Google's John Mueller Explains How to Move to a New Website without SEO Issues

Google is helping you to understand when you should move from an old website to a new website without damaging the SEO. When migrating from an old website to a new website, web admins have many worries, such as SEO issues, user experience, redirection, and updates.

According to John Mullers, you should remove or update old websites before moving to the new website. Use 301 redirects to control search rankings. Also, inform users to keep their user-experience.

During the Ask Googlebot YouTube video, John Muller touches on the very worry of small online business owners or bloggers. Some businesses asked if they could move to a new website and keep the old website.

Here is what Muller has answers!

Google's John Mueller Explains How to Move to a New Website without SEO Issues: eAskme

How to move from an Old Website to a New Website?

John Muller clearly stated that businesses should first remove or update old websites before moving to the new website, as multiple sites with similar information will confuse the users.

Confusing is terrible for business and SEO.

When a business has two similar details on multiple websites, then it will confuse the customer as he will not be able to identify which one is the actual website. Also, it will damage the search rankings. Make sure that your old website is not visible to any user.

To improve SEO performance and user experience, it is necessary to make sure that your old website is no longer operational.

How to smoothly move to a new website?

The best practice is to set redirects from the old website to your new website.

Redirect will help users land on your main website even when they type the old URL in the address bar. This is an easy way to tell the visitor that you have moved your business to a new website.

Also, search engines will transfer SEO signals such as ranking and domain authority to your new domain.

If you do not know how to do it, then ask your web hosting provider or hire a web developer. At least keep the redirect on for one year to make the transition smoother.

Importance of Redirects:

John Muller said that redirection is the only solution to make the transition smoother from an old domain to a new domain.

Here is how it can help your business:

• Redirect will move the user who is typing the old domain to visit the new website.
• Redirects pass SEO value, such as search engine ranking, to the new website.
• Redirects are essential to keep your SEO quality on your new website and improve user experience.

How to Redirect an Old Website to a New Website?

301 redirect is the best solution here. Make sure you are using 301 (permanent redirect). It will pass ranking and link juice to your new domain.

Before moving to a new website, first note down the URLs you want to redirect. You can add them using a .htaccess file or server config files.

WordPress plugins will also help you smoothly redirect your old website to a new one.

When Should You Not Redirect Old Domain?

Google's John Mueller also explained the scenario when you should not use a redirect.

If you can update the old website and publish a notice that your website has moved to a new domain. If you feel it is a complicated process, then just shut down that website.

If you do not follow any of these options, then both your websites will display in the search engine results. But later, search engines will rank your new domain, and your old domain will lose its place.

What to do next?

After transferring your old website to a new website, here are the following steps:

• Use GA4 to track if the redirect works perfectly or not.
• Monitor your search engine ranking.
• Update users with your new website address and email address, and update this information on your social media sites and PR pages.

Conclusion:

Moving from an old website to a new website is a crucial decision. Redirects make the process smoother, but you need to make sure that your pages are correctly redirected. For easy transition, I suggest you use WordPress plugins. It will help you keep your ranking and link juice on the new domain. It is also necessary for user experience.

Follow John Mueller's advice whenever you are going to move your website from an old domain to a new domain.

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Google’s New Email Rules for Bulk Senders

Google is strengthening email policies to ensure security and reduce spam. The new email rules will apply to bulk email senders. Any email sender who is sending 5000 emails in one day must authenticate the messages and allow a subscription option in the email. Google has introduced new policies to fight spam in emails. Stricter bulk email rules will help to reduce the volume of spam emails.

New Rules for Bulk Email Senders:

Google has set new rules for email senders sending 5000 emails to Gmail addresses.

Email senders must use DMARC, SPF, and DKIM to validate the sender and his brand.

Google’s New Email Rules for Bulk Senders: eAskme

 

The one-click unsubscribe option must be in bulk emails. It allows recipients to opt out of email lists.

There is a spam threshold. Email senders must stay lower than that rate.

How to follow the new Email Rules?

It is easy.

• Only send emails using trusted email senders such as Mailchimp or SubStack. Use Mailchimp alternatives if you need them.
• Check email open rate and remove unresponsive subscribers.
• Segment email list to send relevant emails.
• Personalize emails to improve open rate and engagement.
• Add unsubscribe option.

For 5000 subscribers, you must follow these guidelines. Even if you have fewer subscribers, still follow the best email guidelines.

How to Build an Email List?

Build email list to reduce spam.

Your email list-building strategy also helps you reduce spam emails. Always segment email subscribers.

For example, Do not add email subscribers interested in entertainment to the list of business email subscribers.

Email segmentation makes it easy to improve user engagement.

Personalizing emails also improves the open rate. People open email that addresses the user with his name.

Tell the user that he is not responsive in emails and let them know the unsubscribe option to clean your email list.

Conclusion:

Google is trying to reduce email spam. Follow these rules to improve your email list and engagement.

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Google Ads Automatically Creating Ads Assets in 8 Languages

Generative AI powers Google Ads. Now, advertisers can use generative AI features, but Google also knows how to control them. Right now, Google Ads are automatically creating assets in 8 different languages.

Google has announced Google Ads asset conversation in languages other than English. It can help to expand the reach. Right now, Google is testing this feature in the USA and the UK.

Google Ads are getting AI power and creating your ad assets in 8 different languages automatically. The company is expecting a better conversational experience for targeted users. Google is testing how they can use AI to improve Google Ads performance.

With this feature, Google Ads are automatically creating assets to automate the ads.

Google Ads and Automatic Assets Creation:

Google Ads Automatically Creating Ads Assets in 8 Languages: eAskme

Automatically created ad assets sound interesting at first.

Google ads are creating headlines and descriptions for pre-existing ads or landing pages.

Google wants to use AI to empower ads and improve effectiveness. The company is also giving liberty to the advertisers to add or remove any created asset from their ad campaigns.

Now Google Ads Assets creating is supporting the following 8 languages:

1. English
2. Spanish
3. Dutch
4. German
5. French
6. Portuguese
7. Italian
8. Japanese

How to Activate Automatically Created Assets in Google Ads?

You can easily activate automatic asset creating by visiting “Campaign Settings” or look for “Enable automatically created Assets” on Recommendations.

Google will use generative AI to match your automatically created ad assets with user search queries.

Google Ads Automatic Assets Creating Available in Beta:

Right now, generative AI ad creating is under testing. Google is testing this feature in the USA and UK to understand how LLMs can help create the conversational experience.

Google is creating a natural language conversational experience for advertisers to generate ad campaigns using generative AI features. You can create ad campaigns with images, headlines, and keywords.
This feature is under testing. Its beta version is being tested in the USA and UK for English advertisers only.

Google is collecting feedback to improve the Generative AI features in Google ads for advertisers.

Google and Generative AI:

Generative AI is becoming a part of every online business, such as Opera AI, Mozilla AI, Snapchat My AI, Meta, Microsoft, Photoshop, etc.

Google is also utilizing generative AI power to improve Google ads performance and revenue.

The company is interested in creating a conversational experience for advertisers. With this feature, advertisers can easily create and manage their ad campaigns.

Conclusion:

Google is known for testing and improving technologies for advertisers and targeted users.

Google’s AI-powered tools will continue to grow and help advertisers improve ad targeting.

It will also help Google to increase ad revenue. With a streamlined ad creation process, more advertisers and more ads will become part of Google Ads.

Still have any question, do share via comments.

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Google Pagespeed Insights Lighthouse 11 Update: What is There for You?

Google has launched an update for speed inside; this time, it is updating Lighthouse 11 with new features.

Google Pagespeed Insights Lighthouse 11 is the latest update of the newest version of the Google Lighthouse.

You can check your website speed, fix buzzes, and get a score.

What is Google Pagespeed Insights Lighthouse 11?

Google Pagespeed Insights Lighthouse 11 Update: eAskme

Google Lighthouse is a free-to-use tool to measure your website performance issues and find ways to fix them.

It is a free tool that anyone can use. All you need is to type your website URL or webpage URL and hit Enter to get a Google page speed insights report with the core web vital scores.

Google page speed insights lighthouse 11 update launched on August 28, 2023.

It is available for every user who wants to test his website.

What has changed in Lighthouse 11 or Google Pagespeed Insights?

Here are the updates and changes that you can find out;

• Updated accessibility audits.
• Updated best practices score.
• Fixed a bug related to Largest Contentful Paint.
• Updated INP or interaction to Next Paint reports.
• Fix many bugs to improve reports.

Updated interaction to next paint (INP) report:

Google has introduced the Interaction to Next Paint metric to improve the interactivity of the webpages.

The search engine giant has also said the INP report will become official in March 2024.

Now, Google has also removed the INP metric from the experimental stage.

The recent change in Lighthouse 11 displays that Google is serious about the INP metric.

Bug fixed in Largest Contentful Paint (LCP):

A bug was reported with the launch of Lighthouse 10.2.0. In Lighthouse 11, this bug is fixed.

13 new accessibility audits:

• td-has-header
• table-fake-caption
• table–duplicate-name
• skip-link
• select-name
• link-in-text-block
• label-content-name-mismatch
• input-button-name
• image-redundant-alt
• html-xml-lang-mismatch
• aria-text
• aria-dialog-name
• aria-allowed-role

Conclusion:

Google Lighthouse 11 is an essential and official update for Google Pagespeed Insights. You will get a better report to check your website performance and when your bugs are fixed.

Check your website performance with Google Lighthouse 11 and fix issues to make it user-friendly. It is also essential for the overall SEO of your website.

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Google Upgraded Desktop Google Search Design: Must Know This!

Google has started displaying site names, favicons, and logos of websites in Google searches.
Google updated the desktop search design in March 2023.

With this change, you can easily identify ads and organic search results in Google search.
You can now also see each ad's “Sponsored” label in Google search results.

Google Upgraded Desktop Google Search Design: eAskme

 

We already noticed these changes a few days ago, but on 9th March 2023, Google officially released a tweet that a new design is now available for users worldwide.

What is the New Google Search Desktop Design?

You will see favicons and site names in the new Google search design. If you are not using a favicon, then Google search results display a globe sign as a favicon.

This update is the next step to what you have seen in Google mobile search design.

With this change, Google expects to improve user experience by clearly marking the organic results and the ads.

You can use the site name in Google desktop search to let the user know which pages are associated with your website.

Google will automatically adjust the shape and size of the favicon to make it visible to the users.
The New Google search design is visible to all search results, including ads.

How Google is labeling ads?

Rather then only displays a “Sponsored” label on the ad section; Google tags each ad with a “sponsored label.”

Users can easily know where the sponsored ads end and where organic results are displayed.

By distinguishing ads from organic search, Google ensures that only interesting people will click on ads. This will also reduce the chance of mistakes in ad clicks.

You can also see the “Sponsored” label in mobile search ads.

How to Add Your Site Name to Google Search?

Google will automatically pick your site name based on the search results and content preferences.
You cannot manually change your site name in search results.

But you can use structured data to tell Google the exact name of your website.

Ensure your site name is different from the page title links. URL should be unique.

Google will use your site name to display the best result to the visitor.

Conclusion:

Google is known for testing and updating its system to make it more user-friendly. The new Google search design is the next step to improving user experience.

Now you will visually find the difference between each ad and organic result in Google search.
With an accurate site name, your organic result will have targeted traffic.

New updates also push you to use structured data to help Google find the relevancy of the page and site name.

Still have any question, do share via comments.

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Google has Launched Passkey Support on Android and Chrome

Google is now making it possible to replace passwords with passkeys on chrome browsers and android devices.

It is an essential update as the new passkey feature will help users sign into their accounts without using the password.

Google is launching a Passkey update for Chrome Canary and Google Play Services Beta members.

Google has Launched Passkey Support on Android and Chrome: eAskme

If everything goes according to Google’s expectations, Passkey functionality will be rolled out to users worldwide.

Google Passkey support is in the Beta version and offers the following features:

• Developers can build a passkey using Chrome with the help of WebAuthn API.
• Users can create a passkey on Android devices.
  

Google Passkey offer Better User Experience and Security:

Google passkeys allow auto-fill password but only when it is unblocked by using bio-metric data such as Pin, Pattern, fingerprints, or facial recognition.

Passkey is the next step to ensure security and eliminate traditional security methods like OTP, SMS, etc.

According to Google, Passkey will replace the need for second-factor authentication.

To create a passkey, you must first confirm that you want to generate a passkey and authenticate your sign-in method. You can manage passkeys with Google password manager.

Brand Are working on Passkey Standards:

Brands like Google, Microsoft, Apple, etc., are working together to ensure worldwide support for passkeys/

Google will Launch Android-native API:

Google will launch Android-native API to ensure that apps work seamlessly with passkeys.

With Native API, users can choose if they want to use passwords or passkeys.

Conclusion:

Google is trying to upgrade apps' user security by enabling passkeys.

It is good to know that brands are seriously thinking about user security.

Do you prefer using password or passkey?

Do share your thoughts with us.

Stay tuned with us for more Google and other updates.

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Google has Updated Issue Categorization in Search Console

Google has introduced an issue classification system in Search Console.

Google has successfully updated the Search Console with item classification. Now search console will show issues, pages, and item classification.

Migration completed on 15th August 2022.

Google has Updated Issue Categorization in Search Console.: eAskme

Google worked for months to ensure that search console users pay attention to issues.

Now, You will not see group URLs in Google Search Console.

Earlier, the Google search console was showing three URL classifications such as:

• Valid
• Warning
• Error.

Now you will only see Two URL classifications such as:

• Valid
• Invalid

In Google Search Console, Valid means your content has some critical issue, and valid means your content does not have any issue.

Google has explained how this migration will impact reports.

Google Search Console Reports Update:

Google Search Console displays errors, warnings and good status using icons and colors rather than text.

We completed the migration. Read more about all the changes related to Search Console's updated issue categorization, including new changes to the Coverage (Page indexing) report https://t.co/m2CakCmVoe https://t.co/FWHxLcoNfl

— Google Search Central (@googlesearchc) August 15, 2022

 

You will see the following updates in individual Search Console reports:

AMP report:

In the first table, you will see the pages with critical issues.

In the second table, you will see pages with non-critical issues.

You can view good Amp pages when you click on "View data about valid AMP pages."

Coverage:

You will see both "valid with Warning" and "valid" pages in Indexed status.

In the Not Indexed status, you will find excluded and Error URLs.

You can view complete data in the form of charts and tables.

Core Web Vitals:

In Core Web Vitals, you will see pages with the need for Improvement and Good Pages.

Click "View data about usable pages" to view pages with good core web vitals.

Mobile Usability:

You will see Usable and Not usable.

You can easily find pages that have issues with mobile usability. Click on "View data about usable pages" to access usable data.

Rich Result Reports:

You will see two tables displaying pages with critical issues and non-critical issues.

Click on "View data about valid items" to view usable items.

URL Inspection tool:

You will see the following:

URL is on Google:

It means that URLs do not have critical errors.

URL is on Google but has issues:

It means the URL has a critical error that can affect your page's presence on Google.

URL is not on Google:

You will find pages with errors that are not indexed on Google, such as 404 or blocked by non-index.

Conclusion:

Google has only updated how they are displaying reports to you. 

You will not find any change in the reported data.

What do you think about the Google Search Console update?

Have you ever used Google Search Console?

Do share your thoughts with us.

Stay tuned with us for more Google Search Console and other search updates.

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Mistakes That Invite Google to Punish Your Blog or Site

If you are a blogger, then you probably understand the importance of ranking high in Google search. Google is the giant search engine, and you do not want to lose your Google search ranking or do something that will invite Google to punish your blogs.
 

No matter you are a newbie or an established blogger when it comes to being professional, there are things that every single blogger should take care of.
 

When working on a blog, it is really necessary to work according to the search engine rules or work according to Google policies.
 

You may have heard about Google updates that Google runs every year to analyze the quality of blogs to make the high-quality content rank higher and low-quality content fall in doom.

 

Mistakes That Invite Google to Punish Your Blog or Site: eAskme

 

Other people are reading: Ultimate Tips to Attract More Readers
 

Do you want to lose your Google search ranking?

No.

It means you should read this article carefully to understand the mistakes that invite Google to punish your blog are.

Google can remove your content from Google search results or, in worse cases, ban your site from Google search.

Mistakes That Invite Google to Punish Your Blog or Site:

Let`s see what the mistakes you are making that can cause a Google penalty on your blog are.

1) Duplicate content:

If you are a newbie, you may not be aware that duplicate content can cause you DMCA penalty and make Google hit your site hard. Duplicate content is an invitation to Google to punish your blog content.

 

If you are running a blog on Blogger, then Google may completely remove your blog from their platform, and you can do nothing about it, or it can simply downgrade your search ranking.
 

If you have a blog on a self-hosted platform such as WordPress, you may not lose the blog, but you still get penalized for your Google search ranking.

Remember: No content is much better than duplicate content.
 

If you do not know whether your blog has duplicate content, you can check it on copy content checker tools.

2) Keyword Stuffing:

Are you thinking that adding the main keyword multiple times will help you rank higher in Google search?

If yes, then I must say “OMG”.
 
Keywords are important.
 
But, keyword stuffing is the big reason why most of the sites get penalized by Google algorithms. There is no doubt that keyword helps you to attract target reader.
 
But, when you overdo it, you are just inviting Google bots to find out about your evil skills and beat your blog down to the end of the list.
 
Tip: If you want to use the keyword multiple times in your blog, first increase the word count and use LSI keywords to make things natural.
 
You can use keyword density checker tools to analyze the keyword density of your article.

3) Poor or spammy backlink profile:

Now you may ask, what is the poor or spammy backlink profile?

In simple words, if you are getting tons of backlinks from poor quality or think resources, then you are making a big mistake which will lead your blog to a Google penalty.

Are you doing following things just for the sake of backlinks:

1.  Blog commenting
2.  Forum posting
3.  Directory submissions

If you are doing such things that mean, you are showing the true color of your backlink strategy to Google. Once Google will find out, it will make you cry for your mistakes.

I am not saying that you should not comment on blog.

Actually you should, but spam commenting tells your story.

Remember: When commenting on a blog always think about adding value, not just about backlinks.

Also manage the dofollow and nofollow ratio of your backlinks.

There are people who think that only paid links invite penalty.

Let me tell you that any kind of link which is spammy or of no value is enough to invite Google to punish your blog or website.

Here I have: Free Best Online Backlink Checker Tools for you to check your backlink profile.

• How to improve backlink profile:


• Use Google disavow tool for spammy backlinks.


• Ask the webmaster to remove your link


• Focus on getting links from high quality sites.


• Only buy backlinks from high quality sites with permanent nature.

4) Hacked or malicious code:

If your blog or site is hacked or you have some malicious code, you will easily fall into the hands of Google algorithm updates.
 

It is your job to keep your website secure.

If you are not sure whether your site has some malicious code or not, then you can check it on Sucuri SiteCheck. It is a Free Website Malware Scanner.

If you are not sure that your site has some malicious code or not, then you can check it on Sucuri . It is a Free Website Malware Scanner.

5) Misusing the anchor text:

Do you think that using the same anchor text everywhere will help to improve your search engine ranking?

If yes, then I say “NO”.

If you are doing so, you tell Google that you are in black hat SEO, and it should punish you.

For God`s sake, stop doing it.

Be genuine and only use the anchor tag, which is necessary. You can use LSI keywords in anchor tags to link the same article multiple times.

6) Too Many Ads:

I know you want to make money blogging, but do you think adding too many ads makes the user click on them.

Hell no.
 
If you are using too many ads, you are forcing the ads on the reader.
 
Stop doing it right now.
 
Only show relevant ads or use Google Adsense Heatmap to plan where you should show ads.
 
Though Google has removed the limit of showing ads per page, the best practice is to offer 3 ads on a page.
 
You can also use affiliate marketing to boost your earning.

7) High Bounce Rate:

How do you find out that your readers are interested in what you are writing or not?

The easiest way is to look at your bounce rate.

A high bounce rate means that readers close your blog too early as they do not find the content relevant or are fed up watching the same thing everywhere.

A high bounce rate tells that you need to work hard to please your readers.

If you cannot make your readers happy, then how can you make Google happy?

Google is all about quality and value.

If you are not delivering it, that means Google doesn`t want you to be in the first place.

I always say that focus more on your readers than SEO.

Bring quality and uniqueness to your content.

8) Blog/Site optimization:

If I visit your site or blog and see that I can’t navigate easily or the website is too slow, do you think I will ever visit your site again?

90% times, I will not.

Why?

Because I don`t have time to waste looking at a highly unmanaged site, that means you are giving me a bad user experience.

When I say bad user experience, that means Google is going to knock the door down and hit your blog harder.

Save your blog from disaster.

Optimize your site not just for SEO but also optimize design, make it responsive and improve site speed.

Here I have something for you that will help you to optimize your blog:

• Websites to Check Site Loading Time


• SEO Checklist for Every Blogger


• Best Premium WordPress Themes Club


• Recover from Google Panda Effect

Now you know, what are the 8 mistakes that invite Google to punish your blog?

Also, remember: Don’t be afraid of Google algorithms. Google is your friend, and just don`t cheat him and add value to the user.

Do you have any questions, feel free to ask me via comments.

What do you know about Google algorithms? Has your site ever been penalized by Google? How have you fixed that?

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Google Mobile-First Indexing Update: There is no set date!

Google is keeping the mobile-first index timeline open.

Search engine giant working for years on mobile-first indexing technology. Earlier, Google has decided March 2021 as the last time for 100% mobile-first indexing.

Now, Google has removed this deadline, and there is no last date for a complete switchover.

Google Mobile-First Indexing Update: There is no set date!: eAskme

Google has canceled the mobile-first index deadline hoping that remaining websites will take time to shift their site to a mobile-friendly version.

Google Mobile-First Index:

Mobile-First Index update is targeting mobile-friendly websites. These pages will rank better in mobile searches.

Google has moved the mobile-first index last date to ensure that more websites will join the mobile-first index.

Google wants to move search ranking and indexing to a mobile-friendly version of the website.

It means that Google will no longer use the desktop version to index and rank in search results in the future.

Google is keeping the last date open.

Google has canceled Date for Mobile-First Index:

March 2021 was the last date to move the site from desktop to mobile-first version.

But, Google has announced that there are sites that are taking time to make the shift.

So they have decided to cancel the launch date of 100% mobile-first index.

Google Site Indexing: What is changing?

Even though Google has removed the last date to shift the site to 100% mobile index version, webmasters and SEO claim that Google indexing has dropped in the past few months.

The search community is finding it difficult to index regular content in Google search.

People are worried that Google is indexing less content.

Bing has also made a major change to indexing and ranking by introducing IndexNow.

Conclusion:

A recent post from Google shows that the company has postponed the final date to launch 100% mobile-first indexing.

It means that Google is not moving to mobile-first indexing as soon as they have planned.

Google has not disclosed the data or number of the sites still in progress to develop a mobile-friendly face.

But, surely, there are a considerable number of sites that have made Google postpone their plan.

If you find this article interesting, don’t forget to share it with your friends and family.

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Why Google Replaces Page Titles?

Google Page Title update has started changing the page titles in search results. Google has shared information explaining why it replaces titles and what is page title update is all about.

Google Page Title update rolled out in August 2021, and it has replaced 20% of titles in SERP results.

Why Google Replaces Page Titles?: eAskme

But, now Google has made certain improvements to the page update system to generate user-friendly page titles.

What You Should Know More about Google Page Title Update:

Original Titles:

Google uses original titles quite often by refining the page title update.

87% of the time, we see the original title in SERP.

Why is Google Not Using Original Titles Always?

Google is replacing some titles in SERP. In most cases title changes when it does not describe the page content in the best way.

Google Page Title update is detecting:

Half-empty titles:

The title that only displays the site name is half-empty, and Google adds more information.

Obsolete Titles:

If titles stay the same forever, but content keeps changing, it is called an Obsolete title. Even if you only change the year or just a single word, it becomes an Obsolete title.

Inaccurate Titles:

Titles that do not display what the page is about are known as inaccurate titles.

Micro-Boilerplate titles:

It is a Boilerplate title within the part of the page.

What does Google say?

Google search central tells webmasters to refine page tiles to display the original title in SERP.

It is always good to write creative and attractive titles, and you can use these tools to create awesome titles.

Conclusion:

Google updates are there to make the SERP user-friendly.

Webmasters must focus on Page title optimization.

Stay tuned with us to for more updates.

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Google’s New Best Practices For Writing Page Titles

Google explains the best practices to write page titles and post descriptions.

In a new document, Google has published best practices for writing page titles and descriptions. And, everyone follows what Google says.

The new title and description writing tips explain how users can stop Google from replacing titles in search results.

Google’s New Best Practices For Writing Page Titles: eAskme

 

Google page title update has changed the way Google treats titles in SERP. Now, Google is replacing links in search results to make them discoverable.

Only 20% of the page titles are being replaced. Yet, it has caused massive confusion among web admins and SEOs.

In Google’s advanced SEO document of Google Search Central, the search giant has described the best practices for writing page titles and descriptions.

Google has also addressed the common issues when replacing titles.

And, today you will know everything about how Google wants you to use work on titles.

Google’s best practices to Write title Links:

The title link is the title that takes the user from the result to the landing page.

Earlier “Title links” were known as “meta-Titles.”

You can use the <title> element to writing the best link copy for the search result.

Here are Google’s best practices for title writing?

• Write a title for each page on your website.
• Write unique titles for each page.
• Write concise titles.
• Write descriptive titles.
• Don’t repeat text in titles.
• Title branding.

Follow these title writing practices to avoid Google from replacing your title.

How Google Create Title Links?

Title links in SERP change according to the relevance and content on the web.

Google’s focus is to display user-friendly titles.

Google uses the following sources to generate title links:

• Text in <title> element.
• Visuals and headlines.
• Heading elements like <h1>
• Large and prominent treatments.
• Other relevant text.
• Anchor text
• Text within links.

If you still have any question, feel free to ask me via comments.

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Google New Spam Algorithm Update Released [Explained]

Google has launched a spam-related algorithm update on 23rd June 2021.

Danny Sullivan from Google has confirmed the rollout of a new algorithm to fight spam in search results.

Next week, Google will launch another spam-related update.

Google New Spam Algorithm update explained: eAskme

Other people are at: Google Page Layout Algorithm Update: Everything You Need to Know

Though, Google has not shared everything about this new update. Yet, we know that this update will help Google to clean spam from SERP.

If your website follows Google Webmaster’s guidelines, then you need not worry.

Google punishes low-quality sites for spreading spam content and misusing user information.

Google Spam update will also target phishing sites and malicious sites that try to outrank quality sites.

It is also said that an unsecure site also spread spam.

Hacked spam attacks are rampant.

If your site ranking drops suddenly during this week or the next, then you should check your website security.

Spam updates will demote the website or remove the spammy site from the Google index.

Google is already offering 99% spam-free search results.

Sullivan has shared the post that states what Google has done to fight spam.

Search engine giant has blocked more than 25 billion spammy pages from indexing.

We can expect more about the Spam update in Google’s annual spam-fighting report.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Google Core Web Vitals are the Ranking Signals

Google has announced that the Core Web Vitals will become ranking signals starting May 2021.

A recent Google Webmaster tweet shows that the page experience factors will become the Google search ranking signals in May 2021. This way, Google will combine UX-rated signals and Core Web Vitals for search ranking.

Google Core Web Vitals will Become Ranking Signals in May 2021: eAskme

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The page experience signals will include;

• HTTPS Security


• Intrusive interstitial guidelines


• Mobile Friendliness/responsive


• Safe Browsing

Core web vitals are already part of serious bloggers and SEO marketer's strategies.

With the help of Core Web Vitals, one can measure user experience with visual stability, speed, and responsiveness.

According to google Pagespeed, the following are the Core Web Vitals:

• Largest Contentful Paint (LCP)


• First Input Delay (FID)


• Cumulative Layout Shift (CLS)

What is the Largest Contentful paint:

According to the load speed, the largest Contentful Paint rate the page with Good, Need Improvement, and Poor score. The best Largest Content Paint is 2.5 seconds or less.

What is First Input Delay:

FID or First Input Delay shows the time the page takes to become interactive. The best First Input Delay is less than 100 ms.

What is Cumulative Layout Shift:

The cumulative Layout shift is the unexpected layout shift. It should be less than 0.1.

The Core Web Vitals shows how users feel when the interact with your blog post or webpage. These help search engines to understand how they can enforce the user experience metrics and algorithms.

Core web visuals can change and adapt to new trends year after year. These will help the websites or logs to meet user expectations.

New Labels in Google Search Results:

Google can introduce new labels in search results to display the website's interactivity or user experience score or web page.

Google has been working on different visual indicators to find the pages that meet tha best user experience criteria.

SEO communities are expecting an update to test these labels. If the test result is right, this update will launch with the page experience update in May 2021.

A study shows that only 15% of websites are optimized to meet the Core Web Vital score. There will be a significant hit for websites that are not optimized or qualify for the label.

Bloggers and webmasters are now working to optimize their blog or business websites to meet the Core Web Vitals criteria. Google report shows a 70% improvement in user engagement if you optimize the website according to Page Speed Insight and Lighthouse metrics.

Webmasters and Bloggers are also using the Google Search Console Core Web Vitals report to find Improvement areas.

Google use these factors to measure Core Web vitals;

• Search Console


• PageSpeed Insights


• Lighthouse


• Chrome DevTools


• Chrome UX Report


• Web Vitals Extension

Google suggests the AMP as the best solution to optimize your blog or website according to the page experience signals to meet core web vitals score.

Non-AMP Content & Top Stories Carousel:

Google has also announced that starting from May 2021, Non-AMP pages will also become eligible to rank in top stories.

Both google page experience ranking signals update and non-amp page update will roll out at the same time.

Any blog post or webpage that meet the Google News content policies will become eligible to rank in the Top stories carousel. Google prioritizes content based on user experience.

Google will keep supporting AMP pages in Google search results.

Conclusion:

2021 is going to an exciting and challenging year for SEOs, bloggers, and marketers.

Stay tuned to be the first to get the latest information about Google Updates and more...

What do you think? Do you have any questions or suggestions?

Share via comments.

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Algorithms Unseen Force Shaping Lives

If I told you that an algorithm runs your life how would you feel? I know it sounds outrageous,but they are present in almost every digital aspect of our lives. A lot of us are in possession of a smartphone or a laptop. These devices have become an integral part of our lives. For businesses, Google’s algorithms are shaping lives in more ways than one can imagine.

Algorithms Unseen Force Shaping Lives: eAskme

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What is an algorithm?

People come across this word algorithm,but they have zero idea what it is. An algorithm is a list of instructions that can help you solve a problem.

For instance how to tie a tie. An algorithm for this task would be:-

• Start with the backside.
• Wide endunder small end on the left back side.
• Across the small end to the right.
• Down the loop made at the front.
• Pull down and tighten.

Algorithms are very crucial in our digital world. They can mostly be associated with Google searches, Facebook pages and other digital platforms. These are the most obvious platform which uses algorithms.

However, before algorithms were associated with Google, they were only used by mathematicians.

A Look at How algorithms Run our Lives:

Here is how search engine algorithm can influence how we interact with the world.

Google:

Almost every person has consulted the google search engine. Whether you are looking for the recipe for a cup of tea or buying online Google is practically running our lives.

It is said that Google is one of the prominent influencers of our lives. So, this begs the question how does the Google algorithm work?

Google was initially known as PageRank(PR), founded in 1990 by Larry Page and Sergey Brin in California. PR was the solution people needed to class pages on the internet.

Google uses a dozen algorithms to handle crucial tasks such as spam and detecting copyright offenses.

Google crawlers determine which website should be displayed at the top of the search engine based on a few aspects. They include:-

• Keyword density
• Calculated interlinks.
• Value of the website.

Facebook:

In 2024 Facebook has over 2.09 billion monthly active users. The social media giant it uses a more complex algorithm to personalize everyone's Facebook experience.

For instance, the algorithm will construct a feed depending on how much a user will interact with their friends. As long as there is high-frequency interaction the algorithm will show the users friends in the posts.

The feed service collects lists of friends and posts according to your friend list. However, there is a problem with such a system. The algorithms have not been built to distinguish the truth from false.

During the previous US presidential elections, Mark Zuckerberg was hit with a conspiracy. His company came under criticism after it was accused of influencing the poll results. It was said that Facebook was used as a tool to spread misinformation.

However, Zuckerberg had to assure users that all their data was secured. In addition, they added more tools which would help users detect and report misinformation.

If you have any question, feel free to ask me via comments.

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Google Page Layout Algorithm Update: Everything You Need to Know

Do you want to save your ass from the dirty hands of Google algorithm?

Well everyone wants to save their precious blogs and content from Google algorithm updates.
In 2012 Google rolled out an algorithm update called, “Google Page Layout update.” Even after many years, people are not aware of it and how it has affected the web search.

Google Page Layout Update: Everything You Need to Know: eAskme

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I have been asked by many people even today about Google page layout algorithm update.

So I have decided to share everything that you need to know about Google page layout update.

Google Page Layout Algorithm:

The primary focus of Google is always on improving the user experience and improving the on-page SEO strategies.

In 2012, Google rolled out the page algorithm update to target website with hell lot of ads, especially above the fold. Too many ads are not suitable for user experience as the visitor has to scroll down a lot to reach the main content.

This Google algorithm has hurt the 1% of the total website in Google search database and forced the webmasters to rebuild their sites for an excellent user experience.

Remember: This update has nothing to do with overlay ads or popups.

Above the fold/Page layout Google algorithm update timeline:

Now let's see how this algorithm has made its way to hurt the sites with the poor user experience.

1) Page Layout Algorithm Launched on 19th January 2012:

For the very first time on January 19, 2012, Google has introduced very first-page layout algorithm update. That time it was called, “Above the fold algorithm update” or “Top Heavy algorithm update.” It has made a severe hit on the sites with too many ads above the fold.

2) The new version of Page Layout Algorithm Update launched on 9th October 2012:

On 9th October 2012, Matt cuts have announced on his Twitter about the launch of new version of Google Page layout algorithm update. It has affected 0.7% English queries. 

This update has given a chance to the websites to recover that has hit the previous version of Google page layout update.

3) Google Page Layout Algorithm Refresh on 6th Feb 2014:

This time page layout algorithm was launched to refresh the algorithm and update the Google index.

4) Automated Algorithm:

On November 1, 2016, Google has made it clear that now the algorithm is the automatic part of Google search. It will hurt your site if anytime you will cause poor user experience or have too many ads above the fold.

Google has also cleared that now they have not to wait for a manual update as Google will automatically detect the changes in the webpage.

What happened to the sites Impacted by Google Page Layout Algorithm:

With these four updates, Google has made it clear that it will not tolerate too many ads above the fold. It has affected less than 1% sites.

The good thing is that these updates have forced the webmasters to focus on user experience rather than just populating the site with ads.

Webmasters have changed the site according to the Google policies, and it has benefitted not just the visitor but also the webmaster.

How to recover from page Layout Algorithm update:

When it comes to Google algorithm updates, what hurt the most is that it throws your tested and true strategies out of the window.

There is no doubt that only 1% sites were affected by this update but what if it was your site?

Here I am telling you that how a webmaster can recover from Google Page Layout Update penalty:

Check your blog or website in various device screen resolution to find out what you will see above the fold at different resolutions.

Now just wait for the Google to re-crawl your site.

What was the Impact of Page Layout Algorithm:

With this updates, Google has again clearly stated that the primary focus of search engine giant is to deliver the best quality and user-friendly results at the top.

Officail Google webmaster blog has also talked about this algorithm.

It is the job of a webmaster to look at the above the fold content and manage it according to the various device resolutions. For the mobile design of your blog, you have to work more as on mobile a user has to do more scrolling than a pc or laptop.

Final Words:

There is a thin line between keeping readers engaged with your blog and making it profitable. The Google Page Layout Algorithm has taught us that Google always keeps an eye on what we are doing with the content and above the fold ads. If you also have too many ads above the fold, then it is the time that you should fix it before Google hurt your blog.

If you still have any question, feel free to ask via comments.

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