What Is Competition Analysis?: Everything that You Should Know is Here

“What is Competition Analysis?” This is one of the most common questions in the SEO world. Especially when you are a newbie in SEO industry.
 

One of the most common jobs of every SEO professional or expert is to keep both eyes open and track the activities of his competitors.

Competition analysis opens the doors of massive opportunities to boost social signals, backlinks, traffic and conversion.

Competition Analysis:

What Is Competition Analysis?: Everything that You Should Know is Here: eAskme

SEO competition analysis is an essential part of a mature SEO strategy.

With the help of SEO competitor analysis, you can quickly gather highly useful data such as competitor keywords, links, content, and on-page optimization strategies.

The big reason why you should perform competition analysis regularly is to track the online activity and SEO strategies of your competitors.

Without competition analysis, your SEO strategy will lack the power of more in-depth research.

Without analyzing your competitors, you will not be able to find how the brands are targeting the customers in your industry.

There are the following reasons why you should perform competition analysis:

• What SEO techniques work in the respective industry?
• Which keywords your competitors are targeting?
• How your competitors are earning links?
• What type of content your competitors are creating?
• How your competitors are optimizing pages?
• What your SEO strategy is lacking?
• How can you improve your SEO performance?
• How can you beat the competitors?

An SEO expert focus on three major areas when doing competition analysis;

• Content


• Links


• Technical SEO

To get maximum out of your competition analysis, it is necessary to focus on these elements.

Today, I will share how you can use competitive analysis factors for the benefit of your business.

What works and what’s not:

To quickly create a full-proof SEO strategy, it is must to analyze the industry leaders and how they are working.

You should know that brands dedicate their focus entirely on developing a robust SEO strategy that will help them to earn links and stay on the first spot in SERP.

Such websites always have creative content, valuable links and crawlable website.

It is common that most of the ties you can find flaws in their strategies.

And, this is what you need to figure out.

Focus on the weaknesses of your competitors and learn how you can leverage those weaknesses for the growth of your business, blog or website. This will help you achieve new heights in SERP.
Find out what is working for your competitors.

For example; as an eCommerce business, you want to beat a shop in your local area.

This is where you are limiting yourself.

Taking a narrow approach will bring limited results.

Never limit your competitor analysis to one competitor only. To develop a robust SEO strategy, your focus should be on analyzing all the top-ranking competitors.

Analyze the top-ranking competitors, their websites, how they are building links where they are promoting their business, and how they are generating revenue.

The broader approach in competition analysis will make you create content that will appeal not only the search engines but customers also. With the help of competitor analysis, you can collect all the necessary data and information which is required to create the most influential piece of content.

This broader approach will also help you become an influencer in your industry, and your research will make you discover many facts and tactics that others are not following.

This is the big reason why you should perform an in-depth competition analysis regularly.

Stop Guessing and Start Analyzing:

Guessing has no spot in the SEO industry.

You are not into the betting world, but you are in a professional world of tactics, experience and skills.

Make sure; your in-depth SEO analysis is based on real facts, factors and strategies.

The success of your SEO also depends upon how you are analyzing these factors.

Your job is to collect the data and refind it to reach the first spot in Google search.

If you rely on guessing game, then you will surely miss critical competition analysis factors.

Avoid this.

Guessing only work if you are doing it for the hobby. But where the money comes into play, you need to focus on real-time data, skills and experience.

Your competitor analysis will make you shake hands with two significant terms such as;

• Keyword Gap Analysis


• Content Gap Analysis

What is the Content Gap Analysis?

There was a time when online business was a new thing, and competition analysis was not necessary.

This was the time when the market was not saturated, and SEO was adding keywords and write unstructured content to create a well-performing SEO strategy.

But now, this is not what you can even dream about.

Now you are in the world of in-depth competitor analysis where you need to analyze content gap and keyword gaps.

Content Gap Analysis will help you discover if your content;

• Is Outdated


• Is lacking in-depth knowledge


• Is lacking content uniqueness


• Is not easy to digest

Your detailed content gap analysis will show you what you have and what you are missing. Use this data to create engaging content.

The research will help you enrich your content with all the necessary factors and represent high authority content.

This will increase the number of social shares, link backs and the number of followers.

What is Keyword Gap Analysis?

The keyword gap analysis will help you find out all the important keywords that should be there in your content, but you are not utilizing them.

It will open keyword mining opportunities.

A keyword gap analysis will also help you target more customers who are interested in the similar topic.

You can also create an unbeatable strategy to beat you, competitors, with the help of keyword gap analysis.

How Your Competitors are Earning Links?

Finding link building opportunities are critical for every online business and SEO.

You can use SEO tools like Ahrefs, Majestic or SEMRush, to reach the link profile of your competitors.

Remember: These tools will not show you a complete picture as they have some limitation, and most of them will display you what is there from the last 90 days.

You should broader your research to understand your competitors link profile.

Find out:

• How many links your competitors already have?


• What is backlink history?


• Links from .org, .net, .edu and .gov, etc.


• Top ranking page and most linked pages.

This information will help you to understand better what your competitors are doing.

Implementation:

One thing that you should keep in your mind is that you cannot get a 100% answer to what your competitors are doing.

Yet, competition analysis will give you data that will help you better understand their strategies and what is working for them.

You can find out what your competitor is doing and track every network where they are performing shares, link building and promotions.

Now, put together all the pieces of your research and create a chart or report based on your competition analysis.

Remember: You can only beat your competitors but not the algorithm.

Final Words:

Competition analysis plays a vital role in the success of an SEO strategy.

Your focus on these three major completion analysis elements will create your journey to success or failure.

Technical SEO, links and content research will help you create evergreen and highly original pieces of content.

The research will also increase the knowledge that will help you analyze different competitors quickly and create better campaigns.

Once you can leverage the weaknesses of your competitors, you can easily outrank any business or competitor.

Do you track your competitors?

What is your strategy to outrank your competitors?

Do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

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Rank Tracking: Meaning, Importance, and How to do it?

Rank tracking is one of the essential parts of an SEO strategy. Marketers and SEO experts spend hours tracking the ranking of different keywords.

Tracking keyword ranking is important for SEO experts to find keyword and ranking opportunities.

Rank Tracking, What is it, Importance, and How to do it: eAskme

Keyword rank tracking reveals important things such as:

• Website visibility in search.
• Position
• Traffic
• Conversion
• Sales
• Revenue.

To track the rank of your website in search results, you need to understand the process, choose the right platform, and choose the best tools.

Only then can you plan a result-oriented keyword research strategy.

Rank tracking also reveals how your website responds to changes in SEO over time and how you can improve performance and increase traffic.

Today, you will learn everything.

What is Rank Tracking?

Rank tracking changed with time. It is more about quality and relevance.

SEO experts, marketers, and web admins invest a lot of time and effort tracking keywords to increase website traffic, conversion, and revenue.

Your SEO goal is to optimize your content with the help of researched keywords to improve traffic and conversion.

Why is Rank Tracking Important?

If you are ranking for keywords that are giving traffic but do not have any business conversion, you are wasting your SEO in the wrong direction.

To make your SEO strategy effective, you must analyze the latest trends and track keyword rankings. It will help you understand where you are getting maximum traffic and where you should improve.

You will also find new opportunities to improve your content visibility in search.

There are many SEO tools that you can use to track keywords.

But you should also know how to track search ranking.

How to Track Search Ranking with Keyword Groups?

Plan which keywords you want to track.

Then use SEO tools or visit Google to find out the rank position of your website for a target keyword.
Visiting Google and searching manually is not a wise strategy.

It is best to use SEO tools like SEMRush, Ahrefs, etc., to identify keywords and create keyword groups. Understand the difference between branded and targeted keywords.

It is a must to rank for branded terms. Top ranking for branded keywords will deliver maximum traffic and improve conversion and sales.

Make a list of Golden keywords which are necessary for you to rank.

Desktop or Mobile:

Google is serious about mobile-first indexing. This displays different results for the same queries on Desktop and Mobile phones.

Track ranking on both devices.

It can cost you more to track keyword ranking on both devices.

The best way to do this is to choose a keyword or SEO tool with unlimited keyword rankings.

Competitor rank tracking:

You do not like seeing your competitors get maximum traffic from the keywords you want to rank.

It is the time when you run competitor analysis.

Tracking the keyword ranking of your competitors will help you discover the keywords that are driving maximum traffic.

You will find opportunities to rank better using content optimization, link building, and publishing new content.

Comparing your website or page with your competitors will reveal what you lack and what needs to be done.

You can plan how to improve your ranking in Google searches.
Focus on non-branded terms.

Search Ranking Distribution:

Ranking distribution will help you get better results.

For example, optimizing content already ranking in the 10th+ position can help you improve ranking, traffic, conversion, and revenue.

Improving content that ranks between 4th to 10 position can also help you improve the position and traffic.

Geo Tracking:

If you are running a local business or business in a geo-location, you should know how your website ranks in different locations.

With this strategy, you will learn whether your SEO strategy is going in the right direction.

Track trending keywords, learn search algorithms, external factors, and site updates and how they affect your organic ranking.

Rank Tracking Tools that You Should Use:

Always choose a professional and premium rank-tracking tool.

There are many such as:

• Ahrefs
• SEMrush
• Ubersuggest
• Conductor
• BrightEdge
• Traject Data, etc.

You only need to type the keyword; the tool will display everything you need to improve your keyword ranking.

Tracking keywords using SEO tools:

• To reveal what your competitors are missing.
• Check automated reports.
• Track keyword position on a daily or weekly basis.

With this data, you will better understand how keyword rankings are changing and what should be your ranking strategy to perform better than your competitors.

What is the Effective Rank Tracking Strategy?

Now it is the time to reveal how you can track keyword ranking effectively and when you should not use Rank Tracking.

Effective Rank Tracking:

Keyword Tracking Tools:

Use a keyword tracking tool that is authentic. Always choose the best and most accurate keyword-tracking tool.

Integrate results with Google Search Console:

You do not want to track the millions of keywords that SEO tools display. 

Rather you should take the help of your Google Search Console report to find out which keywords are most valuable for your business.

Keywords with No Value:

Stop tracking keywords that have no conversion value.

Regularly track Keywords:

Track keywords regularly to know when keyword position is changing.

Use refreshed data:

Make sure that your SEO tool is displaying refreshed data.

Analyze Keyword Positions:

Analyze keyword data to understand which pages rank better and which have lost their position.

With this data, you can better create an effective SEO strategy to rank your content.

Action:

You cannot reach anywhere without action.

All the data you have collected will not give any result without using it in your SEO strategy.

Listen to the data and optimize your content for targeted keywords and organic ranking.

When Should You Now Use Rank Tracking?

80/20 Rule:

If your data has 80% value but 20% keywords, you are touching a very small portion of search traffic.

Volume:

Targeting 1st position for five keywords with 100 searches a month is a waste of SEO efforts. Focus on keywords with at least 10,000 organic searches monthly.

Non-Branded Keywords:

If you are a small business or have limited resources, you should focus on non-branded keywords.

Zero-Click or Universal Results:

You will not be ranking for such keywords.

People Also Ask:

People also ask shows that the user is looking at something other than what is already ranking. You may not want to waste your SEO efforts to rank for such keywords.

The number of Universal Results:

Focus on what type of content is ranking better. For example, if a user’s query is about video content and video content is ranking better, you have less chance to outrank videos with your text content.

Conclusion:

Rank tracking is important. You will gain enough data to help you improve your content's organic ranking and outrank competitors.

But rank tracking will only work if you are ready to invest enough time and money.

Still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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• Keyword Cannibalization
  

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Is Keyword Stemming a Google Ranking Factor or not?

Is Keyword Stemming beneficial to improve search engine ranking? Why do some people believe in Keyword stemming as a ranking factor? What is the reality? Let’s find out today.

Keyword stemming is used based on the belief that Google understands the different Keyword versions.

For example, if user type blog, Google also understand if the result will show blog, blogging, blogger, make money blogging etc.

Is Keyword Stemming a Google Ranking Factor or not?: eAskme

Keyword stemming is the use of keywords with different suffixes and prefixes.

It is believed that Keyword Stemming is helpful in search ranking.

It is time to dig deeper and reveal the truth if the Keyword stemming is good for search ranking or not.

Claim: Keyword Stemming is a Google Search Ranking factor

Some articles claim the keyword stuffing as helpful for getting a better ranking in SERP.

Here stemming means using different suffixes and prefixes of the same Keyword. For example, it means that the keyword publisher is changing prefixes and suffixes without changing the keyword.

According to the claim, Keyword stemming is helpful as the publisher can add more variation to the Keyword and avoid keyword stuffing.

Evidence: keyword Stemming is a Ranking Factor

In 2003, Google update talked about Keyword stemming.

In December 2003, WebMasterforum published a post using the word Stemming.

It shows that in 2003 stemming was an effective strategy.

But what about now.

Now Google works better than 2003.

Google can easily identify stems.

Conclusion: Keyword Stemming is Not a Ranking factor

Google algorithm is better at finding related words or keywords in the article. They can easily identify keyword modifications.

Ranking will not change based on the fact that you are using different keyword stems.

It is natural to use synonyms, LSI keywords, long-tail keywords etc.’ when writing a thorough article.

You cannot manipulate search ranking just by using Keyword stemming strategy. It can even hurt your ranking.

The best strategy is to write content in a natural tone.

Still have any question, do share via comments.

Share it with your friends and family.

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Is Keyword Density Google Ranking Factor or Not?

What is the best keyword percentage? Is Keyword density a ranking factor? Let’s find out if keyword density can help your content to rank in Google search or not?

Many people still believe that Keyword density is a Google ranking factor.

Is Keyword Density Google Ranking Factor or Not?: eAskme

 

Some SEO’s even consider keyword density an important factor in ranking on the first page on Google.

But, why?

Keywords are important.

It is not easy to rank for the keyword if the word is not displayed in your content.

SEO tools have also made webmasters, and SEO experts have made people believe that maintaining an ideal number of keywords in content can help rank.

Today, we will find out the reality behind the claim that keyword density is a ranking factor or not?

Claim: Keyword Density is a Google ranking factor

First, understand what keyword density is?

Keyword density results from the total number of keywords divided by the total number of words and multiplied by 100.

For example, if a keyword is used 10 times in a 1000 words article, the keyword density is 1.0%.

There are many believes and disbelieves when deciding an ideal number of keyword density. For example, some suggest that it can be between 2% to 10%.

But, what made people believe that Keyword density is a search engine ranking factor?

Keyword Density is a Ranking Factor: Evidence

Back in 2011, Google released a video to answer the question of whether keyword density is a ranking factor.

Matt Cutts of Google has confirmed that there is n ideal keyword density in that video. But overuse of keywords can damage the content and website performance in Google search.

Keywords can help rank, but keyword stuffing can burn your chances to rank in SERP.

So what is the best way to use keywords?

Matt Cutts has said that one should write pillar content using keywords and follow the skyscraper technique.

Then, read the content and listen to if the content is perfect or sounds unnatural.

If the content copy sounds unnatural, then you should change it.

You can use long-tail keywords, LSI, or synonyms to avoid keyword stuffing.

Synonyms attract readers and also help in ranking for other terms.

Conclusion: Keyword Density is Not a Ranking Factor

There was a time when keyword density worked at some point.

But now, Keyword density should not be your overall focus. Instead, use keywords in title, description, first paragraph, LSI, and synonyms to make your copy worthy.

There is no ideal keyword density percentage, and keyword density is not a Google ranking factor.

Still have any question, do share via comments.

Share it with your friends and family.

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Ubersuggest Guide| Ultimate Keyword Research Tool and Traffic Analyzer Tool

Ubersuggest is a prominent keyword research tool. But there is more than one should understand it. This tool helps you to quickly find the inner details of a keyword such as a search volume, SEO difficulty, Paid difficulty, Cost per Click, keyword ideas, and SERP analysis.

Ubersuggest is a complete tool for keyword research.

When writing a blog post or planning to write a new blog post, you need to research.

 Ubersuggest Guide| Ultimate Keyword Research Tool and Traffic Analyzer Tool: eAskme

You want to use keywords in the article, but at the same time, you do not wish to invite Google to penalize your site.

Keyword stuffing is one of the most common blogging mistakes that may fall you in the hands of penalties.

If you are running a blog, then you should be using Yoast SEO plugin to improve the on-page SEO. It also helps you to avoid keyword stuffing.

Ubersuggest is the best tool to find LSI keywords. Using LSI keywords is the best way to avoid keyword stuffing.

Ubersuggest help you find all the relevant LSI keywords and queries.

LSI Keywords:

Latent Semantic Keywords are known as LSI. You can also call them synonyms of the focus keyword.

Use of LSI keywords is widespread these days. It helps to keep the post relevant without adding the focus keyword too many times.

You can use various tools to find LSI keywords or long tail keywords.

This is where Ubersuggest helps you most efficiently.

What is Ubersuggest?

SEO is one of the most critical parts of the online business. To make things work for you, you need to manage keywords effectively.

Ubersuggest is the easiest keyword suggestion tool. It is a free tool.

If you are serious about blogging or keyword research, then you may have already used Google Keyword Planner.

I recommend you to use Ubersuggest and Google Keyword planner together. These tools help you easily create a post with the help of focus keyword and LSI keywords.

What you can do with Ubersuggest?

In the beginning Ubersuggest was a tool to search LSI keywords, but now it offer more solutions to improve your SEO and content ranking.

What you can do with UberSuggest;

• Keyword research, Check keyword competition, pageviews and keyword difficulty.


• Use Ubersuggest to analyze traffic of your competitors.


• Find Top ranking pages of your competitors


• Find the keyword your competitors are ranking for

Today, I will share how you can use Ubersuggest not only for keyword research but also for competitor traffic analysis.

How to use Ubersuggest?

Use Ubersuggest for Keyword research:

To find the details about the keyword you need to follow few steps;

• Go to https://neilpatel.com/

• Enter the keyword or phrase you want to look for. Select the language and click on “search” button. For this article, I have decided to use the keyword “Make Money Blogging”.

Ubersuggest display the following  result;

1. Search Volume 18,100
2. SEO Difficulty 31(Medium)
3. PAID Difficulty 42(Medium)
4. Cost per click $2.16

• Ubersuggest also presents the trend, volume, CPC, paid and seo difficulty of all the related keywords.

• Ubersuggest also displays the “SERP Analysis.” You will find SERP result up to 100 results.

Now your job is to note down all the related and LSI keywords.

Start creating the post around the focus keywords, include all the necessary data and related keywords, use lists, forms, how to and creative visuals to boost the discoverability of your content.

Use Ubersuggest for Competitor Traffic Analyzing:

Ubersuggest has introduced "Traffic Analyzer" section where you can check the Organic traffic, Organic keywords and top ranking pages of your competitors.

How to do this?

• Go to https://neilpatel.com/
• Enter the url of your Competitor and Click on "Search."

UberSuggest Traffic Analyzer: Ubersuggest Guide| Ultimate Keyword Research Tool and Traffic Analyzer Tool: eAskme

The dashboard of UberSuggest traffic analyzer page will display important information about your competitor, such as;

• Organic Keywords


• Organic Traffic


• Traffic Graph


• SEO Keyword ranking Graph


• "Top SEO Pages" or "Top ranking pages" of your competitor.


• "SEO keywords", "Volume", "Position", and "Estimated Visits."

The "Top Pages" tab under "Traffic Analyzer" will show you all the top ranking pages of your competitors.

"Keyword" option under "traffic Analyzer" tab will display you all the keywords your competitor ranking for.

So you see, it is super easy to analyze the top ranking pages, and SEO keywords of your competitors using Ubersuggest.

What can you do with this information?

Ubersuggest is giving you all the information you need to track the high ranking pages and SEo keywords of your competitors.

This information is precious as it will help you to plan the SEO strategy and Content marketing strategy to outrank your competitors.

You can write better articles, build more links and beat your competitors like anything.

What more you want?

Final Words:

Ubersuggest is a reliable tool that not only gives you keyword ideas but also gives you more in-depth details to find the right keywords.

When you optimize the blog post with right keyword, you can easily target the specific audience.

I have used Ubersuggest not only for keyword research but also for domain name suggestion.

Have you ever used Ubersuggest? Which SEO tool do you use?

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

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The 25 Most Expensive Adwords Keywords of 2024 (Why they are so $$$ Expensive?)

Do you know, How Google makes the maximum money?

Well, it`s Google Adwords.

You may find it hard to believe because on Google Adwords client`s are spending micropayments every time a potential user clicks on the ad.

Then how Google is making maximum money from Google Adwords?

The answer is straightforward. Google is not a small thing. There are millions of businesses or companies that are spending money to make the potential customer land on their page.

When a user clicks on the Google ads, google earns money from the client.

The 25 Most Expensive Adwords Keywords of 2024 (Why they are so $$$ Expensive?): eAskme

 

Other people are reading: 10 Content Marketing Skills You Must Master

It is the number of clients that Google Adwords has to help Google to make millions every day.
You may already know that the average CPC of all industries is hardly over $2.

There are hundreds of thousands of searches that happen on Google every day and as well as the clicks. These help to add billions to Google`s account.

Read More: Google AdWords Introduces Dynamic Structured Snippets

If you give a close look at CPC of various industries, then you will quickly find out that there are industries which cannot enjoy such lower CPC and they have to bid at a high rate to place ads with Google Adwords.

Some keywords cost $50 or sometimes even $100/click. Long-tail keywords can cost twice that amount.

Read More: How I make How to Earn $90/Click

But there is nothing sad about it as it is only for those businesses that can easily afford such high ad cost because of the long term value to potential buyers.

For example, the services and products with a very high price tag, usually go for most expensive keywords in Google Adwords.

Now, as you know the system, let me share the top 25 most expensive keywords in Google Adwords.

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<p> <b>Please include attribution to www.easkme.com with this graphic.</b><br /><br /><a href='https://www.easkme.com/2017/07/most-expensive-keywords-google-adwords.html'><img src='https://thumbnails-visually.netdna-ssl.com/the-top-25-most-expensive-keywords-of-all-time_5eab509febbda_w1500.jpg' alt=' 25 Most Expensive Adwords Keywords' 540px border='0' /></a></p>
Now you see the most expensive keywords are:

1. Google AdWords: Rate $30.06/Click
2. Hair Transplant: Rate $31.37/Click
3. Banking: Rate $31.43/Click
4. Online Gambling: Rate $32.84/Click
5. Mortgages: Rate $36.76/Click
6. Pest Control: Rate $38.84/Click
7. Termites: Rate $38.88/Click
8. Plumber: Rate $39.19/Click
9. Loans: Rate $40.69/Click
10. Medical Needs: Rate $40.73/Click
11. Business Software: Rate $41.12/Click
12. HVAC: Rate $41.24/Click
13. Timeshare: Rate $42.13/Click
14. Psychic: Rate $43.78/Click
15. Rehab: Rate $46.14/Click
16. Medical Coding Services: Rate $46.84/Click
17. Degree: Rate $47.36/Click
18. Cleanup & Restoration Services: Rate $47.61/Click
19. Cash Services & Payday Loans: Rate $48.18/Click
20. Insurance: Rate $48.41/Click
21. Asset Management: Rate $49.86/Click
22. Lawyer: Rate $54.86/Click
23. Casino: Rate $55.48/Click
24. Bail Bonds: Rate $58.48/Click
25. Business Services: Rate $58.64/Click

So you see these are the 25 Most Expensive Google Keywords of 2024.

Now let`s see the reason why are these keywords so expensive?

1) Lifetime value of Customer or High New customer value

You will find the high CPC rate because of the lifetime value of the potential customer or the high new customer value.

There are niches where the ROI is high, and so does the cost of product and service.

Insurance and Business services are the categories where you will see high CPC and high conversion rates.

Read More: Why Google AdSense Offers Low CPC in Asian Countries

Big businesses can easily invest in highly expensive keywords.

But what if you are running a small business?

Small business owners always focus on optimizing keywords with low CPC to get maximum profit.

Their strategy includes:

• Geotargeting


• Call tracking


• Landing pages and Emotional ads


• Media campaigns

2) Urgent issues that need fast resolution:

You will also find the super expensive keywords for the categories where people are desperate to buy services or products.

For example, termites, rehab, bail bonds etc. are the issues where buyers need fast resolution and can even pay the significant amount.

Read More: Why Keyword Matters?

So not you know about the most expensive Google Adwords keywords of 2024.

Do share how you plan to optimize your keywords? What is the best keyword strategy you use? How do you find the most profitable keywords?

If you still have any question, feel free to ask me via comments.

Don`t forget to like us on Facebook and subscribe eAskme newsletter to stay tuned with us.

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Google No Longer Supports the Meta News Keywords Tag

If you are a blogger then you already know the importance of keywords. You may have used meta tags such as keywords or news keywords. If you are one of those who are using meta news keyword tag till now for your news site, then this is for you.

Google No Longer Supports the Meta News Keywords Tag: eAskme

Other people are reading: SEO Keywords and Queries

Google is no longer supporting meta news keyword tag. Actually, they have stopped supporting keyword tag and meta keyword tags months back.

Google has clearly stated that they have stopped supporting meta news keyword tag for months. I have noticed it just now.

Why did Google stop supporting meta news keyword tag?

It is a news for all the bloggers or news publishers who are still using news keyword tag.

I can't confirm the reason as till now Google has not said why they have stopped supporting meta news keyword.  tag.

Even if you are using this tag, it will not do any harm. Google simply ignore it.

I recommend that you should not use this tag as no one likes unnecessary code in his design.

Still, have any questions, feel free to ask me.

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How To Strengthen Your Keyword Research With Geo-Targeting

We've come a long way since the days when keyword stuffing and inbound links were the two go-to strategies for ensuring search engine exposure. One Google algorithm update after another, we've moved away from the shady practices of the early days of search engine optimization to a time when content is king, and relevance and value are the two words marketers need to hold above anything else.

How To Strengthen Your Keyword Research With Geo-Targeting: eAskme

But even though relevance and value are the names of the game today, keywords haven't gone away. They are as useful as they ever were for market research and reaching audiences, and marketers go to a great length to ensure they have strong keyword researching strategies. Among the musts of keyword research, geo-targeting is getting an increasingly prominent place.

What Is Geo-Targeting?

Geo-targeting is a concept that doesn't apply to keywords alone. Companies, for example, can geo-target people using their IPs, and serve them a localized version of the company website.

In terms of keywords, geo-targeting usually means adding a word or two to a keyword or a phrase in order to establish a location. A keyword like "plumbing services" becomes "plumbing services Seattle, WA", or "plumbing services north of the 3rd street."

How Is Geo-Targeting Beneficial?

Using geo-targeting, businesses can provide a more relevant and valuable experience to their users. Visitors to business' website can be automatically transferred to a local version of the website, which can contain location-specific content, offers, and in the case of international websites, content written in the local language.

To understand why keyword geo-targeting is beneficial, you need to know two statistics:

1.    In 2015, the number of people using Google from mobile devices surpassed the number of people using it from desktop devices.

2.    A half of the people who perform a local search for something they need actually visit a store within 24 hours.

These two statistics demonstrate that the share of Internet users who are prone to taking action after a local Google search is rising. Mobile is the local business' friend, and researching geo-targeted keywords can help businesses reach the audience who likes their Internet on the go.

How to Research Geo-Targeted Keywords and Phrases

Finding keywords and phrases that are useful for highly localized searches isn't that difficult from the usual way of finding keywords and phrases.

You need to think about the keywords and phrases that are useful for your niche or industry. You can use Google Suggest as your starting point, or any of the many keyword research tools you usually use. As always, looking at the keywords your competition is focusing on is a viable way of getting some ideas.

Once you get a group of keywords and phrases you're happy with, you should add location-specific modifiers to them. That's how your "dentist implant" phrase, for example, becomes "dentist implant Traverse City, MI." You can also add another word or two to further zero in on the services your offer and get the full benefits of using long-tail keywords, but be careful not to overdo it.

Tips for Better Geo-Targeted Keywords

There are some things you can do to make sure that your geo-targeted keywords and phrases perform well. You can use area codes, ZIP codes, names of landmarks and prominent streets as the location-specific modifier.

Depending on your business, you might also benefit from using popular tourist spots and landmarks as the modifier. Including names of communities, as well as local jargon in your geo-targeted keywords and phrases might also be a good idea.

Including the keywords you want to rank on into your landing page is also a great idea. In fact, if you're using geo-targeting for keyword research, you should make sure that you have landing pages that reflect how your business relates to the location you're targeting. If you're targeting multiple locations, you should create multiple landing pages.

There are also some things you should avoid doing with geo-targeted keywords and phrases.
The easiest way for your local campaign to fail is to target a location where your service isn't available, or at least is not available readily enough. People will not go to a neighboring city for products and services they can find in their own city.

Read More: Keywords vs Queries

Not being sensitive enough to the locals' ways is another thing that might harm your campaign. In certain parts of the United States, large parts of the population are Spanish-speakers, and if you're not sensitive to that you'll lose a lot of potential customers.

With the rise of mobile Internet users, local businesses have got a great way to reach qualified customers. To be able to benefit from the new Internet usage practices, they need to understand how people are searching for the things they need. And since data shows that local searches are not only popular but also a sign of the customers' intent, using geo-targeted keywords to reach the customers that are ready for action is not a strategy that should be skipped.

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6 Awesome Tools To Find Long Tail Keywords For Any Niche

I have already talked a lot about Keyword research and the benefits of keyword research. I have seen people making mistakes by targeting direct keywords instead of long-tail keywords.

 

We explain to you what long-tail keywords are in the below example.

• Long-Tail keywords - Monthly Search 40
• Long Tail Keywords vs. Short tail keywords - Monthly search 15
• Long Tail keywords Conversion rate - monthly search 13

Now you see that long-tail keywords have fewer searches than short-tail keywords, but competition for long-tail keywords is far lesser than short-tail keywords.

 

Also, Long-tail keywords drive targeted traffic and increase your conversion.

6 Awesome Tools To Find Long Tail Keywords For Any Niche: eAskme

Other people are reading : Why Keywords Matter for SEO

So today, I am talking about the best tools to find long-tail keywords in any niche. Some of them are free, and some are paid.

Long tail Keywords Tool and Softwares:

Google Auto Complete Tool:

This is the first free tool that we use.

It allows you to find long-tail keywords in any niche.

It shows keyword results based on popularity. Just start typing your keyword, and it will suggest you are on the go.

When you decide your keyword from here, you can move to other keyword tools to find competition, CPC, number of searches and other details.

Google Auto-suggest:

Keywordtooldomniator has an excellent tool: Google Auto-suggestion, and it takes Google auto-suggestion to the next level.

It automatically suggests all the keywords and allows you to download keywords in .csv format.

Now you can use Google Keyword Planner or any other keyword suggestion tool to get more details about keywords.

See : How to research keywords

HitTail:

Hittail is a paid tool, but believe me, nothing can beat its features.

It is best for e-commerce sites, professional blogs and business blogs.

It helps you list Long tail keywords and bring better results.

Based on the keywords driving traffic to your site, HitTail suggests other long-tail keywords you should use. It will help you get more traffic.

WordTracker Keyword Tool:

WordTracker is one of the popular SEO keyword tools. You can easily find long-tail keywords by using this tool.

It also shows additional details like IAAT, KEI, competition and searches. With a free account, you can access 100 keyword results.

It is very effective.

It also give you 7 days free trail to use its advance features:

• See 2000 search results.
• Use related search tool
• Access search engine data
• Save lists
• Get Competition details and KEI.

You just need to create a free account on WordTracker and start using it.

See : Importance of Keywords

Ubersuggest:

Ubersuggest is a fantastic tool to research log tail keywords.

This tool does not show keyword details like search volume, competition etc.

But still, this helps generate long-tail keyword ideas.

Long tail pro:

Long tail pro is a desktop-based solution. This is a paid tool that offers a lot of features. You can grab its ten days free trial to use it and see its features.

 These are few of the best available free and paid keyword research tools I have ever used. Now that you have a list of keywords your next target is to write high-quality, keyword-rich articles. The content you write should target users.

Use these tools, and do let us know which you like. If you use any other tool share it with us in the comments.

 

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Sharing is Caring!

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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How to Use Google Keyword Planner for Keyword Planner?

Every blogger should learn about what is Keyword research. If you are a blogger than "Keyword research" and Google Keyword planner are not new terms for you and if you don`t know about this that means you are missing the basic of SEO.

We turn quality content into optimized content with the help of SEO with High CPC Keywords. Because optimized articles rank goof in search engines. This create need of OnPage Optimization SEO. OnPage optimization start with keyword research. Should use the keyword that have some search volume means people search for that keyword.

Even when many bloggers write quality content still if they are not able to drive traffic from search engines that is because they are not using right SEO optimization techniques.  Today I will talk about how to use Keyword Planner tool for researching keyword.

If you are not sure about the importance of the keywords before writing blog posts, you should read Importance of Keywords in SEO.

So we start with the basic. In common words, process of identifying Keywords which get good  search volume per month. Reason of doing this research is to find Keywords that give maximum traffic and less competition. We can take this example, if you search for "SEO WordPress Plugins" and "WordpPress SEO Plugins" both shows the different picture of their traffic.

Keyword Traffic Difference : eAskme

With keyword research you will be able to get targeted traffic for your blog and more revenue. You can analyze competitor site to find keywords. Doing keywords research can drive unlimited traffic.

What is Google Keyword tool :

Google Keyword tool is a product of Google. This give traffic estimation of targeted keywords and help finding related and relevant keywords.

Google keyword tool : eAskme

 Find Keywords :

This is where you will put target keywords. We should find keywords that have good traffic and low competition.

Search Type :

This is most important factor. You will see 3 match types there

• Broad
• Exact
• Phrase

Exact Match :
This option shows the traffic details of exact match keywords
Broad Match :
Keyword research Broad match help me to target long-tail keywords.
Phrase Match :
You can use this when you need keywords in exact phrase.

Advance Option and filter :

This allow you to add more filter in your search like country, language, target device.

Keyword Tool Column :

Competition : This tool show competition among advertisers who are bigging on that keyword.
Global Monthly Search : This shows the average of search done in last 12 months for that keyword.
Local Monthly Search : This show the search volume of the keyword based on your filter.
Approximate CPC :This show approx CPC of keyword for advertisers. It`s good idea to find high CPC keywords with low competition.

Keyword Research Using Google Keyword Tool :

Now as you know about Google Keyword Tool. Now job is to find high or medium traffic keywords with low traffic using Google Keyword Research Tool, Google Search to traffic travis. You can also check keywords in Google Traffic trend.

Search keywords using Google Instant Search :

Google Instant search is like a keyword discovery tool, that give you thousands of ideas. You can use all of them but you will know what are the keywords. for example if you type for WordPress SEO. It will show you few suggestions. According to your post you can choose which suits you best.

Discover Keywords Using Google Instant Search : eAskme

Once you have 4-5 keywords, add them to Google Keyword Suggestion tool and search. Now find out which keyword will give you benefit on traffic.

Keyword Search Analysis :

Now put Keywords in search box and perform search. Now you will see relevant keywords that you can target in your post. I personally prefer to target 2-3 keywords per post. But you can create you own strategy.

Check Keyword Competition using Traffic Travis

There are many Keyword competition checker tool available online. I prefer to use Traffic Travis and SEOmoz Pro.  You can download Traffic Travis Software on desktop and run it then go to SEO and click on "Competition" tab. Enter keywords and search. The resultt also show you domain age, backlinks, page rank, DMOZ submissions, On paeg SEO and many other factors. Click on "View Details" to see results.

Now What is next :

Now your target should be writing a keyword optimized article or you can find more keywords and write than. Even you can do this on your old posts that you have not optimized till now. Search keywords and edit them according to that.

I hope this Google Keyword Planner guide help you to find best keywords. If you have any question or query, feel free to ask.

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Importance of Keywords for Search Engine Optimization SEO

Importance of Keyword in SEO : Beginners Guide

One of the most important and common factor of blogging is to keep focus on keywords. Many are still nto aware of importance of keywords targeting. You should know how a simple keyword research will help you.

Quality posts help you drive traffic but still sometimes you find your blog not ranking well in google for keywords. Actually Google is a machine which uses an algorithm to rank any blog and website for keywords. You can also use back-linking to increase rank and get more traffic.

What is The Importance of Keyword from SEO POV ?

Google already said that they do not consider meta keywords anymore. Because many of bloggers stuff their blog posts with keywords and spamming keywords. For example for this post anyone can use meta Keywords like "Keywords research, keywords, SEO". But I do not want to raise my bounce rate by stuffing keywords in meta tags.

I prefer to target my blog post to a perticular keyword "Importance of Keyword" and it will be easier to rank. There are many other factors that also matter with keywords.

First I have made search for this keyword and found that it is an easily target-able keyword.

How to Search Keywords using Instant Search :

According to my permalink and my analysis I like to use Google Keyword search tool to find searches and competition. I will explain it in other post. Now lets see how to find target keyword .

Importance of Keyword in SEO : Beginners Guide : eAskme

There can be two types of keywords 
Short Tail : Keyword Density checker websites
Long Tail : Keyword Density checker websites

When you decide on low competition keyword then your task is to write an optimized SEO article for target keyword. Now see how you an do this.

Keyword density and Keyword Placement

There is no idle keyword density. This wiki article will give you idea about keyword density calculator. depending upon your targeted keyword you maintain percentage of keyword density. When search engine bots crawl blog page, it check density of keywords and determines that this blog page is useful for users.

Remember keyword targeting is important but avoid keyboard stuffing. But each SEO master has his own point of views. But in any case keywords should not increase more than 3% of your article. You can take help of Online Keyword density checker websites.

What will happen if We do Keyword Stuffing ?

Stuffing article with keywords is bad practice. Google penalize such posts as spider will think that you are trying to trick it by stuffing keywords. After Google Panda update, I recommend to stop doing such things.

Meta Title, Meta Description and Meta Keywords:

Try using keywords as title of the post. Try not to use numbers in permalink.

Add relevant meta description and use keywords in meta title, meta description and Meta keyword with H1 tag. Also use H1, H2 and H3 tags. But do not overdo heading tags.

What next:

So i believe now you know the importance of keywords as it play important role and task is 5-6 profitable keyword in next post. You can use Google Keyword Planner or any other tool. Always keep track of your keyword position. Now work on link building to improve ranking.

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