The Google Discover feature is coming to desktop search. Discover has been the top priority for publishers and marketers to gain organic traffic from mobile devices.
Google is bringing this feature for desktop search also.
Key Takeaways:
- Google Discover is coming to desktop search.
- Google is testing Discover for Desktop with a limited number of users.
- The company announced it at the Google Search Central Live event.
Google’s SEO experts Gianluca Fiorelli and Clara Soteras Acosta shared the screenshots of how the Google Discover for Desktop Search will look.
For the first time, Google has made an official announcement about the launch of Discover for Google desktop search. Yet, the company has not announced the official launch date.
Google is testing the Discover feature for desktop with a limited number of users.
Here is what you must know about Discover for Desktop search.
Google Discover for Desktop:
Google Discover launched on mobile devices. Its purpose is to display posts and videos related to user interests.
Since its launch, it has gained massive attention. SMBs and publishers confirmed the rise of traffic when their posts displayed in Google Discover.
You can check the Discover feature in the Google search app, the Chrome Android app, and Google.com on your smartphone.
Discover considers your usage history to display posts related to your interests. To display posts in the Discover feed, Google uses web, search, and app activity.
Now, Google is bringing Discover to desktop. This way it will start suggesting posts under the Google desktop search.
Discover How to Improve Publisher’s Traffic:
Google Discover is an important source of regular traffic. Many publishers and SMBs confirmed its valuable contribution to their traffic.
52% of publishers set Discover as a top priority. They optimize their posts, titles, and images to display in Discover.
How to Track Discover Traffic?
You can use Google Analytics 4 to track Google Discover traffic.
- Go to Google Analytics 4.
- Go to the page referrer filter and create pubsubnews for Discover traffic.
- Now set up another filter to discover desktop results.
- Track analytics reports to find the impact of Discover traffic or desktop traffic.
Optimize Your Content for Google Discover:
Follow these guidelines to optimize content for Google Discover:
- Content quality
- Image size 1200px or more.
- Trustworthy titles and headlines
- Unique content and storytelling
- Avoid tricky images.
- Share personal stories, niche articles, and lifestyle articles.
Importance of Google Discover for Desktop:
Google wants to cover every device with its content suggestions. Expanding Discover to desktop devices is a step to increase content experience.
Publishers may also try to adopt new strategies to display their content in Google Discover for desktop search.
Conclusion:
Google Discover is an important feature to deliver user-friendly results. For publishers, it also works as another source of consistent traffic. Niche stories, lifestyle topics, and news work better on the Discover feed.
Google is expanding Discover to desktop search to increase its reach. This will also help publishers to gain extra traffic. It also set challenges to get regular traffic.
Stay tuned to know more about Google Discover.
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