Showing posts with label Google Algorithms. Show all posts
Showing posts with label Google Algorithms. Show all posts

December 01, 2021

Mistakes That Invite Google to Punish Your Blog or Site

If you are a blogger, then you probably understand the importance of ranking high in Google search. Google is the giant search engine, and you do not want to lose your Google search ranking or do something that will invite Google to punish your blogs.
 
No matter you are a newbie or an established blogger when it comes to being professional, there are things that every single blogger should take care of.
 
When working on a blog, it is really necessary to work according to the search engine rules or work according to Google policies.
 
You may have heard about Google updates that Google runs every year to analyze the quality of blogs to make the high-quality content rank higher and low-quality content fall in doom.
 
Mistakes That Invite Google to Punish Your Blog or Site: eAskme
Mistakes That Invite Google to Punish Your Blog or Site: eAskme
 
Other people are reading: Ultimate Tips to Attract More Readers
 
Do you want to lose your Google search ranking?

No.

It means you should read this article carefully to understand the mistakes that invite Google to punish your blog are.

Google can remove your content from Google search results or, in worse cases, ban your site from Google search.

Mistakes That Invite Google to Punish Your Blog or Site:

Mistakes That Invite Google to Punish Your Blog or Site: eAskme

Let`s see what the mistakes you are making that can cause a Google penalty on your blog are.

1) Duplicate content:

If you are a newbie, you may not be aware that duplicate content can cause you DMCA penalty and make Google hit your site hard. Duplicate content is an invitation to Google to punish your blog content.
 
If you are running a blog on Blogger, then Google may completely remove your blog from their platform, and you can do nothing about it, or it can simply downgrade your search ranking.
 
If you have a blog on a self-hosted platform such as WordPress, you may not lose the blog, but you still get penalized for your Google search ranking.

Remember: No content is much better than duplicate content.
 
If you do not know whether your blog has duplicate content, you can check it on copy content checker tools.

2) Keyword Stuffing:

Are you thinking that adding the main keyword multiple times will help you rank higher in Google search?

If yes, then I must say “OMG”.
 
Keywords are important.
 
But, keyword stuffing is the big reason why most of the sites get penalized by Google algorithms. There is no doubt that keyword helps you to attract target reader.
 
But, when you overdo it, you are just inviting Google bots to find out about your evil skills and beat your blog down to the end of the list.
 
Tip: If you want to use the keyword multiple times in your blog, first increase the word count and use LSI keywords to make things natural.
 
You can use keyword density checker tools to analyze the keyword density of your article.

3) Poor or spammy backlink profile:

Now you may ask, what is the poor or spammy backlink profile?

In simple words, if you are getting tons of backlinks from poor quality or think resources, then you are making a big mistake which will lead your blog to a Google penalty.

Are you doing following things just for the sake of backlinks:
  1.  Blog commenting
  2.  Forum posting
  3.  Directory submissions
If you are doing such things that mean, you are showing the true color of your backlink strategy to Google. Once Google will find out, it will make you cry for your mistakes.

I am not saying that you should not comment on blog.

Actually you should, but spam commenting tells your story.

Remember: When commenting on a blog always think about adding value, not just about backlinks.

Also manage the dofollow and nofollow ratio of your backlinks.

There are people who think that only paid links invite penalty.

Let me tell you that any kind of link which is spammy or of no value is enough to invite Google to punish your blog or website.

Here I have: Free Best Online Backlink Checker Tools for you to check your backlink profile.
  • How to improve backlink profile:

  • Use Google disavow tool for spammy backlinks.

  • Ask the webmaster to remove your link

  • Focus on getting links from high quality sites.

  • Only buy backlinks from high quality sites with permanent nature.

4) Hacked or malicious code:

If your blog or site is hacked or you have some malicious code, you will easily fall into the hands of Google algorithm updates.
 
It is your job to keep your website secure.

If you are not sure whether your site has some malicious code or not, then you can check it on Sucuri SiteCheck. It is a Free Website Malware Scanner.

If you are not sure that your site has some malicious code or not, then you can check it on Sucuri . It is a Free Website Malware Scanner.

5) Misusing the anchor text:

Do you think that using the same anchor text everywhere will help to improve your search engine ranking?

If yes, then I say “NO”.

If you are doing so, you tell Google that you are in black hat SEO, and it should punish you.

For God`s sake, stop doing it.

Be genuine and only use the anchor tag, which is necessary. You can use LSI keywords in anchor tags to link the same article multiple times.

6) Too Many Ads:

I know you want to make money blogging, but do you think adding too many ads makes the user click on them.

Hell no.
 
If you are using too many ads, you are forcing the ads on the reader.
 
Stop doing it right now.
 
Only show relevant ads or use Google Adsense Heatmap to plan where you should show ads.
 
Though Google has removed the limit of showing ads per page, the best practice is to offer 3 ads on a page.
 
You can also use affiliate marketing to boost your earning.

7) High Bounce Rate:

How do you find out that your readers are interested in what you are writing or not?

The easiest way is to look at your bounce rate.

A high bounce rate means that readers close your blog too early as they do not find the content relevant or are fed up watching the same thing everywhere.

A high bounce rate tells that you need to work hard to please your readers.

If you cannot make your readers happy, then how can you make Google happy?

Google is all about quality and value.

If you are not delivering it, that means Google doesn`t want you to be in the first place.

I always say that focus more on your readers than SEO.

Bring quality and uniqueness to your content.

8) Blog/Site optimization:

If I visit your site or blog and see that I can’t navigate easily or the website is too slow, do you think I will ever visit your site again?

90% times, I will not.

Why?

Because I don`t have time to waste looking at a highly unmanaged site, that means you are giving me a bad user experience.

When I say bad user experience, that means Google is going to knock the door down and hit your blog harder.

Save your blog from disaster.

Optimize your site not just for SEO but also optimize design, make it responsive and improve site speed.

Here I have something for you that will help you to optimize your blog:
Now you know, what are the 8 mistakes that invite Google to punish your blog?

Also, remember: Don’t be afraid of Google algorithms. Google is your friend, and just don`t cheat him and add value to the user.

Do you have any questions, feel free to ask me via comments.

What do you know about Google algorithms? Has your site ever been penalized by Google? How have you fixed that?

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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October 01, 2018

Algorithms Unseen Force Shaping Lives

If I told you that an algorithm runs your life how would you feel? I know it sounds outrageous,but they are present in almost every digital aspect of our lives. A lot of us are in possession of a smartphone or a laptop. These devices have become an integral part of our lives. For businesses, Google’s algorithms are shaping lives in more ways than one can imagine.

Algorithms Unseen Force Shaping Lives: eAskme
Algorithms Unseen Force Shaping Lives: eAskme
Other people are reading: Google to Punish your blog or website

What is an algorithm?

People come across this word algorithm,but they have zero idea what it is. An algorithm is a list of instructions that can help you solve a problem.

For instance how to tie a tie. An algorithm for this task would be:-
  • Start with the backside.
  • Wide endunder small end on the left back side.
  • Across the small end to the right.
  • Down the loop made at the front.
  • Pull down and tighten.
Algorithms are very crucial in our digital world. They can mostly be associated with Google searches, Facebook pages and other digital platforms. These are the most obvious platform which uses algorithms.

However, before algorithms were associated with Google, they were only used by mathematicians.

A Look at How algorithms Run our Lives:

Here is how search engine algorithm can influence how we interact with the world.

Google:

Almost every person has consulted the google search engine. Whether you are looking for the recipe for a cup of tea or buying online Google is practically running our lives.

It is said that Google is one of the prominent influencers of our lives. So, this begs the question how does the Google algorithm work?

Google was initially known as PageRank(PR), founded in 1990 by Larry Page and Sergey Brin in California. PR was the solution people needed to class pages on the internet.

Google uses a dozen algorithms to handle crucial tasks such as spam and detecting copyright offenses.

Google crawlers determine which website should be displayed at the top of the search engine based on a few aspects. They include:-

Facebook:

In 2024 Facebook has over 2.09 billion monthly active users. The social media giant it uses a more complex algorithm to personalize everyone's Facebook experience.

For instance, the algorithm will construct a feed depending on how much a user will interact with their friends. As long as there is high-frequency interaction the algorithm will show the users friends in the posts.

The feed service collects lists of friends and posts according to your friend list. However, there is a problem with such a system. The algorithms have not been built to distinguish the truth from false.

During the previous US presidential elections, Mark Zuckerberg was hit with a conspiracy. His company came under criticism after it was accused of influencing the poll results. It was said that Facebook was used as a tool to spread misinformation.

However, Zuckerberg had to assure users that all their data was secured. In addition, they added more tools which would help users detect and report misinformation.

If you have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, or Twitter with your friends and family.

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November 28, 2017

Google Page Layout Algorithm Update: Everything You Need to Know

Do you want to save your ass from the dirty hands of Google algorithm?

Well everyone wants to save their precious blogs and content from Google algorithm updates.
In 2012 Google rolled out an algorithm update called, “Google Page Layout update.” Even after many years, people are not aware of it and how it has affected the web search.

Google Page Layout Update: Everything You Need to Know: eAskme
Google Page Layout Update: Everything You Need to Know: eAskme

Other people are reading:  Why You Should Buy Backlinks: Everything You Need to Know

I have been asked by many people even today about Google page layout algorithm update.

So I have decided to share everything that you need to know about Google page layout update.

Google Page Layout Algorithm:

The primary focus of Google is always on improving the user experience and improving the on-page SEO strategies.

In 2012, Google rolled out the page algorithm update to target website with hell lot of ads, especially above the fold. Too many ads are not suitable for user experience as the visitor has to scroll down a lot to reach the main content.

This Google algorithm has hurt the 1% of the total website in Google search database and forced the webmasters to rebuild their sites for an excellent user experience.

Remember: This update has nothing to do with overlay ads or popups.

Above the fold/Page layout Google algorithm update timeline:

Now let's see how this algorithm has made its way to hurt the sites with the poor user experience.

1) Page Layout Algorithm Launched on 19th January 2012:

For the very first time on January 19, 2012, Google has introduced very first-page layout algorithm update. That time it was called, “Above the fold algorithm update” or “Top Heavy algorithm update.” It has made a severe hit on the sites with too many ads above the fold.

2) The new version of Page Layout Algorithm Update launched on 9th October 2012:

On 9th October 2012, Matt cuts have announced on his Twitter about the launch of new version of Google Page layout algorithm update. It has affected 0.7% English queries. 

This update has given a chance to the websites to recover that has hit the previous version of Google page layout update.

3) Google Page Layout Algorithm Refresh on 6th Feb 2014:

This time page layout algorithm was launched to refresh the algorithm and update the Google index.

4) Automated Algorithm:

On November 1, 2016, Google has made it clear that now the algorithm is the automatic part of Google search. It will hurt your site if anytime you will cause poor user experience or have too many ads above the fold.

Google has also cleared that now they have not to wait for a manual update as Google will automatically detect the changes in the webpage.

What happened to the sites Impacted by Google Page Layout Algorithm:

With these four updates, Google has made it clear that it will not tolerate too many ads above the fold. It has affected less than 1% sites.

The good thing is that these updates have forced the webmasters to focus on user experience rather than just populating the site with ads.

Webmasters have changed the site according to the Google policies, and it has benefitted not just the visitor but also the webmaster.

How to recover from page Layout Algorithm update:

When it comes to Google algorithm updates, what hurt the most is that it throws your tested and true strategies out of the window.

There is no doubt that only 1% sites were affected by this update but what if it was your site?

Here I am telling you that how a webmaster can recover from Google Page Layout Update penalty:

Check your blog or website in various device screen resolution to find out what you will see above the fold at different resolutions.

Now just wait for the Google to re-crawl your site.

What was the Impact of Page Layout Algorithm:

With this updates, Google has again clearly stated that the primary focus of search engine giant is to deliver the best quality and user-friendly results at the top.

Officail Google webmaster blog has also talked about this algorithm.

It is the job of a webmaster to look at the above the fold content and manage it according to the various device resolutions. For the mobile design of your blog, you have to work more as on mobile a user has to do more scrolling than a pc or laptop.

Final Words:

There is a thin line between keeping readers engaged with your blog and making it profitable. The Google Page Layout Algorithm has taught us that Google always keeps an eye on what we are doing with the content and above the fold ads. If you also have too many ads above the fold, then it is the time that you should fix it before Google hurt your blog.

If you still have any question, feel free to ask via comments.

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