the topic.

BrightEdge used its dataset for this study.

BrightEdge Dataset includes Data Cube X, content analytics, and SEO platforms.

Data Cube X focus on:

• Organic Keyword Research
• Competition analysis
• AI-powered keyword and topic research
• Organic traffic

Google AI Overviews Expansion:

Google has expanded AIO to non-registered users. This means that regardless of whether you have a Google account, you will still see AIO results for any query.

This way, Google is ensuring that more users develop the habit of using AIO results over other organic pages.

AIO results are not industry-specific. Google delivers AIO results for every query.

Non-registered or non-login users will not see AIO results in the following scenarios:

• Education
• Healthcare
• B2B Tech

Non-logged-in eCommerce users will see 90% less AIO results as compared to logged-in users.

At the same time, Google displays product grids to non-signed-in users.

Google AIO and Product Comparisons:

The holiday season is coming, and Google AIO is ready for it. It displays product comparisons to help buyers decide.

• 172% growth in apparel-related queries in August 2024.
• 42% increase in the use of unordered lists.

AI overviews provide user-friendly product comparisons. It will undoubtedly impact the buyer's decision.
The user can compare products with visuals and statistics. AIO is using high-quality images, which is an indication for marketers to use HD images in eCommerce product listings.

Another thing that marketers should learn from AIO results is that it feeds on data. The more and accurate data your listing has, the better your influence on buyers' decisions.

When it comes to comparing eCommerce products, context becomes essential. Comparison is the best way to do it. Compare products and let users know which is the best.

Google AI Overviews Getting Better:

Google is ranking topic-specific content in AIO results. In most results, you will find the content from the top 100 pages used to answer searchers' queries.

For example, to learn blogging, you will go to an online course on learning blogging rather than visit HuffingtonPost.

Conclusion:

Google is increasing the top-ranking pages in the AIO results. Product comparisons are helping customers and will become more precise throughout the holiday season.

Google's organic results and AI Overviews are displayed side by side. The focus is on highlighting topic-specific results for the user's query.

BrightEdge has published the timeline of changes in AI Overviews.

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Google AI Overviews Launched in 6 Countries

Google search results now display AI Overviews results in 6 countries. It is also improving AI Overviews' language capabilities with in-text links. A new save function was also introduced.

Google AI Overviews was first launched in the USA in May 2024. Now, it is expanding to countries outside the USA.

Google AI Overviews Launched in 6 Countries: eAskme

Google AI Overviews Launched is 6 Countries:

Users from the United Kingdom, Brazil, Mexico, India, Indonesia, and Japan will also get AI Overviews in search results.

While SEOs are complaining about the drop in referral traffic due to AI overviews, Google is determined to roll out this feature to more countries in the coming months.

According to Google, AI Overviews will deliver more website traffic and become a long-term tool to increase search presence.

New Features of Google AI Overviews:

Google has also launched new features in AI Overviews, such as:

• Users will see a new resource link of relevant websites or blogs.
• Testing in-text links.
• New save function to save AI Overviews.
• Ease of language for some queries.

Google claimed that people are more engaged with AI overviews than general search results. They ask more extended questions and engage in human-like conversations.

Impact on Publishers:

Google AI results deliver high-quality traffic. This also means that AI overviews will display top-ranking results as links. However, there is no clear indication of how it will impact a publisher.

In-text links can lead users to websites, but it is unclear how many users will follow those links.

The SEO community is worried about the fact that AI-generated results will give summarized solutions to the users, and they will never click the link to learn more.

Google’s AI Overviews and User’s Reaction:

Google is taking a positive stand about AI overviews. The company is clearly going to roll out AI overviews in more countries and for more queries. Users also interact with AI Overviews, which makes the search engine believe that the results are beneficial.

Conclusion:

Google is trying everything to help users. It is running a business to bring quality searches in front of the searchers. AI Overviews is Google’s effort to improve the search market with quality results that its algorithm believes are better than other sites.

Now, it all depends on the user’s response. If users are satisfied with AI overviews, then they will be the most effective part of Google search.

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Google AI Overviews: How to Optimize Your Blog or Website to AI Overviews and It's Impact on Your Business.

Google I/O 2024 is all about the launch of AI Overviews. Google searches will now display AI-generated results on top of organic results and paid ads. Search engines will also use ads in AI Overviews to generate revenue.

Since the launch of Gemini AI, Google has been using it on various platforms, such as ads. Gemini is Google's most powerful AI.

Now, Google is using the power of generative AI in search results. And to do so, they have launched AI overviews.

Google AI Overviews: eAskme

 

What are AI Overviews? How it works? How to access it? How it works? How AI Overviews Source Data? How to Turn on and Off AI overviews? How to Optimize Your Blog or Website to AI Overviews?

Here is everything for you to know.

AI Overviews:

AI Overviews is the quick-answer solution in search results. All you need to do is type the question in Google search, and generative AI Overviews will generate the most suitable answer.

It says that Google will do Googling for you.

For example, if you ask Google, "Why Does My Candle Burn Unevenly?" It will generate an AI overview with a detailed answer in a paragraph.

Google has tested AI overviews more than a billion times in Search Labs.

You will also get steps or a day plan for Google.

For example, if you ask Google to give you a seven-day meal plan, AI Overview will generate a result with a meal plan for each day.

For some queries, Google AI Overviews will give you answers in 3 different formats such as:

• Original
• Simpler
• Break it down.

 

Who can Access AI Overviews?

AI Overviews have been rolled out in the USA only. Google plans to launch AI Overviews for a billion users by the end of 2024.

To access AI Overviews, you need:

• You must be 18 years or older to access AI Overviews.
• A Laptop, Desktop, Android, or iOS device with internet connection.
• Open the latest Chrome or Firefox browser app.

How to Get AI Overviews?

Go to Google.com or Open the Google search app.

How Google AI Overviews Works?

• AI Overviews for Some Searches: AI Overviews is available for limited searches or queries.
• AI Overviews for other searches: AI Overviews not available for every search.
• Listen to the Overview: You can list AI Overviews results.
• Read AI Overviews: For most results, you can read in English and Hindi.

AI Overviews will display three types of results:

• AI Overviews on the top without organic results.
• Below AI Overview of generative content, the user will use shopping ads.
• AI Overviews will display targeted ads.

Google AI Overviews are triggered when a user types a question and query in a Google search. If the Google system believes that there is no better organic result to answer the user's query, then AI overviews will generate the best solution. In doing so, AI overviews also link to other sources or articles.

Sites that Google AI Overview Link To:

Google AI Overviews is expected to display links to eCommerce sites, business websites, or question-answer sites like Quora and Reddit.

Google already made a deal with Reddit, which may give Reddit a boost in AI Overviews. Users will see links to sources and other informational content.

How AI Overviews Source Data?

Google is using Gemini and large language models to create generative results. It automatically sources data. A webmaster or SEO needs help including its site in AI Overviews.

According to the Google document, it is sourcing information like the Knowledge panel.

What will the Impact of AI Overviews on Your Business?

If your business solely depends upon organic traffic, then you may see a drop in organic traffic only if AI Overviews generates results for the same queries.

Industry experts and SEOs are already raising concerns over the drop in organic traffic due to AI-generated content on Google searches. Washington Post published an article explaining how Google AI Results bring carnage to publishers.

ZipTie's report states that AI Overview will cover 80% of queries, which is a serious concern if your website needs to be included in AI Overviews.

How to Optimize Your Blog or Website to AI Overviews?

Content creators, publishers, SEO experts, and marketers are already looking for ways to make the content and links discoverable in AI Overviews.

Here are a few things that you can do:

Structured Data:

The structure of your content is one of the significant things that impact user experience. It will also affect your presence in AI overviews. Google wants to make results more engaging, and structured content is the way to make your content engaging in the eyes of Google and its users.

Expert the Topic:

Create content that covers multiple queries without making the user the user go through multiple pages. Make the customer's journey easy.

Build Authority:

Building authority is the only way to move forward. Reddit and Quora's presence in AI Overviews is the best example of that. Create collaborative content with subject-matter experts or industry experts.

Improve SEO:

Fix technical SEO issues. Make it easy for Google crawlers to crawl your website. Optimize on-page, on-site, and content SEO.

Search Queries:

Keep an eye on search queries that trigger AI Overviews. Track those queries. Use them in your content with relevant information and the best answers.

What is coming next?

Here is what you will see in the future of AI Overviews:

• Google will launch adjustable features in AI Overviews.
• AI-generated reasoning in results.
• Planning for scheduling your day or work.
• Generate ideas.
• Get answers for visual queries like images and videos.

How to Turn on or Off AI Overviews?

You can Turn on or Turn Off AI overviews in Search Labs.

• Open your browser.
• Sign in using Gmail ID.
• Go to the "Manage" settings of your browser.
• Click on the Toggle button to turn on or off the "AI Overviews."

Important Note: There is no option to turn off AI Overviews completely. They are not part of Google search and will be there like the Knowledge Panel.

Conclusion:

Google's AI Overviews will expand to more queries in the coming days. Google is expecting to bring 1 billion users to AI overviews. Soon, it will become a habit for users to rely on AI Overviews. It is best to understand what is coming and be ready with content optimization and user-engagement strategies.
Be open and adapt new technologies to stay effective in Google search.

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