Google Ads Pausing Low Activity Keywords Starting June 2024

Google Ads is sending emails to advertisers about the pausing low activity keywords. Low activity keywords are not beneficial for the advertisers. Yet, advertiser has the option to unpause keywords. It is an automatic system that start working in June 2024.

Google Ads Pausing Inactive Keywords: eAskme

Google Ads Pausing Inactive Keywords:

According to Google Ads, low activity keywords are the keywords that have not generated any impression in the last 13 months.

Pausing inactive keywords in Google ads will help advertisers effectively manage their ad budget. It is also an easy way to get rid of non-performing keywords.

Google Sending Emails to Advertisers:

Google is sending emails to Google Ads users about the upcoming update in ads. The new system will pause low-activity keywords starting June 2024.

Keywords with zero activity in the last 13 months will be paused automatically.

Why Google is Pausing Low-activity Keywords?

According to Google, low activity keywords are not beneficial for advertisers. In other words, they do not bring any result and only stay in the ad as unnecessary load. To make the ads better it is necessary to get rid of underperforming keywords.

What Should Advertisers Do?

Advertisers should not do anything if they want to get rid of zero impression keywords. But if an advertiser wants to use low activity keywords, then he can unpause them.

What Will Happen When I Unpause Keywords in Google Ads?

Once you unpause keywords in Google Ads, the system will assess keyword performance in the next 3 months.

After 3 months if keyword failed to generate any impression, then the system will automatically pause it again.

Why Advertisers Should Care?

Advertisers always want a streamlines system to create ads that return results. Pausing low-activity keywords is a good step to focus on high-activity keywords.

Yet, if an advertiser chooses the keep low-activity keywords in ads, then he has the option to unpause them.

Benefit for Advertisers:

It takes time to create ads. Keyword analysis it itself a time-consuming process. Not even a single advertiser wants to waste his time on zero-impression keywords.

Google Ads step to pause low-activity keywords is the right step to help advertisers. This way advertisers can focus more on high performing keywords.

Conclusion:

As a Google Ads advertiser, I understand the importance of pausing low-activity keywords. In ads, keywords help to boost ROI. To make the best use of keywords it is recommended to use high performing keywords with user intent.

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What is Google Ads Dynamic Structured Snippets? How to Use it?

Do you like new looks, actually everyone like new looks. Google has launched AdWords App For Android. Now Google Ads dynamic structured snippets are here.

 

You do not need to do anything to use dynamic structured snippet assets. There is no setup requirement. Google Ads system automatically creates dynamic structured snippets.

Google AdWords Dynamic Structured Snippets:

Google AdWords Introduces Dynamic Structured Snippets : eAskme

How do Google Dynamic Structured Snippets Assets work?

Google has explained that dynamic structured snippets display additional information alongside your ad to help users find more relevant information from your website or blog. It displays categories that users may find helpful.

What are the benefits of Google Dynamic Structured Snippets Assets?

More Information:

Dynamic Structed Snippets add more information about the services and products. This additional information is displayed automatically.

Better ROI:

Displaying additional information with ads is an excellent way to improve user interest in your ad. It also enhances relevant click-through rates and is best at finding leads.

When Dynamic Structured Snippets Display with Ads?

Dynamic Structured Snippets will only display if your ad qualifies for that type of search. It will only display to boost your ad's relevancy. Google Ads allows you to control the structured snippets by removing and pausing them.

What is the Cost of Dynamic Structured Snippets?

There is no additional cost of using Dynamic Structured Snippets in Google Ads.

How to Review Dynamic Structured Snippets Performance?

• Go to Google Ads “Campaigns.”
• Click on “Assets.”
• Go to “Structured Snippet.”
• Now, you can check the performance by source.

How to Pause or Remove Dynamic Structured Snippets?

• Go to Google Ads “Campaigns.”
• Click on “Assets.”
• Click on “Structured Snippet.”
• Select the assets checkbox.
• Click on “Pause” or “Remove.”

Why You Should Not Opt Out Dynamic Structured Snippets?

Dynamic Structured Snippets in Google ads improve the performance of your ads without any extra cost. It is an excellent strategy to let Google decide what is helpful for the target audience in your ads.

 

Structured Snippet is a great feature to improve your ad performance and generate better results.

Conclusion:

Google Ads Dynamic Structured Snippets is available for eligible ads only. It will help users to learn more about your products and services without spending extra dollars. Analyze performance to check how dynamic structured snippets work for you.

What you think about this new Dynamic Structured Snippets?

If you have any question or suggestion, feel free to ask me via comments.

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Google Updating Cryptocurrency Advertising Policy For 2024

Google is changing its Cryptocurrency ad policy on January 29, 2024. Advertisers must comply with the new Cryptocurrency Ad policy to avoid ad account termination.

Google has published updates to cryptocurrency and related product policies on support.google.com.
If you want to advertise on Google, follow its policies.

On January 29, 2024, New Cryptocurrency ad policies will take effect for Cryptocurrency Coin Trusts.

If you do not know, "Cryptocurrency Coin Trusts" let investors trade shares. With this, investors can invest in Cryptos without owning them. Users can create crypto investment profiles.

Google Updating Cryptocurrency Advertising Policy For 2024: eAskme

In 2024, Google will update its policy with new requirements and scope for the Cryptocurrency Coin Trusts ads.

To target the United States audience, you must comply with these ad policies. You will also get a Google certification.

But Google's ad policy will apply to advertisers worldwide. 

Advertisers on Google should also follow the local laws when running crypto ads on Google.

For the first time, Google will give a warning; the company can suspend the ad account next time.

It is reported that advertisers will receive a warning seven days before ad account suspension. The advertiser should fix the issue to avoid Google ad account suspension.

If you advertise on Google, you must read this document.

It would help to change your ad strategy according to Google's policies.

Conclusion:

Advertisers running PPC ads or any other ad on Google must comply with the policies. Staying in the good books is essential to keep running your ad account.

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Google Ads Script: Why You Should Learn?

Learn Google Ads scripts. But why?

Automation is becoming part of every industry, and Google ads scripts are there to automate your ads process.

Google Ads scripts can help you save hours.

Why You Should Learn to Google Ads Script?: eAskme

You can create better ads and become a better marketer by learning Google ads scripts.

It is an incredible tool.

So without wasting any time, let’s find out how you can code scripts and why it is important.

3 things that can stop you from coding:

Can’t learn, can’t code:

If you can’t code, then you are not the only one. There are millions of people worldwide who know nothing about coding.

To learn Google Ads scripts, you must understand JavaScript.

It takes time to learn languages like JavaScript.

But do not worry, as, with some serious efforts, you can master JavaScript.

Fear to Mess up things:

You may have the fear that your code can mess up everything.

The preview tool is there to save you from that worry.

You can test your code before publishing it.

Time-Consuming:

You may think that coding is a time-consuming process and sometimes complicated also.

But Google Ads scripts are the pre-existing scripts that you can use with minor changes.

Why Should You Learn to Code Google Ads Scripts?

Google is there for you:

Google offers everything that will help you understand and develop Google ad scrip codes.

Visit the Google Ads Scripts page, and you will find everything you ever need to code and develop scripts.

Even a beginner can use Google Ads scripts with too much brain brushing.

You will find some important sections on the Google Ads Scripts page, such as:

Guides:

Learn how Google Ads scripts work and how to start.

Reference:

Learn code strings with explanations.

Examples:

You can use Copy-and-paste scripts.

Support:

Access to different resources to get the latest updates.

Multiple benefits:

Google Ads scripts not only automate ad campaigns but also offer more than one benefit, such as:

• Analyze performance
• Bulk uploading.
• Create extensions.
• Reporting.
• Send alerts.

Easy to understand and implement:

Even if you have basic knowledge of JavaScript, you can customize available Google Ads scripts. Or create new scripts for your ads campaign.

It will enhance your PPC skills and knowledge.

It is important to learn JavaScript as almost 97.9% of websites use JavaScript codes.

You can also find Google Ads script tutorials on sites like reddit and YouTube.

Automation is Important for your Career:

The world is moving towards automation.

Microsoft Power Automate software, Zapier, Pardot, SendInBlue, and Hubspot, are already following the automation path.

Google is also making it possible to automate ad campaigns.

Google Ads Script is the beginning of automation for Google Ads.

It is the time to learn such codes and future-proof your career.

Scripts are important:

Google only do something that they find important.

The presence of Google Ads Script shows that Google is investing time and resources in important scripts for ads.

Conclusion:

If you want to run automated Google Ads, then you must learn Google Ads scripts.

Even if you don’t, learning Google Ads scripts will help you learn how to optimize ad campaigns and save time.

If you are still unsure, go to the Google Ads scripts page and spend some time.

Still have any question, do share via comments.

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Google Search Ads 360 Guide: What’s New and What is Important?

What is Google Search Ad 360? Why Google has updated Search ad 360? What is new?

Google search ad 360 new updates live now.

Google has updated the features and design of the existing Search Ads 360 platform.

Google Search Ads 360 Guide: What’s New and What is Important?: eAskme

The primary reason Google has updated Search Ads 360 is to ensure that advertisers gain maximum scalability and productivity.

It is essential to know what is new in Google Search Ads 360 update.

What is Google Search Ads 360?

Google Search Ads 360 is a search ad management platform for advertisers.

You can easily manage your search marketing campaigns across media channels and multiple engines using a single platform.

Here is what you should know about the latest update to Search Ads 360.

Search Ads 360 Platform Update:

Google wants to serve the advertisers in the best way possible.

Google search ads 360 platform: eAskme

The new design of Search Ads 360 is like the Google Ads platform.

With the latest update, you will get some more benefits such as:

• Quickly process and manage data.
• Faster User experience.
• Improved Bidding Strategies
• Scaling Enterprise Workload.

Pro-level advertisers already appreciate the latest Search Ads 360 update to improve their strategies.

You will also see support for the new campaign types such as:

• Discovery Ad Campaigns
• Performance Max ad campaigns

The New Search Ads 360 with faster Navigation:

Marketers and advertisers are pretty familiar with Microsoft Ads and Google Ads.

Google has updated the Search Ads 360 platform like Google ads to save them from unnecessary design confusion.

Search Ads 360 Overview page looks like you are working on Google Ads.

It makes it easy for you to analyze performance changes and keep an eye on all accounts.

According to Google Search Ads 360, you will save 20% time using the updates platform.

New Google Search Ads 360 with Better Search Engine Support:

Now, Google Search Ads 360 offers better support for third-party tools.

Pro Advertisers tend to use multiple search engines for advertising their business.

With the third-party support feature, you can use features of other search engines features.

You will see Yahoo! Japan features and Microsoft Ad features in the Search Ads 360 platform such as:

• Dynamic Ads for Search
• Sitelink Extension Scheduling
• Responsive search ads
• Call extensions
• Local inventory ads

Support for third-party tools in Google Search Ads 360 will save a lot of time as you need not switch the platform.

Google Search Ads 360 offer Advanced Enterprise Innovations:

Google has also introduced unique features in the updated Search Ads 360 platform.

Now you can use more ways to centralize and streamline the process. You can optimize your ads for multiple search platforms at the same time.

• Now, you can set automated rules and labels for multiple ad platforms.
• You can also use the new template section for ad builder and inventory management.
• The performance center is another important update for Google Search Ads 360. It helps in budget management.

Conclusion:

Google Search Ads 360 is an essential and time-saving platform for advertisers advertising on multiple search engines.

Now you can use updated tools and features to manage ad campaigns for popular search engines and media platforms from one place.

This is quite effective if you run multiple ads on more than one network.

Still have any question, do share via comments.

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Google’s 3 Strike Policy [Explained]

What is Google’s New 3-Strike Policy?, What counts as a strike?, How to get the strike removed? What is the time frame? And What are the associated penalties?

Google’s 3 Strike Policy [Explained]: eAskme

 

Here, I am explaining everything to you.

What is Google’s 3-Strike Policy?

Google’s 3 Strike policy is related to suspending advertises accounts for repeated violations.

The new Google ad policy raised concerns as many advertiser accounts were incorrectly flagged for policy violation. A lot of accounts have faced suspensions without any reason.

Google understands the situation, and to make things right, they have launched the new 3-strike Policy. This Policy will let Google penalize accounts that actually violate its policies.

As the name suggests, advertisers that violate Google policies will get a maximum of 3 strikes before their accounts get suspended.

What are the violation categories?

Google will penalize three categories:

• Dishonest behavior
• Dangerous products or services
• Unapproved Substances.

With these, Google will monitor the behavior and unethical services.

In the future, Google will expand the 3-strike program, but right now, they only have three categories included to launch strikes.

How to Appeal Disapprovals on Strikes?

If your ad account receives a strike by mistake, then you can ask for the removal. Then, all you need is to appeal for the strike disapproval.

What are the Different Strikes and Their Timings?

For the first time, the advertiser will only receive a warning.

But after that, he/she will receive strikes.

The age of strike is 90 days. So if the advertiser will receive more strikes within 90 days, then he will receive more strikes.

But if there is no more violation for 90 days, then the process will start from the beginning for the next violation.

• The first strike will place 3 days hold on the account
• The Second strike will place 7 days hold.
• The third strike will suspend the advertiser account for repeated violation.

But if you get a strike removed for being incorrect, then it will not count.

Conclusion:

Google’s Strike Policy is a good step to ensure that the advertisers with bad products or intentions will be removed from the platform.

What do you think?

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The 25 Most Expensive Adwords Keywords of 2025 (Why they are so $$$ Expensive?)

Do you know, How Google makes the maximum money?

Well, it`s Google Adwords.

You may find it hard to believe because on Google Adwords client`s are spending micropayments every time a potential user clicks on the ad.

Then how Google is making maximum money from Google Adwords?

The answer is straightforward. Google is not a small thing. There are millions of businesses or companies that are spending money to make the potential customer land on their page.

When a user clicks on the Google ads, google earns money from the client.

The 25 Most Expensive Adwords Keywords of 2025 (Why they are so $$$ Expensive?): eAskme

 

Other people are reading: 10 Content Marketing Skills You Must Master

It is the number of clients that Google Adwords has to help Google to make millions every day.
You may already know that the average CPC of all industries is hardly over $2.

There are hundreds of thousands of searches that happen on Google every day and as well as the clicks. These help to add billions to Google`s account.

Read More: Google AdWords Introduces Dynamic Structured Snippets

If you give a close look at CPC of various industries, then you will quickly find out that there are industries which cannot enjoy such lower CPC and they have to bid at a high rate to place ads with Google Adwords.

Some keywords cost $50 or sometimes even $100/click. Long-tail keywords can cost twice that amount.

Read More: How I make How to Earn $90/Click

But there is nothing sad about it as it is only for those businesses that can easily afford such high ad cost because of the long term value to potential buyers.

For example, the services and products with a very high price tag, usually go for most expensive keywords in Google Adwords.

Now, as you know the system, let me share the top 25 most expensive keywords in Google Adwords.

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<p> <b>Please include attribution to www.easkme.com with this graphic.</b><br /><br /><a href='https://www.easkme.com/2017/07/most-expensive-keywords-google-adwords.html'><img src='https://thumbnails-visually.netdna-ssl.com/the-top-25-most-expensive-keywords-of-all-time_5eab509febbda_w1500.jpg' alt=' 25 Most Expensive Adwords Keywords' 540px border='0' /></a></p>
Now you see the most expensive keywords are:

1. Google AdWords: Rate $30.06/Click
2. Hair Transplant: Rate $31.37/Click
3. Banking: Rate $31.43/Click
4. Online Gambling: Rate $32.84/Click
5. Mortgages: Rate $36.76/Click
6. Pest Control: Rate $38.84/Click
7. Termites: Rate $38.88/Click
8. Plumber: Rate $39.19/Click
9. Loans: Rate $40.69/Click
10. Medical Needs: Rate $40.73/Click
11. Business Software: Rate $41.12/Click
12. HVAC: Rate $41.24/Click
13. Timeshare: Rate $42.13/Click
14. Psychic: Rate $43.78/Click
15. Rehab: Rate $46.14/Click
16. Medical Coding Services: Rate $46.84/Click
17. Degree: Rate $47.36/Click
18. Cleanup & Restoration Services: Rate $47.61/Click
19. Cash Services & Payday Loans: Rate $48.18/Click
20. Insurance: Rate $48.41/Click
21. Asset Management: Rate $49.86/Click
22. Lawyer: Rate $54.86/Click
23. Casino: Rate $55.48/Click
24. Bail Bonds: Rate $58.48/Click
25. Business Services: Rate $58.64/Click

So you see these are the 25 Most Expensive Google Keywords of 2025.

Now let`s see the reason why are these keywords so expensive?

1) Lifetime value of Customer or High New customer value

You will find the high CPC rate because of the lifetime value of the potential customer or the high new customer value.

There are niches where the ROI is high, and so does the cost of product and service.

Insurance and Business services are the categories where you will see high CPC and high conversion rates.

Read More: Why Google AdSense Offers Low CPC in Asian Countries

Big businesses can easily invest in highly expensive keywords.

But what if you are running a small business?

Small business owners always focus on optimizing keywords with low CPC to get maximum profit.

Their strategy includes:

• Geotargeting


• Call tracking


• Landing pages and Emotional ads


• Media campaigns

2) Urgent issues that need fast resolution:

You will also find the super expensive keywords for the categories where people are desperate to buy services or products.

For example, termites, rehab, bail bonds etc. are the issues where buyers need fast resolution and can even pay the significant amount.

Read More: Why Keyword Matters?

So not you know about the most expensive Google Adwords keywords of 2025.

Do share how you plan to optimize your keywords? What is the best keyword strategy you use? How do you find the most profitable keywords?

If you still have any question, feel free to ask me via comments.

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Google AdWords Has Stricter Rules for Ticket Resellers

Do you make money selling tickets? Have you ever used Google Adwords to promote your ticket selling business? From now, Google Adwords has changed some rules and implementing new stricter rules on the advertisers who are reselling the event tickets.

Google AdWords Has Stricter Rules for Ticket Resellers: eAskme

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Why new Google Adwords rules for ticket resellers?

The reason why Google is implementing sticker rules for ticket resellers is that ticket resellers try to blind the user about the cost and fees. Reseller also sometimes try to confuse the user so that a common user will not know if he is buying from the direct seller or any third party.

Google wants to make it clear that you should explain if you are associated with an official seller or not.

The 25 Most Expensive Adwords Keywords of 2025

Google wants to increase transparency in ticket reselling business. Google want that you should inform the visitor about the price of the ticket and total cost.

How to be certified ticket seller by Google Adwords?

• If you are the official ticket seller.
• Indicate that you are a secondary party of the reseller.
• Indicate that you are selling tickets for more than the actual value.
• Disclose the original value of the ticket.
• Show the breakdown of cost.

Google AdWords Introduces Dynamic Structured Snippets

How good is this new policy?

This is actually a good policy. It makes sure that no one can play any filthy game in the name of ticket selling business. Things will be more clear to a user. This will make sure that a user will know every detail about the ticket and reseller. This will be a good thing for Adwords only.

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Google Adwords Editor Version 11 : Best New Features

Google Adwords Editor was first launched in 2006. Google has launched the biggest update Google Adwords Editor 11. This new update has added some changes which can make you miss important features of Adwords if you don't know how to use it.

Google Adwords Editor Version 11 : eAskme

Other people are reading : Top Tech Trends of Google

Here we will talk about the best features of Google Adwords Editor Version 11.

Multiple Account Windows Side By Side

If you are a power user and running multiple AdWords campaigns across more than one account then this feature is for you. AdWords Editor 11 allow you to manage multiple accounts side by side. You just need to drag and drop.

You an also use this feature to open multiple component windows of one account at the same time. You just need to select ad groups or campaigns, accounts and click on pop-out icon.

Also See : Killer tips to improve Page Rank of a Website

Advanced Search Features

New Advanced Search Features allow you to perform complex searches with AdWords. You can easily combine multiple criteria. First search one term to use the Search Builder and then add additional criteria.

You can apply filter feature of advance search. This feature allow you to show only edited items, limit search results to new items,  show only items with errors etc.

It also has ‘Save current search as’ option to save your search, that you can perform in future again.

Also See: How to use Keyword Planner

Multiple Selections and Bulk Changes

AdWords Editor 11 allow you to make Multiple Selections and Bulk Changes. This new tool help you to view and paste items into multiple ad-groups. Make Multiple Changes tool easily organizes text into columns and rows. You can easily edit, add and remove items.

These are the new features of Adwords Editor Version 11.

If you do have any question or suggestion, feel free to ask in comments.

 

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