YouTube Marketing Guide: How to Grow Your Brand?

YouTube marketing is a must to grow your brand on the second most visited social media platform.

YouTube is the most popular video-sharing platform. It is not only for content creators and users but also businesses and brands.

Almost every small-mid-large business wants to grow its influence with the help of YouTube videos.

And, this is where you need to understand YouTube marketing, its importance, how it works, and how to make it effective.

Today, I am sharing everything in this YouTube marketing guide.

YouTube Marketing Guide: eAskme

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YouTube Marketing:

YouTube marketing is the combination of strategies and processes to grow your business on the biggest video-sharing platform. You can promote your brand name, services, or products with the help of YouTube videos.

To grow your brand presence on YouTube, it is a must to understand the video creation, target audience, and revenue streams.

To be successful on YouTube, you need:

• High-quality videos
• Understand target audience

Your storytelling is one of the most important aspects of successful YouTube videos.

Focus on organic YouTube marketing to grow your channel without using ads.

YouTube is the platform where 500 hours of content is uploaded every minute. The stats show that YouTube is a competitive platform.

You must understand the different types of YouTube organic videos to appeal to your audience as well as target new audiences.

Here are the different types of organic videos:

1. YouTube videos, stories, and shorts.
2. Explainer videos
3. How to videos
4. Brand stories
5. Interview of experts
6. Influencer marketing videos
7. Video of Industry leaders
8. Organizational stories
9. Customer stories
10. Case studies
11. Product demonstrations
12. Unboxing videos
13. Educational or training videos
14. Livestreaming

Now, you know the different types of organic YouTube videos.

It is the time to learn how to use paid ads to promote your videos and channel.

YouTube Paid Ads Video Marketing:

YouTube ads are an easy way to grow your audience on YouTube.

YouTube ads help you:

• Increase the number of subscribers.
• Increase views and engagement.

Based on your goals and objectives, you can choose YouTube ads.

Use Google ads to create ads for your YouTube channel. Use different ad formats to test and run ad campaigns. These ads will grow your channel according to the target audience.

Here are the best YouTube ad formats to achieve your goals:

Brand awareness:

Here are the 3 types of ads that you should use to spread brand awareness:

• Bumper ads: These are the non-skippable 6-second ads. Use them to deliver a compelling message.
• In-Stream non-skippable ads: Use this ad format only when you have the whole story to tell.
• Masthead ads: Display your ad on your home feed on multiple devices such as smartphones, smart TVs, and desktops.

Engagement:

Two types of YouTube ads are best to increase user engagement:

• In-stream skippable ads: These ads can be displayed anywhere during the video. User has the option to skip these ads after 5 seconds.
• BrandConnect: It is a YouTube ads feature that allows brands to run branded content ads in the USA, UK, and Canada.

Call-to-Action:

There are two types of ads that make users act:

• In-feed YouTube Video Ads: These ads are displayed on the YouTube feed, Gmail, and Discover feed.
• Video action ads: These are skippable ads.

How to Use YouTube to Market Your Brand?

Marketers can use YouTube to reach their marketing goals.

Here are the 5 types of YouTube videos to market your business or brand.

How-to Videos or Explained Videos:

How-to or explainer videos help the audience to understand how to do things and what the benefits are. Such videos display the expertise of the content creator and build trust.

The audience loves to follow practical solutions from industry experts.

Here are the most popular examples of How to or Explainer videos:

• 15.6 million views on Lancôme USA’s How To Apply Lash Idôle Mascara
• 60 million views on Samsung’s How To Take Screenshots With A ‘Palm Swipe’ On Your Samsung Smartphone, video
• 91 million views on Google’s A (Home) Movie About How Google Search Works, video

Brand Stories:

Brand’s success stories inspire customers to follow the brand on social media platforms like YouTube. It is a must to create a compelling and emotional brand story to engage with the audience.

Here are the examples of successful branded story marketing campaign videos:

• 62.5 million views on Clash of Clan’s Lost & Crowned video
• 12 million views on Hyundai’s Hyundai x BTS I Hydrogen Documentary video
• 2.8 million views on Patagonia’s The Fight For America’s Public Lands video

Social Media Videos:

Social media videos are one of the most popular YouTube marketing strategies.

Here are the examples of successful social media video YouTube marketing campaigns:

• Dove India’s #ShowUS,
• Gillette’s We Believe: The Best Men Can Be
• BuzFeed’s Dear Kitten

Testimonials:

Customer testimonials play an important role in building trust. Testimonials work as trust and credibility factors.

Examples of successful customer testimonial-based YouTube marketing campaigns:

• 3.9 million views on AmeriSave Mortgage’s Christine’s Refinance
• 8.5 million views on Amazon’s New Republic
• 22 million views on Shopify’s Maye-Williams Active

Influencer Interview Videos:

Influencer marketing is a popular YouTube marketing strategy. You interview influencers on Your YouTube channel to target a wider audience.

Successful examples of influencer interview-based YouTube marketing campaigns:

• Nike’s You Can’t Stop Us
• 34.5 million views on Luxe Collective’s Stopping People On The BUSIEST Street In Europe To Ask 1 Question

Benefits of YouTube Marketing:

YouTube marketing helps you grow your business with the help of videos. Here are the benefits of YouTube marketing.

Target Global Audience:

YouTube has 2 billion active logged-in users. It is the largest video-sharing platform. Viewers spend billions of hours every month watching YouTube videos.

It represents the perfect opportunity to target users in 100+ countries and 80+ languages. You can run YouTube video marketing ads in multiple languages.

Target Potential Customer:

YouTube is the biggest video platform in the world. Sharing your videos on YouTube multiplies its potential to reach the potential customer.

All you need is to create relevant videos that your audience is searching for.

Connect with Smart TV Audience:

150 million American users watch YouTube on smart or connected TVs. This number is growing year after year.

39.2% of users watch YouTube on connected TV. This stat tells that you can target connected TV users with your ads.

Target Affinity Segments:

YouTube lets you optimize your ad campaigns according to what the audience is looking for or wants to purchase.

With YouTube videos, you can connect with the segment that is more interested in purchasing your products or services.

Brand Discovery:

YouTube ads help 90% of users to find new brands and products. This stat shows that YouTube ads are the best to spread brand awareness.

YouTube Analytics, Google Analytics 4, and Brand Lift:

You can check your channel’s analytics to analyze its performance. Google Analytics 4 also helps you measure a consumer’s journey.

Use brand lift surveys to analyze the effectiveness of your ad campaigns.

How to Make Your YouTube Marketing Effective?

YouTube Marketing depends upon factors like videos, target audience, marketing strategies, and goals.
With proper execution, you can get the best results, whereas poor execution can lead to loss of money.

Understand how people use YouTube and how it helps in the consumer’s journey. This will help your marketing strategies to meet the goals.

It is also necessary to use YouTube marketing tools to empower your marketing strategies and ad campaigns.

YouTube Marketing Tools:

Audience Research Tool:

SparkToro and Find My Audience are the two best tools for audience research. Use them to find your target audience, popular channels, websites, podcasts, press releases, and social media accounts.

Use this to create audience audience-targeting strategy.

YouTube Keyword Research Tools:

Use tools like YouTube Analytics, Search Predictions, Ahrefs, and Google Trends to research keywords for your YouTube videos.

Make sure that keywords are related to your niche, industry, or brand.

Video Editing Software:

Short videos are getting popular on YouTube. YouTube Short views crossed the 70 billion mark in 2024.

To create engaging short or long-form videos, you need professional video editing software, such as Adobe Premier Pro, Movavi, Apple’s Final Cut Pro, etc.

YouTube Thumbnail Maker:

Use professional tools like Adobe Express, Canva, and PlaceIt to create engaging YouTube video Thumbnails.

Social Media Management Tools:

Schedule and manage your posts and comments on YouTube with Tools like Later, Hootsuite, Sprout Social, and Buffer.

These tools are also helpful in publishing content on other social media websites.

YouTube Directories:

Take the help of the YouTube Creative Directory or YouTube Services Directory to grow your business.

Analytics:

Use Google Analytics and YouTube Analytics to analyze the performance of your YouTube videos.

Conclusion:

Now, you understand everything about YouTube Marketing. This guide explains what it is, what the benefits are, and how to make your YouTube marketing effective with YouTube marketing tools.

Use these to grow your YouTube channel.

Other helpful resources:

• 9 Video Marketing Ideas To Promote Your Business
• How to take Advantage of YouTube in Your Digital Marketing Strategy?
• Top 7 Top Video Marketing Strategies for Business Promotion

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(31 Tips) How to Be More Productive & Successful While Working from Home

According to Flexjobs, more than 4 million people work from home.

Even the managers from big brands have reported that remote employees are more productive when they are working from home.

Even the remote workers said that they feel less stressed, which is useful for decreasing absenteeism and increasing morale.

Even If you are a single mother then you can you can hire housekeepers from Find au pairs to help save your time so you can be more focused at your work.

Top 31 Tips to Be More Productive & Successful While Working from Home: eAskme

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Work from home is not only good for employees but also good for businesses and brands.

When working from home, there are particular challenges that you have to face.

Some of them are related to your mental health, and some are related to physical health.

Today, I am sharing some of the essential tips that you should follow to be more productive when working from home.

Schedule:

Routine:

Routine is the first thing that you manage to increase productivity when working from home.

You may have the feeling that you can do whatever you want and whenever you want.

But, the same time it is important to schedule everything.

There was a time when in college you have time between two classes, and you were doing whatever you wanted. Working from home brings the same kind of freedom.

In college days, it can be crucial for students to establish a routine, but at the same time, they find themselves surfing the internet, using social media and streaming YouTube.

Routine is important.

You need to manage your time and fix the time slots of all the essential things to do.

By maintaining a schedule, you can easily understand that how long it will take you to get the desired results or get the job done.

Batch:

Batching is the strategy that will help you to the more in less time.

People mostly fall for multitasking but batching is different than this.

In batch, you will spend time to set a significant amount of time to get the work done completely.

For example, you can spend the first day of the month planning what you want to do in the whole month or create a social media calendar or content calendar.

Get Dressed:

When working from home, if you hop on to your system in your nightdress, then you are not ready.

You may think that it is more productive than you may be investing more time.

There is something we all know as “get ready.”

Getting dressed gives you a feeling of “I am at work” and also make your mind stay focused.

Remember: What you wear shows what you think.

I like what people call “Dress for Success.”

Fixed Time:

When you work in an office, you have to set the time to start and stop work.

But when it comes to working from home, most of the population keep stretching the work for 30 minutes or more.

You can overburn yourself with this behavior.

If you are not able to stop the work at the designated time, then you should schedule something that will force you to finish the job at the designated time such as, Dinner, time for family, exercise, etc.

If you are working more than 8 hours daily, that means your productivity is decreasing day by day.

Both your body and mind need to break at 5 p.m.

You can also batch your work by scheduling days for tasks, meetings, and calls.

Before you do that you also need to be ready for the type of conversation and what you want to achieve with these tasks.

This will save you from interruptions when performing these tasks.

Since I started working full time in 2014, I realized that it was not easy to start a new task without closing the already running job.

Most of the times, I thought that after I finish one task, I will do the call.

This was a time when I was rescheduling calls again and again.

I also had days with no calls, conversion, and emails.

Track:

Tracking is essential for every business.

Some professionals believe in tracking every hour or measure the performance.

If you are working from home or working as a freelancer, then you should track hours for clients.

Tracking will also bring your attention to all the critical details.

Tracking will help you to find out where you are losing your precious time and where you can be more productive.

Manage Physical Space:

WorkSpace vs. Home Space:

There is no doubt that you can work from anywhere when you are working from home.

Sometimes you may find yourself working in the living room or kitchen table also.

But this is not how you can improve your productivity.

I am always the most productive when I am sitting in front of my computer, not a laptop.

You need to create a separate workspace in your home space to save yourself from distractions. Of course, this doesn't mean you can’t have some musical In fact, boosting employee morale with music is something that really works in offices and it can work at home for you too.

This will also tell your family that they should not disturb you as long as you are in your working space.

Maintain order in your physical workspace:

A nice clean and tidy workspace not only brings positive energy but also save you from distractions. It will also save you money and time.

Lack of organization in your workspace will cause a lack of productivity.

Dirty desk not only decreases your productivity but also spread viruses that may infect you. You must keep your desk, computer, laptop, and smartphones clean.

It will hardly take 10 minutes of your time to clean your workspace.

Invest in Office Furniture:

When running a blogging or freelance business or working from home, you may end up sitting more than 8 hours every day in front of your laptop or computer.

This will surely hurt your body.

To save your body and mind, you need to invest in ergonomic and comfy furniture.

Take breaks, drink water, walk for a minute or two, or do calls.

Invest in furniture that suits the human body posture and according to your body ergonomics.

Work Ambiance:

The big reason behind open office controversies that we all are different, and we all behave differently in different situations.

As a work from home professional, it is your job to ensure the professional environment. It also includes a perfect desk, perfect lights, and the right playlist.

If you think about working in a coffee shop or open office, then you find yourself in the middle of a lot of distractions.

So, it is your job to ensure that your focus should be on your work.

Breakup with distractions:

Social Media:

Social media is the biggest distraction for all.

On average, we waste more than 2 hours daily on social media.

Here I am not saying that you should not use social networks, but you should not get carried away.

I have learnt this lesson in the past few years, and now I get less distracted when using Facebook, Twitter, Instagram, LinkedIn, and other social networks.

Social media connects us all, and I also utilize social meetings for my business, but you need to make sure that you should not waste your time in non-productive things.

Use Apps but set the timer to remind yourself of the time you have spent on these.

Emails:

You may find 100’s of email every day falling into your inbox. It can be time consuming for you to go through all of them.

You cannot waste your time in your inbox if you want to be productive.

I recommend you to check the email only at a predefined or specific time.

You can also take help of autoresponders to let the sender know when will you reply to them.

Manage Expectations:

Your family always has a lot of expectations from you, but you cannot spend your whole day managing things other than your work.

It is your job to manage expectations.

Set expectations about your work time and let your family know that when you are available. This will make them happy and also save you from interruptions.

Procrastination:

Breaks will help you to refresh your brain and be more productive, but sometimes procrastination will make you waste a lot of time.

Have you ever visited Facebook to find some solution, but end up watching movie trailers? If not, then it’s okay.

• Get dedicated cut-offs rather than long unintentional breaks.


• Go to the kitchen grab some cold drink, have some snacks, and come back.


• Or take a walk around your house.

Remember: Your mind needs a break, but you should not waste that time.

Working from home Parent:

Are you a parent who is working from home? If yes, then you have to face some unique challenges.

You may find it challenging to manage your time when caring for your children.

Taking care of the kids is itself an outstanding job.

This is the time when you have to create the balance between your work and your family life.

You can also take help of your family to take care of kids for the time you are in your workspace.

Say no to Notifications:

Notifications are the culprit behind distraction.

Notifications are there to be seductive and attract users to spend their time on all such networks.

Apps always trying to grab your attention with what’s new, offers, and other sorts of notifications.

Turn off all the apps when you are in your workspace. Only check them in breaks.

Use Technology:

Use Right tools:

As a blogger, I understand the importance of tools.

Tools are there to make your job easy and effective.

If you are a freelancer or an entrepreneur, then you should invest in useful tools.

In an online business such as SEO or blogging, you should use available tools to boost your productivity.

For example;

• If you are in the SEO business, you should use these SEO tools such as ubersuggest.


• To make listing useful, you should use these listing management tools.


• If you want to make content marketing effective, then use these content marketing tools.


• If you want to launch a webinar, then use these webinar tools.


• If you want to rewrite the article, then you can consider using these article rewriters.

In short, no matter what you want to do, there are tons of tools available online, use them wisely.

Noise Cancelling Headphones:

Noise-canceling headphones!

Why?

Use them to save yourself from audio distractions.

If you are traveling and working at the same time, then noise-canceling headphone can be valuable.

Save Yourself from WFH Loneliness:

The biggest drawback of working from home is that you will not have the chance to build in-person connections.

Sometimes you need someone to talk and engage with to not only refresh your mind but also create a place for new ideas.

Online communities will save you there.

You should join online communities related to your business on popular social networks such as LinkedIn, Facebook, and Slack.

Go Outside:

The most significant benefit of working from home is that in fact, you can work from anywhere you want. You can even sit in a coffee shop and working when having snacks or drinks.

You can also establish a coworking space with other freelancers or your work from home friends.

Sometimes changing the location of your workspace will help your mind to give birth to new ideas.

Tell your family About Your Work:

This is something that you can do on a daily basis.

Telling your family about your work will help them understand the importance of your work. This will also save you from interruptions.

You can also earn respect from your family and friends.

Sometimes you might find helpful ideas coming your way.

Breaks your routine:

I have already said that you must have a habit to improve your productivity, but sometimes you need to break up the routine.

Rather than just working from home every day, plan some days to go out for networking events, plan seminars or meetups.

Go to the local cinema, a park or attraction.

Work from home brings flexibility in your schedule, and this improves the circle of your life.

Physical Health:

20-20-20 rule:

My doctor told me about this rule.

The rule says that takes a 20-second break after every 20 minutes and focus on an object 20 feet away from you.

This will relax your eyes.

Eat Healthily:

When I started working from home, my desk was a place for junk food.

Within a few months, that showed the effects.

I realized the importance of healthy food and exercise.

From that day, my home-cooked food is my preference.

99% times I skip the readymade meal.

I am surely not the healthiest person, but still, I am better than many who live on junk food and complaining that work from has made them like this.

Take lunch break:

Lunch break plays an essential role in your life.

Every day you must take a lunch break and get away from your computer or laptop.

This will help you stay productive.

Drink enough water:

How much water do you drink every day?

1 liter, 5 liters, 10 liters, let me know via comments.

Study shows that half of the Americans do not drink enough water.

Your body must stay hydrated.

Do you know that dehydration can cause short term memory loss?

So start drinking more water.

Walk and Stretch every hour:

Moving around will help your blood to flow correctly in your body.

If you are already drinking enough water, then you must be leaving your desk regularly, but if not, then you must take short breaks after every hour to walk and stretch for a couple of minutes.

Here is the list of stretches that you can do.

Mental health:

Meditation:

Meditation can be life-saving for you.

Meditate for atleast 10 minutes every day.

You can use some meditation motivation from Youtube or add meditation music to your phone.

Meditation can also clear unnecessary thoughts from your mind and help you stay positive and focused.

Day Off:

When working from home, most of the people forget the importance of a day off.

Day offs are importance to cure your physical and mental health.

You can work from anywhere, but it doesn’t mean that you should be working on the hospital bed.

Travel:

One of the significant benefits of work from home is that it allows you to work even when you are traveling. All you need is a laptop with an internet connection.

Take advantage of this and plan a trip to your favorite destination.

Perfect or not:

Perfect or not, you are always a human being, and you have the right to live your life the fullest.

There are the days when you get stuck at something can can’t complete the job, or you choose sleep over-exercise.

Sometimes even your happiest clients can yell at you.

But this is the life.

You cannot make every day perfect for everyone.

Be flexible, and that is the beauty of working from home.

Flexibility will also improve your productivity and make your life more happening.

Conclusion:

Now that you've figured out how to be more productive when working from home, it's time to work hard and earn your much deserved paystub. You need this financial document later when filing for taxes. So be sure you get them from your employer on a monthly basis.

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Complete Blogging for Money Guide in 2025: Everything You Need to Know

The Best Guide to Start Blogging for Money

We have already talked about what is a blog for those who don`t know it. Blogging is something that is I always enjoy, and it is my passion. Blogging for money is not just work, it makes me feel happy and boost my knowledge and confidence.

This made blogging my full-time professional career. After three continuous years of professional blogging, it becomes more and more exciting day by day.

Complete Blogging for Money Guide in 2025: Everything You Need to Know: eAskme

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How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

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Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

• Want to reach marketing firms? You can target those using LinkedIn Ads.
• Want to focus on the education industry? You can reach them using LinkedIn Ads.
• Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2021. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

• Brand Awareness
• Engagement
• Job Applicants
• Lead Generation
• Video views
• Website visits
• Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

• Job Applications
• Lead generation
• Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Sponsored Content ads:

Sponsored content ads work similar to sponsored content. In the sponsored content ad you will be promoting a post or page in the LinkedIn feed.

LinkedIn Sponsored content ads have the highest CPC. It is always wise that you only promote pages with a call to action.

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

Sponsored InMail:

LinkedIn sponsored InMail ads will display like spam email in the inbox. But as these are under LinkedIn policies so you can boost the higher conversion with these ads.

As these ads fall in the inbox directly from the business page or personal profile, the chances are that people find them more exciting and like to communicate with the business.

Note: Make sure that you do not copy/paste the InMail ads.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

• Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.


You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

• Advertising Guidelines
• Advertising Specifications for Dynamic Ads
• Advertising Specifications for Sponsored Content
• Advertising Specifications for Sponsored InMail
• Advertising Specifications for Dynamic Job Ads for Talent Media
• Advertising Specifications for Text Ads
• Advertising Specifications for LinkedIn Display Ads

LinkedIn Audience Targeting

Time to talk business now.

• Who is your target audience? (Male/female, age/location)
• Are they working in the same industry?
• Are they upper management or lower management?
• Do they have experience of each job between 2-4 years?
• Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

• People looking for jobs
• Freshers or experienced
• Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

Handpicked Social Guides to Boost Conversion;

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• Understand the difference between paid and organic marketing

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• Ad networks for new bloggers

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How to Get More Facebook Likes for Free? Complete Guide!

Do you want more Facebook page likes without advertising? Do you want to grow your Facebook page audience without using ads?

If yes, then it is time to find out how you can invite people to like your page on Facebook for free.

Every person and business running a page wants to grow the Facebook audience.

How to Get More Facebook Likes for Free? Complete Guide!: eAskme

To attract millions of people on Facebook to like your Facebook page, you need to make them aware of the existence of your page.

Facebook audience or Facebook page likes are still a debatable thing.

We Are Social has published a report stating that pages with less than 10k followers will get only 0.29% engagement, but pages with 100k followers will have 0.05% engagement.

I know that the number is not very impressive.

Yet the number of fans and followers of Facebook can influence the users visiting your brand.

Consumers always prefer brands that have a more social presence.

So, let's find out how you can attract more followers on your Facebook page without advertising.

Invite to Follow Facebook Page:

The first thing you may have seen on your Facebook page is inviting people to like your Facebook page.

How to find the Facebook page invite button?

• Go to your Facebook page.
• Make sure you are visiting as a personal profile.
• Click on "…" to visit the invite button.
• Now you can invite your friends.

You may also see the blue invite button on some Facebook pages.

When you click on the "Invite to Follow" link or the "Invite the Friends" button, it will show you the list of friends. Choose the friends you have not invited until now and send invitations to like your Facebook page.

According to Facebook, "Facebook invite limit is up to 200 friends."

Invite only 200 friends in 24 hours. And come back again to invite another 200 friends.

The Facebook app also has a friends invite button.

Limit:

Facebook has set the limit to Facebook page invites.

Result:

The result of a Facebook page invite depends upon your connection with your friends on Facebook.

If you are personally connected with Facebook friends or have influence, more friends will accept your Facebook page invite. You should also optimize your Facebook page.

You can also send messages to your friends on Facebook asking them to like your Facebook page.
If you cannot do it, then Facebook invites ads campaign to help you.

Other Ways to Increase Facebook Page Likes for Free:

Question/Answers:

Questions and Answers are a great way to connect with people on Facebook and other social networks.

You can also join the sites like Quora and Answer the public with your Facebook page.

When answering and asking questions using your page, you will make people visit your Facebook page. If your answers or questions are helpful and engaging, users will surely like your Facebook page.

Facebook Groups:

Create a Facebook group for your page. You can also join other Facebook groups as a page.

After creating the Facebook group, start inviting friends to your group.

Also, create engaging posts in your Facebook group.

Your Facebook group's engagement level will help you get more Facebook page likes.

Videos:

Use videos on Facebook to boost engagement.

People will see Follow link next to the page title in Facebook Watch. The more people engage with your videos, the more likes you will have.

Share Pressing issues:

Share the content on your page that is important for others.

It is an easy way to attract others and boost social shares for your Facebook posts.

Industry News:

Be the first to Publish the latest news related to your industry.

People love breaking news, and pages get more likes that share the latest news.

Should You Buy Facebook Likes?

This is one of the most asked questions about building a following for the Facebook page.

It's not always good to buy social likes.

Because when you buy followers or likes, you are not building fanbases interested in your content.

That means such likes will have almost zero engagement.

Conclusion:

These are the best free ways to get more Facebook page likes.

Always follow the legit methods when building followers for Facebook pages.

Genuine followers will engage with your content and give you more social shares and traffic.

Still have any question, do share via comments.

Share this post with your friends and family.

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The Ultimate e-Book Guide: How to Write an eBook?

Writing is an art and when it come to write an e-book, even the great writers can fail. Writing e-books take time, efforts, dedication, knowledge, skills of writing and promotional skills. Many get confused. Which is the correct one. ebook or e-book.

Well the correct one is e-book.

The same goes for email. Or should I say e-mail. Yes last one is the correct word.

Does e-books fascinate you?

I think most people are fascinated and want to know more.

Self published e-books are actually even better than the printed version. E-books started about the same time as the Internet started with it.

The Ultimate e-Book Guide: How to Write an eBook?

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Do you know the history of the e-book.?

You do?

Good thats great, but let me tell those who don't know about it.

It was invented in the year 1971. The man who invented e-book received an amount of $100 000 000 for his time spent on the computer.

It was in Illinois at the Materials Lab, yes their university. On the  Xerox Sigma-5 mainframe. His name was Michael Hart.

But don't just assume wow that's a lot of money. He tried very hard to worthy of this money. He created the idea of e-books.

His words were "the greatest value created by computers would not be computing, but would be the storage, retrieval, and searching of what was stored in our libraries."

This was the start of a project known as Project Gutenberg.

This project now makes more than 50 000 e-books ready for free use.

Now after all this time it is very easy creating an e-book.

Just open your word processor, write transport digest your preferred format. And make it available for people.

Whether it is writers, marketers, bloggers, businesses. Yes let's face it, anyone that wants to read your content.

But to make sure of success you have to remember quality.

If it isn't quality then don't even try it. So lets deal with a questions you may have.

Is it ideal to write an e-book?

First thing to consider is it narrow enough.

The idea of e-books is a shortened version of a subject. It should be focused on one main thing.

That makes an e-book ideal. Creating an e-book that covers everything isn't as effective, unless you cant give the shortened version.

When you write an ebook it also help you to learn how to organize a research paper.

The idea of an e-book is a time limit.

Is the e-book favored for longer times. 

As with most things in life. Things change and some become irrelevant.

• Will your e-book last that long?
• What about a topic that will stay for a longer period of time?

The good news about e-books is it can be updated as times changes.

But it is good to remember that changes should be kept to a bare minimum.

Not a complete change.

This way you can get new interest in your e-book.

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An example is if you have an e-book that you share if people subscribe to your posts, it is an effective and eye catching idea to say your e-book is updated as people may have been hesitant on subscribing because of an outdated version of your free e-book.

Do you have enough content material?

As I said earlier it is important to remember that an e-book shouldn't be too long. But there is the flip side to this.

Nothing worse than a very short e-book. So do you have enough material for your chosen topic?

What about a new fresh perspective, nothing quite ever competes with that.

Example say you want to write an e-book about Amazon.

It is pretty basic to most people.

We know that. But you have to find ways to make reading this e-book interesting.

So what can help you?

Helpful factors.

• Remember to use words that is powerful to encourage conversion.
• Remember there is a difference between fiction and non fiction.
• Always a great idea to use keywords and remember to optimize e-book descriptions.
• Make sure you know about the pros and cons of your e-book when comparing with other authors.
• Do you know how to make your description in HTML stand out.
• Be careful of giving away too much of your e-book description. Don't spoil it. It is meant to be a teaser that makes readers want to read.
• If you can answer all this. You are ready to start your new e-book. Even if you have never written an e-book before.

But remember that you alone will know what you want to write about.

You alone know what to say as well and only you will know how much details you want to give.

Before starting to write.

Think about it, you don't want to start with no words.

As mentioned before an e-book shouldn't be to long, but also not to short. So how long is an e-book then? I guess it depends on your given topic.

Can range from 20 to 150 pages. Whether it is fiction vs non fiction.

Remember your audience.

Is the idea a quick e-book or will a longer e-book be acceptable.

Also where will you publish your e-book.

Only you have these answers.

If the idea is to use your e-book on your website.

Then you can make it as long as you prefer. You can use your own price or make it available for free.

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But if you want to use Amazon, as an example. It means it cant be given away for free.

Yes you will have to charge for your e-book.

This also means you have to consider the length of your e-book. If this is your preferred method it may be fine.

After all, you worked hard on your e-book. But for someone who wants to buy an e-book they consider the quality and length of your e-book.

For readers it about this one thing. If I can get the e-book for $4.99 and I can get the same type of e-book elsewhere for $0.99.

Then why pay more?

Many readers don't care about how long it took you, how hard it was. For them it is about the time they are spending and what they get in return for it.

If you don't give what they want.

You wont make sales on your e-book.

This is just something to keep in mind when you want to write your own e-book.

Choosing your topic.

Thats the wonderful thing about e-books. You can choose from most if not every topic. It is up to you. Yes, you're personal choice.

Also See : Make Money Writing Articles

Your own stuff in writing.

If it a topic that you know about. You have enough experience to write about it.

Then why not?

You have the knowledge, You share the knowledge.

What about a topic like How to master keywords research in just 7 days, By Gary Smith. Now Gary knows that some courses are done via video or a webinar.

But what does Gary use? PDF, So with this in mind it is an effective e-book.

Read More : Tips to Improve Writing to Win Readers

Why did Gaurav consider using e-book?

• Students eager to learn can work at their own pace
• Convenient times is always great for students, unlike a webinar.
• Lots of screen shots can be used to help explaining and any given examples.
• The format used is easily used by almost everyone.
• Not forgetting that Gary used keyword research, which he shared with his audience, in such a way that they can benefit from it. 

Or what do you do when there is already so many e-books about your area of expertise that your e-book wont even make any impact anywhere.

Then write about things you feel very passionate about.

Using someone else's stuff.

Now this a very dangerous area. Very tricky indeed.

Thats where words like plagiarism and copyright infringement comes in.

So don't consider this way. It is not advisable.

You can also use online plagiarism checker for college students for this.

The idea is when you want to use someone else's work. You want to make it yours.

Meaning you want to add more details. That you know the e-book can benefit from.

If the idea is to to generate leads then why not give away your e-book?

People love free stuff.

Free is such a good word to your audience.

But you have to remember that you have to promote your e-book.

Read More : Tips to Obtain an Attractive Writing Style

If you consider this free e-book give away on your website. You have to promote it.

So here is a few things you need to consider.

• Building your mailing list.
• If you want to generate leads this is an effective way. When email is used in marketing your site. It gives higher ROI than you would find in any other marketing channels.

And how does it work?

Just give away something that is free.

But you want their email address in return. Its direct. Its personal. Its effective.

Give away that e-book of yours.

After doing research Hubspot found that e-mails that offered something free had 2 times better responses than e-mails that offered webinars.

Which means you want your Call to action rate to improve. You just offer a free e-book.

Demonstrating and building your authority

If you are thinking about doing this. An e-book can help you build  can help you in your preferred field. Especially if you are still working on getting stature.

Yes I know you can use Twitter ot your blog. But it wont last as long in social media changes.

But as we talked earlier your e-book should be able to stand the test of time. So your readers can always go back and use it as reference.

Which is why your e-book must have the best quality. So don't think about a fast and quick e-book.

Selling e-book.

You may do it just for the thrill of having your e-book sold. Or seeing your own page on Amazon. Many consider this a career.

Yes it is admitted that the publishing barrier is so low.

Many have successful stories from e-book writing. It can be that you just use Amazon's Kindle Direct Publishing or any other platform and BAM you are a bestseller.

But not just that. A millionaire one week later. But if it was that easy.

Read More :Incredible Process For Writing a Blog Post That People Will Actually Read

Don't get confused. Doing this as a career takes very hard work, diligence, work, talent, lots of patience, perseverance and much more.

But if you want to write a few helpful e-books and make it available then that  low barrier is your friend.

So what platform should be used in publishing your e-book?

If you think about Amazon. Then why not? If you are going to use all your energy and time in creating a great e-book.

Then why not make sure it is available on the biggest sites for best selling e-books.

But if you feel you want to do it yourself. You can do that too.

Is it good to consider using an external platform. Yes, why not. Just be prepared to promote your e-book.

Read More : 7 Tips to Acknowledge While Web Writing

Now what format should be used for your e-book?

There is many different formats for e-books. If you want to make sure it isn't only readable on computer it means you have to think of a variety of formats.

MS Word - It can be a good format. But doesn't mean you should. It can be seen as a backup? But Not really ideal.

PDF - PDF can be seen as a more convenient way for your readers. It is effective in design. So it is a better option

ePub - Now this is where we start using words like premium format. As it is XML-based. It can be used on more devices, like Kindle Fire, Apple iBooks, ePub via Kindle Direct Publishing, Sony Reader, Kobo Reader and more.

Mobi -  It was made by a French company named MobiPocket, but when Amazon bought the company the format was moved to Amazon's Kindle.

This was a few examples of e-book formats that is available.

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Using e-book tool building

As we all know programs are released and improved to make the process of creating an e-book easier. But in honesty it is already easy.

You only need a few to make your e-book. Examples like Microsoft word, Calibre, Sigil, Kindle previewer, Scrivener.

Using Microsoft Word

If you want to write an e-book then it is without any doubt admitted that great features for building content. All that is needed is use the correct format.

Just the click of a few buttons and you are done.

But if you want ePub format? That is where Calibre comes in.

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Using Calibre

If you want to save as an ePub format. Then Calibre is ideal. It is free to download so its more convenient. It can convert Word docs to ePub.

All you need to do is use your Word document in Calibre, as a book then you can simply convert to ePub format.

You can edit your ePub. But not viewed as user friendly.

Which brings in Sigil.

Using Sigil

Its free. If you want to edit ePubs you will find its very easy.

If you did as mentioned before. (Converted your word doc to ePub using Calibre) Now you can open it with Sigil. It allows you to edit HTML.

You also get the advantage of split screen. With this feature you can see HTML and your text at the same time.

Convenient, isn't it?

Once you find you are happy with your ePub.

You can make it ready to be available to readers.

Either direct or what you choose as your distributing platform. But if you have a mobi file in mind.

Using Kindle previewer

It is actually neat. You can preview your e-book on different Kindle platforms before you upload.

Just open your ePub ot will be changed to a mobi file.

So it means you have an extra platform for your readers. This tool is free.

See : What Are the Different Types of Kindles

Scrivener.

Now this is a different way of handling e-books.

Theres a course available to train on using it. Entire posts get made with Scrivener. It gives you word targets.

Also you can see word counts at a quick glance.

But this isn't free software. If you use the trail version there is a few that gives the usual 30 day trial.

But a word of advice.

Even though your ePub may look  good in one format. It may look awful in another format.

So if you know HTML you are at an advantage.

So if you are someone that doesn't know HTML you should consider your book formatting being done professionally.

Using Photoshop

Remember that readers do judge a book by it's covers. So the fact is.

You need a great cover to make your e-book much more attractive to readers.

If you know how to use Photoshop. You can make awesome covers.

Canva

If you find that you are challenged in graphic designing.

You will adore using Canva. There is a variety of things that makes Canva great. it is free and has tons of templates.

Headers for Twitter, Covers for Facebook, infographics e-mail headers and lots more.

Also, there is lots of graphics that is free. But there is images that does cost, but even those aren't expensive.

Read More : 17 Best Infographic Generators You have Never Heard Of

But if you are still wondering you can consider a professional cover. It is cost effective and lots of times it is already made.

But it also means the cover is exclusive.

So if someone buys it. No one else has the right to use it.

Distribution of your e-book.

If you are thinking of using PDF format then you have the benefit of using it on your site directly or by e-mail.

But of you are thinking of more formats then there is a few options available.

Dropbox may not be ideal but it works.

Because every file has its own link. This way you can just provide the link to your readers.

Whether it is used by e-mail,  social media or your site. But there is down side with Dropbox.

Many readers find it difficult to load it onto their device, So you should give instructions beforehand on this.

Using e-mail to Kindle

With Kindle you can e-mail an e-book. All that is need for readers is to attach their preferred format(ePub , mobi) and send it to Kindle on the e-mail address given by Amazon.

Now to promoting your e-book

To see any results you have to promote your e-book.

No matter who you are, if you don't promote, you wont get readers for your e-book. So now there is a few options on promoting your e-book

Social Media is a very effective way of letting people know about your e=book. But don't just do it once.

Do it many times.

You can also market by e-mail.  Let your subscribers know about the e-book.

Use your e-mail list to spread the word.

Consider Facebook ads. Truth is Facebook does have lots of potential.  As it is your goal you will find it will generate leads.

Then there is Twitter ads. But make sure what you want before you pay any money.

Edit your e-book.
You have to realize there is nothing worse than typos or bad grammar. So make sure you edit your e-book before publishing it.

There is the option of doing it yourself. If you know you are good in writing and editing.

But if you aren't sure you can use a professional editor. But make sure to look around before hiring an editor.

Last thoughts:

There is no wrong or right way for writing an e-book. Nor is there an perfect way to publish your e-book.

The power is always in the publication.

What you write about and how you write. Your cover and your publish formats.

Your preferred platforms for publishing.

Yes it all plays a part. But the success depends on you.

This ultimate guide of ebook will help you to write and get your ebooks publish if you follow these tips.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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India's Fastest Growing Games Companies

India is very welcoming to start-up companies. The nation is producing successful entrepreneurs across a range of different sectors.

Many of them are going into the games industry, though. That is a smart move because the Indian gaming market is massive and lucrative.

By the end of last year, it had become the largest in the world. There are now 568 million active gamers in India.

Gaming apps have been downloaded by 9.5 billion people, which adds up to US$2.2 billion in revenue. It is a thriving market that offers many opportunities for the right companies.

This article will list the best and fastest-growing game companies in India.

Table of Contents

1. Nazara
2. WinZO Games
3. Spribe
4. EloElo

1. Nazara

Nazara is a gaming company based in Mumbai. It was founded there 24 years ago and has been enjoying steady growth ever since.

It provides a mixture of casual gaming for mobile players and competitive e-sports leagues, which is a very canny offer within the modern Indian gaming sector.

Mobile gaming accounts for 90% of India's gaming revenue.

The company, which is focused on mobile games, is well set for growth. Interest in competitive gaming events is picking up among Indian gamers.

Nazara has stated that the country now has more than 80 million e-sports viewers, a rise of 83% in just two years.

E-sports will be a big part of India's gaming future, and Nazara is ideally placed to capitalize on that.

2. WinZO Games

This company has grown its brand on the back of diversification.

Rather than focusing on a single type of game, it has opted to provide a choice that encompasses all genres.

That strategy has proven to be a major success. WinZO is now the single biggest company for social gaming in the entire country.

That achievement was even more impressive because it was only launched six years ago. WinZO has its base in Delhi but has expanded far beyond the Indian market.

Its gaming platform can now be accessed in multiple languages, which indicates that it is targeting a worldwide customer base.

WinZO teams up with top game developers to ensure it has the best titles for its users.

The app is available for Android and Apple phones, so the company benefits from the Indian mobile gaming audience.

3. Spribe

Spribe is a Ukrainian company now based in Warsaw. Headed by David Natroshvili, CEO and Founder, it has quickly taken off in the game development space, primarily focusing on casino-based games.

Natroshvili's impressive CV includes holding the previous office in the Georgian government (both as a minister at the Department of Agriculture and the Department of Economy and Sustainable Development).

Since gaining its licenses, Spribe has become a massive player in online casino software development.
Possibly their most successful venture has been into the Indian market, as they pioneered Aviator, a game that has taken India by storm.

It's become such a powerhouse that we've seen sites such as Casino.in pop up simply to review Aviator, showing how much of a hold it has on the Indian gaming market.

With more than 12 million players a month, you can expect something big from whatever Spribe does next.

4. EloElo

This is a company that provides a streaming service for gamers. It enables them to broadcast their play live to a massive audience of fans.

Games streaming is an industry on the rise across India. More people than ever before are watching and participating in the streams.

EloElo is one of the companies that they are using for that purpose. Since it started four years ago, it has become one of India's top games-based companies.

The success of EloElo is similar to game streaming, though. That is why people use the site, but it is not the only one.

It is marketed as a general platform for live entertainment. That means users also stream everything from live comedy to fashion tips.

EloElo is headquartered in Bengaluru.

The success of these four companies demonstrates that the Indian gaming market is full of opportunities. It is all about finding a niche to enable a firm to stand out.

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